Marketing The Invisible

The value of active self-expression

Master your message

Finding your voice in any situation

Resources/Links:

Free Podcasting Course with Vernon Ross: 3 Secrets To Launching a Successful Podcast

Book: Master Your Message the Guide to Finding Your Voice In Any Situation

Summary

 

Vernon Ross is an internationally known podcaster, author, social and digital strategist and inspirational speaker whose insights on based on real-world experience. He’s an adjunct professor at the University of Missouri, St. Louis and has been also been a guest speaker at Webster University and St. Louis Community College. He speaks frequently on a variety of digital marketing topics at marketing conferences and workshops.

In this episode of Marketing the Invisible, Vernon reveals the value of active self-expression, how to master your message to find your voice in any situation.

Check out these episode highlights:

00:45 – Vernon’s professional background as a digital storyteller

01:23 – His ideal client is a business owner who tries to figure out their personal and brand message

02:00 – The communication problem he helps solve for his clients

3:00 – The symptoms his clients experience when trying to solve their communication problem

04:12 – Common mistakes his clients do when trying to solve their communication problem

05:10 – Vernon’s Valuable Free Action (VFA): Be intentional with your conversations and with your listening.

06:22 – Vernon’s Valuable Free Resource (VFR): Free Podcasting Course with Vernon Ross: 3 Secrets To Launching a Successful Podcast

06:42 – How to master your message? Express yourself in the way that you feel is right and is true

Tweetable Takeaway from this Episode:

“Be intentional in your conversations. It's a two-part thing. Be intentional in the conversation…also be very intentional in your listening.” - @rossprClick To Tweet

“Be open to being flexible with variations of where the conversation might go.” - @rossprClick To Tweet

“Open up a little bit of vulnerability so people can feel closer to you. Start with a story.” - @rossprClick To Tweet

Stay focused on your unique abilities and outsource the rest

Accomplice more through delegation

Focus on your unique ability and have an outsourcing agency handle the rest of your task

Resources/Links:

Get Leverage

Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business

Summary

 

Nick Sonnenberg is a speaker, author, Inc. magazine contributor and a serial entrepreneur with a passion for creating companies that disrupt the way people work. Prior to his work in the technology space, Nick spent more than eight years on Wall Street as a high-frequency algorithmic trader and was the youngest person to graduate from Berkeley with a masters degree in financial engineering. Nick is the co-founder and CEO of Leverage, founder and CEO of Efficient Frontier Solutions, and the former CEO of CalvinApp.

In this episode of Marketing the Invisible, Nick shares his passion for disrupting the way that people work and optimize their workplace.

Check out these episode highlights:

00:30 – Nick Sonnenberg’s professional background as Former Wall Street trader, entrepreneur, author, founder and CEO of Leverage

01:40 – His ideal clients

01:51 – The productivity and transformation problem he helps solve for his clients

03:00 – The typical leveraging symptoms his clients' experience

03:50 – Common mistakes his clients make before they leverage

04:45 – Outsourcing: disruption through premium quality work

05:31 – Nick’s Valuable Free Action (VFA): Learn to manage your inbox well

05:55 – Nick’s Valuable Free Resource (VFR): Get Leverage, Inbox by Google, Cisco Spark

07:00 – How can you find-out more

Tweetable Takeaway from this Episode:

“I'm offering a time arbitrage where people can give up things that are lower level tasks to free up time for them to do higher level tasks.” - @getleveragevaClick To Tweet

“In order for your company to really scale you need to start letting go and delegating things away.” - @getleveragevaClick To Tweet

Learn how to make more money in your business

Find your fastest and bravest path to clients

Increase in your income, charge what you’re worth and profit-launch your brand

Resources/Links:

Brave Master’s Free Video Series

Summary

 

Jena Rodriguez is a Brand, Business and Brave Strategist who amplifies your visibility with the right marketing mix, catapults your client attraction and multiplies your revenue while fast-tracking your cash flow.

In this episode of Marketing the Invisible, Jena shares how she brings together the art and strategy of business and brand success and how to be BRAVE MASTERS.

Check out these episode highlights:

00:45 – Jena’s professional background as a brand, business, and a brave specialist

01:50 – Her ideal clients: entrepreneurs, coaches, and experts

02:16 – The brand and strategy problems she helps to solve

03:00 –The symptoms her clients experience when trying to achieve the ‘non-negotiables’--visibility, leads and sales conversations

04:21 – Defining the Vital Phase Roadmap

04:45 – Jena’s Valuable Free Action (VFA):Elevate your visibility

05:55 – Jena’s Valuable Free Resource (VFR): Brave Master’s Free Video Series

07:17 – Jena’s Valuable Free Tip (VFT): Stop waiting to get the help that you need for the things you need for the things you do not know. Hire a coach or mentor.

Tweetable Takeaway from this Episode:

“Brave master is not something you arrive at. It's something that you practice every day, so absolutely I see that everyday level.” - @jenarodriguezClick To Tweet

“Stop waiting to get the help that you need for the things you don't know. Hire a mentor, hire a coach, hire the strategist right before taking forever to figure it out and do it all on your own.” - @jenarodriguezClick To Tweet

Generate qualified leads without being pushy

Develop the 4 non-pushy skills great sellers use to HEAT up their sales

Discover the true value your business brings to market

Resources/Links:

Selling Secrets for Non-Sellers: 4 Non-pushy Skills Great Sellers use to Heat up Sales

www.salesbabble.com

Sales Babble Podcast

Summary

 

Pat Helmers is an international business consultant for technology startups and companies introducing new products and services then scales up the business. He is the author of the Selling With Confidence sales system and host of the award-winning Sales Babble podcast.

In this episode of Marketing the Invisible, Pat shares how he help businesses discover the true value they bring to market, find customers who deeply appreciate that value and scale that process to extraordinary profits.

Check out these episode highlights:

00:28 – All about Pat Helmers, and his service

01:30 – his ideal clients,startup entrepreneurs who struggle with their sales

01:50 – the selling problems he solves for his technology start-up clients12

02:42 – symptoms he sees when his clients do not have enough sales: anxiety, laying off people

04:35 – Pat’s Valuable Free Resource (VFA): Develop the HEAT (Helpful, Emotionally intelligent, Astute, and Tenacious.) skills to boost your sales

06:20 – Pat’s Valuable Free Resource (VFR): Selling Secrets for Non-Sellers: 4 Non-pushy Skills Great Sellers use to Heat up Sales

07:00 – All in one selling strategy: The best way to sell is not sell.

Tweetable Takeaway from this Episode:

“Selling is not painful as you think it could be. Selling is something you might enjoy.” - @pathelmersClick To Tweet

“The best way to sell is to not sell. Instead of being focused on getting the deal and closing the deal, focus on helping them. If you help them and they see the value in what you're trying to provide them, they’ll buy.” - @pathelmersClick To Tweet

“If they don't understand exactly the value that they're bringing to their customers, and they are unable to articulate their value proposition, they'll never going to sell.” - @pathelmersClick To Tweet

Achieve a life redesign where your business and professional success meet happiness

Claim your new personal 'power' brand

Have business redesign with success and happiness in mind

Resources/Links:

www.boomtank.com

The Boomtank Business Show

Carolyn's Signature Courses

Buddha's Wheel of Life

Summary

 

Carolyn was a senior trial attorney for Fortune 100 and 200 companies for over 20 years. Now, she makes the case on behalf of your business and career dreams - happiness too. She is a global business consultant and coach, entrepreneur, and show host of the Boomtank Business Show Podcast.

In this episode of Marketing the Invisible, Carolyn shares how she helps overworked busy executives and entrepreneurs achieve a life and business redesign where your business, professional success meet happiness.

Check out these episode highlights:

00:45 – Carolyn Cole’s professional background as a global business consultant and coach

01:58 – she describes her ideal clients who are C-suite executives, entrepreneurs, and professionals who are struggling to balance success and happiness

02:10 – redesigning life to achieve success and happiness

02:42 – symptoms her clients experience when trying to redefine their balance with success and happiness

03:33 – the importance of having space to figure out what it is you need to do to be happy

04:15 – The happiness illusion and delusion

04:35 – Carolyn’s Valuable Free Resource (VFA): Simple step to start overcoming the feeling of overwhelm: Pick one is in Buddha’s Wheel of Life that you want to focus on changing

05:55 – The common mistakes people do when trying to get the balance they want

07:17 – Carolyn’s Valuable Free Action (VFA) Take a break. PERIOD.

08:15 – ‘When should I start?’ Answer: Now. Do not wait.

Tweetable Takeaway from this Episode:

“Do not waste one minute of your life. You are here to live and make a difference. Start doing that now, do not wait.” - @carolyncoleliveClick To Tweet

“How do people know they are ready for a life redesign It is overwork to the point where people have lost themselves. They are also out of touch with what it is they want across all spectrum of their lives.” - @carolyncoleliveClick To Tweet

“Take a break for you and do something that brings you real pleasure. Do not live in isolation. Get out amongst people and connect an activity you want to do. Start your happiness there.” - @carolyncoleliveClick To Tweet

“Do not waste your life. Live your life now. Don’t waste one minute of your life. It is a gift you are here to live and make a difference. Start doing that now. Do not wait.” - @carolyncoleliveClick To Tweet

Connect with another person on a human level, engage their interest, build their trust and inspire them to take action

Build your success depending on how you sell it

Become a smarter and better in sales every single day to accelerate your business

Resources/Links:

Accelerate! with Andy Paul Podcast

www.thesaleshouse.com/leadsology

Summary

 

Over a successful sales career that has spanned four decades, Andy has sold everything from women’s shoes to complex communications systems that sold for tens of millions of dollars. He has sold well over half a billion dollars’ worth of products and services to companies ranging from small businesses to some of the world’s largest enterprises. Since founding his own company in 2000, he has helped companies and individual sellers around the world to transform their sales results.

Andy is #8 on LinkedIn’s list of the Top 50 global sales experts to follow (where over 139,000 professionals follow the advice he publishes.) Andy is the author of two Amazon best-selling books: Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions; and, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales.

His top-rated podcast, Accelerate! with Andy Paul, with more than 660 episodes to-date, is the go-to resource for sales leaders and top sales producers. Accelerate! is #7 on Inc.’s list of Top Leadership podcasts. And #8 on Inc.’s list of the most binge-worthy Marketing podcasts.

In this episode of Marketing the Invisible, Andy shares the most important thing that people should learn about sales.

Check out these episode highlights:

01:50 – all about Andy Paul

03:25 – Andy Paul describes his ideal clients

03:36 – Andy defines how he helps his clients to make good sales members smarter

04:02 – symptoms sales people experience when they become complacent and stagnant to honing their skills

05:57 – common mistakes his clients do when they became complacent about their profession

07:28 – Andy Paul’s Valuable Free Action (VFA): Choose one type of content that you are comfortable consuming.

08:40 – Andy Paul’s Valuable Free Resource (VFR): www.thesaleshouse.com/leadsology

07:09 – As budding entrepreneurs, what are the ways to get pass business roadblocks?

08:56 – What’s the question I didn’t ask you that I should have? Q: What is the most important thing that people should learn about sales? A: How to connect and engage the interest of another person.

Tweetable Takeaway from this Episode:

“If you are staying still then life passes you by.” - @realAndyPaulClick To Tweet

“Learn something new about your profession..” - @realAndyPaulClick To Tweet

“We try to make everybody be a clone or an idealized version of a top sales person..” - @realAndyPaulClick To Tweet

Uncover your true passion in life and build a business around it

Learn a system that may help you get what you want

Get tips and advice on how you can break the roadblocks that keep you from achieving your business goals

Resources/Links:

8 Steps in Attaining Any Goal Guidebook

Kevin Dunlap’s Upcoming Book: The Winners Code: Creating the Winners

Summary

 

Kevin Dunlap is known as the Entrepreneur Strategist. He comes from a very diverse background podcaster, author, professional speaker, teacher, life coach, and mentor. He helps people find their passion and guide them to create their business around that. He is an expert in combining three areas: passion, profit, and purpose.

In this episode of Marketing the Invisible, Kevin shares how to one can uncover their true passion, build a business around it, and create a system that may help you get what you want.

Check out these episode highlights:

00:20 – all about Kevin Dunlap

01:21 – Kevin describes his ideal client who are corporate people who hit their glass ceiling in their jobs and wants to find their passion and create a business out of the things they love

01:47 – ‘how to start a business’ problems he helps solve for his clients

02:42 – symptoms of the obstacles his clients experience when trying to his clients encounter when trying to start their business

03:45 – common mistakes his clients do when trying to address the business obstacles they encounter

04:56 – Kevin’s Valuable Free Action (VFA): Start hanging out with the like like-minded people.

06:10 – Kevin’s Valuable Free Resource (VFR): 8 Steps in Attaining Any Goal Guidebook

07:09 – As budding entrepreneurs, what are the ways to get pass business roadblocks?

Tweetable Takeaway from this Episode:

“If you’ve got a passion in your life, there is just something you can build out of it.” - @kevinadunlapClick To Tweet

“People are going to the idea that I have to quit my job to get started with my business. That is farthest from the truth. It is best to start when you already have income. That way you have time to grow.” - @kevinadunlapClick To Tweet

“Find people of like minds. You must have an accountability partner. He’s someone who holds you to the fire when you are feeling down and when you are feeling like you can’t do it.” - @kevinadunlapClick To Tweet

“It’s all about figuring out what is it that you want. Stop talking about it. Start taking actions.” - @kevinadunlapClick To Tweet

Create an irresistible offer where people won’t have to be sold,they’ll buy

Systematize the flow of your clients

Learn the mistakes business owners do when making their offers

Resources/Links:

The Unusual 3 Step Social Media Method to Triple Your Business

Summary

 

Dan Kuschell is the co-founder, chairman, and CEO of BreakthroughX. He’s a husband, dad, serial entrepreneur and angel investor. He helps business owners connect the dots, see the blind-spots, and get unstuck, by helping you implement unique sales, marketing, and hiring systems - so you can have a bigger impact, reach, and contribution.

In this episode of Marketing the Invisible, Dan shares how he helps business owners create irresistible offers.

Check out these episode highlights:

00:37 – All about Dan Kuschell

01:57 – Dan describes his ideal clients who are entrepreneurs and business owners who are struggling to get predictable steady flow of new clients

02:05 – clients onboarding problems he helps solve for his clients who struggle to get predictable steady flow

02:41 – symptoms his clients experience when systematizing their flow of clients

03:42 – common mistakes his client do when trying to solve in creating leads

05:05 – Dan’s Valuable Free Action (VFA): Spend more time on creating an irresistible compelling offer.

07:10 – Dan’s Valuable Free Resource (VFR): The Unusual 3 Step Social Media Method to Triple Your Business

07:53 – Where should you focus your time?

Tweetable Takeaway from this Episode:

“The biggest problem we see in the marketplace is people having an offer that just does not compel people to buy.” - @dan_kuschell Click To Tweet

“Spend more time on creating an irresistible compelling offer. ” - @dan_kuschell Click To Tweet

“If you spend time on creating an irresistible offer, you’ll put yourself on a place where people won’t have to be sold, they’ll buy. ” - @dan_kuschell Click To Tweet

“When you do not have a good buyer’s culture, you have to sell really hard. ” - @dan_kuschell Click To Tweet

Choose from 15 proven ways to be noticed by influencers so that you start a relationship with them and grow your business

Discover the simple ways you can spark the interest of influencers in your industry

Leverage your connection with influencers to ditch overwhelming marketing tasks that don't work and create burnout

Resources/Links:

15 Ways to Get Noticed by Influencers and Start a Relationship with Them to Grow Your Business

Summary

 

Cloris Kylie, Marketing MBA, helps coaches, speakers, consultants, authors, and skilled practitioners to build authority and attract the right clients so that they create a magnificent business that produces positive impact and growing revenue.

In this episode of Marketing the Invisible, Cloris shares show you how to tap the connection with influencers to grow your business.

Check out these episode highlights:

01:40 – All about Cloris Kylie

02:30 – Cloris describes her ideal clients who are service-based entrepreneurs

02:58 – problems she helps solve for her clients

03:23 – symptoms that her clients experience when trying to grow their business

04:31 – common mistakes her clients do when trying to fix their business problems

06:01 – Cloris’s Valuable Free Action (VFA): If there is an existing, who have your ideal clients then why not tap into those audiences and share your message with them.

07:15 – Cloris’s Valuable Free Resource (VFR): 15 Ways to Get Noticed by Influencers and Start a Relationship with Them to Grow Your Business

08:45 – What is the one thing you wish you have done when you first started your business.

Tweetable Takeaway from this Episode:

“To realize that if there are existing audiences out there, who have your ideal clients, then why not tap in those audiences and share your message with them.” - @cloriskylieClick To Tweet

“Associate yourself with influencers who are reaching those ideal audiences.” - @cloriskylieClick To Tweet

“ Think about somebody you admire, an influencer who are reaching an ideal audience up for you. And then, find a way to deliver value to that influencer and just do it right now

” - @cloriskylieClick To Tweet

“Do something that is inspired by influencers to deliver value. Start that relationship and nurture that relationship so you can work with that person

.” - @cloriskylieClick To Tweet

Learn to sell without selling out

Discover how to grow your pipeline of clients as a service provider or agency owner

Know how to enjoy selling your services without putting your prospects to the pedestal

Resources/Links:

5 Things You Need To Do Every Morning To Make More Sales In 60 Days

Summary

 

Matthew Kimberley is the founder of the School for Selling and creator of the Professional Persuasion Protocol. He helps small businesses sell more and sell with sophistication. He also spends a lot of time providing strategic counsel to business owners around the what, when and how of running their companies.

In this episode of Marketing the Invisible, Mathew shares how to enjoy selling your services without putting your prospects to the pedestal.

Check out these episode highlights:

00:46 – All about Matthew Kimberley

01:29 – Matthew describes his ideal clients who self-employed individuals and agency owners who sell their art or their ideas

02:05 – business plateau problems he helps solve for his clients

03:44 – symptoms that his clients experience when trying to solve their business problems

05:32 – common mistakes his clients do when trying to fix their business

06:58 – Matthew’s Valuable Free Action (VFA): Spend one hour a day, transfixed to the pipeline tool in your CRM. Work the pipeline.

07:10 – Matthew’s Valuable Free Resource (VFR):5 Things You Need To Do Every Morning To Make More Sales In 60 Days

07:30 – What’s the question Tom should have asked you but didn’t?

Tweetable Takeaway from this Episode:

“My ideal client is a client who values contribution of a cash but still likes to use money as an important metric.” - @mjkimberleyClick To Tweet

“Do not put your prospects to the pedestal. You’ve got to do it your way. Prospects are looking to be lead. Your Clients are looking for leadership.” - @mjkimberleyClick To Tweet

“You can change the rules. You do not have to play somebody else’ game.” - @mjkimberleyClick To Tweet