Marketing Powerups

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Claire Suellentrop

Claire Suellentrop is a SaaS marketer, customer research evangelist, and co-founder of Forget the Funnel.

Previously the Director of Marketing and #2 employee at Calendly — and now a marketing consultant for high-growth SaaS companies — she's seen firsthand that truly effective marketing stems from a deep understanding of existing customers. So she helps companies get inside customers' heads, then uses those insights to create compelling landing pages, high-converting websites, smooth signup flows and sticky onboarding experiences.

🕰️ Timestamps and transcript

• [00:00:00] The Impact of Customer Research in Marketing
• [00:00:33] Customer research boosting audiobook sign ups by 64% - an insight with Claire Suellentrop
• [00:01:22] Discussing Marketing Powerups: The Value of Proper Customer Research for Business Growth
• [00:05:09] Uncovering the Core Benefit of Auto Books through Customer Research
• [00:08:18] Unlocking Growth with Customer Research: A Discussion with Claire Suellentrop
• [00:16:20] Discussing the Product Development Initiatives at Autobooks
• [00:17:15] 42 Agency - My Recommended Demand Gen and Growth Agency
• [00:18:00] Ahrefs Webmaster Tool
• [00:18:46] Understanding Customers Through Surveys with Forget the Funnel
• [00:25:50] Defining Your Most Valuable Customers with Claire Suellentrop
• [00:28:59] Focusing on Most Valuable or Fastest to Close Customers
• [00:32:58] When to Use Customer Interviews in Market Research
• [00:36:02] How to Conduct User Research for Product Development?
• [00:39:40] The Value of Customer Research in Business Expansion
• [00:42:19] Ramli John Talks About 'Forget the Funnel' with Claire Suellentrop
• [00:42:39] Claire Suellentrop Discusses Key Aspects of a Successful Career
• [00:49:45] Ramli John Discusses His Influences and Mentors In Business
• [00:51:10] Lessons from Forget The Funnel Co-Founder Claire Suellentrop

✨ Useful links

• 👨🏽‍💻 Forget the Funnel website
• 📕 Forget the Funnel book
• 🐦 Claire Suellentrop on Twitter
• 🔗 Claire Suellentrop on LinkedIn

Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026

In this Marketing Powerups episode, you’ll learn:

1. Why content distribution is so important.
2. The benefits of considering content distribution first.
3. Justin’s 3C content strategy.
4. How diversification accelerated Justin’s content career.

🏆 Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Justin Simon

Justin Simon is a seasoned content strategy consultant with over a decade of experience in content marketing. Passionate about content repurposing, Justin developed the 3C content strategy to help marketing and content teams create consistent, cohesive, and complementary content across various channels. He was previously a senior content marketing manager at Metadata.io.

🕰️ Timestamps and transcript

• [00:00:00] Content Repurposing and Distribution Strategy with Justin Simon
• [00:01:15] The Importance of Content Distribution in Marketing
• [00:06:10] Benefits of Content Distribution Strategy
• [00:08:27] Maximizing Content Value Through Repurposing
• [00:09:45] The 3C Content Strategy: Creating a Comprehensive Content Calendar
• [00:18:06] Strategies for Cornerstone Content and Repurposing
• [00:19:45] Choosing the Right Channel for Your Content Marketing Efforts
• [00:22:50] Leveraging AI and Content Distribution for Effective Content Repurposing
• [00:27:03] The 3 C Methodology: How to Improve Video Marketing
• [00:27:40] Content Repurposing Roadmap: Tips for Career Power-ups
• [00:30:03] Justin Simon on Curiosity and Self-Learning in Marketing Career
• [00:32:12] Maximizing Your Content's Reach through Repurposing and Distribution
• [00:38:24] Marketing Powerups Podcast: Justin Simon Discusses Content Repurposing Roadmap

✨ Useful links

• 👨🏽‍💻 Justin Simon's website
• 🎙 ️Distribution First podcast
• 🐦 Justin Simon on Twitter
• 🔗 Justin Simon on LinkedIn

Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.

In this Marketing Powerups episode, you’ll learn:

1. The benefits of starting a podcast as a B2B brand.
2. The 5 stages of the B2B Podcast Maturity Model.
3. An example of a great B2B podcast show.
4. How to hone your marketing instincts.

🎉 About Kate DeGroot

Kate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brands leverage their audio content. With her expertise in marketing and passion for continuous learning, Kate works with leading companies such as Salesforce, Gong, Drift, and IBM to maximize the impact of their podcast strategies. 

🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps
[00:00:00] B2B Podcasting: Is It Worth it?
[00:00:42] Ramli John Interviews Kate Degroot on the Power of Podcasts in Marketing
[00:01:09] Why B2B Brands Should Embrace Podcasting
[00:02:51] Amplify Your B2B Podcast with Casted and Pillar Pages
[00:08:37] The B2B Podcast Maturity Curve and its Impact on ROI
[00:14:16] 42 Agency - My Number 1 Recommended Growth Agency
[00:15:05]  Maximize Your Podcast and Video ROI with Casted
[00:16:12] Leveraging Podcasts for B2B Brands to Close High-Value Deals
[00:18:56] Maximizing the Impact of Podcasts with Casted's Amplification Process
[00:27:24] Kate Degroot on the Importance of Continual Learning in Marketing
[00:29:59] Kate Degroot on Trusting Instincts and Creating Impactful Marketing Campaigns
[00:33:10] Maximizing Content in a B2B Podcasting Platform with Kate Degroot

✨ Useful links

• 👨🏽‍💻 Casted website
• 🐦 Kate on Twitter
• 🔗 Kate on LinkedIn

Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.

🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Camille Trent

Camille Trent is the Director of Content and Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's repurposing it. When she's not repurposing content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers from her couch (unsuccessfully).

🕰️ Timestamps

• [00:00:00] Newsjacking to Double Email Subscribers in 45 Days
• [00:01:03] Doubling PeerSignal's Email List in 45 Days
• [00:03:38] Content Creation Strategy for PeerSignal
• [00:05:25] Camille Trent on Content Distribution Tips for LinkedIn
• [00:14:06] 42 Agency - My Number On Recommended Growth Agency
• [00:15:01] The BLUF Technique for Content Creation and its Application on LinkedIn
• [00:21:17] Camille Trent discusses strategies behind a successful LinkedIn post at PeerSignal
• [00:29:39] Camille Trent Shares Career Power-Ups for Personal Growth and Learning
• [00:36:31] Leveraging Newsjacking for a Meteoric SaaS Growth with Camille Trent

✨ Useful links

• 👨🏽‍💻 PeerSignal.org
• 🔑 https://keyplay.io/
• 🐦 Camille Trent on Twitter
• 🔗 Camille Trent on LinkedIn
• 🙋‍♂️ PeerSignal's B2B Hiring Tracker

Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.

One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:

It's why Tommy developed 3 axioms that guide his editing and content creation process.

In this Marketing Powerups episode, you'll learn:

• Why having a solid premise is important when creating content.
• How content is a form of social currency.
• Tips to make your content shareable.
• One powerup that's accelerated Tommy's career.

🔖 Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Tommy Walker’s 3 axioms of content marketing. https://marketingpowerups.com/023

🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Tommy Walker

Tommy Walker is a seasoned content marketing professional with a rich history of working with some of the world's best-known brands. As the former Global Editor-in-Chief at QuickBooks and the first marketing hire at Shopify Plus, Tommy has a proven track record of creating industry-leading content programs that drive significant revenue.

Currently, Tommy is the founder of The Content Studio, a consultancy that specializes in creating content marketing programs for high-growth B2B SaaS startups and enterprises. His work is centered around creating durable content strategies that not only resonate with audiences but also drive business growth.

🕰️ Timestamps and transcript

• [00:01:16] Top Blogging Mistakes and Tips for Effective Content
• [00:02:43] Common Mistakes in Writing and Editing Content for Online Marketing
• [00:08:28] The Impact of Word Count and Quality on SEO Ranking
• [00:12:43] 42 Agency — My Number One Recommended Demand Gen Agency
• [00:15:26] The Importance of a Solid Premise in Content Marketing
• [00:17:48] Utilizing Premises in Content Creation
• [00:21:00] Discussing Premises of Action Movies
• [00:21:55] The Importance of a Strong Premise in Content Marketing
• [00:23:13] Creating Cohesive Content Marketing and Overarching Narrative
• [00:26:25] Content Marketing in a World Where Decisions Are Made in Slack
• [00:30:11] Tommy Walker on the Axioms of High-Performing Written Content
• [00:35:54] Tommy Walker Discusses Dark Social and Trusting the Content Marketing Process
• [00:38:05] Increasing Social Currency in Content Marketing
• [00:39:52] Tommy Walker on Writing Effective Content Marketing
• [00:44:31] Tommy Walker Discusses Career Powerups and Sharing Content That Gets Noticed
• [00:50:19] Content Marketing Expert Tommy Walker Shares Tips and Lessons from His Experience

✨ Useful links

• 👨🏽‍💻 The Content Studio
• 🐦 Tommy on Twitter
• 🔗 Tommy on LinkedIn
• 🎙 The Cutting Room Podcast ️

Everybody hates marketers.

Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople!

Ouch, that hurts.

It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are more skeptical of advertisements and marketing messages than ever.

Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers:

Today, Melanie shares the 3-part trust-building content strategy. In this Marketing Powerups episode, you’ll learn:

1. The 5 types of claims that brands make.
2. The 3 types of evidence provide compelling evidence for those claims.
3. A brand that’s doing a good job of using evidence to prove their claims.
4. One career powerup that’s helped Melanie accelerate her career.

⭐️ Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Melanie Deziel's trust-building content strategy using the "Prove It" framework: https://marketingpowerups.com/022

🏆 Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Melanie Deziel

Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas, and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses.

🕰️ Timestamps and transcript

• [00:00:00] Using Courtroom Analogy to Earn Trust in Marketing
• [00:01:49] Marketing Relationships Should Be Earned: Melanie Deziel on Marketing Powerups
• [00:06:01] The 5 Types of Claims Brands Need to Prove
• [00:09:14] My Number One Recommended Demand Gen Agency
• [00:11:38] The Importance of Evidence and Proof in Content Marketing
• [00:15:35] Using the Prove It Framework to Strengthen Your Marketing Strategy
• [00:20:05] Career Acceleration with Curiosity and Learning
• [00:22:11] Melanie Deziel on Proving Marketing Claims and Building Trust
• [00:29:46] Overcoming Growth Plateaus With Marketing Powerups

✨ Useful links

• 📒 Prove It book link
• 🔗 Melanie on LinkedIn
• 🐦 Melanie on Twitter

One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.

That’s the power of data-driven driven reports powered by surveys.

It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.

Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.

In this Marketing Powerups episode, you’ll learn:

• How a survey-driven content can fuel your marketing strategy.
• How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.
• How Peter and the DataBox team created the 2023 State of Business Reporting.
• How dedicating time to learn things outside of your function can help accelerate your career.

Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021

Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Peter Caputa

Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.

🕰️ Timestamps and transcript

• [00:01:16] Using Proprietary Data Through Surveys for Content Marketing
• [00:09:11] Crowdsourcing Research to Create Hard-to-Copy Content: A Strategy for Growth
• [00:13:02] Peter Caputa: How Agencies Can Benefit from Surveys and Collaborating with Partners
• [00:16:06] 42 Agency: Helping Companies Build High-Efficiency Revenue Engines
• [00:16:49] The Process of Creating Databox's Comprehensive Reports
• [00:22:30] Is the increased monitoring and reporting of marketing activities a double-edged sword?
• [00:29:36] The Marketing Pendulum: Finding the Balance Between Creativity and Measurability
• [00:30:39] Peter Caputa on Martech Benchmarking and Career Journey
• [00:35:19] Invest in Yourself to Accelerate Your Career Growth
• [00:38:08] The Importance of Online Publishing for Personal and Professional Growth
• [00:43:10] Peter Caputa, CEO of Databox, Shares Career Growth and Data Insights
• [00:44:41] Peter Boyd shares insights on SaaS Marketing and Customer Journey

✨ Useful links

• 👨🏽‍💻 Databox website
• 🔖 2023 State of Business Reporting
• 📮 Marketing is the most measured function.
• 🔗 Peter Caputa on LinkedIn
• 🐦 Peter Caputa on Twitter

One of the most important meetings you can have is having 1-on-1’s with your manager.

Get it right, and you’ll have an ally rooting for your work, a mentor who will help you level up your career, and a problem solver who will help you find solutions.

That's what Manuela Bárcenas, Head of Marketing at Fellow.app, found:

Today she’ll be sharing her perfect 1-on-1 templates for marketing leaders.

In this Marketing Powerups episode you’ll learn:

1. Mistakes to avoid during one-on-one meetings
2. How to own your career
3. The importance of having a growth mindset
4. How to overcome imposter syndrome

🏆 The Sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🏆 Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Manuela Bárcenas' perfect 1-on-1 template for marketing leaders. https://marketingpowerups.com/020

🎉 About Manuela Bárcenas

Manuela Bárcenas is the Head of Marketing at Fellow.app, a company dedicated to making meetings more productive. With over five years of experience in the marketing field, Manuela has developed expertise in effective communication and workplace collaboration. She is an advocate for fostering strong relationships between managers and their direct reports through well-structured one-on-one meetings.

🕰️ Timestamps and transcript

• [00:00:00] The Perfect One-on-One Template for Marketing Managers and How to Use It
• [00:01:15] The Importance of Managing Up for Marketers
• [00:02:23] The Importance of Advocating for Your Marketing Work and Team
• [00:04:55] Effectively Managing Up for Marketers
• [00:10:17] Mistakes in One-on-One Meetings with Managers
• [00:12:00] Scaling through AI Marketing with Dmytro Okunyev
• [00:12:46] Creating a One-on-One Template for Productive Meetings
• [00:15:25] Effective One-on-One Meeting Templates for Managers and Marketing
• [00:18:12] Communicating with Managers and Powering Up in the Workplace
• [00:19:49] Improving One-on-One Meetings with Async FYI Sections
• [00:21:47] The Importance of a One-On-One Meeting Template
• [00:22:49] Managing Up and Taking Charge of Your Marketing Career
• [00:26:41] Managing as a Leader and Owning One-on-One Meetings
• [00:30:10] Empathizing with Managers and Improving Communication
• [00:32:56] Owning Your Career and Giving Constructive Feedback
• [00:35:41] Overcoming Imposter Syndrome with Hype Documents
• [00:38:47] Overcoming Imposter Syndrome with Peer Support
• [00:40:56] Overcoming Imposter Syndrome in Marketing with Manuela Bárcenas
• [00:42:09] Manuela Bárcenas Discusses Remote Management, Marketing Success, and Advice for Young Professionals 

✨ Useful links

• 👨🏽‍💻 Fellow.app website
• 🐦 Manuela Bárcenas on Twitter
• 🔗 Manuela Bárcenas on LinkedIn

If you don’t know pig latin, you probably can’t understand that. (Hint: I said, Hello there friends!)

That’s exactly what most people feel when going to a website with wordy, confusing, and buzzword-filled copy.

Tat's what Emma Stratton, founder of Punchy, often sees:

It’s why applying the S.M.I.T. concept in your website copy is important. That means putting your Single Most Important Takeaway at the top.

Today, Emma describes how to make your website copy crystal clear using the SMIT concept.

In today’s Marketing Powerups, you’ll learn:
1. Why muddy or wordy messaging can make good products look bad
2. How the SMIT concept can make your messaging crystal clear
3. An example of the SMIT concept in action.
4. A career powerup that’s helped Emma transition from a freelance writer to a positioning and messaging expert.

🏆 Sponsor
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Emma Stratton

Emma Stratton the founder of Punchy and is a messaging and copywriting consultant with over 13 years of experience in branding, strategy, and positioning. She helps businesses develop a clear brand voice and message that resonates with customers by understanding their journey and pain points. When she’s not demystifying B2B tech, she’s an author, riveting speaker, and big-time dreamer.

🕰️ Timestamps and transcript

• [00:01:12] The Impact of Muddy Messaging on Good Products
• [00:03:47] Challenges in Messaging for Tech Companies
• [00:05:45] Focusing on Customer Benefits Over Product Features
• [00:08:10] Improve Marketing Messaging with the SMIT Concept
• [00:14:07] The Role of Emotions in B2B Tech Messaging
• [00:15:46] Marketing Agency 42 Agency Helps B2B SaaS Scale and Hit KPIs
• [00:16:32] The Power of Emotional B2B Messaging
• [00:23:17] Career Power Up: Taking Risks and Following Your Passion
• [00:25:49] Dealing with Imposter Syndrome
• [00:29:42] Emma Stratton on Messaging and Copywriting Tips

If you want to rank a piece of content for SEO, you’d usually do keyword research to figure out what phrases you want to rank for. Brendan Hufford, Founder of Growth Sprints, says that no longer works.

Today, he explains why that's the case. Brendan also shares the Content IP Framework that will help you rank higher on AI-powered search results pages.

In this Marketing Powerups episode, you'll learn:

1. The four parts of Brendan’s growth methodology.
2. How to drive a ton of qualified signups using the Content IP framework.
3. The process behind Brendan’s growth sprint process.
4. How being prolific can give you a leg up in your career.

🏆 Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Brendan Hufford's Content IP Framework: https://marketingpowerups.com/018

🎉 About Brendan Hufford

Brendan Hufford is a seasoned marketer, Founder of Growth Sprints, and creator of the Content IP framework. Prior to his marketing career, he worked as a teacher, which has helped him approach marketing as a form of education. Brendan is known for being prolific in his content creation, having completed a 100 Days of SEO project where he created one blog post, one YouTube video, and one podcast episode every weekday for 20 weeks. This project helped him land his next job and still drives people to his courses on SEO for the rest of us.

🕰️ Timestamps and transcript

• [00:00:00] Brendan Hufford's Content IP Framework and Growth Methodology
• [00:01:01] Content IP Framework: A New Approach for SEO Content Strategy
• [00:04:50] Discussing the Content IP Framework and Its Influence on Marketing
• [00:11:39] Creating Intellectual Property Around Customer Problems
• [00:13:24] 42 Agency Helps B2B SaaS Companies Build Predictable Revenue Engines
• [00:14:06] Exploring Dark Social and Content IP Framework
• [00:14:27] Content IP Framework - A Superpower Strategy for SEO and Business Growth
• [00:20:51] Name Your Problem: The Power of Creating a Shared Language for Your Brand
• [00:27:50] Content IP: A Content Marketing Strategy by Brendan Hufford
• [00:33:32] Effective Content Strategies for SEO and Investment in Content IP
• [00:37:25] How Teaching and Producing Loads of Content Can Level Up Your Marketing Career

✨ Useful links

• 👨🏽‍💻 Growth Sprints website
• 🤝 ALL IN marketing community
• 🔗 Brendan on LinkedIn
• 🐦 Brendan on Twitter