Marketing The Invisible

Define who you are, what you do and recognize the value you offer.

Tap into your passion and find your purpose.

Create clarity and communicate with personality.

 

Resources/Links:

Pop-up Personal Development & Strategic Communications Consultancy

Pop with Pallas Project

Summary

 

Pallas Hupé Cotter is the founder and Director of Pop-up Personal Development & Strategic Communications Consultancy. She was an Emmy award-winning former television news anchor, a public speaker, and writer. Pallas is a “definer” – passionate about articulating ideas clearly, refining messages and helping others to do the same.

In this episode of Marketing the Invisible, Pallas shares how to communicate value authentically and position strategically to get the recognition and success you deserve.

Check out these episode highlights:

01:07 – Pallas Hupé Cotter as a personal development coach and mentor

01:50 – who her ideal clients are

02:30 – problems that Pallas solves for her clients who are having a hard time broadcasting and owning their value

03:21 – symptoms her female clients feel when they reach their 'candy coated messaging' that causes frustration and fail to communicate their value authentically

04:32 – common mistakes people make when they try to broadcast their value

07:22 – Pallas’ Valuable Free Action (VFA): Ask someone else what you do best because they will tell you in a millisecond when you can't yourself.

07:50 – Pallas’ Valuable Free Resource (VFR): Pop with Pallas Project

08:39 – Pallas’ Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“If you cannot see your value, you cannot be happy, productive and successful.” - @pallas_lifeClick To Tweet

“Clarity and communication is the key to making your life pop. Aligning the life that you live outside with who you are on the inside.” - @pallas_lifeClick To Tweet

“Own who you are authentically and that's where the courage comes in.” - @pallas_lifeClick To Tweet

“Own your weaknesses and turn the volume up on what is positive about you.” - @pallas_lifeClick To Tweet

“Ask someone else what you do best because they will tell you in a millisecond when you can't yourself. This is not about bragging or being arrogant, it's about how can I use what I have to offer to be of service to the world” - @pallas_lifeClick To Tweet

“Get very clear in your mind not just who you are but what you want. Write it down, say it out loud, make it clear because that clarity and that communication is the key to making your life pop.” - @pallas_lifeClick To Tweet

Learn how to use affiliate marketing as a sales channel for your product

Learn where to find affiliates to promote your product

Know how to make your product irresistible to affiliates

 

Resources/Links:

The 7 Affiliate Attraction Killers

Register for the webinar: 6 Weeks, 7 Figures: How We Assembled An Affiliate Army Using 3 Simple Secrets

Summary

 

Dush Ramachandran is a business transformation coach and the President and CEO of The Net Momentum. He specializes in Affiliate Management and in training experts to grow their business.

He formerly served as Vice President of Sales and Business Development at ClickBank where he was responsible for growing the revenues of the company substantially during his last 3 years with the company, payouts doubled from $1 billion to $2 billion.

In this episode of Marketing the Invisible, Dush and Tom deep dive into Dush’s passion for helping entrepreneurs grow their businesses exponentially and help them create an army of affiliates to promote their product.

Check out these episode highlights:

00:37 – Dush Ramachandran as an extraordinary affiliate marketing expert and a former VP of Sales and Business Development at ClickBank

01:47 – he describes his ideal clients

02:09 – problems that Dush solves for his clients who are looking into affiliate marketing to promote their products

02:47 – symptoms his clients experience when they try to market their products

03:04 – common mistakes people make when doing affiliate marketing

04:46 – Dush’s Valuable Free Action (VFA): Take off their biased hat and take a look at your product and see if you did not create the product would you buy it.

06:05 – Dush’s Valuable Free Resource (VFR): Download the Report: The 7 Affiliate Attraction Killers

07:05 – What is that ‘One Question’ Tom should ask Dush: Q: Where do I find affiliates? A: They are right next to you.

Tweetable Takeaways from this Episode:

“People do not know exactly what affiliates want to know about your product.” - @DushR Click To Tweet

“Why would an affiliate want to promote your product? The first thing to figure out is what do affiliates want to know and how do you make your product irresistible to affiliates.” - @DushR Click To Tweet

“Take off their biased hat and take a look at your product and see if you did not create the product would you buy it.” - @DushR Click To Tweet

“Think of the affiliate as a super customer. Someone who buys your product because he is basically taking your product to his audience.” - @DushR Click To Tweet

“Anyone that sells a product that is similar to yours can be your affiliate.” - @DushR Click To Tweet

Learn how a podcast guesting can help you expand your reach and network

Learn how to create a Podcast One Sheet

Learn how having a ‘list of questions’ can help you pitch your expertise better and screen your podcast guests

 

Resources/Links:

Podcast Guests: Connecting Podcasters with Great Guests

Summary

 

Andrew Allemann is the creator of Podcast Guests, which connects podcasters with experts, authors and other podcasters.

In this episode of Marketing the Invisible, Andrew and Tom deep dive into how podcasters can connect, invite and screen relevant experts and other podcasters to be guests on their show in order to grow their network.

Check out these episode highlights:

00:53 - Andrew Allemann as the creator of Podcast Guests: Connecting Podcasters with Great Guests

01:25 - who is his ideal client

02:59 - symptoms his clients experience when they forget to stand by their authority

05:06 - common mistakes people make when trying to connect with potential guest

05:31 – importance of having a ‘one-sheet’ as a podcaster

06:53 - Andrew’s Valuable Free Action (VFA): Create a one-sheet and come up with that list of questions that will really help you figure out which podcast makes the most sense for you.

07:30 - Andrew’s Valuable Free Resource (VFR): list of 4000+ podcasts looking for podcast guest

08:00 - Andrew’s Valuable Free Tip (VFT): Do not get too hung up on which podcast you are going on.

Tweetable Takeaways from this Episode:

Being a guest on a podcast is a great way to grow your business but getting podcaster to invite you on their show can be a lot of work.Click To Tweet

I bring the podcasters into the room so you do not have to go through of all that mess trying to figure out who they are, and contact them.Click To Tweet

People do not understand the podcast that they are going to be on and what their qualifications are.Click To Tweet

Treat every podcast as an opportunity.Click To Tweet

Discover the 3 steps you need to know to obtain your business’ rapid growth

Learn how to make a sales system that works

Learn how to uncover a niche market of willing and motivated-to-buy customers

 

Resources/Links:

Three Steps to Rapid Growth

theintrovertsedge.com

Summary

 

Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes.

In this episode of Marketing the Invisible, Matthew and Tom deep dive into Matthew’s real passion for helping small business owners end the overwhelm of doing sales and get on a clear path to Rapid Growth.

Check out these episode highlights:

00:35 – Matthew Pollard as the “Rapid Growth Guy”

02:10 – who is his ideal client

02:21 – problems that Matthew solves for his introverted service provider clients

03:30 – symptoms his clients experience when they try to explain what they do and describe the service they provide

05:04 – common mistakes people do when trying to implement their sales tactics

06:30 - Matthew’s Valuable Free Resource (VFR): Three Steps to Rapid Growth

07:24 - Matthew’s Valuable Free Resource (VFA): Create your unified message and discover that niche. Go to theintrovertsedge.com

08:59 - Matthew’s Valuable Free Tip (VFT): Do not wait until all the lights to be green to be successful.

Tweetable Takeaways from this Episode:

Tweetable Takeaways from this Episode:

“Sales was a system and it was a system that is perfectible.” - @MatthewPollard_Click To Tweet

“Make sure you have a holistic strategy for rapid growth. You got to make sure that your business is built around the whys and the passions of your business. Not just finding an unmet need in the marketplace.” - @MatthewPollard_Click To Tweet

Learn how to become the #1 trusted expert in your industry

Know the basics you must have in place before you embark on to the journey of creating that profile of you as an authority

Learn how being the “highest level of good for someone” can benefit your business

 

Resources/Links:

The 5-Minute Authority

The Video Brain

FormLift for Infusionsoft Web Forms

Gary Vaynerchuck’s Book: Jab, Jab, Jab, Right Hook

Summary

 

Steven Washer helps business owners become valuable experts by broadcasting their authentic inner authority using video. He is the Founder and CEO of Visible Authority, a firm that is internationally known for helping to transform business owners into industry-famous personalities in months rather than years. In addition to his stewardship of Visible Authority, he has 10 years of experience as a field producer for a multi-national manufacturer and 10 years of teaching at the university level. He is also the author of The Video Brain, a primer on the use of video in business and marketing for non-video professionals.

In this episode of Marketing the Invisible, Steven and Tom deep dive into how to help business owners become the #1 trusted experts in their industry.

Check out these episode highlights:

01:01 - Steven Washer as the founder of Visible Authority

02:41 – his ideal client is a person who's heart is on their sleeve, their head is on the clouds and their brain is on permanent overdrive

03:18 - problems that Steven solve for his clients who lost their mojo in moving their business online

03:51 - typical symptoms people experience having done the marketing pretzel thing, having lost their mojo, having felt like giving up

05:06 - common mistakes that people make when trying to get their mojo back and be more authentic

07:00 - Steven’s Valuable Free Action (VFA)

09:05 - Steven’s Valuable Free Resource (VFR): The 5-Minute Authority

Tweetable Takeaways from this Episode:

“All the mistakes stem from a common problem and that's based on a kind of neediness and that can make them flip from one tactic kind of desperately into another not understanding really how that tactic wants to be used.” -Steven…Click To Tweet

Learn how being authentic can increase your likeability

Learn how to leverage word of mouth as a solopreneur expert

Learn how to write and talk about your expertise in a clear compelling way

 

Resources/Links:

 Michael's Valuable Free Resources (VFR): www.michaelkatz.com/invisible

 Michael Katz's Website: www.bluepenguindevelopment.com

Summary

 

Michael Katz is an award-winning humorist and a former corporate marketer, founder of Blue Penguin and he is the Chief Penguin. He specializes in helping established solopreneurs and professionals to get more and better clients by positioning themselves as likeable experts.

In this episode of Marketing the Invisible, Michael and Tom deep dive into how a personal story can help in marketing your services and why likeability is more upside than capability.

Check out these episode highlights:

01:10 - Michael Katz as the founder of Blue Penguin Development

02:01 - Michael describes his solo professional clients

02:47 - problems that Michael solves for his clients

03:29 - symptoms his clients experience when they have a hard time explaining what they do

06:40 - common mistakes his clients make: not using a personal story

08:12 - Michael’s Valuable Free Resource (VFR): www.michaelkatz.com/invisible

Tweetable Takeaways from this Episode:

“The problem with capability is everybody that you are competing with who is worth worrying about has the same qualifications.” - @MichaelJKatzClick To Tweet

“Likeability -- my interest in connecting with other people.I can’t tell if you are a good doctor, but I can tell if I like you and people tend to ignore that.” - @MichaelJKatzClick To Tweet

Learn how to use testimonials to attract leads, conversion and sales

Know the difference between a compliment and a quote

Learn how to make fact-focused business video testimonials

 

Resources/Links:

 Bob Clark's Website

 Temi Transcription Program

Summary

 

Bob Clark is the CEO of OnFire Reviews & Content, he helps business owners leverage on their current clients' testimonials to attract leads, convert appointments and close sales.

In this episode of Marketing the Invisible, Bob and Tom deep dive into how a testimonial full of concise quotes that focus on facts, not flattery can help business owners close sales.

Check out these episode highlights:

01:10 - Bob Clark’s professional background as CEO of OnFire Reviews & Content

02:47 - describes his ideal clients

03:27 - problems that Bob solves for his clients

04:01 - symptoms his clients experience when they want to convert leads to clients

04:51 - common mistakes his clients make when they want to use testimonials for their marketing

06:12 - Bob’s Valuable Free Action (VFA): Have a friend talk to your clients for testimonials.

07:29 - Bob’s Free Valuable Action Resource (VAR): OnFire Reviews & Content Free Ebook

07:29 - Bob’s Free Valuable Tip (VFT)

Tweetable Takeaways from this Episode:

“We show people how to use testimonials in their marketing to fight objections, build instant trust and rapport, and shorten the sales cycle.” - @TheBobHatterClick To Tweet

“ A compliment says “You are awesome!”. A quote says exactly what you did.” - @TheBobHatterClick To Tweet

Learn how to make your prospects and clients to take action using business videos

Know why it is important to hire an expert to make your videos

Learn the common mistake business owners make in making the business videos

 

Resources/Links:

 Ryan Spanger's Website

 The Dream Engine Blog

Summary

 

Ryan Spanger is Melbourne’s most respected and sought-after video production expert. He is the managing director of The Dream Engine. He developed and refined methods to crystallize the results businesses need through video marketing.

In this episode of Marketing the Invisible, Ryan and Tom deep dive into the art and science of creating business videos that not only look good, but also inspire and compel audiences to take action.

Check out these episode highlights:

00:35 - Ryan Spanger’s professional background as a video production expert

01:19 - describes his ideal clients who wants to move up and change through video marketing

01:44 - problems that Ryan solve for clients who wants to catch attention through video

02:24 - symptoms clients experience with their messages not getting across to their target market

04:39 - common mistakes his client does before reaching out to him

06:48 - Ryan’s Valuable Free Action (VFA): Contact a video production expert.

07:20 - Ryan’s Free Valuable Action Resource (VAR):  The Dream Engine Blog

Tweetable Takeaways from this Episode:

“Constantly getting conversations set up with your audience early on online so that you can start to educate them before you actually speak to them face to face because the idea is that ideally by the time you're face to face or on the…Click To Tweet

Learn how to apply the 80/20 rule to grow your business

Know why it is said that sales is a disqualification process

Learn if Facebook Ads is fit for your business

 

Resources/Links:

Website - www.perrymarshall.com

Perry’s Book - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Free Tool - isfbforme.com

Summary

 

Perry Marshall is World's #1 Expert on Sales Growth through 80/20 Leverage, entrepreneur and bestselling author on Google & Facebook ads. Clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.

In this episode of Marketing the Invisible, Perry and Tom deep dive into what 80/20 strategy is all about. Perry explains the 80/20 Rule and how it transformed his paradigm and approach to doing business.

Check out these episode highlights:

00:35 - Perry Marshall’s professional background as an online marketing strategist

02:11 - he describes his 6 to 7-figure ideal clients who want to scale up

02:44 - problems that Perry solves for clients who struggle in scaling up their business

03:14 - symptoms clients experience with being ‘all things to all people’ strategy

04:23 - common mistakes his clients commit before reaching out to him

06:02 - Perry’s Valuable Free Action (VFA): isfbforme.com

Learn how you can improve your website’s bounce rate

Know how you can push your website visitors towards what you want them to do

Learn ways to lower bounce rate and boost your conversion

 

Resources/Links:

Join The Pitch Pack Event, May 24th 2018 9 am NZ time Pricing Creativity: Learn pricing theory so you get paid for the VALUE you deliver not the TIME it takes.

http://creativeagencysecrets.com

Summary

 

Rebecca Caroe is a B2B marketer, new business development specialist, CEO and founder of Creative Agency Secrets. In her 25+ year career, she helped CEOs and business owners learn ways to win new clients with persistence, diligence and flashes of inspiration.

In this episode, Rebecca and Tom went into the extraordinaire pragmatic, doable and achievable way of attracting inbound leads. She also shares strategy and tactics on how to lower your website bounce rate in 7 minutes.

Check out these episode highlights:

00:30 - Rebecca Caroe’s entrepreneurial and business journey as a B2B marketer

01:26 - Rebecca describes her ideal B2B clients

01:50 - problems that Rebecca solve for clients who seek more sales and want to create upsells to their existing clients

02:22 - symptoms clients experience with their website bounce rate

03:18 - how website owners benefit from lower bounce rate

04:20 - common mistakes when trying to reduce their website bounce rate

05:11 - Rebecca’s Valuable Free Action (VFA): Go to your analytics program, go and find the list of top 20 entrance page and exit pages and look for correlations.

07:32 - Rebecca’s free Valuable Action Resource (VAR): http://creativeagencysecrets.com/blog/

07:40 - Rebecca’s most Valuable Free Tip (VFT): On every single page, know the next thing you want someone to do.

Tweetable Takeaways from this Episode:

“Bouncing means if you only visit one page, you are deemed to bounce off the site.” - @rebeccacaroeClick To Tweet

“When people visit your website, you want people to look around and ultimately to get in touch.” - @rebeccacaroeClick To Tweet