Marketing The Invisible

How to prevent the mistakes that cause most sales teams to miss their goals

A proven plan to ensure that your clients love the experience, don’t feel sold and enjoy buying from you

What you need to know to make more sales by working less

Resources/Links:

www.onlinesalesteam6.com

Webinar: How I Built A Sales Team That Closes $80K/Month In Only 6 Weeks

Summary

 

Peter Frumenti is the founder and CEO of Sales Team 6. He’s helped businesses, coaches, consultants and thought-leaders all over the world build 6 and 7 figure sales teams. With his coaching, they can remove themselves as the bottleneck in their business and scale FAST.

In this episode of Marketing the Invisible, Peter shares how he personally sold multiple millions of dollars in high ticket sales and how they help top online coaches make their sales teams sell more, reduce their refund rates and enroll the Right people into their programs without owners taking the calls themselves.

Check out these episode highlights:

00:53 – all about Peter Frumenti

01:43 – Peter Frumenti describes his ideal client who are coaches or consultants who figured out their lead conversion problem

02:50 – Peter defines the problem he help solve for his clients

04:13 – Peter defines the meaning if a ‘high ticket offer/service’

07:13 – Peter’s Valuable Free Action (VFA): Know your market and client avatar. Relay your belief to your salespeople.

08:00 – Peter’s Valuable Free Resource (VFR): Webinar: How I Built A Sales Team That Closes $80K/Month In Only 6 Weeks

Tweetable Takeaways from this Episode:

“Even if business owners have mastered the sales themselves, they haven’t actually mastered how to train and teach somebody else to do that.” - @PathToAwesomeClick To Tweet

“What makes salespeople successful is a complete certainty, authenticity, and belief in your product.” - @PathToAwesomeClick To Tweet

Make any business decision without guilt

How to eliminate “fuzzy” goals from your business planning

Why you need to read you business outloud in the first 3 minutes of your day

Resources/Links:

www.simplesuccessplans.com

FREE Sample Daily Success Checklist

Summary

 

Laura Posey is the Chief Instigator and founder of Simple Success Plan. She is an internationally-recognized expert in planning your entire business on one sheet of paper.

In this episode of Marketing the Invisible, Laura also shares the shortcut to help you make any business decision.

Check out these episode highlights:

00:57 – all about Laura Posey

01:25 – Laura Posey describes her ideal client who is coach or consultant who is looking to add 100K of profit to the bottom line in a year and to so that in a one-page business plan

01:42 – Laura defines the problem she help solve for her clients on the ways they want to grow their business

02:05 – symptoms people experience when they stuck on having their growth plan sorted

02:57 – common mistakes her clients do before they consult Laura

03:54 – Laura’s Valuable Free Action (VFA): Create that vision for your business.

04:51 – Laura’s Valuable Free Resource (VFR): :Download – FREE Sample Daily Success Checklist

06:13 – Work with Laura: send your email [email protected]

06:52 – Laura’s Valuable Free Tip (VFT): Spend your first 3 minutes of your day planning the 3 most important things to get done that day.

07:27 – What’s the question I didn’t ask you that I should have? Q: Do you eat your own dog food. Do you actually do what you say? A: Yes, I do actually eat my own dog food.

Tweetable Takeaways from this Episode:

“Too many ideas, not enough plans.” - @lauraposeyClick To Tweet

“They are completely overwhelmed by all of the opportunities. And all the things that they could do and they are not sure of what they should do. They do not have a clear path to that profit.” - @lauraposeyClick To Tweet

“They get hyper-focused on that day without knowing what it is that they are ultimately trying to build, what is the ultimate vision they have.” - @lauraposeyClick To Tweet

“Create that vision for your business. To get super crystal clear on what it is that you want to build.” - @lauraposeyClick To Tweet

“Read that vision that you’ve created out loud. It will program your subconscious to really understand what it is that you want to build.” - @lauraposeyClick To Tweet

Learn the automation mistakes businessowners do when trying to fix their funnels

The benefits of doing webinar for businesses

Know why you have to have a good offer before doing any automation

Resources/Links:

www.jonschumacher.com

27 Webinar Conversion Points That Can Double Your Revenue

Summary

 

Jon Schumacher is a webinar specialist and online marketing consultant. Jon’s clients have earned over a million of dollars in sales using webinars both live and automated webinar funnels for coaches, consultants, and other agencies. He is also the host of the Webinar Mastery Summit, the largest online webinar conference. He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News, and the Good Men Project.

In this episode of Marketing the Invisible, Jon shares how to improve your webinar and make more money.

Check out these episode highlights:

00:58 – all about Jon Schumacher

02:04 – Jon describes his ideal clients

02:40 – Jon describes how he helps his client fuel up their businesses through webinar

03:30 – symptoms sales people experience when they desire to expand

04:22 – common mistakes his clients do when they try to fix the leaks on their funnels

05:48 – Jon’s Valuable Free Action (VFA)

07:13 – Jon’s Valuable Free Resource (VFR):Download – 27 Webinar Conversion Points That Can Double Your Revenue

07:45 – Jon’s Valuable Free Tip (VFT):Do not automate right away. Go out and sell stuff first.

Tweetable Takeaways from this Episode:

“Basically, a webinar is just words and images. Most of the time it’s the words that is needed to be improved.” - @jon_schumacherClick To Tweet

“People tend to put the cart before the horse. They think that some hack or ninja trick is going to help them.” - @jon_schumacherClick To Tweet

“People think that adding more complexity to the funnel is often going to solve it. At a lot of times it is just a waste of time. When in reality their offer is not strong enough. ” - @jon_schumacherClick To Tweet

“The way I look at webinar, funnel, ads or anything is those are just accelerators or multipliers of something that is already good.” - @jon_schumacherClick To Tweet

Lessons on compassion, integrity, relating with others, and the power of compassion.

Importance of showing your authentic self as leader and businessowner

Why diversity is so important in our lives

Resources/Links:

www.drjameskelley.com

The Crucible’s Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity

Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagementy

Summary

 

Dr. James Kelley’s path is still being built brick by brick and the current brick is a book: The Crucibles Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible. Against the laws of nature and human belief, in 2010, Dr. Kelley completed his Ph.D. in International Marketing at the University of Western Australia in Perth, Australia and ascended to higher education.

In this episode of Marketing the Invisible, Dr. James shares how to use adversity to lead more authentically and create an authentic work culture that begins with embracing the best in what is perceived to be the worst.

Check out these episode highlights:

01:25 – all about Dr. James Kelley

03:03 – James describes his ideal clients who lack their authenticity

03:15 – James defines how he helps his clients develop the 15% of your authentic self

04:26 – symptoms his clients experience when they are not showing their authentic selves

06:36 – common mistakes his clients do when they haven’t got to their authentic self and haven’t got a genuine solution yet

07:45 – James’ Valuable Free Action (VFA): Have a compassion pyramid.

08:27 – James’ Valuable Free Resource (VFR): www.drjameskelley.com

09:04 – James’ Valuable Free Tip (VFT) – Read the book: Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement

Tweetable Takeaways from this Episode:

“If someone who is struggling with their adversity, they really then are lacking their idea to be compassion, the idea of integrity of the relationships. So you got to access where you are in that equation to know where you have to improve or…Click To Tweet

“When you are leading a team, they can see through it.” – @kelleyjamesbClick To Tweet

“Leaders struggle with integrity. One aspect that they talk about is to follow through. They do a lot of 'do what I say, not as I do'. And that becomes an ineffective tool to actually leading a team.” – @kelleyjamesbClick To Tweet

“The compassion pyramid is all about the premise of each individual being compassionate towards their co-workers. And in general, it builds up an organization and creates a productive, supportive, healthy environment.” – @kelleyjamesbClick To Tweet

How mindset affects your ability to grow your business

Learn how to charge premium to your service

How honing your problem solving abilities can help you become an industry expert

Resources/Links:

Marketing From the Inside Out Book

Free Guide: Grow Your Traffic & Built Your List

Summary

 

Wendy Maynard is a marketing strategist and business coach who helps business owners and entrepreneurs like you learn how to build a vibrant brand that attracts your right-fit customers and top talent. She co-founded and grew a marketing agency to a multi-million dollar status and is now the owner of a successful consulting practice. During her career, she has helped hundreds of business and agency owners to grow and scale their companies to 7 figures and beyond. She also wrote the book Marketing from the Inside Out.

In this episode of Marketing the Invisible, Wendy shares how to tap into the profit formula in just 7 minutes.

Check out these episode highlights:

00:44 – all about Wendy Maynard

01:26 – Wendy describes her ideal clients

02:00 – Wendy defines how she helps her clients move away from P.I.T.A and low dollar projects

02:32 – symptoms her clients' experience in terms of working with this low dollar clients

03:22 – common mistakes her clients make

04:24 – Wendy’s Valuable Free Action (VFA): Mindset shift. Stop being an order taker and instead become a problem solver.

06:59 – Wendy s Valuable Free Resource (VFR): Free Guide: Grow Your Traffic & Built Your List

07:22 – Wendy’s Valuable Free TIP (VFT): You do not have to do work for free. You do not have to create free proposals. And you can charge your client for every hour you work for them. And you can do it at the premium price.

Tweetable Takeaways from this Episode:

“When you are willing to dive deep into a client’s business and get crystal clear on providing a solution to their problems, this is when you can really begin to elevate your status to an expert who understands how business works and someone who…Click To Tweet

“You do not have to do work for free. You do not have to create free proposals. And you can charge your client for every hour you work for them. And you can do it at the premium price.” - @WendyMaynardClick To Tweet

Why prospecting and marketing are not the same thing… and why it matters

How to eliminate rejection, manipulation and being pushy… And still get the appointment

Learn how to overcome the fear of cold calling

Resources/Links:

www.coldcallingresults.com

CLICK HERE: REGISTER for a FREE Complimentary Live Online Training with Wendy Weiss on August 21,2018

Summary

 

Wendy Weiss is known as The Queen of Cold Calling™. A Business Development Specialist, author, speaker, sales trainer/coach and prominent lead-generation, cold calling & new-business development authority who’s been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc., Forbes, and many other publications. Her clients include Avon Products, ADP and thousands of business owners and entrepreneurs around the world.

In this episode of Marketing the Invisible, Wendy shares how business owners can get in front of their qualified prospects and leads whom likely to say yes.

Check out these episode highlights:

00:44 – all about Wendy Weiss

01:33 – Wendy describes her ideal clients

01:53 – Wendy defines how she helps her clients with in terms of getting in front of their qualified opportunities and leads

02:27 – symptoms her clients' experience in terms of prospecting

03:22 – common mistakes her clients do

04:22 – Wendy’s Valuable Free Action (VFA): Define what makes a great lead for you.

05:28 – Wendy s Valuable Free Resource (VFR: Complimentary Live Online Training with Wendy Weiss

06:39 – Wendy’s Valuable Free TIP (VFT): [when cold calling] Achieve neutrality. Take the emotion out of it.

07:53 – connect with Wendy Weiss

Tweetable Takeaways from this Episode:

“No matter where you find the lead, whatever you are doing generate leads, at some point, you have to talk to this other human being.” - @wendyweissClick To Tweet

“When people here you talk even if it is in a voicemail, they think you are smarter. And they are more likely to act on whatever it is you are talking about.” - @wendyweissClick To Tweet

“Simply, the act of talking to someone, to a prospect on the telephone is going to make your results go up.” - @wendyweissClick To Tweet

Know why you should stop talking about yourself when sending cold emails

Learn How to send personalized cold emails

Learn the importance of adding value to your market

Resources/Links:

Cold Email Masterclass

mailshake.com

Summary

 

Sujan Patel is the co-founder of Mailshake. He is a marketer and entrepreneur with over 14 years of marketing experience. Sujan has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

In this episode of Marketing the Invisible, Sujan shares how to send personalized cold emails and automated follow-ups at scale.

Check out these episode highlights:

00:51 – all about Sujan Patel

02:42 – Sujan defines his ideal clients who are founders and sales people

03:33 – what personalization Mailshake do to your email

05:35 – symptoms his clients' experience when they do outbound cold emailing

07:07 – common mistakes his clients do when sending out emails

08:58 – Sujan’s Valuable Free Action (VFA): Read your email outloud.

09:48 – Sujan s Valuable Free Resource (VFR): Cold Email Masterclass

10:03 – Sujan’s Valuable Free TIP (VFT): ): Create valuable content.

Tweetable Takeaways from this Episode:

“The simplest, most stupid mistake is that they BCC everybody” - @sujanpatelClick To Tweet

“Create valuable content. Educate your market.” - @sujanpatelClick To Tweet

“Number 1 mistake is making the email too WE focus. So when I write you an email, and we do not know each other it should not be about me. It should be about you and why there is a reason that we should have this conversation with me.Click To Tweet

“Say you email out loud. Whatever you write at the end, read it out loud as if you are a 5-year old. ” - @sujanpatelClick To Tweet

Know the quickest, easiest and most reliable way to boost your advertising results

Learn the importance of getting to know your clients before creating your content

Learn the best avenue to reach your clients

Resources/Links:

Shares Are Not Enough: 52 Secrets to Turbocharge your Content Marketing

www.fubbi.co

Summary

 

Alexi Neocleous is a Top End direct response copywriter. Having worked with business owners large and small, he’s known as a copywriter who gets fast results for his clients. He is CMO of a company that went from $300,000 per month to $3 million per month in less than 1 year. Have produced nearly every imaginable type of content –videos, sales letter, articles, and emails.

In this episode of Marketing the Invisible, Alexi shares insightful advice on how to get the best return on investment dollars coming from the sales converted from the traffic from your business’ content.

Check out these episode highlights:

00:39 – all about Alexi Neocleous

01:27 – Alexi defines his ideal clients who are in the services space

03:01 – symptoms his clients' experience when they try to ramp up their content

04:10 – common mistakes his clients make when trying to fix their content

05:03 – Alexi’s Valuable Free Action (VFA): Get closer to your clients.

06:01 – Alexi s Valuable Free Resource (VFR): Shares Are Not Enough: 52 Secrets to Turbocharge your Content Marketing

06:26 – Alexi’s Valuable Free TIP (VFT): Get to know your clients. At the other side of the transaction are human.

07:06 – Alexi shares a quick before and after of a client he helped

Tweetable Takeaways from this Episode:

“Your clients are the basis for an incredible narrative to produce your content.” - @alexineoClick To Tweet

“People tend to rush through the content and if they are rushing through the content that means that they are not hitting on topics that are either of interest to the audience. And if they are of interest, the audience has seen it before. So they…Click To Tweet

“Generating content that is actually performing is not easy.” - @alexineoClick To Tweet

“Get closer to your clients. Do your best to really understand your client.” - @alexineoClick To Tweet

Know how to find podcasts and radio shows that want to interview guests like you

Learn how to pitch to podcast and radio shows for free air-time about yor niche and products

Learn how to get free radio publicity through podcast interviews

Resources/Links:

www.RadioGuestList.com

www.PodcastsAndRadioShowsDirectory.com

Summary

 

Scott Fox is a serial entrepreneur, best-selling author, and Founder of RadioGuestList.com, the #1 podcast and radio show interview booking service. As a Free Publicity Radio and Podcast Expert, he helped 10,000+ authors, celebrities, experts, and marketers of all kinds get booked for free "Guest Expert" appearances on podcasts and radio shows worldwide.

In this episode of Marketing the Invisible, Scott talks about how radio and podcast interviews help you gain free publicity if you are an expert, author, celebrity, or marketer and you want to expand your reach and grow your network.

Check out these episode highlights:

00:34 – all about Scott Fox and RadioGuestList

01:25 – Scott describes the perfect client for RadioGuestList

01:49 – signal to noise problems that Scott solve for his clients

02:29 – symptoms his clients experience with their publicity tactics dilemma

03:59 – common mistakes his clients make when trying to fix their problems

05:37 – Scott’s Valuable Free Resource (VFR): www.RadioGuestList.com

05:42 – Scott’s Valuable Free Action (VFA): Rethink your pitch.

07:17 – Scott’s Valuable Free TIP (VFT): Do not overlook podcasting and radio.

Tweetable Takeaways from this Episode:

“Most people are lost in the signal to noise ratio so bad in the internet now.” - @radioguestlistClick To Tweet

“ Rethink your pitch. Do not keep sending the same thing month after month and wonder why nobody is answering. Think about what is in the news and then tie your topic into the news.” - @radioguestlistClick To Tweet

“Do not overlook podcasting and radio. These folks, these hosts have pre-built targeted audiences they’ve spent months off and years, pulling together the niche that you want. So if you are nice to them, they will put you on there. And they want…Click To Tweet

Find out how a well-managed social media generates money

Learn how content from Amplifr converts better based on data driven posting and scheduling

Learn how Amplifr drives more user engagement and attract viewers to your website

Resources/Links:

Amplifr: Social media scheduling with social media ROI analytics

www.amplifr.com/blog/en/

Summary

 

Nate Gadzhibalaev is the co-founder of Amplifr, the social media scheduling, collaboration, and analytics platform. He has a background in software engineering and product management, and has spent the last few years building a social media automation software with emphasis on analytics, metrics, and profitability of the business’ social media strategy and efforts. .

In this episode of Marketing the Invisible, Nate talks about how he helps business owners can get and analyze conversion from social media and how a well-managed social media increase profitability.

Check out these episode highlights:

00:34 – Nate Gadzhibalaev as co-founder of Amplifr

01:56 – Nate describes the perfect client for Amplifr

04:40 – symptoms his clients experience with their social media’s engagement and click through rates

05:20 – common mistakes his clients do when trying to fix their problems

06:20 – Nate’s Valuable Free Action (VFA): Set up the goal and conversion tracking on their web tracking service.

07:20 – Nate’s Valuable Free Resource (VFR): www.amplifr.com/blog/en/

07:56 – Nate’s Valuable Free TIP (VFT): Be very critic about freelance social media professionals out there.

Tweetable Takeaways from this Episode:

“Throwing more time or more content at the general problem of being unable to understand what type of content produces the result for you is actually a waste of your time and your resources.” - @xnutsiveClick To Tweet

“Set up a goal and conversion tracking on their web tracking service be that Google Analytics or something more advanced and then, they should really connect their purchases data, their conversions data from Google analytics with all other…Click To Tweet