Marketing Mantra

How do you revive a blog post that's losing organic traffic? 

How do you breathe new life into old content and make sure it continues to generate search traffic in the long run? 

If you have these questions in your mind, then this episode is for you. 

In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days. 

And you know what? 

It’s an SEO secret that is overlooked by even the most experienced SEO professionals.

Tune in to learn the simple 5-step process you can use to revive old blog posts that are losing traffic and rankings.

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Tools & resources discussed in this episode:

[Blog Post] SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/

SEMrush Free Trial (30 Days) - https://www.semrush.com/partner/99signalspro/

Animalz Revive Tool - https://revive.animalz.co/

Here are some resources on my blog that can help you with competitor analysis and link building:

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals. 

In this episode, I discuss Google's upcoming algorithm update and share:

Tune in to learn everything you need to know about Google's page experience update.

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Tools discussed in this episode:

Google Search Console - https://search.google.com/search-console/welcome

Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/

GTMetrix - https://gtmetrix.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks. 

If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.

Since Dan's last appearance on this show, Facebook as an advertising platform has gone through several changes. Because of these changes, advertisers have had to tweak their strategies to get a better ROI for their ads on Facebook. In this episode, Dan sheds light on the steps he took to make sure his ads performed well on Facebook consistently and how you can do the same. He also shares with us how his business survived and thrived during the ongoing Covid-19 pandemic.

Hope you find this episode useful. 

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Resources discussed in the episode:

Dan's Website - https://www.ampmycontent.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels? 

In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live, a tool that allows you to live stream pre-recorded videos on 40+ platforms simultaneously. 

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Tools discussed in this episode:

OneStream Live (AppSumo Deal) - https://www.99signals.com/go/onestream-live/ (Get lifetime access to OneStream Live for just $59)

Watch my review and demo of OneStream Live on YouTube - https://www.youtube.com/watch?v=jemOKteh1Ws

Sign up for OneStream Live's free account - https://www.99signals.com/go/onestream-live-free/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs).

Tune in to learn:

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.

In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. This book is a culmination of everything Vaynerchuk has learned about social media marketing over the years. He explains why it's important to create native content and master the art of storytelling to connect with your audience on an emotional level. He also shares the exact techniques he has used to build a successful personal brand on all major social networks, and provides an in-depth critique of what businesses are doing right on social media and what they are doing wrong.

Tune in to learn why I consider Jab, Jab, Jab, Right Hook to be a must-read book for marketers and entrepreneurs.

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Order Jab, Jab, Jab, Right Hook by Gary Vaynerchuk on Amazon: https://amzn.to/3gW8DYY

More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google.

You'll learn:

To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/

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Resources discussed in this episode:

Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/

SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.

In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I believe this book perfectly encapsulates his marketing philosophy. Tune in to learn why I believe this is a must-read book for all marketers and business leaders.

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Resources discussed in the episode:

All Marketers Are Liars by Seth Godin - https://amzn.to/3g776yR (Amazon Affiliate Link)

Seth Godin's Blog - https://seths.blog/

Seth Godin's interview w/ Gary Vee - https://www.youtube.com/watch?v=D65-9sz7V0g

Seth's TED Talks

How to Get Your Ideas to Spread (Seth's TED talk) - https://www.youtube.com/watch?v=xBIVlM435Zg

The Tribes We Lead - https://www.youtube.com/watch?v=589tH-wtCak

More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Google products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and creating a "filter bubble." 

With a 87.35% market share of global searches, it's not easy to compete with Google and there are very few companies that are currently competing with Google in the search engine space. So you may be thinking, "What's the alternative to Google?" That's the question I'll attempt to answer in this episode by revealing the 3 best search alternatives to Google. And don't worry, my list won't feature Bing.

I know it's ludicrous to suggest replacing Google as the default search engine, like a few top SEOs have done, but you can use any of these 3 alternative search engines as a secondary tool to browse the web. 

Tune in to learn about the 3 best search engine alternatives to Google.

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Tools and resources discussed in this episode:

3 best alternatives to Google

Eli Pariser's TED Talk on "Filter Bubbles" - https://www.youtube.com/watch?v=B8ofWFx525s

Book recommendation: Traction by Gabriel Weinberg and Justin Mares

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought leaders. If you follow any of the top marketing blogs or publications, I’m sure you'd have stumbled upon one of her articles. She’s a frequent contributor at Moz, Search Engine Journal, Social Media Examiner, among many others.

After having worked at SEMrush as the Director of Marketing, she founded her own online digital marketing event company called Digital Olympus.

Alexandra is also a frequent speaker at all the major search industry events, including BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more.

In this episode, Alexandra reveals her favourite link building strategy i.e., relationship-based link building. 

You'll learn:

So if you’re looking to build high-quality backlinks for your website, this is a must-listen podcast episode for you.

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Resources discussed in the episode:

Alexandra Tachalova's Email Outreach Guide - https://digitalolympus.net/email-outreach/

Guest Blogging on Steroids - https://seobutler.com/guest-blogging-on-steroids/

SEO Tools

SEMrush (Sign up for a 1-month free trial of SEMrush PRO — worth $99.95) - https://www.99signals.com/go/semrush-pro-offer

Ahrefs

BuzzSumo

Books recommended by Alexandra Tachalova

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.