Marketing The Invisible

Know how to get everything you want from your business using a system

Learn how to establish a self-managing business that is high performing

Learn how having a system help your break your revenue glass ceiling

Summary

 

Alexander Celie is an entrepreneur and CEO of TRACTION10, a company that is dedicated to helping entrepreneurial leaders clarify, simplify and achieve their vision. He is also a full time Certified EOS® Implementer in Europe service six countries helping entrepreneurs get what they want by building a self-managing business with EOS®.

In this episode of Marketing the Invisible, Alexander talks about how he helps business owners and their leadership teams gain more traction in their business while laying a strong foundation for scaling-up the business towards its true potential.

Check out these episode highlights:

00:39 – Alexander Celie as a revenue barrier specialist and as a Certified EOS® Implementer

01:50 – Alexander describes his ideal clients

02:07 – problems that Alexander solve for his clients who struggle with execution and getting traction into their business

03:22 – symptoms his clients experience with their company control, lack of profit and breaking through the revenue ceiling

04:30 – common mistakes his clients do when trying to fix the problem

05:30 – Alexander’s Valuable Free Action (VFA)

06:20 – Alexander’s Valuable Free Resource (VFR): www.traction10.com/MTI

07:17 – Alexander’s Valuable Free TIP (VFT): Do not try to make a mix of all kinds of system.

Tweetable Takeaways from this Episode:

“People issues are 85% of the issue that you see in businesses. ”-@AAcelieClick To Tweet

“ Start to implement in your leadership team the discipline of identifying your issue, discussing the issue and solving the issue. ” -@AAcelieClick To Tweet

“Do not try to make a mix of all kinds of system. Because that will just make your world more complex and just does not work. ” -@AAcelieClick To Tweet

How to more accurately define their ideal customer

Strategies to speak the Secret Language of their ideal customer

How to maximize profits by attracting multiple audiences of ideal customers

 

Resources/Links:

www.jeffreyshaw.com/invisible

Jeffrey Shaw's Book: LINGO

Sally Hogshead’s Fascination Advantage Assessment

Summary

 

Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a global speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.

In this episode of Marketing the Invisible, Jeffrey shares how uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.

Check out these episode highlights:

00:52 – Jeffrey Shaw as a business coach for entrepreneur

02:00 – Jeffrey describes his ideal clients

02:07 – problems that Jeffrey solve for his clients who were wasting their time working with the wrong customer

03:18 – common mistakes his clients do when trying to fix their problems

05:26 –Jeffrey’s Valuable Free Action (VFA): Define who your ideal customer is.

07:05 – Jeffrey’s Valuable Free Resource (VFR): Learn to write better. Visit Sally Hogshead’s Fascination Advantage Assessment

07:42– Jeffrey defines the 3 combination pieces to achieve success: Proven strategy + correct mindset + daily practices to create inward flow towards what you want

Tweetable Takeaways from this Episode:

“Good branding and good brand messaging attract your ideal customers and filter’s up the rest.”@jeffreyshaw1Click To Tweet

“ (On finding your ideal client) If you think about it like a lighthouse, you want to be a beacon of light drawing in the right people ” @jeffreyshaw1Click To Tweet

“To determine your ideal customer actually begins in actually looking at yourself first” -@jeffreyshaw1Click To Tweet

Learn how you can inject humanity into your business emails

Know how to do your email marketing right

Learn what an out loud test is all about and how it can help you in writing better copy for your business

 

Resources/Links:

Inbox Attack-Business Writing Training CODE:LEADSOLOGY

Summary

 

Nate Wright is an Unapologetically Human Email Marketing Expert. He founded Small Biz Triage in 2009, and since then has grown this unapologetically human business into a top 5 email marketing agency across all categories. His training and work have been featured by Pitch Anything, The Arts Alliance, and MailChimp.

In this episode of Marketing the Invisible, Nate shares how to inject humanity into email marketing campaigns.

Check out these episode highlights:

01:03 – Nate Wright as an email marketing expert

01:46 – describes his ideal clients

02:04 – email marketing problems that Nate solve for his clients

02:36 – symptoms his clients experience with their email marketing campaigns

03:22 – common mistakes people do when doing email marketing

04:36 – Nate’s Valuable Free Action (VFA)

06:28 – Nate’s Valuable Free Resource (VFR): Learn to write better. Visit www.inboxattack.com

07:43 – Nate’s Valuable Free Resource (VFT): Do an out loud test.

Tweetable Takeaways from this Episode:

“Automation is not bad. Automating as a marketing fix is bad. ”-@SmallBizTriageClick To Tweet

“Large list create new problems. ” -@SmallBizTriageClick To Tweet

“Using the personalization tag of a company name is really, really powerful. Using it in the subject line or in a sentence is really helpful. You got to make sure it is a human-friendly company name.” -@SmallBizTriageClick To Tweet

Get an inspiration on how you can grow your business when you feel stuck, seeing your business looks successful from the outside, but you've hit a stone wall and you're not seeing the growth or progress you know you are capable of

Learn how you can remove your fear when doing sales strategy call

Learn how you can achieve income freedom for that life freedom that you deserve

 

Resources/Links:

FREE VIDEO TRAINING-3 Steps to Smashing Through Your Income Glass Ceiling

Summary

 

Nina Cooke is a Business Confidence Coach helping successful but stuck business owners breakthrough the inner blocks holding them back from achieving more money & time freedom. She works with successful but stuck, business owners and experts who are frustrated because their business isn't growing, and they’re work-life balance sucks.

Her superpower is DIGGING DEEP to find the root cause of why they’re struggling. And then showing them how they can clear out their fears to grow their confidence and courage. So they can charge their value, serve a wider and deeper audience, and have easier smoother relationships.

In this episode of Marketing the Invisible, Nina will share how giving value can grow your confidence and remove your fears from doing strategy calls.

Check out these episode highlights:

00:57 – Nina Cooke as a Business Confidence Coach

02:32 – Nina describes her ideal clients

03:36 – problems that Nina solve for her frustrated clients

04:44 – symptoms her clients experience with their growth strategy

05:40 – common mistakes her clients do when trying to resolve their business growth problems

08:00 – Nina’s Valuable Free Action (VFA): When you have your strategy call, whatever happens to that call, give value.

09:01 – Nina’s Valuable Free Resource (VFR): FREE VIDEO TRAINING-3 Steps to Smashing Through Your Income Glass Ceiling

09:11 – Nina’s Valuable Free Resource (VFT): Do not take things personally. If they say no to you, they are not saying no to you as a person. They are saying no, not sure, it is not right for me right now.

Tweetable Takeaways from this Episode:

“If you are seeing the world through limited thinking then you are going to be making limited decisions. And they are not going to be the best decisions, they can be made up of fear and resistance. ” -@YourInnerGameClick To Tweet

“When you have your strategy sales call whatever happens on that call, give value ” -@YourInnerGameClick To Tweet

“Do not take things personally. If they say no to you, they are not saying no to you as a person. They are saying no, not sure, it is not right for me right now. ” -@YourInnerGameClick To Tweet

How a step change in business will help you grow exponentially

Learn what is a step change for business means

Learn how to implement the Challenge Growth System and deploy the necessary mix of strategy, marketing, and leadership for business growth

 

Resources/Links:

www.hellostepchange.com

The BIG 6: The Growth System for Leaders of Challenger Businesses 

Summary

 

Ashton Bishop is an award-winning speaker, predatory marketer, and entrepreneur. Ashton has run million dollar campaigns for billion-dollar companies, developed Australia’s first commercial app, started the World’s most prolific cartoon of all time, and grew Step Change from a two-person start-up to a multi-million dollar consultancy working from Wellington to Toronto.

In this episode of Marketing the Invisible, Ashton will share how to find your business’ next step change for you to grow exponentially.

Check out these episode highlights:

00:50 – Ashton Bishop as the Predatory Marketer

01:30 – Ashton describes his ideal clients

01:55 – Ashton defines what a step change means

02:40 – step change problems that Ashton Bishop solve for his clients

04:02 – symptoms his clients experience with their step change process

05:29 – common mistakes people do when trying to do a step change

07:05 – Ashton’s Valuable Free Action (VFA): Audit your context. Stop and look and think.

07:34 – Ashton’s Valuable Free Resource (VFR): The BIG 6: The Growth System for Leaders of Challenger Businesses 

8:10 – Ashton’s Valuable Free Resource (VFT): Stay present. Today is tomorrow. Success is not a destination. It is an accumulation of habits and choices.

Tweetable Takeaways from this Episode:

“A step change is a step change in growth. Instead of incremental, you would say exponential, 10x or all of sort of disruption talk. ” -@POPideasClick To Tweet

“Strategy starts with context. Stop. Look. And think. ” -@POPideasClick To Tweet

“Stay present. Today is tomorrow. Success is not a destination. It is the accumulation of habits and choices. ” -@POPideasClick To Tweet

Know how to build your own dream team

Learn the common mistakes leaders make when managing his own team

Learn the counterintuitive reasons why so many partnerships and groups break down--and why some breakthrough.

 

Resources/Links:

The Snow Report

THE OPEN-MINDEDNESS TEST 

Summary

 

Shane Snow is a New York City-based award-winning journalist and Web entrepreneur, bestselling author of Smartcuts and the forthcoming DREAM TEAMS, the co-founder, and CEO of the media technology company Contently. He holds a master's degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. He contributes regularly to Wired magazine and Fast Company and has written about innovation for numerous publications, including the New Yorker, the Washington Post, and Advertising Age. He is a sought-after speaker at technology and advertising summits. His work in technology entrepreneurship has been recognized by the United Nations, the New York Times, Inc., Forbes, Details, and New York City's Economic Development Council.

In this episode of Marketing the Invisible, Shane shares how to build your dream team and work without falling apart. He reveals the counterintuitive reasons why so many partnerships and groups break down--and why some breakthrough.

Check out these episode highlights:

00:53 – Shane Snow’s background as a journalist and as an entrepreneur

02:50 – describes his ideal clients

01:40 – group work problems that Shane solve for his clients

03:38 – symptoms a dream team experience within their organization

04:30 – common mistakes the team will jump to solve the team’s problems

07:46 – Shane’s Valuable Free Action (VFA): Have a high amount of intellectual humility or open-mindedness.

08:27 – Shane’s Valuable Free Resource (VFR):

Know how to simplify you hiring process

Know the importance of hiring for your business to scale up

Learn the common mistakes business owners make in their hiring process

 

Resources/Links:

The Client Expectation's Template

www.freeeup.com 

Summary

 

Nathan Hirsch is an entrepreneur and expert in remote hiring and e-commerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in e-commerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts around the world.

In this episode of Marketing the Invisible, Nathan shares how he connects business owners with the top 1% of freelancers providing a more reliable and faster way to hire talented workers online.

Check out these episode highlights:

00:44 – Nathan Hirsch as a remote hiring expert

01:43 – describes his ideal clients

02:04 – problems that he solve for his business owner clients especially about their hiring process

02:43 – symptoms his clients experience with their hiring process

02:45 – What is the common mistake or mistakes people make when trying to solve that hiring problem?

04:11 – Does a lot of people has that paradigm that they have to hire someone and have them in their office working?

05:00 – Nathan’s Valuable Free Action (VFA): Know what you are good at. Know what you are bad at and start hiring high level people to turn those weaknesses into strengths. And watch your business just explode from there.

06:09 – Nathan’s Valuable Free Resource (VFR): The Client Expectation's Template

07:00 – Nathan’s Valuable Free Resource (VFT): Do not put all your eggs in on one basket. Protect yourself as much as possible.

Tweetable Takeaways from this Episode:

“After series of bad hires, they get frustrated and they finally find that one person they like and they just load them up with everything. And that puts their business at risk.” - @realNateHirschClick To Tweet

“If you just stop hiring, your business is going to stop scaling at some point. And if you just load that one person that you actually like with a lot of tasks, you are putting your business in a lot of risks.” - @realNateHirschClick To Tweet

“The gig economy is booming right now. Over the next 10 years, over 50% of the workforce is going to be remote. ” - @realNateHirschClick To Tweet

“Know what you are good at. Know what you are bad at and start hiring high-level people to turn those weaknesses into strengths. And watch your business just explode from there.” - @realNateHirschClick To Tweet

Know how to increase your productivity by knowing your tools.

Learn how to maximize every prospect opportunity

Learn the advantages of using Pipedrive compared to other sales CRM

 

Resources/Links:

www.paulminors.com/pipedrive

www.pipedrive.com 

Summary

 

Paul Minors is a productivity blogger and consultant. His platform of specialties includes Asana, Pipedrive, and Mailchimp.

In this episode of Marketing the Invisible, Paul shares how he works with teams to improve their use of tools, increase productivities, beat overwhelm and get more done.

Check out these episode highlights:

00:20 – Paul Minors as a productivity coach and consultant

00:50 – describes his ideal clients

01:40 – productivity problems that Paul Minors solve for his clients especially in using Pipedrive

02:44 – symptoms his clients experience with their sales process

04:00 – common mistakes people do when try to maximize every sales opportunity

05:34 – Paul’s Valuable Free Action (VFA): Signup for a free trial of Pipedrive.

06:27 – Paul’s Valuable Free Resource (VFR):

Know how to grow your business faster through direct response marketing

Learn how to facilitate the delivery of a call to action and outcome via direct response marketing

Learn the highly effective but little known direct response marketing secrets, strategies and techniques

 

Resources/Links:

Discover how life would be different if you could read minds.

Learn the importance of knowing your customer’s viewpoint.

Learn some of the psychological secrets of business success from a mind reader

 

Resources/Links:

Think Like a Mind Reader Book

thinklikeamindreader.com

Summary

 

Jonathan Pritchard is a professional communicator, touring mentalist, and author. He helps companies connect with their people. He learned how to do that after nearly 25 years’ experience on and off stage as a professional communicator.

In this episode of Marketing the Invisible, Jonathan shares his distinct voice that cuts straight through an entrepreneur’s mental noise.

Check out these episode highlights:

00:50 – all about Jonathan

02:11 – who her ideal clients are

02:20 – problems that Jonathan solve for his clients who are having a hard time communicating their value to make sales

02:47 – symptoms his clients experience when they try to sell their service or product

03: 44 – common mistakes his prospects clients do before reaching out to him

05:02 – Jonathan’s Valuable Free Action (VFA): Focus up. Pick a strategy you know works.

07:50 – Jonathan’s Valuable Free Resource (VFR): thinklikeamindreader.com

07:36 – Jonathan explains how thinking like a mind reader is close to being like a magician

08:32 – Jonathan’s Valuable Free Tip (VFT): Genuinely care about people.

Tweetable Takeaways from this Episode:

“How can you build momentum if you are going in different directions every single week? It is not enough time to see the payoff of a single strategy executed at a high level consistently.” - @the_pritchardClick To Tweet

“Keep the basics, practice, apply those and you win the work. ” - @the_pritchardClick To Tweet

“You got to think about the customer’s viewpoint more than yours. Get inside the customer’s mind and really identify their problem. ” - @the_pritchardClick To Tweet

“Genuinely care about people. The more interested you are in people, the more you can learn from them, and the more you can apply to your own business and life. ” - @the_pritchardClick To Tweet