Marketing That Makes A Difference

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it.

George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them.

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George Farris, CEO of Farris Marketing, explains the difference between Branding and Positioning, and why businesses and nonprofits need both.

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George Farris, President/CEO of Farris Marketing, talks about the six marketing objectives businesses and nonprofits must meet in order to achieve a strong and sustainable brand.

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Marketing That Makes a Difference #14 – Succeed Using POV Presentations

Marketing is a difficult subject to explain.

Most of the concepts are invisible and require an investment of time and money. If you want your marketing plans to be understood and accepted, you need to explain them from the client’s, customer’s or boss’s POV.

That’s why we developed this easy-to-understand four step process. Viewers will see that you’ve taken their POV (point of view), presenting information in the way they would see it as making sense.

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It’s where innovation and success are found. You have to do things that are difficult and that others will not attempt.

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Did you know that the Nike, which has $3 billion in annual sales, went at least a decade struggling financially? Employee paychecks bounced and credit cards were rejected. Nike’s slogan is “Just Do It.” But the real secret, according to Nike founder Phil Knight, is that we must “work and study, study and work, as hard as we can.” Hear the amazing story in this podcast.

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Farris Fast Hacks are quick tips that help you in marketing and life. In this edition, George Farris, CEO of Farris Marketing, talks about the importance of reading to your marketing, and also introduces the latest book on his shelf, “Shoe Dog” by Nike founder and CEO Phil Knight.

Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

Subscribe for updates, or connect with us on social media:

Facebook – http://www.facebook.com/FarrisMarketing

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Quick tips to help you in marketing and life.

In this episode George discusses professional appearance, hard to read website URLs, and misused words.

Visit http://www.farrismarketing.com (yes, we broke our own rule here about URLs, because we need the “http” or YouTube won’t make it a link) or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

Subscribe for updates, or connect with us on social media:

Facebook – http://www.facebook.com/FarrisMarketing

The post Farris Fast Hacks #1 — Why wear a tie? — and more appeared first on Farris Marketing.

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even.

Store A is operated and managed in a slightly more efficient manner. You can get in and out in faster.

Nevertheless, Store B is your favorite store in the market.

How can this be?

Well, it’s because the owners and managers of Store B understand what I like to call “Touch Point” marketing.

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Forty to fifty million U.S. households have at least one dog. You can use this to your advantage in your marketing efforts. Here’s how…

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