Do you feel overwhelmed by the idea of content marketing - whether it’s the tech or the interpersonal side? Are marketing strategies a mystery or do marketing strategies make you cringe?

In this episode of STEM in Stilettos, Zofia Morales sits down with Mary Williams to explore the marketing side of your business. Join them as they discuss the importance of considering the whole person in content workflows, and why marketing and tech make a powerful duo for entrepreneurs. Mary's insights on pre-production strategies and leveraging tech skills for marketing will empower you to embrace technology and marketing with confidence. Tune in for practical tips and inspiring insights to enhance your content marketing journey.

Key Takeaway: Listeners will gain practical tips and empowering insights to help them overcome tech intimidation, improve their content workflows, and leverage tech skills for successful marketing strategies in the world of content creation.

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Guest Bio:

Mary Williams is a catalyst for radical transformation and the founder of Sensible Woo, where intuition meets systems for magical business outcomes. A former digital archivist for a major animation studio, Mary now helps solopreneurs and small business owners with intuitive advising and pre-production strategies for podcasts, YouTube, and newsletters. Known for her sharp insights and playful personality, Mary has been creating online content since 2010, navigating the wild, weird world of entrepreneurship with wit, wisdom, and a little woo.

Connect with Mary Here:

LinkedIn - https://www.linkedin.com/in/sensiblewoo/

Instagram - https://instagram.com/sensiblewoo 

Subscribe - https://sensiblewoo.com/subscribe

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/