Marketing The Invisible

Find out what you need if you need more rain for your consulting firm

Learn what your consulting firm’s clients really want

Know how to create need for your consulting firm’s offering

Resources/Links:

Free Outreach Scripts: Finding new clients don't have to be hard! Download this two-page example of scripts that will convert your outreach process into consistent, new leads

Summary

David Fields is a consulting firm expert, speaker, and bestselling author. He helps build consulting practices so that they both lucrative and lifestyle friendly. He's got a consultancy ranging from one person startups to the consulting divisions of some of the world's largest companies.

In this episode, David shares how he helps clients to accelerate growth, increase profit and create lifestyle-friendly practices.

Check out these episode highlights:

01:23 – David's ideal client: Runs a small consulting firm, might be one person, might be 200 people but usually not going to be any bigger.

01:35 – Problem he helps solve: "I solve two problems. One, how do we make more rain or have more rainmakers, and two, how do we increase profit? How do we scale profit, that's it."

01:58 – Typical symptoms that clients do before reaching out to David: "Most consultants know if they're the revenues not coming in well enough so if the revenue is not as high as you want. If your margins are not as high as you want. If you're working too many hours and it's not as high as you want, you definitely have it."

02:29 – Common mistakes people make when trying to solve that problem: the belief that if I was just in front of more prospects by more visibility, I'd win more business. And the second mistake is looking in the mirror and saying "Ooh gee, what does that person in the mirror want to do?" As opposed to looking at the market.

03:18 – David’s Valuable Free Action (VFA): "Pick up the phone and just talk with people find out what they want."

05:57 – David’s Valuable Free Resource(VFR): http://www.davidafields.com/blog/ and davidafields.com/outreachscripts

06:40 – Q: So, David what's going on in the world that you think would help my people? A: Here's what's going on in the world. There is a huge huge trend towards independent consultants in a way from the big companies. And so if you were thinking, "You know what? I'm too small, I can't really compete with the big guys". The fact is you can. And so, take advantage of that trend, that's what I would say to everybody listening. You, if you're running a one-person shop or a 100 person shop you can compete with the biggest firms in the world. So, don't undersell yourself.

Tweetable Takeaways from this Episode:

“Pick up the phone and just talk with people find out what they want.” -@_davidafieldsClick To Tweet

“Think right side up. And that means, thinking about the client first. The number one rule of consulting is it's not about you, it's about them.” -@_davidafieldsClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone, a very warm welcome to another edition of “Marketing the Invisible”. My name is Tom Poland, joined today by David A. Fields no less. David, good day.

David A. Fields: And it's good day to you also.

Tom Poland: Thanks mate. Where are you hanging out? I'm in. I'm in Australia. Where about to you?

Find out how to maximize the value of your lead through relational marketing

Learn how charging more can transform your business, help triple your net profits and allow you to double your time off

Free valuable actions to implement that can help you take a prospect to become a perfect buyer

Resources/Links:

Steve Martile’s 9-step FREE Course: Endless Top-of-the-Line Client Leads for Your Business: Join Here:www.freedomeducation.ca

Summary

Steve Martile is a marketing consultant, coach, and self-help teacher who lives in Sudbury, Canada.

In this episode, Steve shares how he helps coaches, consultants and speakers triple their net profits and double their time off by retaining higher paying clients without being manipulative, and without working so hard.

Check out these episode highlights:

02:29 – Steve's ideal client: professional training, management,or consulting agency owner, self-employed, or with 1-10 employees

02:03 – Problem he helps solve: being in front of qualified sales conversations so that they've got appointments booked in their calendar through relational marketing that sells itself

03:07 – Typical symptoms that clients do before reaching out to Steve: servicing at lower fees, experiencing low conversion-closing ratio, offering low-value on client work

04:34 – Common mistakes people make when trying to solve that problem: they think that they’ve got lead generation problem when in fact they’re talking to the wrong audience, and they're unclear on their perfect buyer or perfect avatar

05:039 – Steve’s Valuable Free Action (VFA): clarify your perfect buyer, write an offer for that buyer send them to a call-to-action, and finally send an offer.

07:28 – Steve’s Valuable Free Resource(VFR): www.freedomeducation.ca

08:01 – Q: Where do you find your perfect buyer? A: I always suggest doesn't matter if it was B2B or B2C, start on LinkedIn

Tweetable Takeaways from this Episode:

“Once you start to charge more you're going to be billing up more time for more time with your clients.” -@steve_martileClick To Tweet

“When you get really clear on who your perfect buyer is and what happens is you get more of the right people on a conversation.” -@steve_martileClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible my name is Tom Poland beaming out to as always from Little Castaways Beach in Queensland, Australia joined today by Steve Martile.

Tom Poland: Steve, a very warm welcome sir. Where are you hanging out?

Steve Martile: I'm in Sudbury,Ontario. Bought a four-hour bus ride, north of Toronto. So way the heck out here. We've got about 100 lakes in the surrounding area a small town about a hundred thousand people.

Tom Poland: So you like a hunter, and a bushwalker, and a bear wrestler?

Steve Martile: None of those but I do play hockey in the winter and I love swimming and tennis and all the old stuff fabulous.

Tom Poland: So we sell our fabulous outdoor areas. Well, we better get on with the interview. For those of you don't know Steve. He helps coaches, consultants, speakers triple the net profits and double that time off. Wow.

Tom Poland: By retaining higher paying clients without being manipulative and without having to work so hard.

Find out how being client-centric and customization will dramatically make a difference in the outcomes you desire in there of your client acquisition and prospecting

Learn why you need to identify qualified leads, get in front of prospects with relevant messages, gain permission to ask challenging questions and provide high value

Learn new ideas to help you identify sales opportunities make an incredible impression so you can close clients at full-price

Resources/Links:

https://thesaleshunter.com/weekly-tips

Summary

Mark Hunter is known as "The Sales Hunter". He travels 200+ days per year speaking and consulting with companies. He is a LinkedIn Top Voice and a Top 30 Global Sales Guru. His book, High-Profit Prospecting has been ranked as one of the top 100 sales books written.

In this episode, Mark shares his expertise in helping clients find and retain better prospects they can close at full price.

Check out these episode highlights:

02:29 - Mark talks about his ideal clients: Any salesperson or sales team that is struggling to find great prospects

03:18 - Problem he helps solve: They wind up closing too many sales having to discount and not closing deals in its full-price

03:32 - Typical symptoms that clients do before reaching out to Mark: They spend too much time negotiating

05:09 - Mark's Valuable Free Action (VFA): "You’re not selling anything. What you’re doing is you’re helping customers see and achieve something that they didn’t think was possible. Now how do you go about doing that? That’s by focusing on the outcome."

09:00 - Mark's Valuable Free Resource(VFR): https://thesaleshunter.com/weekly-tips

09:00 - Q: Why does salespeople have this high-profit prospecting problem, to begin with? Don't they want to close at a full price? A: People get excited because they feel every lead is a good lead. Every lead is a great prospect. What you really want to be doing if you want to be able to qualify and eliminate. You want your prospects to earn the time, to spend time with you. What does that mean? That means you have fewer prospects but you’re spending more time with them. Spend more time with them, you create more value. Create more value, you close at full price.

Tweetable Takeaways from this Episode:

“Sell first, negotiate second.” -@thesaleshunterClick To Tweet

“If you understand better what the customer is looking for it’s amazing how little you have to negotiate.” -@thesaleshunterClick To Tweet

Spend more time with them, you create more value. Create more value, you close at full price.” -@thesaleshunterClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to as ever from, on the sand next to the waves a Little Castaways beach in Queensland Australia, joined today by Mark Hunter. Mark a very, very warm welcome. Where are you calling in from?

Mark Hunter: Well I'm calling in from Nebraska which is right in the middle of the United States.

Tom Poland: Yeah. So very close to me. So, for those of you don't know Mark. He's known as The Sales Hunter. He travels more than 200 days a year. Right now, we are keeping him from dinner with his wife which doesn't happen that often I imagine. We'll get straight to it. He's speaking and consulting for those 200 plus days a year with some pretty ...

Learn how to strategically leverage podcasting, podcast guesting and systems to get exposure, grow your email list and attract your ideal clients

Find out the systems you can use to help you automate your podcast workflow

Learn about the automation tools to use to keep your podcast up and running achieving efficiency for better podcasting impact

Resources/Links:

Learn how to systemize your podcast publishing system: Visit: www.yannilunga.com/system

Summary

Yann Ilunga is a podcaster, podcasting consultant, international speaker, and communication specialist.

In this episode, Yann shares his expertise in bringing crystal clarity in your podcasting goals, also marketing strategies and tactics that would be in the best interest of your podcast. He also shares how he helps entrepreneurs and businesses leverage podcasting to attract new prospects and podcasters grow their show and make their workflow more efficient through systems.

Check out these episode highlights:

02:29 - Yann talks about his ideal clients: Business owners and professionals who are interested in leveraging podcasting from both sides of the mic

03:18 - Problem he helps solve: Podcasters getting clarity on what it is they truly want to achieve.

04:37 - Typical symptoms that these podcasters do before reaching out to Yann: Podcasters experience information overload that they feel the lack of critical thinking.

05:53 - Yann's Valuable Free Action (VFA): "You should take time to really map out everything you can do to promote your podcast and obviously everything that makes sense."

09:00 - Yann's Valuable Free Resource(VFR): Learn how to systemize your podcast publishing system: Visit: www.yannilunga.com/system

09:00 - Q: Which tools can podcasters use to automate the podcasting workflow? A: Zapier for integration and storychief.io for content distribution

Tweetable Takeaways from this Episode:

“You should take time to really map out everything you can do to promote your podcast and obviously everything that makes sense.” -@theyannilungaClick To Tweet

“Drip out your content marketing. Don't just blast everything on the day the episode goes live and then be silent, but truly spread out the way you go about the marketing.” -@theyannilungaClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland joined today by Yann Ilunga. Yann a very, what is a good morning for you.

Yann Ilunga: Yeah. Good morning. Good morning Tom I'm excited to be here.

Tom Poland: Well yeah. Thank you so much for your persistence and I had to postpone a couple of times. Folks don't know that but I can accredit Yann is having full marks for persistence and endurance and reliability unlike myself. Yann, where are you hanging out? Where are you living?

Yann Ilunga: Well, I'm in Helsinki, Finland and today is like a super sunny day which is nice. Finally, I have to admit.

Tom Poland: Yeah, I heard you had a pretty long winter and still trailing out. Folks, Yann is a very interesting person in addition to speaking some six different languages and being an official military translator at one point in time. Not in his bio but we whistled that out of him. He's also a podcaster, a podcasting consultant, international speaker,

Learn how to promote your business online and get more clients on LinkedIn

Learn how to use LinkedIn without being sleazy, aggressive and salesy

Find out all how to increase your visibility and brand awareness through using LinkedIn as a business development tool

Resources/Links:

Steal Sarah’s 6 LinkedIn Invitation Messages to EASILY add the Right Connections, visit: www.bitly.com/sarahstemplates

Summary

Sarah Santacroce is an internationally recognized LinkedIn Specialist and Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease.

In addition, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference.

In this episode, Sarah shares how she helps entrepreneurs position themselves as experts on LinkedIn and get more clients with ease without aggressive selling. She also shares her mission to help people understand and use LinkedIn as a business development tool rather than a Rolodex of contacts.

Check out these episode highlights:

02:02 – Sarah shares her ideal client: executive coach or a consultant who tries to book corporate clients through LinkedIn

02:30 – The problems she helps solve for her clients: help them position themselves as experts so they get recognized and get clients with ease and not sleaze

02:53 – Typical symptoms that these executive coaches and consultants do before reaching out to Sarah: They usually rely to word-of-mouth marketing only. And wants to try LinkedIn because they heard it is a 'gold mine' to getting clients

03:59 – Typical mistakes that people make before they get to Sarah’s solution: They use LinkedIn as a Rolodex just adding numbers to their network rather than building relationships and they use LinkedIn just to sell and not give value

05:02 – Sarah’s Valuable Free Action: Build up a network of ideal clients and you do that by adding new connections.

07:09 –Valuable Free Resource: Steal Sarah’s 6 LinkedIn Invitation Messages to EASILY add the Right Connections, visit: www.bitly.com/sarahstemplates

07:38 – Q: What does slightly unconventional LinkedIn strategist mean? A: My profile says I’m a slightly unconventional LinkedIn strategist and the unconventional stands for- the non-sleazy approach. So, I don’t teach any automation, I don’t teach to go out there and send a thousand messages to people. So, I really take that to heart, serve and don’t sell.

Tweetable Takeaways from this Episode:

“You have to invest some time to position yourself as the expert so that you get recognized, get the credibility, built the relationships, and then eventually that will lead to the sale.” -@sarahsantacroceClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. I'm Tom Poland as usual, beaming out to from on the sand that Little Castaways beach next to the whites in Queensland Australia, joined today by Sarah Santacroce.

Tom Poland: Sarah, very good morning I think it is for you. Where are you calling in from?

Sarah Santacroce : I'm calling in from Switzerland. Thank you so much for having me.

Tom Poland: Oh thanks for rocking up.

Learn the different tools that can help you improve and scale your remote business

Know the importance of communication and process design in a remote business

Find out all the details you need to know about Running Remote:the largest conference for remote teams

Resources/Links:

Register for the upcoming Running Remote Conference: Meet the Experts, Grow your Team, Explore Bali. Learn from a great lineup of remote company leaders and innovators!

Summary

Liam McIvor Martin is the co-founder of two SaaS company, Time Doctor, and Staff.com. He is also the co-organizer of Running Remote - a carefully curated to teach you next-level, actionable strategies and tactics you can utilize the very next day to build & scale your distributed team. They are also conducting the world’s first remote-friendly VC panel.

In this episode, Liam highlights how building his two businesses and co-organizing a conference stemmed from his passion for remote working. He will reveal the latest tools and tips to help optimize and scale your remote business.

Check out these episode highlights:

00:56 – Liam talks about his two SaaS business: Timedoctor and Staff.com

02:18 – Details about the upcoming Running Remote conference

05:25 – Liam's target attendees for the Running Remote Conference: high caliber international attendees from a variety of industries

06:49 – Liam’s passion to educate and help business scale remotely

08:17 – His key learning in managing his companies Time Doctor and Staff.com, why communication among remote staff is so important

12:33 – Protocol for engaging contractors/remote staff to improve the documentation system process– change the process inside the process document, compensate them through a bonus system, use Gitlab to build your process

16:38 – Liam talks about 'co-worker coffee' feature inside their Slack group, where remote and random co-workers/team members can have 15-minute chats with each other about work and life

17:47 – The pool of speakers, top remote work leaders and topics to be discussed in the upcoming Running Remote conference

22:12 – Important tips from Liam when going to Indonesia for the event. Heads up on what to expect.

Tweetable Takeaways from this Episode:

“Having reliable communication is absolutely important.” -@vtamethodmanClick To Tweet

“If you believe a process should be improved, then you have to change the process inside of that process document.” -@vtamethodmanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition, a special edition in fact of Marketing the Invisible.

My name is Tom Poland beaming out to as always from on the sand next to waves, a Little Castaways Beach in Queensland, Australia. Joined today by Liam Martin.

Liam, a very... what is it? Good evening or just about good evening in New York is that right?

Liam Martin : Good afternoon slash Good evening.

Tom Poland: Yes. All right. Drifting into Twilight. The Twilight Zone and this is the twilight zone because Liam is not as you see on the screen Rob Rawson, he is Liam Martin.

Liam Martin : It is our podcast account, that's our explanation,.

Tom Poland: I can confirm its authenticity. Yes.

So folks the reason it's a special edition is we're not doing ...

Learn how as an entrepreneur you can create, grow and afford a financial breathing space through delegation

Learn how Georgette help move entrepreneurs from experiencing financial stress to financial strength

Why in terms of money - the more you know, the more you grow, the less you owe

Resources/Links:

Want to build a buffer of personal money & stay out of debt? Get Georgette’s Blueprint for entrepreneurs who want the financial breathing space to concentrate on Business : Visit: https://financialgymforbusiness.com/pbs/

Summary

Georgette Osborne is a Business Money Consultant. She helps businessmen and women streamline their day to day business activities with their finance to feel more secure about what they are doing on a day to day basis.

In this episode, she shares how she helps business owners create financial breathing space to concentrate on business building, actually have a life and grow their business until they can afford to delegate.

Check out these episode highlights:

01:38 – Georgette shares her ideal client: businesses that have some sort of recurring model or memberships. So it could be anything from sports clubs, property letting agents, right through to online marketers with memberships, so they either take money monthly or they take in advance so they have to keep the customer happy for a period of time

02:18 – The problems she helps solve for her clients: They want to get out of the business. They've grown to a point where they no longer have that life. They're doing everything themselves and they want to delegate but they can't. They feel they can't afford it. Or they have tried it and it's failed or they have staff there and they're still working just as hard.

03:19 – Typical symptoms that these business owners experience when trying to have a work-life balance: working much longer and almost a falling out of love with the business.

04:16 – Typical mistakes that people make before they get to Georgette’s solution: trying to make more money thinking more money will solve their problem, cut costs spending less or just working longer and harder.

05:08 – Georgette’s Valuable Free Action: Go back to basics. Make sure your bookkeeping in your business is on point.

06:38 –– Valuable Free Resource:Get Georgette’s Blueprint for entrepreneurs who want the financial breathing space to concentrate on Business : Visit: https://financialgymforbusiness.com/pbs/

Tweetable Takeaways from this Episode:

“Make decisions from a place of positivity like 'Wow, maybe we can do this ' as opposed to ' Oh, maybe not, maybe not.'” -@TheFinancialGymClick To Tweet

“If you keep being busy with fear, you're not going to move the business forward because you are not forward.” -@TheFinancialGymClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you as always from on the sand next to the waves the Little Castaways Beach in Queensland, Australia. Joined today by Georgette Osborne. Georgette, welcome.

Georgette Osborne: Thank you.

Tom Poland: Yeah beautiful smile. Wow, where are you hanging out?

Georgette Osborne: Oh, that's a nice thing to wake up to.

Tom Poland: Where do you live?

Learn the ways to position yourself as an authority

Discover the mistakes in trying to get more clients on board consistently

Know the three questions you need to answer to help you identify the niche you should focus on

Resources/Links:

Find out where you are on the way to become an influencer, Take the Quiz at www.marinabarayeva.com/influencer and get a guide to the next step

Summary

Marina Barayeva is an international portrait photographer, speaker and a host of the Marketing for Creatives show.

Marina is a known authority in helping entrepreneurs become influencers in their niche. Always busy with creative projects, she organized an online photography conference, fashion show and has been featured on Art People, CCTV, China Radio International, and other media.

In this episode, Marina shares how she guides creative people to become profitable business owners. Tune in and learn the mistakes business owners do in building a brand that aims to become a recognized expert in the niche.

Check out these episode highlights:

02:07 - Marina shares her ideal client: solopreneur, entrepreneur and creatives who have problems in marketing and building a personal brand

02:50 - The problems she helps solve for her clients: Help them do what they love, at the same time help them market their services to become an expert or influencers in their niche or industry

03:43 - Ways to help clients deal with frustration and fear

05:14 - Marketing mistakes entrepreneur don’t realize they are making and how to avoid them

06:30 - Marina’s Valuable Free Action: For now we talk about the audience- who your audience is and come up with 1-3 topics which you can share with people. What you can do and be good at and give practical advice. And then try to spread the word about it

07:29 - Valuable Free Resource- www.marinabarayeva.com/influencer. Take a quiz and discover What type of influencers are you as an entrepreneur

07:44 - How to speed up your growth? Try to collaborate with other people with other influencers

Tweetable Takeaways from this Episode:

“To become an expert or the influencer in the niche. There are two parts. There one is the audience. Those people who you already connect and another one those people who you can potentially reach.” -@marinabarayevaClick To Tweet

“(on how to speed up your growth) Everyone wants everything fast. So, the key here is to collaborate with other people and with other influencers.” -@marinabarayevaClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming up to as always from on the sand that Little Castaways Beach next to the waves here. Joined today by Marina Barayeva. Marina, very what is it a good morning for you? Good afternoon just.

Marina Barayeva: Good afternoon.

Tom Poland: We're about you hanging out?

Marina Barayeva: I'm in Beijing China.

Tom Poland: Beijing China. Yeah, and I'm in this city in the capital of China in Beijing.

Tom Poland: Wow, commercial hub of the world pretty much. You are the very first person I've interviewed not only just the very first person I've interviewed that's been in Beijing, but you are definitely the first Russian that I've interviewed in Beijing.

Find out the symptoms when having the problem of communicating services to potential clients

Discover the mistakes in trying to get more clients on board consistently

Know the three questions you need to answer to help you identify the niche you should focus on

Resources/Links:

For 5 years, Dov's manual is sold for $97. It's called "How to Systematically and Consistently Attract First-Rate Clients" and it's really, really good.

Now, you can get it FREE right here: www.dovgordon.net/tom-gift

Summary

Dov Gordon is the Founder and Head Coach at The Alchemist Entrepreneur. He helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients.

In this episode, Dov shares how he helped his clients get their ideal clients consistently. He’ll tell more of how he addresses their basic problems and turn them into a simple, repeatable and effective sales and marketing process. Apply the three questions to discuss with your clients and know the niche they need to focus on. Lastly, learn the mistakes you need to avoid when trying to onboard your clients.

Check out these episode highlights:

01:23 – Dov shares his ideal client are consultants who mastered their craft but have problems in the marketing and sales areas

02:02 – The problem he solves - helping clients confidently speak about their services and turn that into a simple marketing and selling process

02:59 – Symptoms that people experience when not articulating the tactical sales and marketing

03:45 – Mistakes in trying to get more clients on board consistently

05:25 – Valuable Free Action: Dov recommends to answer these three questions to help solve the problem : What are the problems that you help solve and the results that you enable?Get clear about who has those problems,how could you group the people who have those problems want those results?

What are the qualities and characteristics of your ideal client and where those answers overlap?

The answers will lead to a three-circle Venn diagram resulting to determine the niche that the client needs to focus on

05:54 – Valuable Free Resource: – Download a free 88-page manual, “How to Systematically and Consistently Attract First-Rate Clients” the audience can get at www.dovgordon.net/tom-gift

Tweetable Takeaways from this Episode:

“To be really confident in who you are, you need to be able to talk about what you do in a way that you feel proud of the message and the message actually connects and resonates.” -@DovGordonClick To Tweet

“One thing we've learned is that every tactic can work and every tactic can fail and it's not about Facebook ads or webinars or this or that. All of those could work and we helped them design the simplest, shortest direct path to their…Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland joined today by Dov Gordon. Dov, a very warm welcome, sir. Where are you hanging out?

Dov Gordon: I'm in Israel.

Tom Poland: Israel! We're spring has sprung, I believe.

Dov Gordon: Yes, it has including the allergies.

Tom Poland: Pollens in the air. Folks, I asked for a short bio and this is what he gave me. Dov Gordon helps consultants and experts get ideal clients. Consistently.

Learn the symptoms of sleep deprivation and the two actions to help you solve it

Discover the four pillars of sleep using the deep sleep method

Know how technology impacts the quality of sleep

Resources/Links:

Visit www.thesleepdeepmethod.com and get the resources to help you overcome your sleep-related issues

Summary

Beatrix Schmidt is a sleep coach, a speaker, and the author of the deep sleep method. She combines ten years of research into sleep to help professionals overcome insomnia and other sleep-related problems that impact their life. She believes that healthy sleep is a skill that we can develop given the right practical tools and techniques.

Today’s episode deals with the lifestyle side of insomnia, bad sleep and, other related issues. Beatrix will give an insightful take on the different symptoms, how to help solve those issues and the impact of technology on it. She’ll also share the four pillars of sleep to give a better perspective in achieving good quality sleep.

Check out these episode highlights:

01:34 – Beatrix shares her ideal client as somebody who struggles with sleep. She deals

with the lifestyle side of insomnia and bad sleep or sleep-related issues

02:09 – The problem she solves – helping people go from being a bad sleeper to being a good sleeper

02:49 – Stating the possibility that someone who’s not sleeping well but not realize it

03:34 – Symptoms that people experience when not sleeping well

03:50 – The four pillars of sleep: Switching off in the evening, waking up in the middle of the night and not being able to get back into sleep, not waking up refreshed and maintaining your energy levels

04:41 – Mistakes people make when they're trying to get a good night sleep

05:03 – Beatrix’s valuable free actions to help with the sleep problem: Keep a sleep diary and start finding practical things that work with your life

05:54 – Free resource from Beatrix – go to www.thesleepdeepmethod.com and download her free E-book “28 Ways to Overcome Insomnia Naturally”

06:37 – How technology impacts our sleep

07:18 – Sharing Beatrix’s pre-sleep routine

Tweetable Takeaways from this Episode:

“Technology is changing our behavior of how we live our life. It is not a bad thing. Separating technology from sleep is one of the things I always get asked about and how does that actually impact our behavior.” -@beatrixaschmidtClick To Tweet

““I just let my mind go crazy and process everything that happened during the day which means that by the time I get to bed, my mind is clear.” -@beatrixaschmidtClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Beatrix Schmidt. Beatrix, where are you hanging out in the world?

Beatrix Schmidt:I'm in London, and it's early in the morning. So I'm in London on my shirt.

Tom Poland: So, you are on top of the world, and I'm down under. But together, we are going to show people how to overcome insomnia through simple lifestyle tweaks. We can do that in just seven minutes. But before we do, I should really introduce you. Beatrix Schmidt is a sleep coach, a speaker, and the author of the deep sleep method. She combines ten years of research into sleep to help professionals overcome insomnia and other sleep-relat...