Marketing Mantra

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate program has been a huge source of side income for me. Ilya has been my affiliate manager for over a year, and he's been one of the most proactive affiliate managers I've had the pleasure of working with. His ideas and recommendations have helped me skyrocket my affiliate income from SEMrush. For more details on my affiliate earnings, click here.

In this Q&A session, Ilya shares his views on the latest SEO trends and tells us what's next for SEMrush. He also shares his thoughts on what makes SEMrush so unique and why the company has been able to dominate the SEO software space for so long. He also shares some really cool affiliate marketing tips; so be sure to take notes. 

Really excited to have Ilya on the show and I hope you find the insights in this episode useful. 

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Resources discussed in this episode:

SEMrush - Click here to visit their website

1-month free trial to SEMrush PRO (worth $49.97) - Click here 

BeRush - SEMrush's affiliate program

SEMrush Traffic Analytics - SEMrush's latest traffic analysis tool

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Follow us on social media:

Facebook: facebook.com/99signalsblog 

Instagram: instagram.com/99signals 

Twitter: twitter.com/99signalsblog 

YouTube: youtube.com/c/99signals

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more.

Source: https://www.theverge.com/2019/4/10/18305023/google-currents-replaces-plus-g-suite-new-app

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into eCommerce. Listen to this episode to learn more about this game-changing feature from Instagram and how it's going to transform it into a shopping app. 

Source: https://www.socialmediatoday.com/news/instagram-launches-checkout-on-instagram-to-facilitate-in-app-shopping/550834/

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.

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Tools and resources discussed in the episode:

Internal Links for SEO: An Actionable Guide [Ahrefs]

Link Checker WordPress Plugin

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Do you use the privacy-focused search engine DuckDuckGo? 

In this episode, I talk about DuckDuckGo's new milestone and its implications on Google.

Source: DuckDuckGo Hits a Record 1 Billion Monthly Searches in January 2019 [Search Engine Journal]

Additional Resources

About DuckDuckGo

Get Started with DuckDuckGo

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you. 

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Additional Resources: 

Blue Fountain Media Study on UX Trends: https://www.bluefountainmedia.com/blog/blue-fountain-media-ux-trends-survey-finds-81-think-less-brand-if-website-not-date

How Often Should You Blog? Use the 99signals Blogging Frequency Calculator to Find Out: https://99signals.outgrow.us/blogging-calculator

[Answered] How Long Should a Blog Post Be: https://www.99signals.com/how-long-should-a-blog-post-be/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Do you rely on PPC ads to drive traffic to your website?  When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.  But it may surprise some that Bing ads has a few unique benefits over Google ads. In this episode, I'll explain why you need to reevaluate Bing ads as an advertising platform and provide 3 key reasons why it's worth spending money on Bing ads.  

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Additional Resources: 

6 Reasons You Need to Start Investing in Bing Ads - https://www.99signals.com/bing-ads/  

How to Write PPC Headlines (Like a Boss) – 9 Actionable Tips - https://www.99signals.com/ppc-headlines/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web. 

In this episode, I discuss the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings. 

For more details on Google Panda, check out this resource.

Resources & tools discussed in this episode: 

Google Penalty Flowchart from Moz: https://buff.ly/2FTDXIK

Yoast SEO WordPress Plugin: https://yoast.com/wordpress/plugins/seo/

How to Optimize Your Site Structure: https://www.99signals.com/site-structure-seo/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out. 

Source: Apposphere: How the Apps You Use Impact Your Daily Life and Emotions [Snapchat Business Blog]

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To learn more about Snapchat marketing, check out these resources: 

10 Best Snapchat Accounts to Follow for Marketing Inspiration 

How to Advertise on Snapchat: A Detailed Guide to Snapchat Advertising 

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.

In this episode, I talk about Shorby — a powerful Instagram tool that can optimize your Instagram traffic with clickable links, messengers, and social networks. 

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Tools and resources discussed in this episode:

Shorby Video Review and Walkthrough - https://youtu.be/fpuG1htXPds

Check Out Shorby

My Custom Shorby Profile - https://shor.by/99signals

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.