Marketing Powerups

Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is "crickets."

But, if you look at Pocus’ Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up.

The secret? It’s their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth.

Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus’ AMA community strategy in detail.

In this Marketing Powerups episode, you’ll learn:

1. How Pocus’ AMA series fuel its marketing flywheel.
2. How building a network of mentors and advisors accelerated Sandy’s career.
3. How Sandy repurposes the AMA recordings into articles and podcast episodes.
4. How Sandy identifies product evangelists through their community.

🎉 About Sandy Mangat

Sandy Mangat is the Head of Growth Marketing at Pocus, where she is responsible for developing and executing the company's growth strategy. With almost a decade of experience in marketing, Sandy is a seasoned expert in community-led growth and content marketing. She has helped Pocus to establish itself as a thought leader in the product-led sales space through its AMA series and other community initiatives.

🕰️ Timestamps and transcript

• [00:00:00] Boosting Community Engagement with AMA Series: A Case Study of Pocus
• [00:01:04] Building a Community to Solve Product-Led Sales Questions
• [00:05:24] Building Engaging Product-Led Communities
• [00:10:53] 42 Agency - My Number One Recommended Agency
• [00:11:40] How Community is a Central Part of the Marketing Flywheel
• [00:17:11] How a Strong Community Drives Content Strategy
• [00:21:09] Unlocking Revenue Through AMAs and Community
• [00:24:13] Accelerating Your Marketing Career with Key Strategies
• [00:28:55] Pocus: Building a Best-in-Class Community and the Next Generation of Product-Led Sales

✨ Useful links

• 👨🏽‍💻 Pocus' website
• 🔗 Sandy on LinkedIn
• 🤨 The Product-Led Sales AMA Recaps
• 🎙 Unlocking Revenue Podcast️
• 🤝 The Product-Led Sales Community

You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.

With limited time, budget, and resources, what should your marketing team focus on?

That’s where prioritization frameworks like Jason Bradwell’s A2E come in.

Today, Jason Bradwell shares the five pillars of his A2E framework to help you evaluate marketing ideas.

In this Marketing Powerups episode, you’ll learn:

1. The importance of getting company-wide alignment for marketing.
2. The 5 pillars of the A2E framework.
3. A real-world of Jason’s framework in action.
4. How starting a podcast has accelerated Jason’s career.

Free powerups cheatsheet

Download a free powerups cheatsheet that you can fill in and apply Jason Bradwell's A2E framework to your business right away. https://marketingpowerups.com/016

Sponsored powerups
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Jason Bradwell

Jason is the Founder and CEO of B2B Better, a strategic marketing advisory firm that helps Solution Providers transform marketing from a cost centre into a profit centre. He is the former Senior Director of Marketing and Communications for a PE-backed B2B Solution Provider in the enterprise technology space, where he built an inbound machine that generated $20m of marketing-sourced pipeline. Jason is also a former journalist, professionally trained thespian, and father to a hurricane that has taken the form of a four-year-old little girl.

🕰️ Timestamps and transcript

• [00:01:25] The Importance of Alignment in Marketing
• [00:05:29] The A2E Framework for Prioritizing Marketing Effort
• [00:08:24] Using the A to E Framework for Effective Marketing Campaigns
• [00:14:31] 42 Agency - My Number One Recommended Demand Gen Agency
• [00:15:31] An Example of How Jason Uses the A2E Framework
• [00:17:00] Targeting Complex B2B Technology Solution Providers
• [00:17:54] How to Achieve Better Balance Between Brand and Demand in B2B SaaS Sales
• [00:24:33] How Podcasting Has Powered Up Jason's Career
• [00:28:16] An Advice Jason Would Give His Younger Self

✨ Useful links

• 👨🏽‍💻 B2B Better website
• ✉️ B2B Better newsletter
• 🐦 Jason on Twitter
• 🔗 Jason on LinkedIn
• 🕺Jason Bradwell on TikTok

According to an MIT study, a toxic work culture is the number one reason why people say they’ve left their jobs.

Whether it’s a micro-managing boss or an uncooperative team, a toxic work environment can make it dreadful to go to work on Mondays and prevent you from doing your best work.

Marketers have it worst.

Everyone has an opinion on what the marketing team should be doing, which means people could become over-critical and (sometimes) abusive to marketers.

So how do you avoid working in a toxic environment?

One way is to nip it early by asking smart interview questions. Remember—you’re interviewing the company as much as they’re interviewing you.

Enter Sara Pion, Head of Web Experience at Dandy. She has worked as a marketing leader at some of the fastest-growing tech startups, including Dandy, Voiceflow, Alyce, and Drift. Sara has seen way too many marketers get burned by a toxic environment.

Here’s why:

Today, Sara shares 5 interview questions every marketer should ask to avoid working in a toxic environment.

In this Marketing Powerups episode, you’ll learn:

1. Red flags to watch out for during the interview process.
2. Questions to ask interviewers about work culture.
3. How to get out of a toxic work environment.
4. One power-up that’s helped accelerate Sara’s career.

The Sponsor
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.I

f you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Sara Pion

Before joining Dandy as Head of Web Experience, Sara Pion led marketing teams at brands like VoiceFlow, Drift, Alice and more. She was even part of an experimental marketing team at Drift. She’s spent her career fine-tuning the way companies serve their customer base through innovative strategies and a customer-forward mindset. When she’s not leading the industry in community growth and support, she’s either admiring the oxford comma, boxing or co-hosting her professional growth and development podcast “Self Control & Cheese.”

🕰️ Timestamps and transcript

• [00:00] Introduction
• [01:54] Spotting red flags during marketing interviews
• [08:21] Marketing red flags: Tips to avoid toxic companies
• [12:05] The importance of trust in marketing and leadership
• [13:19] What to ask during a marketing interview
• [15:53] Setting expectations for marketers in the workplace
• [17:17] Implementing employee feedback at a business level
• [19:14] 42 agency - my number one recommended demand Gen agency
• [20:02] Questions to ask before joining a company during layoffs
• [26:31] How to survive in a toxic marketing environment
• [32:38] Tips on career growth: How to structure one on ones
• [36:22] Tips for career growth in marketing

✨ Useful links

• 🎙️ Self Control & Cheese Podcast
• 🐦 Sara Pion on Twitter
• 🔗 Sara on LinkedIn

Creativity—people think it hits you like lightning when a genius idea appears out of thin air.

So, when inspiration doesn’t strike, it can feel frustrating.

But is that really how creativity works?

Eddie Shleyner, Founder of VeryGoodCopy, says NO!

You don’t have to be an Einstein, Van Gogh, or Beethoven to be a creative genius.

There is no such thing as a “creative gene.” Creativity is a muscle that you have to work out.

And today, Eddie shares five tips and exercises to help you work out your creativity muscle and develop marketing ideas that stand out. 

In this Marketing Powerups episode, you’ll learn:

1. How to come up with better creative ideas on a deadline.
2. Why being creative does NOT mean being original.
3. How to connect the dots to create something new.
4. Why it’s important to work on multiple projects at once.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet that you can fill in and apply Eddie's creativity tips to your marketing right away: https://marketingpowerups.com/014

🎖 Sponsored powerup

Thank you to the sponsor who keeps the Marketing Powerups show free for all of you!

This episode is brought to you by 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to www.42agency.com to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Eddie Shleyner

Eddie Shleyner is the founder of VeryGoodCopy and former Copy Chief at G2.com, where he owned copywriting and worked with a world-class team of marketers for ~3 years. Eddie was named “Marketing MVP of the Year” shortly before G2 announced its Series D funding at a $1.1 billion valuation. In 2022, VGC won HackerNoon’s “Email Newsletter of the Year” award. A few weeks later, Eddie was voted a LinkedIn “Top Voice” in Marketing & Advertising.

✨ Useful links

• 👨🏽‍💻 VeryGoodCopy
• 🔗 Eddie on LinkedIn
• 🐦 Eddie on Twitter
• 🎥 VGC Transformational Landing Pages Course

Some people think that Thought Leadership Content and SEO Content is like oil and water—they don’t mix.

The reality is far from the truth!

Erin Balsa, founder of Haus of Bold and former marketing director at The Predictive Index, discusses why the best thought leadership content helps your content rank higher on the search results page:

To help you build thought leadership content that ranks on the search results page, Erin Balsa created The Content Sweet Spot Framework.

In this Marketing Powerups episode, you’ll learn:

1. What is “thought leadership”?
2. Why great thought leadership content is great for SEO.
3. The 4-element Content Sweet Spot Framework.
4. How Erin transitioned from an in-house marketer to a business owner.

🎉 About Erin Balsa

Erin Balsa is the Founder of Haus of Bold, where she applies over a decade of experience in writing, editing, and content marketing. Her area of expertise lies in crafting marketing content for B2B SaaS firms and helping to build their content teams. Erin began her career in content by serving as the Assistant Editor at Providence Media. Prior to that, she had held several diverse roles. Subsequently, she worked for a content marketing agency that propelled her into the world of content marketing.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

✨ Useful links

• 👨🏽‍💻 Haus of Bold website
• 🎙 The Notorious Thought Leader Podcast️
• 🔗 Erin Balsa on LinkedIn
• 🧠 The content sweet spot [LinkedIn Post]

Want to create more content? 

Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.

All of that sounds exhausting!

What if you could 10X your content output without really creating more content? Sounds too good to be true, right? 

That’s the power of repurposing. The problem is you’re probably doing it wrong! 

Here's what Ryan McCready, Managing Editor at Reforge, says:

Today, Ryan shares his "Active" Content Repurposing Process. In this Marketing Powerups episode, you'll learn:

1. What's wrong with a "reactive" approach to content repurposing?
2. How Ryan repurposes content using his "Active" Repurposing Process.
3. A real-world example of Ryan's repurposing process.
4. One piece of advice that accelerated Ryan's marketing career.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet that you can fill in and apply Ryan McCready's "active" content repurposing process to your business right away: https://marketingpowerups.com/podcast/ryan-mccready-active-repurposing/

🎉 About Ryan McCready

Ryan McCready is the Managing Editor at Reforge. Prior to that, he played a key role in the development and implementation of Venngage’s SEO content and social media strategy that contributed to an increase in organic traffic to Venngage’s site of over 300%.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

• 02:06 - Why content repurposing is such a game-changer
• 05:50 - What is reactive content repurposing?
• 07:49 - The "Active" content repurposing process
• 10:20 - My number one recommended demand gen agency
• 11:28 - The content repurposing menu
• 14:13 - A real-world example of how Ryan repurposes content
• 19:31 - How Ryan is repurposing content at Reforge
• 22:00 - A career powerup that accelerated Ryan's career
• 23:49 - Two pieces of advice that Ryan would give his younger self

On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life. 

For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.

Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors. 

That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. With her team’s help, they grew their revenue by 10X in 2 years!

In this Marketing Powerups episode, you’ll learn:

1. How marketers can use the JTBD framework to improve their marketing.
2. A real-world example of how Asia used the JTBD framework with one of her clients.
3. How to avoid chasing the shiny new marketing trend.
4. How to build more confidence as a marketer.

Creating a high-converting landing page is both an art and a science.

Sure, you can have the best looking landing page.

But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!”

And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s of SaaS companies.

Today Pedro will be sharing the 3 psychology pillars of irresistible landing pages. 

In this Marketing Powerups episode, you’ll learn:

1. Why bad messaging could be costing you BIG money.
2. Common landing page mistakes you should avoid right now.
3. Pedro’s 3 psychology pillars of irresistible landing pages.
4. How you can overcome limiting beliefs in your marketing career.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet you can fill in and apply Pedro's 3 psychology pillars of landing pages to your business right away: https://marketingpowerups.com/pedro-cortes-irresistible-landing-pages/

🕰️ Timestamps and transcript

• 01:32 - Why bad messaging is costing companies BIG money
• 04:51 - Common landing page mistakes
• 09:01 - The three psychology pillars of irresistable landing pages
• 14:33 - My number one recommended demand gen agency
• 15:24 - The problems with Loom's homepage
• 17:20 - How Pedro improves Loom's homepage copy
• 25:47 - How Pedro improves his marketing skills
• 30:23 - One piece of advice Pedro would give his younger self

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

Great content is like an amazing dish—it’s meant to be remixed and shared!

That means a great blog post should also be:

• Visualized and explained in a webinar.
• Rewritten as a Twitter thread.
• Discussed in a podcast.

Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.

That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content she creates. Today, Amanda discusses how she repurposes SparkToro’s popular office hour webinars attended by thousands of marketers into blog posts.

She even believes that starting with a webinar before writing a blog post might be better:

In this Marketing Powerups episode, you’ll learn:

1. The benefits of repurposing webinars into blog posts versus the other way around.
2. Amanda’s detailed process for turning webinars into blog posts.
3. The art of coining terms like “zero-click content.”
4. A resume tip that’s helped Amanda transition from a test kitchen chef to a VP of marketing at a fast-growing startup.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet you can fill in and apply Amanda's webinar-to-blog content strategy to your business right away: https://marketingpowerups.com/podcast/amanda-natividad-content-strategy/

🎉 About Amanda Natividad

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

• 00:00 - Introduction
• 02:23 - The benefits of doing a webinar first, then turning it into a blog post
• 07:40 - SparkToro's webinar-to-blog content strategy
• 11:27 - Amanda's process for turning SparkToro's office hours webinars into blog posts
• 15:29 - When it's better to start as a blog post, then turn it into a webinar
• 19:27 - My number one recommended demand generation agency — 42/Agency
• 20:22 - Amanda's tips for coining terms like "zero-click content"
• 24:16 - Amanda's resume tips to help marketers stand out
• 29:30 - How to use LinkedIn to find your next marketing role
• 30:46 - A piece of advice Amanda would give her younger self
• 35:50 - Wrapping up

✨ Useful links

• 👨🏽‍💻 Amanda's website
• ✉️ The Menu (Amanda's newsletter)
• 🐦 Amanda on Twitter
• 🔗 Amanda on LinkedIn
• [SparkToro blog] Shoot Your Shot: A Guide to Effective Cold Outreach
• [SparkToro blog] Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
• 🎥 SparkToro's office hours

Copywriting—it’s on landing pages, ads, and social media posts.

If cash is the lifeblood of a business, then the heart of marketing is copywriting.

Get it right, and you have a higher chance of grabbing people’s attention and turning them into customers! 💸

Today, Jeremy Moser shares the 3-part copywriting framework that’s helped him grow his Twitter followers from 300 to over 90,000 in 8 months, make millions of dollars for his clients, and become one of Forbes 30 under 30 in Marketing and Advertising!

In this Marketing Powerups episode, you’ll learn:

1. Why copywriting is one of the most potent powerups for marketers.
2. Jeremy’s 3-part copywriting framework.
3. How Jeremy applies this framework to his tweets.
4. How to find mentors to help you accelerate your career.

🎉 About Jeremy Moser

Jeremy Moser is the Co-Founder and CEO at Userp, an agency that helps brands growth through performance-driven SEO. Over several years, he’s grown his twitter followers to from 300 to over 90k followers in eight months.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

• 01:37 - Why is copywriting so important?
• 04:19 - How copywriting for landing pages is different than for social posts
• 06:07 - Jeremy's 3-part copywriting framework
• 10:29 - Great copywriting is like building strong relationships
• 11:45 - How Jeremy applied his framework to one of his most popular tweets
• 14:50 - My number one recommended demand gen agency: 42 Agency
• 15:45 - Jeremy's career powerup
• 18:02 - Who inspires Jeremy?
• 20:37 - One piece of advice Jeremy would share with his younger self
• 25:19 - Wrapping up

✨ Useful links

• 👨🏽‍💻 uSERP website
• 🐦 Jeremy on Twitter
• [Tweet] Copywriting tip: if you wouldn’t use a phrase in real conversations don’t use it in your marketing copy.
• [Tweet] Great copywriting has three parts: hook, lesson, and emotion.
• 🔗 Jeremy on LinkedIn