In this week’s episode of Cracking the Code, David Holt sits down with Shawn Byrne, CEO & Founder of My Biz Niche, to break down what real marketing accountability looks like for contractors. Shawn shares the red flags that expose wasted spend, along with the fundamentals too many teams miss that directly impact how search engines evaluate and rank your website. You’ll also hear how the most successful contractors take control of their marketing by consistently measuring the right data, adjusting spend, and optimizing performance for real, predictable growth.

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