Marketing Mantra

This episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since starting his local SEO company in 2013, John has been on a mission to help businesses stand out with useful, informative, and locally-focused content. 

In this episode, John will be sharing lots of insights on local SEO and he'll be specifically sharing actionable tips to optimize your Google My Business listing (also called GMB listing). If you have a local business and you want to dominate Google results in your location, then you wouldn’t want to miss this episode.

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Resources discussed in the episode:

John Vuong's Local SEO Business - https://www.localseosearch.ca/; Local SEO Today Podcast - https://www.localseotoday.ca/

SEO Tools

SEMrush (Sign up for a 1-month free trial of SEMrush PRO — worth $99.95) - https://www.99signals.com/go/semrush-pro-offer 

BrightLocal

Ahrefs (Check out my in-depth Ahrefs review)

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. 

In this episode, I recommend Mindset by Dr Carol Dweck, one of the world's leading researchers in the field of psychology. Tune in to find out why I believe it's a must-read book for entrepreneurs. 

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Resources discussed in the episode:

Mindset by Dr Carol Dweck - https://amzn.to/3fpsSh6 (Amazon Affiliate Link)

Dr Dweck's talk at Google on "Growth Mindset" - https://www.youtube.com/watch?v=-71zdXCMU6A

Dr Dweck's TED talk - https://www.youtube.com/watch?v=_X0mgOOSpLU

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast. 

Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK. 

Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change, and why people buy. 

If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion. 

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Resources discussed in the episode: 

Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/ 

Jules Dan's website  - https://julesdan.com/ (Sign up for his email copywriting course on the home page) 

Books Jules recommends to hone your storytelling skills 

Expert Secrets by Russell Brunson - https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585 

Stories That Stick by Kindra Hall - https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate-ebook/dp/B07KF2328Z

 -=-=-=-=- 

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired.

If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs (https://www.99signals.com/movies-entrepreneur-watch-inspiration/). 

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author.

As a book coach and publisher, Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. She has been featured in numerous media outlets speaking about her passion for ‘purpose and profit’ and she is going to be featured in an upcoming documentary called “Wisdom from Thought Leaders" alongside the Dalai Lama and Sting.

She is also an esteemed TEDx speaker and TEDx Speaker Coach.

You will find lots of great information in this episode, including different ways you can publish your first book and the mistakes first-time authors should be avoiding. Michelle also reveals some of the basic things first-time authors should know before they write and publish their first book.

You can learn more about Michelle at MichelleVandepas.com and you can also visit her publishing website, GracePoint Matrix Publishing. And finally, you can watch her TEDx video on procrastination which I highly recommend. 

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Resources discussed in the episode:

GracePoint Matrix Publishing  - https://gracepointmatrix.com/publishing/

About Michelle Vandepas - https://michellevandepas.com/

Michelle's TEDx Talk - "In Honor of Procrastination" - https://www.youtube.com/watch?v=HeXyOJgAaEk

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More resources for entrepreneurs and marketers from 99signals:

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs. 

Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu

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Follow us on social media:

Facebook: facebook.com/99signalsblog

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

YouTube: youtube.com/c/99signals

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.