Marketing The Invisible

Leverage the power of amazing assets on Facebook & Facebook Messenger

Make your sales explode using best practices and our proven content strategies

Learn how the right strategy and approach on Facebook can result in increased sales for the long-term

Resources/Links:

bit.ly/MCcheatsheet> - 11 Crucial Features That Your ManyChat Messenger Bot Must Have Cheat Sheet

bit.ly/mtimessenger – Evolve Media Facebook Ads and Messenger Marketing

evolvemedia.agency

Summary

 

Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that's trying to grow their presence online. Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned companies sell more than $5 million in revenue. He is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more.

In this episode of Marketing the Invisible, Ian shares how to leverage the power of content as assets for Facebook and Facebook Messenger Marketing.

Check out these episode highlights:

01:20 – Ian Smith’s professional background as an experienced digital marketer, content creator and as a Facebook messenger marketing expert

01:54 – His ideal clients: somebody needing leads. So usually it's a business that survives on leads they need to get clients

02:17 – How he help his clients get leads at a good cost and help them warm up those leads and extract valuable information from that lead

04:03 –The symptoms his clients experience when trying to solve their lead generation problem

05:09 – Ian’s Valuable Free Action (VFA): Create content and create videos.

06:50 – Ian’s Valuable Free Resource (VFR): Free Boss Lifestyle.com: Go to bit.ly/ianytv

07:59 – What kind of revenue success have you had? I've generated at least five million dollars in the last three years of doing business online.

Tweetable Takeaways from this Episode:

You can use content as a great way to answer a lot of frequently asked questions and overall shorten your sales cycle instead of having to talk to each client for an hour. You can easily talk to them for 30 minutes because they've already watched…Click To Tweet

People try to throw money at their lead generation problem. Trying it scream louder basically and spend more money on ads but that's not the solution. The solution comes down to content and educating your audience better.- Ian Smith Click To Tweet

Content is the foundation of what we do. We use content as an asset, a leveraging tool to not only wall up that lead quality but also to answer the most frequently asked questions and to weed out the not so qualified leads.- Ian Smith Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland. Beaming out to from the sand here Little Castaways Beach in Queensland, Australia joined today by Ian Smith, a very well welcome. Where are you hanging out, man?

Ian Smith: Hey, thanks for having me. I'm over here in Orlando,

Learn how to make conversations with the right people at the right time to make income predictable

Know why discovery call audits matters and how to do them

Learn how being authentic to the people boosts your influence and conversion

Resources/Links:

 Facebook Group: See You at 7

 www.gaintheedgenow.com

Summary

Jim Padilla is a visionary, also known as the Captain of the Ship. He is a Master Sales Trainer, an Expert Team Builder, and a Launch Expert. He and his team have led dozens of entrepreneurs to huge success in their launches, driving sales and surpassing goals and expectations. His God-given talent and nature allow him to inspire his team and partners to achieve their full potential.

In this episode of Marketing the Invisible, Jim shares how he helps entrepreneurs boost influence and conversion rates.

Check out these episode highlights:

01:46 – Jim Padilla’s ideal clients: Entrepreneurs and salespeople who are tired of inconsistent sales results and working way too hard to convince people to show up and buy

02:17 – The sales conversion problems he helps to solve so that clients can get rid of the lack of consistency in results.

02:34 –The symptoms his clients experience when trying to fix their sales conversion problem-- results and sales are inconsistent, typically you're pursuing people to buy

03:17 – Mistakes and false solutions people do prior to finding Jim and his team

04:48 – Jim’s Valuable Free Action (VFA): Start auditing your calls. Record your call and listen to them. Listen to them with an open ear, in an objective mind and you'll be stunned at the things you can learn about what you should be saying more, of what you should be saying less off.

05:31 – Jim’s Valuable Free Resource (VFR Facebook group See You at 7.

07:17 – Question: How long does it take to become a salesperson? How long should I be waiting to get a consistent income? Answer: You're already a professional salesperson you've been doing this your whole life. The problem is you just you haven't really tapped into being able to do it on purpose.

Tweetable Takeaways from this Episode:

People are way more concerned with how many people they're talking to every week instead of are you talking to the right people every week.-@coachjim33Click To Tweet

You got to stop listening to everybody else and start finding an expert. The information from people who don't know what they're doing is worth less than free. Just stop listening to every expert out there. Find an expert to resonate with and go…Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello. Hello. Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland joined today by GTE training group. Actually, his name is Jim Padilla. Jim, good day. How are you?

Jim Padilla: I'm doing great. How are you?

Tom Poland: I'm a box of fluffy ducks. So where are you hanging out?

Jim Padilla: I am in Sacramento California.

Tom Poland: For those of you who don't know Jim. He is the owner of the world's most understated bio. Because I know Jim through an online J.V., joint venture mastermind group that we're both involved in. And I know how extraordinary his business is. And I know. Just a few of his long list of achievements and I've just got his bio which I'll read to now. As founder of Gain the Edge. Jim is known in the personal development of business coaching role as the go-to-guy for all things sales. Again,

Know how to offer an e-learning course that brings transformational change to other people while making a profit out of it

Know what type of content people selling online

Learn how to maximize your online monetization opportunity through e-learning platforms like Kajabi

 

Resources/Links:

 Kajabi: All the Tools You Need To Build a Successful Online Business

 

Summary

 

Jonathan Cronstedt is the President of Kajabi, a leading publishing platform where people can create and monetize websites. Kajabi users have sold over $300M of digital products via their platform. Prior to Kajabi, Jonathan was the General Manager of Digital Learning at Success Magazine and he was the CEO of Digital Marketer.

While living in a tech-obsessed world, with Uber at the tips of his fingers, Jonathan also relies on low-tech tools like his Moleskine notebook, pen and a cup of Starbucks.

In this episode of Marketing the Invisible, Jonathan shares how one passion and knowledge can bring transformational change to someone’s life and also give you the monetization opportunity through e-learning.

Check out these episode highlights:

00:50 – Jonathan Cronstedt as a Knowledge Commerce Enthusiast

02:28 – JCron describes his ideal clients, someone who does not know how to monetize their knowledge online?

02:59 – Check out the opportunity and benefit of monetizing your knowledge online?

03:23 – How individuals who have never been connected to broadband internet before are able to consume transformational knowledge as discussed in Peter Diamandis’ The Rising Billions

04:12 – JCron describes how he helps his clients get the technology out of the way so that they can focus on their transformational knowledge and monetize it.

04:51 – symptoms his market experience when they are stuck offering their transformational knowledge and they're not yet maximizing the online opportunity with platforms like Kajabi.

05:33 – common mistakes his clients do when they try to get their knowledge out online

06:39 – JCron’s Valuable Free Action (VFA): Simplify and solve for your customer. Everybody out there regardless of whether it's a passion or profit-oriented they want to know the easiest way to get from their current state to their desired state.

07:14 – JCron’s Paul’s Valuable Free Resource (VFR): Kajabi: All the Tools You Need To Build a Successful Online Business

08:15 – What type of knowledge are people selling online? It's everything.The reality of it is whatever is important to you is important to enough people that you can reach online and sell to.

Tweetable Takeaways from this Episode:

What type of knowledge are people selling online? It's everything. The reality of it is whatever is important to you is important to enough people that you can reach online and sell to.-@thejcronClick To Tweet

You can actually filter people before you start a conversation and have a meaningful conversation with each person that comes in and interacts with your quiz or the content you create.-@thejcron Click To Tweet

 

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: A very warm welcome to another edition of Marketing the Invisible my name is Tom Poland beaming out to from Little Castaways beach in a place most people don't even know of Australia called the Castaways Beach on the sand here. Joined today by Jonathan Cronstedt otherwise known as JCron so I can get my tongue around his surname.

Capture leads and segment your audience with your quiz

Increase your conversions and delight your prospects with your quizzes

Start positive conversation with your clients by using quizzes

Resources/Links:

 www.tryinteract.com

 www.tryinteract.com/blog

Summary

 

Josh Haynam is the co-founder of Interact, a self-funded software company used by 50,000 businesses around the world to create interactive content. It is also a place for creating fun quizzes that also generate leads. Josh regularly writes about lead generation and conversion rate optimization (CRO).

In today’s episode, Josh reveals the biggest advantage of utilizing quizzes, the most interesting uses of these quizzes, and why making quizzes is a much better tool than generating surveys.

Check out these episode highlights:

01:21 – Josh Haynam as the Interact Quiz Maker

01:48 – His ideal clients: a forward-thinking marketer that is out there exploring new things and wants to try what's next in the marketing world.

02:50 – Josh defines how he helps his clients overcome the most difficult part of marketing---start a conversation

03:42 – Symptoms people experience when they try to roll out their marketing message through tactics, doing a lot of work for no results, the frustrating, disappointing, expensive time-consuming marketing

05:18 – Josh’s Valuable Free Action (VFA): Just pick up the phone, or jump on zoom, or on a Skype call. Talk with a few of your clients. Let them explain their frustrations why are they using a product.

06:01 – Josh’s Valuable Free Resource (VFR): www.tryinteract.com/blog

07:20 – Q: What's the one thing that I can leave you with? A: Pick up the phone and talk to one person. And I guarantee you if you don't walk away with something that is extremely valuable from that conversation, I would be shocked.

Tweetable Takeaways from this Episode:

A quiz is a very personal experience. You want it to go to an individual who can use that personal experience to then parlay their buying experience.-@MarcGubertiClick To Tweet

You can actually filter people before you start a conversation and have a meaningful conversation with each person that comes in and interacts with your quiz or the content you create.-@JHaynam Click To Tweet

 

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to yet another edition of the most remarkable Marketing Invisible Podcast. My name is Tom Poland sitting on the sand here a Little Castaways Beach in Queensland Australia being joined today by Josh Haynam.

Tom Poland: Josh, a very warm welcome.

Josh Haynam: Yeah. Thanks for having me.

Tom Poland: Where are you hanging out?

Josh Haynam: In Oakland, California.

Tom Poland: Oakland California.

Tom Poland: I just told Josh the story of about 50 years ago a guy got on a plane and I know where he's heading out from somewhere like San Francisco or L.A. or wherever. And he got on the plane he sat down and he was flying to Oakland, California and the plane took off and drinks were served and the captain came on and said you know," Welcome to flight blah blah blah. We'll be arriving in Auckland in 12 hours and 30 minutes." He said 12 hours 30 minutes instead of 20 minutes a plane flight. And of course, the plane was heading to Auckland New Zealand, not Oakland California.

Tom Poland: Anyway with that little humorous anecdote aside,

Learn how to create a content that will impact your audience

Discover how to promote your content so it gets seen by your targeted audience

Know the common mistakes that people make when trying to solve their problem of getting known better through content marketing

Resources/Links:

 Content Marketing Success Summit: 50+ Of The World's Top Content Marketing Influencers Reveal Their Secrets To Create, Promote, & Optimize Your Content––AND Use It To Generate A Full-Time Income

 Breakthrough Success Podcast

Summary

 

Marc Guberti is an entrepreneur, digital marketing expert, and author. Marc publishes multiple blog posts every day on his digital marketing blog and tweets every 15 minutes to over 400,000 Twitter followers.

Marc has the fearlessness of his teen years and dedication of an entrepreneur mixed into one mindset which guides him through the process of creating products and writing content.

In this episode of Marketing the Invisible, Marc shares how to grow a content brand that garners attention and revenue.

Check out these episode highlights:

00:54 – Gabriel Aviles’s background as a business strategist and coach

00:32 – Marc’s background as an expert content strategist

01:35 – Marc’s ideal clients: anyone who wants to grow their online business, spread their message and who wants to use things like content marketing and social media marketing

01:51: Content marketing problem that he solve my clients to get the brand awareness of their product and service

02:13: symptoms they're going to be experiencing because they haven't got the content marketing in?

03:13: common mistakes that people make when trying to solve their problem of getting known better through content marketing

03:39 – Marc’s Valuable Free Action (VFA): Narrow your focus on the specific actions Back row your email list because your email list is the most critical asset you have.

05:21 – Marc’s Valuable Free Resource (VFR):Content Marketing Success Summit: 50+ Of The World's Top Content Marketing Influencers Reveal Their Secrets To Create, Promote, & Optimize Your Content––AND Use It To Generate A Full-Time Income

06:16 – What should I do next to level up my game? That comes down to putting in the work, yes. But also surrounding yourself with the best people because you are the average of the five people you spend most of your time with.

Tweetable Takeaways from this Episode:

Narrow your focus on the specific actions. Grow your email list because your email list is the most critical asset you have.-@MarcGubertiClick To Tweet

Everyone's trying to do all the different things under the sun. And you can't work that way. You have to really focus on just a few different things instead of like having goals change each month.-@MarcGubertiClick To Tweet

 

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone a very warm welcome to Marketing the Invisible. My Name is Tom Poland. I am beaming out to from the sunshine, a Little Castaways Beach on the sand next to the waves and I'm joined today by Mark Guberti.

Tom Poland: Mark, where are you hanging out man?

Marc Guberti: I'm in New York.

Tom Poland: New York City the busiest, the biggest city in the world which is appropriate because Mark is one of the busiest men on the planet.

Tom Poland: What he is not organizing is not worth talking about. It's quite extraordinary. I don't know when you sleep if you sleep.

Know the questions you need to ask to fully understand your vision, and idea to help form or fine-tune your product or service

Get the alignment and clarity that your business needs based on your business goals and plans

Learn how to understand the marketing strategy that your business needs

Resources/Links:

 www.fullblastgroup.com

Summary

 

Gabriel Aviles is a Business Strategist and Coach. He thrives on helping entrepreneurs, creatives, and executives launch and grows ideas. He provides consulting services to executives and CEOs in the Digital, Media, Content and Start-up worlds, as well as coaching services to first-time and early-stage entrepreneurs.

In this episode of Marketing the Invisible, Gabriel shares how he helps business owners move from the idea phase to the launch phase and beyond.

Check out these episode highlights:

00:54 – Gabriel Aviles’s background as a business strategist and coach

01:57 – His ideal clients: 9 to 5 employee that has an idea, has something they want to launch into the world but don't really know how to do it

02:35 – The brand and launch idea validation, crystallization problems he helps solve

04:10 –The symptoms his clients experience when trying to achieve the idealization problem

06:57 – Gabriel’s Valuable Free Action (VFA): Don't get overwhelmed by all the voices all the blogs all the courses everything else. Try to narrow the focus and try one thing at a time that you feel will work based on your overall strategy.

07:51 – Gabriel’s Valuable Free Resource (VFR): Go to www.fullblastgroup.com and set up a no-cost consultation

08:16 – Gabriel Valuable Free Tip: You have more to offer than you think. So don't minimize what you have. Don't minimize what you have to offer.

Tweetable Takeaways from this Episode:

Don't minimize what you have to offer. Maybe it needs to be tweaked maybe it needs some shifting, maybe there's a lot of things that could be done to it but don't minimize it.-@gaavilesClick To Tweet

I look at your business try to understand who you are, what you're trying to do, what your goals are, and then let's implement whatever strategies and tactics work not let's just try everything.-@gaavilesClick To Tweet

 

Transcript:

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible My name is Tom Poland. I am beaming out to you on the sand here next to the waves, the Little Castaways Beach in Queensland Australia joined today by Gabriel Aviles.

Tom Poland: That's right. Who is hanging out in? Drumroll.

Gabriel Aviles: Nashville Tennessee.

Tom Poland: Nashville Tennessee the home of is that the home like of country music or it is it is the home of country music and a bunch of other kinds of music and stuff.

Gabriel Aviles: But yeah that's where that's where it was birth.

Tom Poland: That was where it birth. And just up the road, we got Memphis with Graceland

Gabriel Aviles: Graceland Sun Studios which had a big place.

Tom Poland:That's on the bucket list.

Tom Poland:So Gabriel, for those of you who don't know him, he's a business strategist and coach. He's very good at marketing ideas coming up with the ideas. He helps entrepreneurs, business owners, creative people, executives launch and grows ideas. Launch and grow ideas. Nice. He provides consulting services to executives,

Achieve a business with life

Clarity to help you create massive freedom in your life and business

Explode your business growth while gaining a lifestyle of freedom

Resources/Links:

Free Powerful Vision Action Plan: 7 Step Process for a Business and Life Vision

www.businessownerfreedom.com

Summary

 

Gregory Gray is a leadership and business consultant. He is the owner and founder of Gray Solutions, LLC and Business Owner Freedom. His business is built around one common principle to help business owners find their purpose and joy in life and your business. They offer executive coaching, designed to effect positive transformation so you can realize your desired vision and lifestyle.

In this episode of Marketing the Invisible, Gregory shares how you as the business owner achieve clarity to get your business unstuck and grow it, at the same time achieve a lifestyle of freedom.

Check out these episode highlights:

00:45 – Gregory’s professional background as a leadership and business consultant

02:36 – The type of ideal client he serves: a business owner that has been in business probably three years or more and they are absolutely swimming in chaos and overwhelmed.

03:09 – The freedom and the money problems he helps to solve for his clients.

03:53 – The symptoms his clients experience when trying to build a ‘business with a life’ but struggle because they don't know what to do next.

05:50 - Myriad of the mistakes his clients make: they go out and put a bunch of marketing out, hire a marketing firm, and they really don't know what they're marketing, how they'll market, spend a bunch of money on marketing that does nothing for them or they go hire a few people thinking these people are going to turn their company around.

6:41 – Gregory’s Valuable Free Action (VFA): Free Powerful Vision Action Plan: 7 Step Process for a Business and Life Vision

07:39- What are blind spots? The blind spots are what are really preventing the progress and the growth of the business.

Tweetable Takeaway from this Episode:

“Take the stop, start, and continue process.” - @Gregory_GrayClick To Tweet

“Get a coach, get some colleagues, get into a mastermind, find yourself some people will tell you exactly what you need to do to become a better leader a better owner of the business.” - @Gregory_GrayClick To Tweet

 

Transcript:

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland:Hello everyone. Very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from on the sand next to the waves a Little Castaways Beach here in Queensland, Australia joined today by Gregory Grey.

Tom Poland:Gregory, a very warm welcome and where are you hanging out?

Gregory Gray: Just south of Nashville a little town called Cully Oak, Tennessee on my farm.

Tom Poland:Cully Oak, Tennessee. Wow.

Gregory Gray: Absolutely.

Tom Poland:Where all 450 come with a free gun rack.

Gregory Gray: Exactly.

Tom Poland:Right.

Tom Poland:So for those of you who don't know Gregory he's really an interesting guy because he's not like a whole lot of other people who just say," Hey we'll show you how to get more sales." or " how to get more money, money, money. "

Tom Poland:He's got this wonderful. I would call it a dual vision which is to focus on the stuff that you actually need but it can also give you in turn what you want. That's my take on it.

Learn what relationship marketing is all about

Know the three kinds of posts when you're dealing with social media

The importance of interaction with your audience before you blast your sales pitch

Resources/Links:

www.baconpodcast.com

Best Note Taking App | Organize Your Notes with Evernote

Summary

 

Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award-winning marketing consulting and production company in Aurora, Illinois.

In this episode of Marketing the Invisible, Brian shares how to build influence by building an authentic relationship.

Check out these episode highlights:

00:45 – Brian Basilico’s professional background as ‘The Master of Marketing Sizzle!’

02:07 – His ideal clients - a business that has a 20-year-old as their receptionist marketing person and the owner is about 50 years old and they know that they need to do online marketing. And they say you know what. I know nothing about this I don't want to learn it.

02:58 – The lead generation problems he helps to solve through creating relationships

03:27 –The symptoms his clients experience when trying to achieve the lead flow and sales conversation problem

04:47 – The mistakes his clients do when trying to solve their leads and conversation problems

05:22 – Brian’s Valuable Free Action (VFA): Learn how to use the 3 kinds of posts when you're dealing with social media: engagement post, content post, and a sales post

06:55 – Brian’s Valuable Free Resource (VFR): Best Note Taking App | Organize Your Notes with Evernote

07:51 – What's the bacon about? Bacon is an acronym. B-uilding, A-uthentic, C-onnections, O-nline N-etworking

Tweetable Takeaway from this Episode:

“The biggest problem with most marketing is people are so into selling they don't understand the nature and the benefit of developing relationships.”

- @bbasilicoClick To Tweet

“If you develop relationships you have a long-term client for life.” - @bbasilicoClick To Tweet

Transcript:

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible.

Tom Poland:My name is Tom Poland and I live on the sand a Little Castaways Beach in Queensland Australia. Joined today all the way from where the heck you hanging out, Brian?

Brian Basilico: I'm Hanging out in Aurora Illinois which is right outside of Chicago Wayne's World Party on excellent.

Tom Poland: Well you can't really get two more different parts of the planet. I mean you're in the darkness. I'm in the sunshine. You're not like I'm on a little beach and yet here we are with modern miracle of the internet web thingy.

Tom Poland: Let's rock and roll.

Tom Poland:For those of you don't know Brian. He is an award winning internationally recognized author. I mean he really is not like the other people who say that so there is a global speaker. He's a self-confessed geek which you probably tell by the special effect lighting is got happening there.

Tom Poland:He's a founder of B2B Interactive Marketing Inc. It's an award winning marketing consultancy and production company in Aurora, Illinois founded in 2001.

Tom Poland:The part I want to get in here because the rest of his bio reads like Warren pieces that impress you. Also that long but I want to get in here is tha...

Find out the three reasons why business owners struggle with pipeline

Hear from Tony how dating is linked to business

The importance of being buyer centered

Resources/Links:

www.tonyhughes.com.au

www.tonyhughes.com.au/the-joshua-principle

Summary

 

Tony is an international keynote speaker, best-selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.

In this episode of Marketing the Invisible, Tony discussed the future of professional selling, the reason why people struggle with their pipeline and how buyer behavior has impacted the transformation of sales especially from CEO's point and the rest of the business ladder.

Check out these episode highlights:

00:45 – Tony Hughes professional background as a coach

01:19 – the ideal client that Tony serves: large B2B sales organization people who have got a top line revenue problem that they need to solve.

01:41 – symptoms his clients experience when trying to solve their revenue problems

02:11 – what ‘missing numbers’ is all about, the outcome not the root cause, suffering from a higher turnover of salespeople in their own organization. They'll be struggling with diminishing customer loyalty.

00:07:54 – What to do to sell more? Just amp up what you're doing. Most people are just way too passive. You need to be driving combinations of outreach at the right targeted people. Know what would an ideal customer looks like, how that organization profiles up, targeting the right organizations, and then understand buyer personas and what matters to them.

Tweetable Takeaway from this Episode:

“The reality is if you're struggling with pipeline you've actually got a sales problem. It's a giant mistake to separate the creation of pipeline from the process of actually driving a sale.” -@TonyHughesAU Click To Tweet

“People have gone hyper passive in this social and digital world in how they try and build a pipeline. They expect people to come and find their website where they do a whole lot of soft things in Linked In or digital outbound. And at the end of…Click To Tweet

“Don’t mistake someone ignoring us as someone rejecting us.” - @TonyHughesAUClick To Tweet

“Selling is the skill that everybody in life needs. But it's the skill that nobody seems to want.” - @TonyHughesAUClick To Tweet

Transcript:

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible.

My name is Tom Poland, beaming out to you from on the sand of Little Castaways Beach in Queensland, Australia. Joined today by Tony Hughes. Who is not that far away.

Tony, where you're beaming in from?

Tony Hughes: I'm in Sydney today.

Tom Poland: Sydney. The Big Smoke, the New York of Australia.

For those of you don't know Ton, you must have been living under a rock or in a cave. Because he's got 35 years sales leadership experience.

He is a bestselling author, is the number one blogger globally on B2B sales. He is so much in demand that he told me before the interview that he really does not want any more clients. Please don't promote me too heavily.

Get an interpreter who can put the right words in the right places to tell your story will help you connect with customers and maximize your profits

Create an experience worth talking about, and worth coming back for

Mobilize and master your message by storytelling

Resources/Links:

Podcast Magic :Learn What You Need to Launch a Podcast

Summary

 

Jody Maberry is a former park ranger who uses his gift of storytelling and interpretation to help people and businesses get their message out.

In this episode of Marketing the Invisible, Jody shares how he helps business owners market, mobilize, and master their message through the power of storytelling.

Check out these episode highlights:

01:15 – Jody Maberry as a the 'Brand Ranger'

01:50 – His ideal clients: experienced people who are not sure how to package their story and brand together to get their messages out

02:25 – The problem that he solves for his clients

03:20 – Why storytelling is important?

04:00 – Typical symptoms that people are experiencing if they're not so good at articulating their story in an influential manner?

05:30 – The common mistakes people do when they fail to encorporate their story to their brand?

06:40 – Jody’s Valuable Free Action (VFA): Even if you're not going to launch a podcast I think if you were to prepare yourself like you were and build out some story of OK if I did 12 episodes on this topic here's how it would go.

07:47 – Jody’s Valuable Free Resource (VFR): Podcast Magic :Learn What You Need to Launch a Podcast

08:20 – What is it that's holding people back? They don't think their voice matters.

Tweetable Takeaway from this Episode:

“People don't always understand their story or they can't really find how to piece it together. Sometimes when you're the one that's lived it, you don't see it as special.” - @jodymaberryClick To Tweet

“The story is what helps build influence. You've got to have a good story that connects with people, people are interested in that.” - @jodymaberryClick To Tweet

Transcript:

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to from on the sand of Little Castaways Beach here on the Sunshine Coast of Queensland Australia joined today by Jody Maberry all the way from where the heck are you?

Jody Maberry: I am in Port Townsend Washington where it's just a beautiful place on the northwest corner of the United States.

Tom Poland: What do you love the most about living there?

Jody Maberry: Well there's three months of the year. This is the most beautiful place in the country. The other the rest of the year it's rainy and cloudy. But man the July August September is gorgeous water and mountains.

Tom Poland: It must be amazing for those three months to make up for the other nine months I lost. I left the whole country because we had three nice months the year of the other nine were so good that was good New Zealand still love New Zealand. But anyway before I alienate all of our Kiwi subscribers I should move on. It is a wonderful country by the way. All right. So for those who don't know Jodie is really a strong guy because he's actually a former park ranger so clearly used to all or four seasons being out in the open.

Tom Poland: But he's for a long time he's used what I believe could only be described as a n...