Marketing Powerups

Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Tiffany Da Silva

Tiffany DaSilva is the founder of Flowjo.co, an eCommerce site dedicated to helping everyday people live their best life. She has spent the past 15 years in all facets of digital marketing working for startups like Geosign, Achievers & Shopify, as well as, a growth marketing consultant for over 80 companies from startup to enterprise. She’s an instructor for McMaster University and has been featured in Mashable, Search Engine Journal, SE Roundtable, Hubspot & More.

⏰ Timestamps
[00:00:00] How Marketers Can Tackle Imposter Syndrome with Tiffany Da Silva
[00:00:54] Addressing Imposter Syndrome in Marketers
[00:06:00] Handling Imposter Syndrome and Setting Clear Boundaries at Work
[00:12:41] In conversation with Tiffany Da Silva: Assessing When It's Time to Leave Your Job
[00:15:19]  42 Agency - My Number One Recommended Growth Agency
[00:16:04]  Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:16:47] Imagining the Future and Creating the Ideal Situation in Business
[00:17:20] The Importance of Solid Relationships in Business
[00:21:11] Finding Your Shine Crew: A discussion with Tiffany Da Silva
[00:24:20] Tiffany Da Silva on the Importance of Visualization in Achieving Goals and Legacy
[00:32:16] Discussion with Tiffany Da Silva about the Role of Positive Reinforcement and Growth
[00:35:28] Tiffany Da Silva on Career Power Ups and Embracing Learning in Marketing
[00:41:56] Tiffany Da Silva on Asking for Help in Marketing Career

✨ Useful links

• 👨🏽‍💻 Flowjo website
• 👑 Tiffany Da Silva's website
• 🔗 Tiffany on LinkedIn

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Devin Bramhall

Devin Bramhall is a marketing consultant and the co-host of the Don’t Say Content podcast where she shares her 15+ years of marketing experience, including her time as CEO of industry-leading content marketing agency Animalz, where she grew revenue 3x in two years. Now she offers strategic consulting services to agency founders and marketing leaders to accelerate their growth.

⏰ Timestamps
[00:00:00] Understanding the Difference Between Strategy and Plan in Marketing
[00:01:25] The Appcues Connection
[00:01:53] Exploring Media-Led Strategy with Devin Bramhall
[00:12:13]  Building Products and Customer Feedback
[00:13:56] Discussions on Media-Led Strategy for Brands and Companies
[00:17:30] 42 Agency - My Number One Recommended Growth Agency
[00:18:15] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:18:52] Community-Led Content Strategy with Devin Bramhall
[00:21:39] The Media-Led Approach in Building Brand Affinity
[00:31:26] The Role of Originality Between Founders and Marketing Leaders
[00:35:40] The Importance of Strategy Consistency in Marketing
[00:43:34] Discussing Media-Led Strategy in B2B SaaS with Devin Bramhall
[00:47:36] Devin Bramhall on Career Progression and The Power of Community
[00:54:22] Discussion about Marketing Strategy with Devin Bramhall
[00:58:18] Marketing Powerups: Actionable Insights for Top Marketers

✨ Useful links

• 👨🏽‍💻 Don't Say Content 
• 👑 Devin Bramhall's website
• 🐦 Devin on Twitter
• 🔗 Devin on LinkedIn
• 💃 Devin on TikTok

Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Brooklin Nash

With a decade of freelance and in-house marketing experience, Brooklin Nash has mastered the art of clear and simple client communication. About a year ago, Brooklin and his wife Becca decided to go the agency route and officially launched Beam last June. Brooklin focuses on helping both clients and freelancers stand out. In addition, as a guest contributor, Brooklin's written for G2, Drift, and MarketingProfs.

🎥 Timestamps
[00:00:00] Understanding the Essence of Expert Driven Content with Brooklyn Nash
[00:00:31] Strategizing Content with Brooklin Nash: Free Powerups Cheat Sheet
[00:00:55] Brooklin Nash on Expert Driven Content and the Impact of AI
[00:06:47] Expert-Driven Content Creation at Beam
[00:09:12] Creating Effective Content with Internal and External Subject Matter Experts
[00:12:54] Discussing Content Team Strategy with Brooklin Nash
[00:16:31] 42 Agency - My Number One Recommended Growth Agency
[00:17:17] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:17:59]  Challenges and Considerations in Collaborating with Different Business Departments
[00:23:48] Discussion on the Importance of Expert Driven Content in Business
[00:26:44] Impact of AI & SEO on Content with Brooklin Nash
[00:31:05] Brooklin Nash on Measuring Success for Expert-Driven Content
[00:33:55] Creating Engaging Content with Beam
[00:37:30] Career Power Ups with Brooklin Nash
[00:42:59] Content Marketing Strategies and Networking Tips from Brooklin Nash
[00:47:12] A Reflection on Marketing Strategies with Brooklyn Nash

✨ Useful links

• 👨🏽‍💻 Beam Content
• 🐦 Brooklin on Twitter
• 🔗 Brooklin on LinkedIn

Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Sarah Stockdale

Sarah Stockdale is the founder of Growclass, an online growth training program and community for marketers. 

Sarah has spent her career growing early-stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Sarah was one of the early hires at the Canadian Fintech giant, Wave, which H&R Block acquired in one of the largest Canadian exits of all time. She then led growth teams at Tilt, growing the Canadian business from scratch, launching in 8 countries, and building what is still the largest-ever international college ambassador program. Tilt was acquired by Airbnb in 2017.

🕰️ Timestamps

• [00:00:00] Improving Sales by Connecting Customers to Solutions
• [00:00:54] Understanding the True Nature of Selling
• [00:03:33] Using the 'We' Exercise for Better Marketing Copy
• [00:09:06] Understanding Audience and Tapping into Emotions: A Discussion with Sarah Stockdale
• [00:16:10] Transformative Marketing: Putting the Customer in the Protagonist's Role
• [00:18:10] 42 Agency - My Number One Recommended Growth Agency
• [00:18:56]  Ahrefs Free Webmaster Tools
• [00:19:10] Effective Copywriting: The Power of Authenticity and Values Alignment in Marketing
• [00:26:55] Powering up your career with meaningful relationships: Sarah Stockdale's journey in Marketing and Tech
• [00:31:32] The Superpowers of Being a Marketer with Sarah Stockdale
• [00:37:17] Building an audience as a parachute in the economy: A discussion with Sarah Stockdale
• [00:39:44] Ramli John invites listeners to subscribe to the Marketing Powerups newsletter, podcast and YouTube channel

✨ Useful links

• 👨🏽‍💻 Growclass website
• 🎓 Growth marketing full certification
• 🐦 Sarah Stockdale on Twitter
• 🔗 Sarah Stockdale on LinkedIn

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Ryan Law

Ryan Law is a dynamic content marketer with a rich history of collaborating with top-tier companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. Throughout his versatile career, he has thrived in roles ranging from writer and content strategist to VP and CMO, even co-founding a marketing agency. He notably spearheaded growth at Animalz as it scaled to 130 full-time employees, generating an impressive ~2 million pageviews for their blog.

Ryan's reputation for knowledge sharing is evident through his webinars and workshops conducted in partnership with leading companies such as Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.

Outside of his professional endeavors, Ryan is a multi-talented individual. He is the author of two novels and the host of the popular Ash Tales podcast. His creative pursuits also include landscape photography and showcasing his musical talent as the guitarist for The Schrödinger Effect.

🕰️ Timestamps and transcript

• [00:00:00] How AI Transforms Content Marketing with Ryan Law
• [00:01:10] The Future of SEO and Thought Leadership in a World of AI Content Creation
• [00:09:45] The Future of AI in Content Marketing
• [00:12:26] The Importance of Thought Leadership Content in Content Marketing
• [00:15:32] Creating Thought Leadership Content Through Customer and Prospect Insights
• [00:18:12] 42 Agency - My Number One Recommended Growth Agency
• [00:18:58] Ahrefs Free Webmaster Tools
• [00:19:44] Discussion with Ryan Law on AI in content creation
• [00:21:07] Exploring the Role and Challenges of Generative AI in Content Creation
• [00:24:54] Ryan Law on Using AI in Content Writing
• [00:30:09] Discussing AI and Tone in Content Creation
• [00:33:02] Leveraging AI for content creation with Ryan Law
• [00:36:56] Transforming YouTube Transcripts with GPT-3: An Insightful Interview with Ryan Law
• [00:38:44] Career Acceleration: The Power of Content and Opinions
• [00:42:03] Overcoming Fear of Sharing Opinions on the Internet
• [00:45:30] Building a Trusted Network of Advisors in Content Marketing
• [00:47:11] Ryan Law on Doing Hard Things in Marketing, Standing Out, and Becoming Successful

✨ Useful links

• 👨🏽‍💻 Ryan Law's website
• 🤓 Thought Leadership course
• 🐦 Ryan Law on Twitter
• 🔗 Ryan Law on LinkedIn

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

🕰️ Timestamps and transcript

• [00:00:00] Adapting SEO Strategies for AI
• [00:00:58] Discussion on the Impact of Google's SGE on SEO
• [00:05:49] Google's struggle against Chat GBT to maintain market share
• [00:11:44] Ramli John and Eli Schwartz Discuss Google's Generative Experiences and Its Impact on SEO
• [00:14:30] 42 Agency: A Strategic Partner for Success
• [00:15:16] Ahrefs Free Webmaster Tools
• [00:16:02] The Future of SEO in a Post AI World
• [00:21:49] Adapting SEO Strategies to fit the Shift in Search User Dynamics
• [00:27:45] Discussing User-focused SEO and AI with Eli Schwartz
• [00:29:01] Exploring The Implications of Google's Search Quality Rater Guidelines on SEO
• [00:31:18] Strategizing SEO: An Imperative Tactic for Business Success
• [00:35:43] Eli Schwartz on Product-Led SEO and how focusing on revenue can significantly impact your SEO strategy
• [00:37:30] Conversing with Eli Schwartz about SEO and Career Advancement
• [00:41:30] Eli Schwartz Discusses Career Progression, Writing Content and Taking Risks
• [00:45:11] Eli Schwartz on Writing Process, SEO Analogies, and Navigating Company Changes
• [00:50:11] Eli Schwartz Discusses the Importance of SEO in Company Growth
• [00:51:40] Episode wrap-up of Marketing Powerups with Ramli John and Guest Eli Schwartz

✨ Useful links

• 👨🏽‍💻 Product-Led SEO newsletter
• 🐦 Eli on Twitter
• 🔗 Eli on LinkedIn

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Aleyda Solis

Aleyda is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and an experienced speaker with more than 100 conferences in 20 countries in English and Spanish. She’s also the wrapper of #SEOFOMO, one of the leading SEO newsletter, sent every week with the latest SEO news, guides and jobs to +25,000 subscribers and LearningSEO.io, a roadmap with free SEO guides and tools to facilitate the journey of new SEOs when learning about it.

With 15 years of experience doing Search Engine Optimization for European, American and Latin-American companies, both from the agency as well as in the in-house side she provides SEO consulting through her company Orainti, helping from startups to multinational companies -as Turo, Sniffspot, Trade Republic, among others- to grow their organic search visibility & achieve their SEO goals.

🕰️ Timestamps and transcript

• [00:00:00] Leveraging AI for SEO: A Conversation with Aleyda Solis
• [00:01:10] How AI is Transforming SEO and Marketing Jobs: A Discussion with Aleyda Solis
• [00:07:24] Aleyda Solis Discusses Impact of Search Bots on SEO
• [00:13:07] Staying Relevant in SEO with AI
• [00:16:06] The Future of AI in Education
• [00:18:20] 42 Agency — My Number One Recommended Growth Agency
• [00:19:06] Ahrefs Free Webmaster Tools
• [00:20:33] Discussing the Importance of Specificity when Using AI for SEO Writing
• [00:23:51] Effectiveness of AI in Content Creation with Aleyda Solis
• [00:31:32] Innovative SEO Practices with AI Technology
• [00:33:44] SEO Strategies for Staying Relevant Amid Declining Traffic
• [00:41:51] Aleyda Solis's Approach to Content: Unlocked Value for Wider SEO Impact
• [00:45:48] Interview with Aleyda Solis on advancing SEO career and sharing knowledge
• [00:48:30] Aleyda Solis Discusses Her Love for SEO and the Motivation Behind Sharing Her Knowledge
• [00:52:26] Giving Your Career a Boost with Proactivity: A Conversation with Aleyda Solis
• [00:55:51] Wrap Up

✨ Useful links

• 👨🏽‍💻 Aleda's personal website
• 🤓 LearningSEO.io
• 💌 SEO FOMO
• 🎙 Crawling Mondays️
• 🐦 Aleyda on Twitter
• 🔗 Aleyda on LinkedIn

Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Ronnie Higgins

Ronnie Higgins is the Director of Content at OpenPhone, the all-in-one phone system for teams. Prior to that he lead content teams at Hopin, Udemy, and Eventbrite. Ronnie is a seasoned content marketing professional with over 12 years of experience. He started his career in the film industry which laid the foundation for his storytelling skills, a tool he strongly advocates for in content marketing. Ronnie's approach to content creation revolves around understanding the audience and their needs, using various formats and channels to reach a wider audience, and emphasizing authenticity in brand voice and values.

🕰️ Timestamps and transcript

• [00:00:00] Leveraging Disney's Content Strategy for B2B Growth
• [00:00:47] Disney's Synergy Map: A content power-up in the world of marketing
• [00:01:14] The Addiction of Creating More Content and its Impact in the B2B SaaS Industry
• [00:05:52] A deep dive into optimizing content through the lens of Disney's Synergy Map
• [00:11:20] Content Marketing Strategies Rooted in Disney's Synergy Map
• [00:18:20] 42 Agency - My Number One Recommended Growth Agency
• [00:19:06] Ahrefs Free Webmaster Tools
• [00:19:52] Multiplying Your Sales and Marketing Efforts Through The Power of Content
• [00:25:49] The Roles of Content Marketing and Attribution in Business
• [00:34:48] Exploring Emotional Engagement in Content Marketing with Disney's Example
• [00:35:29] Creating Synergy with Content to Enhance Brand Presence
• [00:43:42] From Film and TV to Content Marketing: A Power Up for the Career with Ronnie Higgins
• [00:47:49] Content Marketing Strategy and Building Relationships with Ronnie Higgins
• [00:51:20] Marketing Powerups podcast Episode Recap

✨ Useful links

• 👨🏽‍💻 OpenPhone website
• 🐦 Ronnie on Twitter
• 🔗 Ronnie on LinkedIn

Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Margaret Kelsey

Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms.

Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community.

Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape.

🕰️ Timestamps and transcript

• [00:00:00] Understanding Branding, Content, and Communication with Margaret Kelsey
• [00:00:59] Changing Human Behavior at Scale: The Challenge of Marketing
• [00:07:31] Dissecting Marketing Jargon with Margaret Kelsey
• [00:09:15] The Role of a Product in Solving People Problems
• [00:11:57] Strategic Branding in Customer Retention
• [00:17:42] 42 Agency — My Number One Recommended Growth Agency
• [00:18:28] Ahrefs Free Webmaster Tools
• [00:19:13] Impact of Cultural Values on Branding: A Discussion with Margaret Kelsey
• [00:23:47] Investing in Community and Culture for Sustainable Growth
• [00:26:34] The Dangers of Uniformity in Marketing: Avoid the Enterprise Blue
• [00:32:57] Harnessing the Power of Brand for Companies: A Conversation with Margaret Kelsey
• [00:37:36] The future of marketing: Embracing change and adaptability
• [00:39:11] Career Power-ups for Marketers: Insights from Margaret Kelsey
• [00:42:01] Understanding When It's Time to Move On: Insights from Margaret Kelsey
• [00:49:39] The Changing Landscape of Marketing Teams
• [00:54:12] Transitioning into an Advisory Role in Marketing
• [00:57:56] Insightful Discussion with Marketing Expert Margaret Kelsey
• [01:00:26] Marketing Powerups with Margaret Kelsey: Insights and Advice

✨ Useful links

• 👨🏽‍💻 Margaret Kelsey's Website
• 🎙 Don't Say Content Podcast️
• 🐦 Margaret on Twitter
• 🔗 Margaret on LinkedIn

Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

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Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Joel Kletkke

Joel Ketlkke is the Founder of Case Study Buddy, a specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories across multiple marketing channels and media. Clients like Docebo, Varonis, and agencies of all sizes trust Case Study Buddy to deliver a polished, professional experience and assets that drive real ROI.

🕰️ Timestamps and transcript

• [00:00:00] Transforming Customer Success Stories into Marketable Content
• [00:01:13] The Importance of Case Studies in Marketing Strategy
• [00:07:52] Common Mistakes in Crafting Customer Success Stories
• [00:11:06] Maximising the potential of case studies with repurposing and strategic storytelling
• [00:16:44] The Power of Perspective in Case Studies
• [00:17:58] 42 Agency: My Number One Recommended Demand Gen Agency
• [00:18:43] Ahref's Free Webmaster Tools
• [00:19:29] Understanding the Ingredients of a Great Customer Success Story with Joel Kletkke
• [00:24:53] The Role and Benefits of Success Stories in Companies
• [00:29:21] The Process of Crafting Detailed Case Studies with Joel Kletkke
• [00:33:29] Discussion on Successful Customer Stories Creation
• [00:36:32] A conversation with Joel Kletkke about the impact of storytelling in Case Study Buddy
• [00:39:12] Building Meaningful Relationships: Joel Kletkke's Power Up
• [00:43:55] Joel Kletkke's Advice to Younger Self: Be Vulnerable, Ask for Help
• [00:46:11] Influencer Noise and Authentic Connections in Digital Marketing

✨ Useful links

• 👨🏽‍💻 Case Study Buddy website
• 🐦 Joel Kletkke on Twitter
• 🔗 Joel Kletkke on LinkedIn