Marketing Powerups

Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups cheatsheet: https://marketingpowerups.com/047/

🏆 Sponsored powerup

B2B demand and sales these days have been sloooooow.

But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).

They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!

→ Learn 42/Agency's growth playbook. 

🎉 About Neal O'Grady

Neal O'Grady is the co-founder of Demand Curve, a growth marketing agency, and Bell Curve, a Y Combinator-backed startup. He started his career studying mechanical engineering and working as a programmer before transitioning into marketing. 

Though he never held a full-time job, Neal taught himself the skills he needed by taking on freelance projects and continually challenging himself with uncomfortable positions that forced him to learn. This hands-on experience allowed him to develop expertise across multiple areas.  

Neal is passionate about helping others build their personal brands and online presence. He created a popular course called "Un-ignorable Challenge" which shows people how to create compelling content that captures attention. He also actively shares his own marketing and business advice on platforms like LinkedIn, where he has grown a large engaged audience.

🕰️ Timestamps and transcript

• [00:00:00] Neal O'Grady on Becoming Unignorable in Marketing
• [00:00:48] Learning from Demand Curve's Success
• [00:05:11] Credibility in Content Creation 
• [00:09:27] 42 Agency - My Number One Recommended Growth Agency
• [00:14:09] How to Celebrate Success Without Sounding Self-Centered
• [00:18:31] Maximizing the Power of Curiosity in Marketing
• [00:23:56] The Importance of the 5 Cs
• [00:32:48] Discussion on Un-Ignorable Posts 
• [00:37:27] Branding and Building Your Online Presence
• [00:42:16] Career Growth through Skill Optimization
• [00:45:38] Building your Brand Online
• [00:49:02] Unlocking the Best Marketing Frameworks

✨ Useful links

• Neal O'Grady's LinkedIn - https://www.linkedin.com/in/nealogrady/
• Neal O'Grady's Twitter - https://twitter.com/nealogrady
• The Demand Curve website - https://www.demandcurve.com/
• The Un-ignorable challenge - https://www.demandcurve.com/unignorable
• The Demand Curve Newsletter - https://www.demandcurve.com/newsletter

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/

🏆 Sponsored powerup

B2B demand and sales these days have been sloooooow.

But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).

They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!

→ Learn 42/Agency's growth playbook. 

🎉 About Talia Wolf

Talia Wolf is the founder of GetUplift, a full-service consultancy that works with fast-growing, profitable companies like Teamwork, Social Media Examiner, Athlon, and Sprout Social.

She is listed as one of the most influential experts in conversion optimization. She has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.

She is an expert in emotional targeting, persuasion, messaging, landing page optimization, mobile optimization, customer experience, customer research, eCommerce optimization, emotional conversion optimization, growth, optimization & analysis.

🕰️ Timestamps and transcript

• [00:00:00] The Role of Emotions in Purchase Decisions
• [00:01:02] B2B Decisions Are Based on Emotion
• [00:04:06] Emotional Triggers in B2B Purchases Decisions
• [00:07:59] Carving Out A Niche In A Crowded Market
• [00:09:29] 42 Agency - My Number One Recommended Growth Agency
• [00:12:09] Discussing Emotional Connection with Product Brands
• [00:14:29] Applying Emotional Targeting in Marketing 
• [00:19:37] Insight Mining Process with Talia Wolf
• [00:22:27] Exploring the Career Journey of Talia Wolf
• [00:29:10] Marketing Powerups Newsletter and Podcast Promotion

✨ Useful links

• Talia's LinkedIn - https://www.linkedin.com/in/taliagw
• The GetUplift website - https://getuplift.co/
• The ultimate guide to emotional targeting - https://getuplift.co/emotional-marketing-and-conversion-rates/

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Ty Magnin

Ty Magnin is the CEO of Animalz, a leading content agency. Ty is a software marketing leader with over a decade of experience leading marketing teams at SaaS startups from $0-10M ARR twice. Prior to Animalz, Ty served as Director of Marketing at UiPath, leading the company from $40M to over $1B in revenue and through a successful IPO. He also led marketing at Appcues, establishing the growth flywheel that propelled the company to become a leader in user onboarding. Ty is obsessed with all things marketing, growth and content.

🕰️ Timestamps and transcript

• [00:00:00] AI in Content Creation: A Discussion with Ty Magnin
• [00:00:53] The Power of AI in Content Marketing
• [00:07:57] Discussing SEO Content and the Role of Generative AI
• [00:12:32] 42 Agency - My Number One Recommended Growth Agency
• [00:14:20] Evolution of Content Strategy in Startups
• [00:18:39] Discussing the Content Program at Appcues
• [00:19:40] Discussion on content distribution in SaaS
• [00:20:34] Scaling Content Production at UIPath
• [00:26:08] From Centralized to Decentralized: Content Creation at Appcues
• [00:27:20] Discussion on Three Tiers of Content in B2B Marketing
• [00:28:13] Content Scaling Strategy at UiPath
• [00:29:49] Scaling Up Content Programs
• [00:31:07] Managing Content Programs in a Tech Company
• [00:36:51] Career Powerups with Ty Magnin
• [00:38:57] Balancing career and life with Ty Magnin

Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Stewart Hillhouse

Stewart Hillhouse is the Head of Content at Mutiny, where he oversees content strategy and creation. With years of experience in B2B marketing, Stewart is passionate about leveraging content and media to drive business results. 

Prior to joining Mutiny, Stewart led content and communications at DemandCurve. He has extensive expertise across content formats, from long-form writing to podcasts, videos, and more. Stewart firmly believes in the power of content to capture attention, change minds, and strengthen relationships. 

🔖 Timestamps
[00:00:00] Maximizing Conference Content with Stuart Hillhouse,
[00:01:09] Modern Content Consumption Patterns and Marketing Strategies
[00:07:29] The Process of Creating Event Interview Style Content for B2B Company
[00:13:26] Leveraging Mobile Devices and Social Strategies for B2B Event Marketing
[00:19:35] The Power of Content Marketing and Creativity in Brand Storytelling
[00:22:54] How to Edit Videos for LinkedIn
[00:24:47] Using Tried and True Techniques From Entertainment for Short Form Video
[00:28:14] Repurposing Content into New Formats
[00:32:42] The Importance of Building a Marketing Skill Set and Network
[00:37:48] Networking and Career Progression
[00:40:45] The Role of Fun and Relationships in Marketing
[00:49:53] Marketing Powerups Episode Wrap Up

✨ Useful links

• Stewart's website: https://stewarthillhouse.com/
• The Mutiny website: https://www.mutinyhq.com/
• Stewart's LinkedIn profile: https://www.linkedin.com/in/stewarthillhouse
• Mutiny's LinkedIn page: https://www.linkedin.com/company/mutinyhq/

Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Becky Pierson Davidson

Becky Pierson Davidson is a community-driven product strategist and founder of BPD Strategy. She was previously the Head of Product at bossbabe, which served 1000s of ambitious entrepreneurs through courses and their coaching membership. Becky teaches UX Design at General Assembly, leads strategic workshops for product founders, and publishes a weekly newsletter about the intersection of community + product at https://www.beckypierson.com/.

✨ Useful links

• Becky Pierson Davidson's website and newsletter - https://www.beckypierson.com/
• Becky's newsletter issue about brand, consistency, and identity - https://www.beckypierson.com/community-essays/18-grow-your-business-with-a-consistent-brand-experience
• Becky's newsletter issue about retention failure at Bossbabes - https://www.beckypierson.com/community-essays/26-the-retention-fail-i-made-at-bossbabe
• Becky Pierson Davidson on LinkedIn - https://www.linkedin.com/in/beckypierson/
• Becky Pierson Davidon on Instagram - https://www.instagram.com/beckypierson/

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Fio Dossetto

Dr. Fio Dossetto is the Senior Content Strategist at Float.com and Creator of the contentfolks newsletter.  She has over a decade of experience in content strategy, branding, and marketing. She has worked at companies like Hotjar, ActiveCampaign Postmark, and more. At these companies, she helped set the strategy and ensured content quality across writers and creators. 

🕰️ Timestamps and transcript

• [00:01:03] Discussing Common Mistakes in Content Marketing 
• [00:07:38] Approaching Content Marketing through Expert Interviews
• [00:13:10] 42 Agency — my number one recommended growth agency
• [00:13:52] Riverside FM — my number one recommended video recording call
• [00:14:40] Interview with Fio Dossetto: How to Create Unique and Defensible Content
• [00:17:36] Making Content More Actionable
• [00:22:46] Achieving Simplicity in Content Writing
• [00:27:57] Making Content Distinctiveness
• [00:35:48] The Importance of Building a Network in Content Marketing
• [00:42:05] Fio Dossetto on Building a Professional Network
• [00:46:35] Marketing Powerups Newsletter

✨ Useful links

• Fio's website: https://contentfolks.com/
• LinkedIn: https://www.linkedin.com/in/fiorenzadossetto/
• The contentfolks newsletter: https://contentfolks.substack.com/
• The EASY Content Framework: https://contentfolks.substack.com/p/the-easy-framework
• How to interview customers: https://contentfolks.substack.com/p/how-to-interview-experts

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Shannon Howard

Shannon Howard is an experienced Customer Marketer who’s had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective.

🕰️ Timestamps and transcript

• [00:00:46] The Importance of Customer Education in Marketing
• [00:04:26] Discussion on Customer Education at Intellum
• [00:06:54] Aligning Blog Content with Customer Education
• [00:09:21] Measuring the ROI on Customer Education Programs
• [00:11:38] 42 Agency — My Number One Recommended Growth Agency
• [00:12:23] Riverside FM — my preferred video podcast recording platform.
• [00:13:07] The Impact of Education Programs on Product Usage
• [00:15:03] Thought Leadership and Content Creation in Intellum
• [00:18:47] Community-Based Customer Education Approach 
• [00:21:44] Content and Customer Marketing at Intellum
• [00:26:23] Customer marketing and achieving successful reviews
• [00:29:16] Powering Up Your Marketing Career
• [00:33:26] The Power of Generosity and Community in Career Growth
• [00:34:39] Marketing Powerups and the People Behind Them

✨ Useful links

• Shannon's LinkedIn profile: https://www.linkedin.com/in/shannonlagassehoward/
• Intellum's website: https://www.intellum.com/
• The Go Giver book: https://thegogiver.com/the-go-giver/
• The Gusto Academy video series: https://www.intellum.com/blog/making-gusto-academy-vision

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Dan Sanchez

Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 

🕰️ Timestamps and transcript

• 00:00:00 Danchez's audience growth pillars.
• 00:01:51 Story of pain, growth through ads, big team.
• 00:05:21 Building relationships through owned media is important.
• 00:08:47 Discover gift, offer value, receive feedback.
• 00:11:43 Book and talking, learn through posting.
• 00:12:54 Start podcast, share lessons, become industry expert.
• 00:16:42 People become aware of growth plateau.
• 00:19:31 42 Agency — build a predictable growth engine.
• 00:20:16 Riverside FM — my preferred video podcast recording platform.
• 00:22:47 Borrow tactics: paid, owned, and earned media.
• 00:25:48 Help audience succeed, engage, teach, promote, elevate.
• 00:32:09 Employee's connections lead to increased engagement.
• 00:35:31 Small curated groups engage to rank posts.
• 00:38:27 AI-generated, expert-curated content key for future search.
• 00:42:15 "Recently discovered niching down for success."
• 00:45:20 Stick with it for 3 years, then reassess.
• 00:46:34 "First podcast needs niche, free, interviews"

✨ Useful links

• Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan
• Dan's website: https://danchez.com/
• Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/
• Sales Feed by Vidyard: https://salesfeed.vidyard.com/

Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Matt Ragland

Matt Ragland is an email marketing and online course expert dedicated to helping creators build sustainable businesses around their email lists. As Managing Director at Good People Digital, Matt develops high-impact email, content, and education strategies for authors, coaches, and digital entrepreneurs. With over a decade of experience in the creator economy, Matt has worked with leading platforms like ConvertKit and Podia. He previously led growth at multiple startups and ran his own courses, generating over $100K in revenue.

🕰️ Timestamps and transcript

• 00:00:00 Email marketing: a valuable channel for success.
• 00:06:24 Understanding financial commitments is the biggest thing.
• 00:14:29 Started consulting and implementing email/courses for revenue.
• 00:16:16 Matt Ragland's career journey.
• 00:20:07 42 Agency — Build a Predictable Revenue Engine.
• 00:20:53 Riverside FM - A Podcast Recording Tool
• 00:22:13 Learning from experiences and making changes.
• 00:29:52 Building trust through sharing ideas and expertise.
• 00:36:20 Think intentionally, but don't overthink. Show up and do the work.
• 00:39:49 7-step plan for scalable, passive income.
• 00:43:08 A progression from coaching to self-guided courses.
• 00:49:27 Promote courses for clients, make money quickly.
• 00:58:52 Substack offers extra content for a monthly fee.
• 00:59:34 Simple value proposition: courses, membership, monetization.

✨ Useful links

• Matt Ragland on Twitter: https://twitter.com/mattragland 
• Matt Ragland on LinkedIn: https://www.linkedin.com/in/mattragland/
• Matt Ragland on YouTube: https://www.youtube.com/c/MattRagland
• Matt Ragland's website: https://mattragland.com/
• Good People Digital: https://goodpeopledigital.com
• ConvertKit: https://convertkit.com
• Podia: https://www.podia.com

Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Kevan Lee and Shannon Deep

Kevan Deep: Kevan’s built the world’s kindest marketing teams at some of the world’s coolest tech companies. From working at big, renowned brands like Vox to taking (now big, now renowned) brands like Buffer and Oyster from zero to one, Kevan shines in the distinctly creative and generative processes involved in nurturing early- and expansion-stage companies into their cranky teenage years—while helping them figure out who they were always meant to be. He’s the boss you’ve always wanted and the creative enabler you deserve.

Shannon Deep: Not only is Shannon a world-class brand-builder for billion-dollar tech companies, she’s also an artist, writer, and all-around creator who enjoys stretching across virtually any medium. She’s built brand marketing teams. She’s helped make Super Bowl commercials. She co-hosted a songwriting podcast for seven years. And she recently finished her first book (#amquerying). Those who have worked with her at places like Siegel+Gale, Dashlane, and Oyster would do so again in an instant.

⏰ Timestamps
[00:00:00] The Power of Brand Storytelling with Kevin Lee and Shannon Deep
[00:01:16] The Brand Storytelling Framework on Marketing Powerups
[00:01:39] Discussion on Brand Marketing
[00:05:27] The Power of Storytelling in Marketing and Brand Amplification
[00:09:04] The Power of Branding in Tech Marketing
[00:11:41] Discussion on Retention Strategy through Emotional Branding
[00:13:12] Understanding the Brand Purpose in Storytelling Framework with Oyster
[00:14:57] 42 Agency—My Number One B2B Growth Agency
[00:15:43] Create On Brand Copy In A Few Clicks Using Copy.Ai
[00:16:25] Discussing Brand Purpose with Kevan Lee and Shannon Deep
[00:21:00] A Discussion on the Impacts and Philosophy of Brand Work
[00:22:10] Building Stories Around Brand Purpose: A Discussion with Shannon Deep
[00:24:26] Brand Strategy and Story Choices in Company Marketing
[00:27:43] Content prioritization and story-telling in branding
[00:29:05] Discussing Branding and Marketing Strategies in Business
[00:33:46] Identifying the Creator Archetype for Oyster
[00:37:13] Building Structured Company Stories for Effective Brand Marketing
[00:40:55] The Role of Brand Marketing

✨ Useful links

• 👨🏽‍💻 Bonfire's website
• 💌 Bonfire newsletter
• 🔗 Kevan Lee on LinkedIn
• 🔗 Shannon Deep on LinkedIn