Know how to crunch the numbers on Negative Binomial Distribution? How about Excess Share of Voice (ESOV), a P&L or cashflow? A new study of Australian marketers and agencies shows most are not so confident on any of the important maths to stay with the finance team, the CEO and boards. Brand Traction’s Jon Bradshaw and VMLY&R’s Chief Strategy Officer Ali Tilling break down a new industry study on how marketers and agencies rate themselves and where the gaps are. Their message? Start learning to count.  

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