Marketing The Invisible

Know why it is important to create a culture that attracts and retains and develops top talent that will help you render a great service to your customers

Learn why trust is a very important formula in creating a team and makes your business grow

Find out how Paul's team can help you scale your business and identify where you need to put your attention, energy, and resources to get maximum returns./li>

Resources/Links:

Tap the Passion, Productivity & Performance in Your People Scorecard - www.teamdynamics.com/home/

Summary

Paul Avins is known as one of the most sought after business growth coaches, mastermind mentors and trusted sales experts in the UK business community. He is the COO of Team Dynamics helping leaders and entrepreneurs to build high-performing cultures and teams.

Over his 15 year career, he has become famous for creating innovative strategic growth plans and business growth programs that accelerate his client’s sales, profits, and success without high-pressure sales techniques or short term tricks and gimmicks.

In this episode, Paul talks about how to increase trust and new customer flow, why it is important to create a culture that attracts, retains and develops top talent that will help you render a great service to your customers, and why trust is a very important formula in creating a team and makes your business grow.

Check out these episode highlights:

00:36 - All about Paul Avins and the Team Dynamics

01:22 - Paul's ideal client: a growing business entrepreneur who employs more than 15 people

02:53 - Scaling and team development Paul solve for his clients

03:40 - Typical symptoms entrepreneurs experience when they hit their revenue ceiling because they do not develop a team

04:22 - Common mistakes entrepreneurs make that made them decide to get Team Dynamics

06:00 - Paul's Valuable Free Resource - download the scorecard to evaluate your team at www.teamdynamics.com you can get also the Ebook “The Leaders Guide to Team Dynamics” with 3 bonus training videos you can get it here: www.teamdynamics.com/home/

06:42 - Paul's Valuable Free Action - Write down on your diary the things that you effortlessly do, write also the task that you have a hard time and outsource or delegate those tasks

07:30 - Personality traits of entrepreneurs: how profiling can help entrepreneurs get things done and develop team that they can trust

Tweetable Takeaways from this Episode:

“if you want to grpw get everyone into flow.” -@turbobizcoachClick To Tweet

“My job is to find the right talent put it to work doing what it's brilliant and actually get it to contribute value.” -@turbobizcoachClick To Tweet

“Your job as a leader is to help other people tap into their talents and find that flow. And by doing that they just don't want to leave the organization they contribute massive value.” -@turbobizcoachClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible my name was Tom Poland beaming out to you from on the sand next to a Little Castaways Beach in Queensland Australia joined today by Paul Avins Paul, a very warm welcome. Where are you hanging out?

Paul Avins: Yeah, I'm hanging out here in beautiful Oxfordshire in the middle of the UK in the United Kingdom. So yeah, fantastic to have had this opportunity.

Find out why cookie-cutter marketing does not for your business

Learn how to present your offerings and avoid getting lost to the sea of sameness

Discover how Rob teaches entrepreneurs to think differently towards their business and why establishing an empathetic connection is one of his most effective strategies

Resources/Links:

Sign-up for Rob's Webinar:How thinking like Apple can get you remarkable results - with less effort bit.ly/addwater-why

Summary

Rob Gemmell is the Creative Director at Apple, award-winning industrial designer, entrepreneur, and consultant to over 100 businesses into a hands-on consulting and coaching practice. Rob’s common objective across all clients: Attracting and keeping high-profit customers and clients. And doing so with less effort and uncertainty.

In this episode, Rob Gemmell talks about how he helps entrepreneurs who provide professional services to think differently and radically transform their business. He shares the importance of training your mind the way Apple does by internalizing the three core principles. He also shares how Apple's marketing philosophy endures all challenges.

Check out these episode highlights:

00:55 - Rob Gemmel's background as Creative Director at Apple, award-winning Industrial designer, Entrepreneur, and Consultant

01:43 - Rob's ideal client: current or former executives who provide professional services or knowledge or experiences

02:30 - Finding expertise and clarity about offering: problems Rob for his client

03:25 - Competing on price versus proficiency: typical symptoms that Rob's ideal clients manifest

04:05 - Fake Marketing mistake clients does before coming to Rob

04:54 - Rob’s Valuable Free Action - Change description of their business that they have in their mind

06:10 - Rob’s Valuable Free Resource - Sign-up for Rob's Webinar:How thinking like Apple can get you remarkable results - with less effort bit.ly/addwater-why

07:35 - Rob’s Valuable Marketing Tip: Internalize the three core principles of marketing get the ebook here: Apple’s Three Pillars of Marketing

Tweetable Takeaways from this Episode:

“Start with empathy and then lead that into what's unique about the way you deliver your services or the knowledge that you bring to it.” @robxgemmellClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello, have you want to very well. Welcome to another edition of marketing's the invisible. My name is Tom Poland has always been me out to you from on the sand. A little Castaways beach in Queensland. Australia joined today by Rob Gimmel. Rob, good day and welcome and where you're hanging out.

Rob Gemmell: It's a pleasure to be here Tom. Thank you. And I'm joining you from Napa, California.

Tom Poland: Napa, California the land of wine and honey.

Rob Gemmell: Absolutely correct.

Tom Poland: So facts Rob. He's an award-winning industrial designer, so that tells you that he has the ability to think big picture as well as a detail orientated, which is quite rare. One of the very interesting is about Rob folks is that he's not only an industrial designer, but he's also a creative director formerly with apple. So he knows how Apple thinks, develops products and services and markets them. He worked directly with Steve Jobs for a number of years and so, therefore, I had the privilege of learning directly from the feet of one of the greate...

Find out the game-changing opportunities every leader needs to know about and be equipped to take advantage of quickly.

Learn breakthrough leadership methodology that is helping even the most confused entrepreneurs, and executives discover their true life purpose and reason for being

Discover why borrowing identity of the person you admire is a big ‘no’ in becoming a thought leader

Resources/Links:

www.brandheartmethod.com

Free Masterclass with Glen Campbell:Discover the "Elite Success Factor" in Leadership

Summary

Glen Campbell is an authority in developing transcendent leaders through his unique and proven para-disciplinary Brandheart Method and developed unrivaled methodologies that best help leaders and entrepreneurs to develop their best self-identity, their organizational brand identity, and market connection plans. Glen has worked one-on-one with over 250 CEO’s, business leaders, entrepreneurs, celebrities and athletes to discover authentic clarity, focus, and direction in their own life, their life's purpose, and the results have been nothing short of transformational in business, and life.

In this episode, Glen talks about the secrets of becoming a remarkable leader. He also shares how he helps business leaders get clarity, focus, and certainty about their best self.

Check out these episode highlights:

00:55 - Glen Campbell's background as an authority in developing transcendent leaders, influencer of influencers

01:55 - Glen defines his ideal client: business leaders, entrepreneurs from small to medium enterprise

02:33 - Leadership problem he solves for his clients to help them rise above the chaos, certainty, and insecurity of dynamic change

04:00 - Why management by fear is not a successful strategy in business

05:13 - Why defaulting into the 'command and control' is the most destructive leadership style one leader can implement

04:37 - Why vulnerability as a leader is important and why fear based approach is causing massive destruction and devastation with people and inside their company culture

05:22 -Dangers of borrowing and copying identities from people you admire such as successful people in business, celebrities, or people like that and thinking of emulating them will bring success

05:22 - Beliefs as a driver of behavior

06:20 - Glenn's Valuable Free Action: Spend time reflecting on your behavior, undergo the process of self-discovery

07:20 - Glenn's Valuable Free Resource:Free Masterclass with Glen Campbell, Discover the "Elite Success Factor" in Leadership

Tweetable Takeaways from this Episode:

“Self-awareness and self-control have both been proven in the latest leadership research to be absolutely crucial to being a great leader . ” -Glen CampbellClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you as ever on from the sand next to the waves a Little Castaways Beach in Queensland Australia. Joined today by Glen Campbell. Glen, welcome sir. Where you are hanging out?

Glen Campbell Well I'm in my home office down here in Kurraba Point in Sydney- a beautiful part of the world Tom. Not quite as beautiful as your part of the world which I've been to and I loved as well.

Tom Poland: Still got some water you're looking out over there which is lovel...

Learn how to use your LinkedIn profile to attract high-value clients

Find out how to become in-demand advisor and consultant of your field that attracts inbound leads

Learn why paid ads is a waste of money when it comes to generating leads

Resources/Links:

www.bluewiremedia.com.au

LinkedIn Profile Checklist:7 Step Guide to Get your LinkedIn Profile up to Speed

Summary

Adam Franklin is a social media speaker and commentator who gives content marketing keynotes, digital strategy sessions and LinkedIn workshops.

In this episode, Adam hares his expertise in helping advisers and consultants find a high-value client on LinkedIn and how to use your current network in finding high-value client without doing the hard sell.

Check out these episode highlights:

00:28 - Adam's backstory as a social media speaker, expert, entrepreneur, business owner, and Amazon #1 bestselling author

01:22 - Adam’s ideal client: adviser or a consultant who works with high-value clients

01:47 - The problem that Adam’s client experienced in finding leads or high-value clients for their business

01:59 - No enough inbound inquiries and no process to shake when there are qualified appointments

03:09 - Common mistakes of Adams target market before coming to him

04:11 - Adam’s Valuable Free Action: Log-in to your LinkedIn account and search for your first-degree connection who has the role the same with your target market and reconnect with them

06:13 - Adam’s Valuable Free Resource: LinkedIn Profile Checklist:7 Step Guide to Get your LinkedIn Profile up to Speed

Tweetable Takeaways from this Episode:

“The best place to start is to look at the people you know already. Let's look at who we can help in our existing network and start there. ” -@Franklin_AdamClick To Tweet

“The common mistakes I find that people have had tried is basically interrupting strangers by paying for advert, yes that can work but it can be expensive and it can be very time consuming. ” -@Franklin_AdamClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: On a very warm welcome to marketing the invisible. My name is Tom Poland joined today by Adam Franklin and I'm not too far away I believe. Whereabouts are you hanging out?

Adam Franklin: Brisbane today.

Tom Poland: Brisbane just two hours and a half south of Little castaways beach on the sunny Sunshine Coast of Queensland Australia. Adam great to have a new show on the show.

Tom Poland: For those of you don't know Adam. For those of you don't know he's the author of Web marketing that works. He's a professional speaker. I know he travels the globe and speaks internationally. He's also a university lecturer. He's CEO of Blue wire media and his blog was named Australia's number one business blog. The podcast was made number 9 on Entrepreneur magazine's top marketing podcast. So the truth is the fact that your marketing works very well at home. So what's Adam do. Helps advisors and also consultants advisory and consulting businesses with when high-value clients via LinkedIn. The title of our interview Adam is how advisers and consultants can find high-value clients on LinkedIn and they can do that in just seven minutes. So, Adam, our time starts now. Question number one is always is Who is your ideal client.

Adam Franklin: Tom as you alluded to earlier my ideal client i...

Learn how to avoid being the underdog that takes the hard route, reactive, and overcompensating, by becoming proactive

Find out why you need to distance yourself from your profession for you to find your life purpose

Discover how to use 'your story' as a clue to figure your life purpose and avoid being stuck in your mind, going around in circles with incongruent messages and ideas

Resources/Links:

www.brandsashka.com/brand

www.brandsashka.com/books

Summary

Sashka Hanna - Rappl is a Leadership Accelerator and Brand-Marketing-Strategist.

She is the founder of BrandSashka, Creator of Brand Your Soul®, Soul Brand Marketing®, Author of Soul’d Out: Your Guide to finding your life purpose, International Speaker, Podcaster of the No Name Brand Podcast, Business and Branding Strategist.

In this episode, Sashka shares how dormant leaders with an underdog mentality use their life purpose to build a brand that influences a generation. She explains how to turn underdog leaders from I can’t into I can. To go from no-name to brand leader using creativity, humor, imagination, and wisdom.

Check out these episode highlights:

01:03- Sashka's background as an award-winning brand strategist, international, speaker, and author

01:53- Her ideal client: creative visionary, dormant leaders with the underdog mentality

02:18- The biggest problem of her client, taking the client from unknown to being seen, acknowledge and visible

02:47- Some of the typical symptoms that the dormant leaders experienced before coming to Sashka

03:50- Common mistakes of Sashka’s ideal client; being reactive and not proactive

05:00- Sashka’s Valuable Free Action: Find your life purpose by being distant to yourself from your profession and your worth

06:30- Sashka’s Valuable Free Resource: Learn about branding, business and content marketing by visiting the websites: brandsashka.com/brand

Tweetable Takeaways from this Episode:

“...Your profession amplifies your life purpose” -@brandbysashkaClick To Tweet

“We are so accustomed to seeing the profession as our life purpose.” -@brandbysashkaClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone a very warm welcome to marketing the invisible. My name is Tom Poland beaming out to form on the sand next to the waves a little castaways beach in Australia joined today by Sashka Hanna-Rappl.

Tom Poland: Sashka, where are you hanging out?

Sashka: I am hanging out in the Austrian Alps.

Tom Poland: You're really good. I mean we're in the summer here it's 32 degrees which is I don't know some 103 Fahrenheit or something and it's humid and is Tropical Storm overhead and you're sitting there on the Austrian Alps probably just coming out of the depths of winter. A little birdie told me you've already been for a walk with your dog this morning and did not freeze to death. So congratulations on that. Folks I Really wanted Sashka on the show because she's the at the absolute opposite end of the spectrum to the road that most people walking down which is copying their competitors.

Tom Poland: And as I always say you're never going to get ahead of your competition by following them by copying what they do. So Sashka is a breath of authentic genuine fresh air and she's been revolutionizing the brand building industry simply by being authentic and inviting her clients...

Uncover the formula to live a life of massive fulfillment, dramatically cut stress, banish anxiety while getting even more done in less time

Discover how to live a more fulfilling life and reclaim your life back from the incessant workload that never seems to stop

Learn the big difference between a life chasing success and life chasing fulfillment

Resources/Links:

The Stress-Proof Professional: 5 Shifts to Reclaim Your Life

www.petersage.com

Summary

Peter Sage a leading world authority on effective personal transformation and one of the most effective coaches in the world. He can assess people their current state of unfulfillment and transform their lives into a life worth living. He is an international and serial entrepreneur that is expert in deep levels of human behavior, emotional patterns, self-sabotage, and understanding. Peter is the author of the book ‘5 Keys To Master Your Life’ that became an Amazon No.1 best seller in Japan. The book teaches how to master your life by giving you the four keys of excellence; unstoppable mindset, financial freedom, ultimate leadership, and how to live by your values.

In today’s episode, Peter tackles why is it important to find fulfillment in your inner world first in order to live the life that you wanted in your outer world. And discover why even the most successful senior executives, entrepreneurs, and business owners still feel empty even if they have achieved a lot.

Check out these episode highlights:

00:56 – Peter Sage's background as as a serial entrepreneur, author, philosopher and coach.

01:46 – His ideal client: Senior Executive, Entrepreneurs, Business Owners - high level, Senior VP.

02:09 – The problems that his client’s experience and how he helped them.

02:56 – 'running in the hamster wheel of unfulfillment': the symptom his clients commonly experience

04:45 – The biggest mistakes that his client’s do before consulting Peter.

06:09 – Peter’s Valuable Free Action: Feel great now, not feel great when I basically have something in the outer world that sets up my permission to feel great now.

07:09 – Peter’s Valuable Free Resource: www.petersage.com

Tweetable Takeaways from this Episode:

“(on finding fulfillment) It's like a never-ending rat race or they're on a hamster wheel of unfulfillment. They thought that once they got to a certain place, they'd be okay, but they're not?” -@PeterSage007Click To Tweet

“Feel great now, not feel great 'when I basically have something in the outer world that sets up my permission to feel great now', which is essentially what they're doing. ” -@PeterSage007Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello, everyone! A very warm welcome to another edition of marketing the invisible. My name is Tom Poland, joined today by Peter Sage. Peter, very warm welcome sir.

Peter Sage: Hey Tom, great to be here. Thank you for having me.

Tom Poland: Thanks for accepting the invitation. Peter, where are you? Where you're hanging out? Just to get people a point of geographical reference.

Peter Sage: Right now, I'm actually just off the West Coast of Africa in the Canary Islands on the beautiful island of Tenerife.

Tom Poland: Then why wouldn't you be?

Peter Sage: Absolutely. It's a little warmer than England.

Know what segmentation is all about and help it helps to improve the conversion rates of your funnel

Learn different CRM strategies that determine your client's worth in X dollars without leaving your money on the table

Know why it is important to understand what people in your funnel is going through and the importance of understanding what motivates them to buy

Resources/Links:

www.developyourmarketing.com

SegMetrics: Free Trial Exclusively for MTI Listeners

Summary

Keith Perhac is a digital marketer that helps authors, product creators and self-funded business fix their sales funnels. He is the developer of SegMetrics, a tool connected to the clients CRM - giving 100% accuracy in your revenue and lead reporting.

In this episode, Keith shares how he helps people improve the conversion rate of their funnels by understanding and nurturing their leads. He explains the importance of understanding what the leads are experiencing as they go through the marketing funnel and how valuable it is to experience the funnel firsthand to know if it works.

Check out these episode highlights:

00:55 – Interesting facts about Keith as a Digital Marketer and his tool SegMetrics

02:02 – His ideal client: anyone selling digital products online, agencies or consultants who are helping info product digital marketers improve their marketing funnels.

02:31 – The biggest problem of his client experience when fixing the holes of their marketing funnel.

04:10 – Discovering that most people are not aware that there is an existing problem even if they earn money, not knowing that there is money in the table.

05:52 – The common marketing mistakes his clients do before consulting Keith.

07:07 – Keith’s Valuable Free Action: Go to the whiteboard, draw out your funnel. Don’t do it on the computer, draw it out.

07:52 – Keith’s Valuable Free Resource: SegMetrics Free Trial: visit the website www.segmetrics.io/loves/leadsology

08:28 – Keith’s Valuable Marketing Tip: You must understand that people are going through your list and you need to understand what motivates them to buy.

Tweetable Takeaways from this Episode:

“It's all about segmentation and understanding what your leads are experiencing as they go through your marketing funnel.” -@harisenbon79 Click To Tweet

“Most people don't know that they have a problem. They thought their business is doing fine. They're like Oh I'm making money. They don't know that there's money on the table.” -@harisenbon79 Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland joined today by Keith Perhac. Keith, good day and where are you hanging out.

Keith Perhac: I’m here in cloudy sunny Portland Oregon.

Tom Poland: Portland Oregon just like beautiful part of the world up there in Portland. It's gorgeous and you had some snow recently. Is that right?

Keith Perhac: If you can call it that yeah. We had about I think a half an inch the entire city shut down there were winter advisory warnings the mayor was like don't go out.

Keith Perhac: Often they don't go Oh it's here. Yeah.

Tom Poland: Not exactly Chicago but no one. It's a bit like going it rains here everyone dries really slowly.

How can you eliminate the chain of fear, procrastination, and self-sabotage into your system

Learn to tap your gifts and talents that can effectively serve you in growing in your life

Find out the importance of having someone as the catalyst, a mentor and coach in your personal and business journey

Resources/Links:

5 Step Formula for achieving or creating ANY Result You Want using The Results Equation™

www.kellanfluckiger.com

Summary

Kellan is the ultimate catalyst for personal growth. With a background of senior executive positions, challenging consulting successes, and powerful coaching processes, Kellan is uniquely positioned to help motivated people eliminate barriers and achieve their most treasured success.

In today’s episode, Kellan shares fear, procrastination and self-sabotage are the biggest culprits that hinder to achieve our dreams and how he help others unlock their full potential and transform their words into action and their obstacles into victory.

Check out these episode highlights:

01:20 - Kellan's professional background as an executive, speaker, performer and catalyst

02:25 - His ideal client: People who are Motivated, who finally made the decision to end the addiction of mediocrity, the Stuck and Angry

03:10 - The self-imposed barriers that Kellan help solve for his clients

03:45 - Typical symptoms like overconfidence with past success and burned through the relationship that people experience before they get help from Kellan

04:32 - The limiting belief barrier that people make when they try to unlock their own potential

05:23 - Kellan’s Valuable Free Action: Take responsibility and learn one fundamental truth. No one is coming. There isn't a cavalry to come over the hill, you’re going to make out of your life what you choose to make out of it.

06:30 - Kellan’s Valuable Free Resource: visit his Facebook site www.facebook.com/kellan.fluckiger3 and resultsequationintensive.com

07:50 - Kellan’s Valuable Free Tip: Why should anyone hire a Coach? You shouldn't unless you're actually committed to making something impressive and important in your life.

Tweetable Takeaways from this Episode:

“If I took responsibility now, today. What would I do differently today and this week than I did last week and yesterday?.” -@KellanFluckiger Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone a very warm welcome to another edition of marketing the invisible. My name is Tom Poland joined today by Kellan Fluckiger.

Kellan, where you're hanging out man?

Kellan Fluckiger: Edmonton, Alberta Canada.

Tom Poland: On the other side of the world. Is it cold up there?

Kellan Fluckiger: Frozen north last 10 days next 10 days. I don't think there's any temperature above 0 fahrenheit minus 20 celsius.

Tom Poland: I think so can probably tell by a relative skin color right now it's summer here and it ain't where you are. Right.

Kellan Fluckiger: Not here it’s 50 million below outside.

Tom Poland: The most remarkably extraordinary individual and I wish we had 17 minutes for this interview not 7 minutes. Kellan remind again. What's the name of the book on Amazon?

Kellan Fluckiger: Tightrope of depression, My journey from darkness,

Gain more clients and make a global impact through public speaking

Learn how you can quickly get leads and credibility as an entrepreneur

How you can make a massive impact and perceived as leaders in your target market by implementing the six key areas of speaking method

Resources/Links:

Do you want to get on more stages or get paid higher fees? Join The Speaker's Method

www.elliotkay.com

Summary

Elliot Kay is an author, speaker, mentor, and business strategist. He is one of the top UK speakers and business strategists in the industry. After building his own successful coaching practice, he now shows others how to plan and scale their businesses for success. Elliot has directly assisted hundreds of coaches, speakers, consultants, and entrepreneurs around the world and continues to speak at many events, conferences, and seminars.

In today’s episode, Elliot shares his expertise in integrating public speaking, weave valuable business lessons and insights into stories to keep the audiences engaged for the speakers to get on more stages, get paid higher fees and tap the public speaking opportunities to grow businesses.

Check out these episode highlights:

01:01 - Elliot’s professional background as an author, speaker, mentor, and business strategist

01:29 - His ideal client: Entrepreneur, Coaches, Speakers, and Consultants

01:53 - The problems that his client's experience and how The Speakers Method helped them

02:44 - Difficulty in getting leads as a symptom of the business problem tat he help solve for his clients

04:05 - The common public speaking mistakes people do before consulting to Elliot

05:47 - Elliot’s Valuable Free Action: Spend 30 minutes a day researching people who are putting on the events and build a relationship and ask them how you can add value to their events.

07:00 - Elliot’s Valuable Free Resource: visit the websites www.speakerexpress.co.uk and www.elliotkay.com

07:14 - Elliot’s Valuable Free Tip: Sign-up at www.speakerexpress.co.uk and join the six weeks course, a weekly email covering all parts of the method.

Tweetable Takeaways from this Episode:

“One of the biggest mistakes entrepreneurs make is they don't take the speaking opportunities which will give them massive visibility, because they're not ready and don't have the sense to talk.” -@ElliotKayPTSClick To Tweet

“The biggest mistake people make when speaking in public...not adding value to the audience.” -@ElliotKayPTSClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone a very warm welcome to another edition of marketing the invisible. My name is Tom Poland and little castaways beach Queensland Australia joined today by Elliot Kay. Elliot. Good day and welcome and where you're hanging out.

Elliot Kay: I'm hanging out just outside London a place called Surrey and it's a good night here versus good day.

Tom Poland: So it's always. If you're outside the pub at 2 a.m. in the morning its still good day.

Elliot Kay: Okay fair enough when it's a good day but good night here.

Tom Poland: So we're going to subtitles. The title is how to use public speaking to grow your business in just seven minutes. The subtitle is a late night with Elliot Kaye. It's got a very precise focus and that enables him to offer very specific advice to much greater effect as opposed to ...

How to elevate your fees to "pro" status and exactly what to charge so you boost your impact and income

Specific action steps to help you overcome the 6 most common blockages that separate 5-figure speakers who struggle from 6-figure+ speakers who succeed

How to maximize your "revenue pie" and get your marketing and sales engine unstuck so that you start connecting with more and better prospects FAST

Resources/Links:

www.davidnewman.com/action-guide

Join Tom Poland and David Newman in: Cracking the Speaker Code-The Skills, Tools, and Tactics That Will Get You Booked More Easily, More Often, and at Premium Fees, February 26, 2019, 4pm PST / 7pm EST

Summary

David Newman is the author of the business bestseller "Do It! Marketing: 77 Instant-action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition." He's the founder of the Speaker Profit Formula mentoring program and has helped over 500 speakers, consultants, and experts boost their reach and revenue through the power of speaking.

In this episode of Marketing the Invisible, David dive on how he helps experts speak more profitably and to position themselves as thought-leaders and generate MORE leads, BETTER prospects and BIGGER sales.

Check out these episode highlights:

00:33 – David’s professional background as a High-content marketing Speaker and Best-Selling Author

01:43 – His ideal client: speaker, consultant, thought-leading entrepreneur or thought leading executive who wants to get their ideas out there in the marketplace and monetize their expertise and market their smarts.

01:58 – Marketing problem he helps solve for his client to avoid either being underbooked, underpaid, and being overwhelmed by all the marketing monkey work that they feel they need to do

02:38 – Symptoms his clients experience when trying to market themselves as a speaker, the uncertainty of how to even begin

03:33 – Common mistakes that business owners do before they consult David

04:43 – David’s Valuable Free Action (VFA): Decide what problems you solve. Define your best buyers.

05:25 – David’s Valuable Free Action (VFR): www.davidnewman.com/action-guide and www.doitmarketing.com/webinar

06:16 – Q: What does it take to be a great speaker? A: Expertise, enthusiasm, and empathy.

Tweetable Takeaways from this Episode:

“Generalists die on price and experts win on a value.” -@dnewman Click To Tweet

“ Focus on one thing shouldn't be the hardest. It should be the simplest really nail it and then move on to the next.” -@dnewman Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. Another very warm welcome to Marketing the Invisible. My name is Tom Poland joined today by David Newman. Good day, David where are you hanging out sir?

David Newman: ] I'm in suburban Philadelphia. USA.

Tom Poland: Philly. You're in Philly. I didn't know that for some reason I thought you were in Canada. Mind you my geography being a what it was probably would make any difference.

Tom Poland: David welcome back because you're one of the few guests that I've had back on the show and the reason I'm having you back is that between the first interview and the second interview I joined your program and saw what extraordinary value you offer in your particular specialty which is using speaking to generate you know get gain more clients and ...