Marketing The Invisible

Learn how to stimulate five-star performance with research-proven competencies that hardwire your culture for personal ownership, original thinking,and laser-like customer-focus

Discover the necessary competencies for leaders and team members to dedicate their hearts, spirits, minds, and hands to the mission of your organization

Know how to grow your understanding of a research-based model for engagement that will bring differentiation and a key competitive advantage to your company

Resources/Links:

:The ENGAGEMENT MAGIC® Model Demonstration: Signup here: https://www.dougjfine.com/demonstrationsignup

Summary

Doug Fine have been a human resources leader for over 25 years, both as a Naval Officer and in the hospital/healthcare industry. He specializes in leadership training and organizational development emphasizing work culture enhancement and training for high engagement by leaders and employees.

In this episode, Doug shares practical actions that accelerate building a more engaged culture.

Check out these episode highlights:

01:37 – Doug's ideal client: small to medium business with ten leaders and up to 100 employees.

01:59 – Problem he helps solve: lack of engagement

02:35 – Typical symptoms that clients do before reaching out to Doug: They're not going above and beyond the call of duty, high turnover, pour retention, discipline problems, absenteeism, injuries

03:23 – Common mistakes people make when trying to solve that problem: It's a random act of engagement

06:47 – Doug's Valuable Free Action(VFA): visit dougjfine.com

05:44 – Doug's Valuable Free Resource(VFR): The free stuff on my website I just put together an info graph that identifies the things that disengaged people do and the things that engage people to do. And it's really easy. It's not even a read, it's visual. People could take that and hang it up and compare themselves to those models.

06:39 – Q: "How important is it for leaders like executive teams and C-suite teams to understand engagement? A: If they understand what it is and they start practicing these competencies that make up the word MAGIC. So, leadership is key. I'm not going to do it for companies that are not willing to recognize that it's important for leaders to be fully engaged. And if a leader is engaged, that's more likely that their staff will be engaged.

Tweetable Takeaways from this Episode:

“Leaders have to drag performance out of people. But I also think that it's a leadership issue too. That they don't understand engagement and the factors that bring about full engagement. So, there is a lot of symptoms of it, high turnover,…Click To Tweet

Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you here out of Yangon, Myanmar, proving that you really can be anywhere in the world and build your business...

Learn how messenger marketing can bring qualified clients to your doorstep

Know why knowing and talking to the right audience is the key to your business success

Discover the power of chatbots to help your business thrive in today’s ever so competitive world

Resources/Links:

How to install, customize and launch your very first bot! https://blackbeltbots.kartra.com/page/MTI

Summary

RJ Redden is a Messenger Bot Strategist at Black Belt Bots. She has been coaching people about technology since 1998.

In this episode, RJ shares how chatbots can help a business skyrocket your launch and help your business's lead generation effectively.

Check out these episode highlights:

02:13 – RJ's ideal client: coaches, authors, entrepreneurs, that are out there getting you know doing their best to build the list, to nurture people, to make things happen, but have run into some frustration in the fact that a lot of things work a little bit.

02:58 – Problem she helps solve: The problem that I solve is, how to get your message heard.

04:14 – Typical symptoms people experience with that problem? They work, they work harder not smarter. I know that a lot, a lot of folks, you know, they just want to, just want to find that kind of magic silver bullet and chatbots are not a magic silver bullet on their own.

05:52 – Common mistakes people make when trying to solve that problem: making your message so general that it speaks to no one, that's a popular problem.

08:03 – RJ's Valuable Free Action(VFA): I'll send you to manychat.com right now, create a free account, start tinkering.

08:32 – RJ's Valuable Free Resource(VFR): https://blackbeltbots.kartra.com/page/MTI

08:39 – Q:'What motivates me to get up and do this every day?" A: It is the dream of having small business owners in charge of their own communications, qualifying people, getting those prospects in, and actually being able to nurture them in a meaningful way and exploding their businesses. That's my dream. That's why I get up in the morning.

Tweetable Takeaways from this Episode:

“Making your message so general that it speaks to no one, that's a popular problem.” -@blackbeltbotsClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: [00:00:09] Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by RJ Redden. RJ, a very warm good day from down under here in Australia. Where are you hanging out?

RJ Redden [00:00:21] Hanging out in Omaha, Nebraska, the middle of the United States. A flyover state for a reason, I think.

Tom Poland: [00:00:30] Well it is in the middle so you'll only get a bucket load of people flying over for whatever reason. So, folks RJ is different as you might be able to tell by the blue superwoman cape and the minion glasses. In keeping with the same theme, her bio is a little different. I'm going to read that as it is written on her website because I think it is quite revealing. She says I come to work every day because I help solve one of the biggest problems in marketing a business, which is that everyone is guessing.

Tom Poland: [00:00:59] So what's going to bring more qualified clients to your doorstep. Maybe if you focus on building your email list, step up those social media posting, go live more often, then maybe that will be the magic formula that inspires potenti...

Learn how to own and grow your authority as an influencer with more social proof, powerful associations, and success indicators

Discover how to attract and expand your audience by getting the media and influencers to promote you

Know how to use your influence for higher sales, conversions, and partnership opportunities

Resources/Links:

https://upmyinfluence.com

Summary

Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help turn entrepreneurs into media celebrities increasing their authority, influence, and revenue.

In this episode, Josh shares how influencer marketing can help you get more authority and visibility, resulting in greater influence and revenue for your brand.

Check out these episode highlights:

01:20 – Josh's ideal client: For someone who wants to get in the media obviously it needs to be someone that wants to have an impact in the world. Also, I should say that we tend to work with people that have established profit centers

02:030 – Problem he helps solve: Getting the PR and the influence, the eyeballs, but you're making sure that this actually turns into business at the same time.

04:09 – Typical symptoms that clients do before reaching out to Josh: High cost per lead

05:30 – Common mistakes people make when trying to solve that problem: Just selling, selling, selling, selling, selling.

06:47 – Josh's Valuable Free Action(VFA): Go through all of your social media accounts and I want you to get new headshots. I want you to make your branding consistent across all of your social media channels.

Tweetable Takeaways from this Episode:

“Go through all of your social media accounts and I want you to get new headshots. I want you to make your branding consistent across all of your social media channels..” -@joshelledge Click To Tweet

Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm coming to you live at Yangon, Myanmar right in the middle of the rainy season. So, I'm joined today, we're welcoming back Josh Elledge, great to have you again on the show.

Josh Elledge:[00:00:23] Thank you so much, Travis.

Travis Bennett: [00:00:25] Cool. And where are you hanging out today?

Josh Elledge: [00:00:27] I'm in sunny Orlando, Florida.

Travis Bennett: [00:00:30] Perfect. So...

Josh Elledge: [00:00:31] It's already it's, it's not even lunchtime. It's late morning. It's already peaking 90 degrees, so.

Travis Bennett: [00:00:38] That does not sound great. Air conditioning goes all the way.

Josh Elledge: [00:00:43] Yep that's it.

Travis Bennett: [00:00:44] That's it.

Josh Elledge: [00:00:44] We live on.

Travis Bennett: [00:00:45] Perfect. So, for those of you who don't know Josh, he's a U.S.

Learn how to harness the power of content by having a clear why with your business goals

Know how to unleash the power of content that can help you build and scale your business

Learn what content marketing and why is it important

Resources/Links:

Grab Your Free Editorial Calendar Template: https://lacyboggs.com/theinvisible/

Summary

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency.

In this episode, Lacy shares how she helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

Check out these episode highlights:

01:43 – Lacy's ideal client: Our ideal clients are online business owners who drive leads through their content or through their websites and who have a personality-driven brand.

01:58 – Problem she helps solve: We create unique content strategies and then help do the implementation for that so that they don't have to.

02:34 – Typical symptoms that clients do before reaching out to Lacy: A lot of times what I hear is that they simply don't have the time to create all the content they need to market their business on all the different channels we have to be on these days.

04:14 – Common mistakes people make when trying to solve that problem: A lot of times even very successful business owners haven't really connected the dots between their content and their business goals. So, they may be creating tons and tons of content but they haven't actually figured out like is this piece of content moving my business toward the goal.

05:31 – Lacy's Valuable Free Action(VFA): I always tell people to start with why. There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making sure that each piece is aligned with the why.

06:37 – Lacy's Valuable Free Resource(VFR): lacyboggs.com/theinvisible

07:28 – Q:'How to actually leverage each piece of content.?" A: Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads, get people to sign up for your thing, or apply to talk to work with you.

Tweetable Takeaways from this Episode:

“There are two big whys when it comes to content. There's the why for your reader or your audience and there's the why for your business. And if you can define those two big why's for your content strategy that'll go a long way to making…Click To Tweet

“Don't reinvent the wheel when you're trying to do your content. Lead them back to your cornerstone piece of content. And that cornerstone piece of content should usually be supporting your business goals like have an opt-in, grab leads,…Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: [00:00:09] Hello everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to you from on the sand next to the waves, a Little Castaways Beach in Queensland, Australia. Joined today by Lacy Boggs. Lacy, good day. Welcome,

Learn how a virtual assistant can help you accomplish everyday tasks that you simply may not have time to complete

Know how to successfully delegate and scale your business by building your elite VA team

Discover how to hire your first virtual assistant

Resources/Links:

http://www.thevirtualhub.com/leadsology

Summary

Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a company that recruits, trains, and manages virtual assistants for businesses who need to free up time and energy so they can go to the next level.

In this episode, Barbara shares the ins and outs, and the benefits of hiring a virtual assistant. If you have never hired a Virtual Assistant before, it could be hard to figure out where to begin. Barbara gives you a better picture of your starting point with your VA.

Check out these episode highlights:

01:44 – Barbara's ideal client: Ideal client for us is anyone running a small to medium business.

02:08 – Problem she helps solve: A lot of the problem people were facing is they wanted to get a virtual assistant but really that's not the crux of the problem. A lot of the problem is training demands, onboarding a VA, managing a VA, and then making sure that your business is set up properly to get to the sense with offshore teams before you hire a VA.

03:24 – Typical symptoms that clients do before reaching out to Barbara: They may have tried outsourcing before. They may have tried and it has either failed or they tried and it was a roaring success but the person left and then they got failed after that because it's actually very hard to find good people.

04:57 – Common mistakes people make when trying to solve that problem: On the recruitment side when people go to other websites, they do it themselves. They underestimate the amount of work involved in trolling through and the numbers of people that you have to go through to hit a home run.

05:20 – Barbara's Valuable Free Action(VFA): This two technique: pictures and connections. Everything I want to remember becomes a picture and that picture becomes connected to an existing memory.

06:17 – Barbara's Valuable Free Resource(VFR): thevirtualhub.com/leadsology

07:28 – Q:'How's the English offshore?" A: English can be really missed. So just as someone speaks great English on the phone doesn't mean that they write great English. That’s a true one.

Tweetable Takeaways from this Episode:

“On the recruitment side, when people go to other websites, they do it themselves. They underestimate the amount of work involved in trolling through and the numbers of people that you have to go through to hit a home run.”…Click To Tweet

“The other mistake people make is they underestimated how much work they need to do in their business to make sure that their business is ready for a virtual assistant or for a virtual team.” -@virtualhubltdClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to us ever from on the sand next to the waves a Little Castaways Beach here in Queensland, Australia. Joined today by Barbara Turley. Barbara, a very warm good day. Welcome, and where are you hanging out?

Barbara Turley: Hey Tom. Thanks for having me. So, I'm in a very wet Sydney today. So,

Learn the most cutting-edge tips and tricks for productivity, automation, and efficiency, so that you can do more work in less time and have more time for the things that matter in life

Know how to hack your learning, reading, and memory skills, empowering you to learn anything and everything faster and more effectively

Discover the best way to get ahead in literally every area of your life through accelerated learning

Resources/Links:

Access Superhuman Academy: superhumanacademy.com/squad

Summary

Jonathan Levi is a serial entrepreneur, published author, and keynote speaker born and raised in Silicon Valley.

Since 2014, Jonathan has been one of the top-performing instructors on online learning platform Udemy, and has snowballed this success into the launch of his rapidly growing information products company, SuperHuman Enterprises, which produces such products as the award-winning SuperHuman Academy Podcast; the bestselling "Become a SuperLearner®” print, digital, and audiobooks; and numerous other online courses through its own online training portals, SuperHuman Academy™ and Branding You™ Academy.

Jonathan’s media products have been enjoyed by over 250,000 people in 205 countries and territories. His latest book, The Only Skill That Matters, was published by Lionscrest in 2019 and details his own journey and the techniques that anyone can use to learn faster. Jonathan lives in Tel Aviv, Israel, with his wife, Limmor.

In this episode, Jonathan shares how to unlock your superhuman potential, hack your learning, reading, and memory skills, empowering you to learn ANYTHING and everything faster and more effectively.

Check out these episode highlights:

01:15 – Jonathan's ideal client: My ideal client is someone in-between the age of 18 and about 45 and they are in a transitionary period in their life.

02:13 – Problem he helps solve: not being able to select the right information to learn, not being able to absorb it quick enough, not being able to implement that.

03:12 – Typical symptoms that clients do before reaching out to Jonathan: information overload where they start and then they're not sure they're going the right way

04:23 – Common mistakes people make when trying to solve that problem: Trying things like rote memorization, which we all know doesn't work. And they're going to try rereading books that they've already read. Realistically, that the biggest thing they're going to do is just resolve themselves.

05:20 – Jonathan's Valuable Free Action(VFA): This two technique: pictures and connections. Everything I want to remember becomes a picture and that picture becomes connected to an existing memory.

06:11 – Jonathan's Valuable Free Resource(VFR): SuperhumanAcademy.com/squad

07:28 – Q:'Can anyone do this?'" A: The answer is Yes. I've interviewed more World Memory champions, USA Memory champions, world record holders... Well here's what we find. Their brains work differently but they have no structural difference. Meaning exact same hardware. They use it differently than the average person. And research has shown that within six weeks you can permanently change the way that your brain works and wired in this way.

Tweetable Takeaways from this Episode:

“You don't have the worst memory you just don't know how to use your memory.” -@entreprenewerClick To Tweet

“This two technique: pictures and connections. Everything I want to remember becomes a picture and that picture becomes connected to an existing memory.

Learn how to sign up coaching clients for a year or more at a time without a list and without strategy sessions

Know how to implement this amazing model within 4 days to sign up clients and collect fees faster than ever before

Learn how to sells programs through trust and a well-crafted offer

Resources/Links:

"How To Quickly Add Coaching Revenue Into Your Bank Account In As Little As Four Days": 7minutewebinars.com/jv-webinar

Summary

Rob Goyette is a business coach who helps coaches get clients. He has expertise in list building, automated webinars and client attraction.

In this episode, Rob shares how he helps coaches and small business owners attract and enroll clients and be a rockstar JV partner even if a coach doesn't have an email list.

Check out these episode highlights:

01:21 – Rob's ideal client: it's coaches and small business owners

01:31 – Problem he helps solve: I can teach them and people on this interview how to conduct joint ventures.

01:46 – Typical symptoms that clients do before reaching out to Rob: A lot of people think that they cannot do joint ventures because they don't have much of an email list. But if you think about it even all the big players started with no email list. So, I just see that holding a lot of people back. They think they don't have an e-mail list so they can't do joint ventures and that just, that's not the case.

02:20 – Common mistakes people make when trying to solve that problem: The big one is they procrastinate or put it off because they think they need an email list first.

03:40 – Rob's Valuable Free Action(VFA): If you want JV partners and especially if you don't have an email list consider this, try hosting a giveaway.

06:46 – Rob's Valuable Free Resource(VFR): 7minutewebinars.com/jv-webinar

07:28 – Q:"What sells programs?" A: It's trust and an irresistible offer. If people are not buying your stuff, you're either not helping them trust you enough, or your offer is not irresistible. Which could mean they don't understand the offer or it's not worth the money you're asking for. But if you're trying to troubleshoot your marketing it's one of two factors or both. It's trust and an irresistible offer.

Tweetable Takeaways from this Episode:

“Q:What sells programs? A: It's trust and an irresistible offer. ” -@robgoyetteClick To Tweet

“If you want JV partners and especially if you don't have an email list consider this, try hosting a giveaway.” -@robgoyetteClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as ever from Little Castaways beach on the sand here next to the waves in Queensland, Australia. Joined today by Rob Goyette. Rob, a very warm welcome sir. Welcome and where are you hanging out?

Rob Goyette: Thank you, Tom. Yeah, I'm in Colorado Springs.

Tom Poland: Colorado Springs, a home of...what? What's Colorado Springs famous for?

Rob Goyette: Yeah, yeah. Probably most well-known for Pike's Peak, the big mountain in this area.

Tom Poland: Pike's Peak. Thank you very much.

Tom Poland: And for those of you who don't know Rob, he's been serving coaches and business owners since 2007. Some twelve years now.

Learn how to not let your today’s emergencies dictate your plan

Know how to be a mediocre marketer of your service as soon as your revenue increases

Learn how to get unstuck and scale your business to the next level

Resources/Links:

www.barrymoltz.com

Summary

Barry Moltz is a small business expert, keynote speaker, and radio talk show host.With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry Moltz has discovered the formula to get stuck business owners unstuck and marching forward.

In this episode, Barry shares how he gets business owners growing again by unlocking their long forgotten potential. Barry applies simple, strategic steps to facilitate change.

Check out these episode highlights:

01:21 – Barry's ideal client: someone that's been in business for three to five years that their business is not going as well as they thought

02:05 – Problem he helps solve: sales and marketing, leadership and management, their own personal productivity, the customer experience, or in money and cash flow.

02:29 – Typical symptoms that clients do before reaching out to Barry: Double helix trap--where sometimes they're really busy and when they were busy, they don't do any sales and marketing and then things get really slow.

03:42 – Common mistakes people make when trying to solve that problem: They get excited about doing marketing for a week or a month but they don't keep it going forward.

04:24 – Barry's Valuable Free Action(VFA): Think about what pain your business solves, who solves it, and how you can become a subject matter expert. And tell them about how you can help them but without actually selling your product.

05:04 – Barry's Valuable Free Resource(VFR): American Express Small Business Resource Center

06:35 – Q:"Is everyone cut out to be a small business owner?" A: And the answer there is not. It's not a panacea. It's not a get rich quick scheme, it's not really for everybody. I think that if you enjoy it being different every single day and you can deal with the uncertainty and you're willing to invest the next five or 10 years your life to chase a passion, you should go for it. If you can't do that, you should really take the easier way out and find yourself a job. I know, if I can hold a job, I would.

Tweetable Takeaways from this Episode:

“Think about what pain your business solves, who solves it, and how you can become a subject matter expert. And tell them about how you can help them but without actually selling your product.” -@barrymoltzClick To Tweet

“If you enjoy it being different every single day and you can deal with the uncertainty and you're willing to invest the next five or 10 years your life to chase a passion, you should go for it.” -@barrymoltzClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beam me out to as ever from on the sand next to the ways a little Castaways Beach in Queensland, Australia. Joined today by Barry Moltz. Barry, a very good probably afternoon for you sir, welcome.

Barry Moltz: Thanks for having me.

Tom Poland: Thanks for being here. Where, were about to you hanging out, Barry?

Barry Moltz: Today I'm in Chicago.

Learn how to build your brand through a podcast and raise your authority as an expert in your field with your high-impact content

Know how to put your expertise on display, tell your story, share your experience, and prove your niche authority

Learn how to attract your ideal client, set up systematized lead generation and watch as your ideal clients come to you

Resources/Links:

The Authority Marketing Playbook: Download the Templates - https://www.callforcontent.com/amp/

Summary

Michael Greenberg is the founder Call For Content which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies.

In this episode, Michael shares how to take the first step toward being a global authority and be known for who you are and what you do.

Check out these episode highlights:

01:26 – Michael's ideal client: A professional who wants to generate revenue through podcasting

01:38 – Problem he helps solve: We solve the problem that podcasts are a unique content channel in the way you work with them and the way you work with the people who operate in that ecosystem

02:57 – Typical symptoms that clients do before reaching out to Michael: So, if you are selling to people who are not referred to you and you are in services. If you don't have content, they are not going to be able to identify that you have authority

04:10 – Common mistakes people make when trying to solve that problem: Trying to do it all themselves and failing to get out content that is consistent and looks professional.

05:20 – Michael's Valuable Free Action(VFA):Start learning about your customers.

05:49 – Michael's Valuable Free Resource(VFR):authoritymarketingplaybook.com or callforcontent.com/amp

06:50 – Q:"How do you end up doing podcasts?" A: I was a B2B Growth Strategy Consultant before I started doing this and I was consulting with a business podcast network. Then one day they said you should have a show so you understand what we do. They ship me a suitcase full of equipment and they got started the next week.

Tweetable Takeaways from this Episode:

“Start learning about your customers. That means actually doing market research.” -@gentoftechClick To Tweet

“We choose a podcast as the medium because it's the easiest to get in your voice and to prove your authority with.”-@gentoftechClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as always from on the sand, a little Castaways Beach, next to the waves in Australia. Joined today by Michael Greenberg. Michael, good day and welcome.

Michael Greenberg:It's great to be on.

Tom Poland: Where were you...where are you based? Where are you hanging out?

Michael Greenberg:I'm in sunny Denver Colorado.

Tom Poland: Denver Colorado. Do you ski?

Michael Greenberg:Not yet but I will next year.

Tom Poland: Oh you're a recent arrival?

Michael Greenberg: Yeah. Just this past year.

Tom Poland: Where'd you move from?

Michael Greenberg: St. Louis, Missouri.

Tom Poland: Class workshop.

Michael Greenberg: Yeah.

Tom Poland: Okay. Cool.

Learn how to win clients through value conversation other than salesy pitch

Discover how to get hot leads that wants to hire you instantly

Know how to turbocharge your business and created a life with the people, team and clients who believe in your vision and lift you up

Resources/Links:

Free Training from Terri Levine that reveals : How She Helped 55+ Business Owners Hit 6 Figure Incomes Throughout the past 3 Years Without Them Experiencing Overwhelm, Burnout or Slow Lead Flow: Register Here: https://heartrepreneur.com/freetraining

Summary

Terri Levine is the founder of Heart-repreneur® and is a business and executive coaching expert. She assists businesses worldwide with business growth, sales, and marketing.

In this episode, Terri shares her passion for helping businesses to grow with her own personal experience gained while building multiple successful businesses from the ground up. Terri has created the Heart-repreneur® cause teaching business owners to do business heart-to-heart.

Check out these episode highlights:

01:53 – Terri's ideal client: a coach, consultant, strategist, or advisor, who wants to make more money in less time

02:09 – Problem she helps solve: Most coaches, consultants, advisors, and strategists, are working a lot of individual hours and that means they're trading time for money and that's not a good model. So I help them develop their own high ticket signature program and then create a group model with that program

02:46 – Typical symptoms that clients do before reaching out to Terri: They don't get enough leads or they get a lot of the wrong leads. And then they don't know what to do with those lead

03:36 – Common mistakes people make when trying to solve that problem: These people wasting time doing all the wrong things. They're buying program after program. They are spending hours a day on social media that doesn't get them anything

04:41 – Terri’s Valuable Free Action(VFA): Set up a valuable educational webinar. Not like a typical webinar. We're not pitching anything; we're not selling anything. We are giving education, value, and content

05:31 – Terri’s Valuable Free Resource(VFR): https://heartrepreneur.com/freetraining

06:45 – Q: How you turbocharge your business? A: To turbocharge the business, stop doing anything that isn't working...find no more than three maximum things that actually really work for you

Tweetable Takeaways from this Episode:

“Find the ones that are easy, effortless, joyful, and fun. And only, only do the ones that work and if any of them stop working, replace it with something else.” -@MentorTerriClick To Tweet

“We're not pitching anything; we're not selling anything. We are giving education, value, and content. So, the right audience can find us.” -@MentorTerriClick To Tweet

Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Jigar Poojara: Hello everyone. Very welcome to one more Marketing The Invisible podcast. My name is Jigar. Joined today by our very special guests Terry Levine. Hello Terry, thanks for joining and how are you today. And where are you hanging out in the world?