In the final installment of this series, Farris Marketing CEO George Farris challenges his cousin Jim Farris to correctly guess the current market value of a random selection of items from his store, Mahoning Valley Buy, Sell & Trade.

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George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the third of a multi-part series in which niche marketing is examined and explained.

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George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the second of a multi-part series in which niche marketing is examined and explained.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

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Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

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Business and non-profit organizations seem anxious for a presence on every social media platform available. But as George Farris, CEO and Senior Brand Coach of Farris Marketing shares in this video, the message — the content — is where you focus should be, because that’s what generates the best results. George goes over three basic types of content (in order of priority and impact) that usually get the most shares and likes for business. That list is flipped when it comes to developing the best content for non-profits. Don’t miss this video.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

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George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights that the business owner or marketing manager might but able to use. In this video he gives you a preview of and recommends two “must-have” books you need to read and apply. One is old-school, and one is a new book. Which two books? Watch this short video to find out.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

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Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations and specifically — Joe’s organization — which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — including the big one — fear. Joe explains how he finally pulled the trigger on the brand name change and the positive outcomes from the change. Together, Joe and George share plenty of lessons that could be learned by other non-profits considering a brand name change or update.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

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Procrastination is one of the great enemies of effect marketing. George Farris, CEO of Farris Marketing, says that “Do it now” should be your constant reminder to yourself, and shares strategies to help you incorporate it into your marketing efforts.

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You may dread the prospect of yet another client meeting, but Farris Marketing President/CEO George Farris has tips on how you can take charge of them and turn them to your company’s best advantage.

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George Farris, CEO of Farris Marketing, says that your primary job as a marketer is to motivate others to buy your product or service. However, this effort must begin with motivating yourself.

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