Marketing That Makes A Difference

George Farris, CEO of Farris Marketing, points out that many companies overlook the first market for their products and services — their own employees. If they can’t buy into, love and appreciate what you’re selling, than no one else will either.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

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George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

The post How Did the Media Blow It? appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, says there’s no ONE “silver bullet” that will take your marketing efforts to the next level. You need an entire arsenal of bullets across several disciplines if you want to succeed.

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Yes, choice and frequency of media are important, but as the recent election shows, the MESSAGE is still the most important component of your marketing.

The post Message Is King appeared first on Farris Marketing.

Will you be up to speed or behind the curve with your Social Media marketing in 2017? Farris Marketing CEO George Farris tells you what you can expect and how you can prepare.

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George Farris, president/CEO of Farris Marketing, talks about the responsibilities of the head of a company, the opportunity he or she has to create real change within that company, and the best methods for accomplishing it.

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Your main purpose as a marketer is to reach your target audience — at minimum to influence their opinion of your product or service, and ultimately convince them to buy it. George Farris, CEO of Farris Marketing, demonstrates that your choice of words, images and overall strategy is crucial to this effort.

The post Words, Images and Strategies That Influence and Convince appeared first on Farris Marketing.

Farris Marketing CEO George Farris answers a variety of marketing questions submitted to the company’s website (FarrisMarketing.com).

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While I was at the beach this past Labor Day weekend, enjoying the last few days of summer and trying to hold off the fall season with my adult children and my grandkids, I saw business owners and managers getting ready to shut down operations for the winter and it got me  thinking.

I spoke with quite a few.

I came away with some impressions that are good lessons for us all.

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Maybe you’ve heard of the “elevator speech,” that quick summation of everything your company is about that you’re supposed to be prepared to deliver on a moment’s notice to a prospect.

Chances are you don’t have one. Just as well, because you don’t need it. What you do need is an Explainer Video, which does the same thing a thousand times better.

George Farris, CEO of Farris Marketing, tells what Explainer Videos are all about and why they’re so effective. You’ll also see short excerpts of Explainer Videos we’ve created for our clients.

A full playlist of Farris Explainer Videos can be found at www.tinyurl.com/farrisexplainer

The post Why Explainer Videos are 1000x better than an “Elevator Pitch” appeared first on Farris Marketing.