ASOTU Unscripted

Marketing on Retail Media Networks with Julie Scott | NADA 2024


Listen Later

Send us a text Kyle Mountsier converses with Julie Scott, VP of B2B Marketing at Cars Commerce, about the innovative strategies being implemented at Cars Commerce, particularly their media network. Julie explains the concept of retail media networks and their growing relevance across various industries. The focus of this network is leveraging first-party data in a landscape where cookie deprecation is becoming a reality. Julie highlights the VIN Performance Media product, which offers dealers...
...more
View all episodesView all episodes
Download on the App Store

ASOTU UnscriptedBy More Than Cars Media Network

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like ASOTU Unscripted

View all
Automotive State of The Union by More Than Cars Media Network

Automotive State of The Union

29 Listeners

Auto Collabs by More Than Cars Media Network

Auto Collabs

9 Listeners

ASOTU CON Sessions by More Than Cars Media Network

ASOTU CON Sessions

1 Listeners

Car Dealership Guy Podcast by Car Dealership Guy

Car Dealership Guy Podcast

389 Listeners

Amplify - A retail automotive podcast by Reuters Events and ASOTU by ASOTU

Amplify - A retail automotive podcast by Reuters Events and ASOTU

3 Listeners

The ASOTU Wheelhouse - Hosted by Daniel Govaer by More Than Cars Media Network

The ASOTU Wheelhouse - Hosted by Daniel Govaer

5 Listeners