Marketing That Makes A Difference

Like ‘em or not, with the explosion in Social Media, online reviews are here to stay. George Farris, President/CEO of Farris Marketing, notes that the positives of online reviews far outweigh the negatives. He also gives tips on how business owners can deal with negative online reviews, while generating more positive ones.

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Farris Marketing President/CEO George Farris explains why it’s sometimes OK, and even desirable, to break the rules when it comes to marketing your product or service.

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In this edition of “Marketing That Makes a Difference,” George Farris discusses the marketing strategy used by the Public Library of Youngstown & Mahoning County with Library Director Heidi Daniel.

The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents,

In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations.

The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day.

Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life.

Learn more about the Library at www.LibraryVisit.org

For additional “Marketing That Makes A Difference” videos and blog, connect with Farris Marketing:

Facebook – http://www.facebook.com/FarrisMarketing

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In this edition of “Marketing That Makes a Difference,” George Farris discusses the value of marketing for non-profit organizations with Heidi Daniel, director of The Public Library of Youngstown & Mahoning County

The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents,

In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations.

The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day.

Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life.

Learn more about the Library at www.LibraryVisit.org

For additional “Marketing That Makes A Difference” videos and blog, connect with Farris Marketing:

Facebook – http://www.facebook.com/FarrisMarketing

The post The Value of Marketing for Non-profits appeared first on Farris Marketing.

Do you even HAVE a social media strategy? Most businesses and non-profit organizations do not. George Farris, President/CEO of Farris Marketing, offers tips that will get you prepared and started on a basic social media program that can become a very dynamic marketing tool.

For additional “Marketing That Makes A Difference” videos and blog, connect with Farris Marketing:

Facebook – http://www.facebook.com/FarrisMarketing

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In this edition of “Marketing That Makes a Difference,” George Farris talks about the pluses and minus of being your own spokesperson in your TV commercials.

George is joined by Heidi Daniel, Director of The Public Library of Youngstown & Mahoning County. The Library is a long-time Farris Marketing client.

Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents,

In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations.

The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day.

Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life.

More about the Library at www.LibraryVisit.org

For additional “Marketing That Makes A Difference” videos and blog, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061

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George Farris, President/CEO of Farris Marketing, offers steps you can take to prepare for and do well in media interviews.

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George Farris, President/CEO of Farris Marketing, offers advice for customer service professionals on how to resolve issues with upset customers.

For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061

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Episode #3 in the Marketing That Makes a Difference Series, George Farris, CEO of Farris Marketing, outlines the five steps your business or non-profit can take to build a strong and sustainable organization.

Those five steps are:

For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061

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Episode #2 in the Marketing That Makes a Difference series. George Farris, CEO of Farris Marketing, explains the one thing you need to know about marketing. When you embrace marketing as critical to the success of your business or non-profit, it gives you an edge on the competition. You soon realize there is no “one thing,” rather there are many things, that will lead to that success with marketing. But it is worth the effort.

For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061

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