Marketing Mantra

Marketing Mantra

By Sandeep MallyaBusinessMarketing
Download on the App Store

Marketing Mantra episodes

  • Highlight: The Biggest Mistake Most Entrepreneurs Make

    This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make. 

    Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    YouTube: youtube.com/c/99signals

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    2 min
  • Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast
    In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives.
    Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others.
    John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights.
    At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange.
    PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below.
    -=-=-=-=-
    Time-stamped show notes:
    [00:29] Introduction
    [02:08] John Wall talks about his podcast Marketing Over Coffee
    [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience
    [05:49] How entrepreneurs can use machine learning and AI to grow their business
    [08:48] Is AI industry-agnostic?
    [10:07] How machine learning is impacting SEO
    [15:40] SEO tools John recommends to marketers
    [18:08] Social media trends for 2020
    [26:03] The biggest mistake most entrepreneurs make
    [28:58] 3 books John recommends to entrepreneurs
    Resources discussed in the episode:
    Marketing Over Coffee Podcast - https://www.marketingovercoffee.com/
    Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/
    3 books John Wall recommends to entrepreneurs:
    1. Start With Why by Simon Sinek
    2. The Dip by Seth Godin
    3. Traction by Justin Mares and Gabriel Weinberg
    -=-=-=-=-
    More resources for entrepreneurs and marketers from 99signals:
    75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/
    27 Best Marketing Podcasts - https://www.99signals.com/best-marketing-podcasts/
    21 Best Movies for Entrepreneurs - https://www.99signals.com/movies-entrepreneur-watch-inspiration/
    -=-=-=-=-
    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
    33 min
  • Ep. #43 - Machine Learning and Marketing w/ John Wall from Marketing Over Coffee

    In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives.

    Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others. 

    John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights. 

    At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange.

    PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below.

    -=-=-=-=-

    Time-stamped show notes:

    • [00:29] Introduction
    • [02:08] John Wall talks about his podcast Marketing Over Coffee
    • [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience
    • [05:49] How entrepreneurs can use machine learning and AI to grow their business
    • [08:48] Is AI industry-agnostic?
    • [10:07] How machine learning is impacting SEO
    • [15:40] SEO tools John recommends to marketers
    • [18:08] Social media trends for 2020
    • [26:03] The biggest mistake most entrepreneurs make
    • [28:58] 3 books John recommends to entrepreneurs

      • Resources discussed in the episode:

      Marketing Over Coffee Podcast  - https://www.marketingovercoffee.com/

      Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/

      3 books John Wall recommends to entrepreneurs:

      • Start With Why by Simon Sinek
      • The Dip by Seth Godin
      • Traction by Justin Mares and Gabriel Weinberg

        • -=-=-=-=-

        More resources for entrepreneurs and marketers from 99signals:

        • 75+ Best Books for Entrepreneurs
        • 27 Best Marketing Podcasts
        • 21 Best Movies for Entrepreneurs

          • -=-=-=-=-

          Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

          34 min
        • Ep. #42 - 3 Bad SEO Habits You Should Give Up Right Away
          In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them.
          -=-=-=-=-
          Tools and resources discussed in this episode:
          Image compression tools:
          TinyPNG - https://tinypng.com/
          ImageOptim - https://imageoptim.com/mac
          Smush - https://wordpress.org/plugins/wp-smushit/
          WordPress caching plugins:
          WP Rocket - https://wp-rocket.me/
          WP Super Cache - https://en-au.wordpress.org/plugins/wp-super-cache/
          A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/
          Broken Link Checker:
          Download for free: https://wordpress.org/plugins/broken-link-checker/
          Broken Link Checker Video Tutorial - https://www.youtube.com/watch?v=WDzsnvPkNUk
          Bonus: If you're seeking the best WordPress SEO plugins to boost your site's organic traffic, here are 19 of my favorite WordPress SEO plugins.
          -=-=-=-=-
          Follow us on social media:
          Facebook: facebook.com/99signalsblog
          Instagram: instagram.com/99signals
          Twitter: twitter.com/99signalsblog
          YouTube: youtube.com/c/99signals
          -=-=-=-=-
          Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
          8 min
        • Ep. #42 - 3 SEO Bad Habits You Should Give Up Right Away

          In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them.

          -=-=-=-=-

          Tools and resources discussed in this episode:

          Image compression tools:

          • TinyPNG - https://tinypng.com/
          • ImageOptim - https://imageoptim.com/mac
          • Smush - https://wordpress.org/plugins/wp-smushit/

            • WordPress caching plugins:

            • WP Rocket - https://wp-rocket.me/
            • WP Super Cache - https://en-au.wordpress.org/plugins/wp-super-cache/
            • A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/

              • Broken Link Checker:

              Download for free: https://wordpress.org/plugins/broken-link-checker/

              Broken Link Checker Video Tutorial - https://www.youtube.com/watch?v=WDzsnvPkNUk

              Bonus: If you're seeking the best WordPress SEO plugins to boost your site's organic traffic, here are 19 of my favorite WordPress SEO plugins.

              -=-=-=-=-

              BONUS RESOURCES + FREE DOWNLOADS

              If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

              The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

              The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

              The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

              Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

              -=-=-=-=-

              Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

              9 min
            • Ep. #41 - Social Media Buzz this Week: IGTV Monetization

              In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature.

              Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

              -=-=-=-=-

              More info on IGTV Monetization:

              • IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration - https://www.socialmediatoday.com/news/igtv-monetization-is-coming-which-could-make-it-a-much-more-significant-co/571897/

                • -=-=-=-=-

                BONUS RESOURCES + FREE DOWNLOADS

                If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                -=-=-=-=-

                Follow us on social media:

                Facebook: facebook.com/99signalsblog

                YouTube: youtube.com/c/99signals

                Instagram: instagram.com/99signals

                Twitter: twitter.com/99signalsblog

                -=-=-=-=-

                Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                7 min
              • Ep. #40 - Google's Featured Snippet Update: What Marketers Need to Know

                Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic.

                Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                -=-=-=-=-

                SEO news stories discussed in this episode:

                • Google Changes the Look of Paid and Organic Search Results on Desktop - https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/
                • Google’s Featured Snippet Changes & Impact on Organic Traffic - https://www.searchenginejournal.com/googles-featured-snippet-changes-impact-on-organic-traffic-study/345176/

                  • -=-=-=-=-

                  Follow us on social media:

                  Facebook: facebook.com/99signalsblog

                  Instagram: instagram.com/99signals

                  Twitter: twitter.com/99signalsblog

                  YouTube: youtube.com/c/99signals

                  11 min
                • Highlight: Craig Campbell's Number 1 Advice to Affiliate Marketing Beginners

                  This is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners. In this segment, Campbell shares his number 1 advice for affiliate marketers who are just starting out.

                  Tune in to the full episode to learn more about Craig Campbell's favorite affiliate marketing strategies: https://open.spotify.com/episode/2WamDbim3cjBW9Yk9SGY23

                  -=-=-=-=-

                  Follow us on social media:

                  Facebook: facebook.com/99signalsblog

                  Instagram: instagram.com/99signals

                  Twitter: twitter.com/99signalsblog

                  YouTube: youtube.com/c/99signals

                  -=-=-=-=-

                  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                  5 min
                • Ep. #39 - Epic Affiliate Marketing Strategies for Beginners w/ SEO Expert Craig Campbell

                  In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush.

                  If you're looking for ways to earn affiliate income from your blog, then you'll love this episode. 

                  Time-stamped Show Notes:

                  • [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell
                  • [01:20] About Craig Campbell
                  • [05:37] Craig's number 1 advice to affiliate marketing beginners
                  • [10:11] Should beginners join Amazon Associates?
                  • [16:39] Affiliate marketing strategies for beginners
                  • [22:53] Must-have tools for affiliate marketing beginners

                    • -=-=-=-=-

                    Tools & Resources Discussed in the Episode:

                    Craig Cambell's Blog - https://www.craigcampbellseo.com/

                    3 Must-have Tools for Affiliate Marketers

                    AMZ Link Checker - https://amzlinkchecker.com/

                    AAWP - https://getaawp.com/

                    Themeforest - https://themeforest.net/

                    Costa PBN - https://costapbn.com/

                    -=-=-=-=-

                    BONUS RESOURCES + FREE DOWNLOADS

                    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                    -=-=-=-=-

                    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                    32 min
                  • Ep. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from Pathmonk

                    In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team. 

                    The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions.

                    Here are some of the topics we'll be covering in this episode:

                    • How to optimize your mobile website
                    • Differences in mobile and desktop conversion
                    • How to increase conversion by using onsite behavior for optimization
                    • Hands-on tips on tools.

                      • Thrilled to have Lukas on the show and I hope you'll find this episode useful.

                      -=-=-=-=-

                      Tools & resources discussed in the episode

                      Lukas' company: Pathmonk - https://pathmonk.com/

                      Tools to test your website performance:

                      1) WebPageTest: https://www.webpagetest.org/

                      2) GTMetrix - https://gtmetrix.com/

                      3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/

                      Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo)

                      -=-=-=-=-

                      BONUS RESOURCES + FREE DOWNLOADS

                      If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                      The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                      The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                      The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                      Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                      -=-=-=-=-

                      Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                      35 min

                    About Marketing Mantra

                    From the publisher's feed

                    Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.