Marketing The Invisible

Learn how to integrate personal development with business development

Learn how faith, focus and money flow can co-exist in business

Learn weekly practices for clarity, confidence, and cashflow

 

Resources/Links:

https://www.themoneykeys.com

3 Money Myths Kit

Karen's best selling book - The Money Keys

Summary

 

Karen Russo is known as the Money Momentum Coach. She is also an award winning author of The Money Keys: Unlocking Peace, Freedom and Real Financial Power. Her entire career has been about integrating personal development with business development, using new money conversations based on values, empowerment and professional success.

In this episode, Karen deep dives on her unique coaching framework as she blends her experience and expertise as an ordained minister, a corporate financial professional and a successful spiritual leader into offerings that help business owners, creative professionals, and service providers activate their powerful potential and jumpstart financial freedom.

Check out these episode highlights:

00:57 - Karen’s professional journey as the Money Momentum Coach

01:43 - Karen defines her ideal clients – entrepreneurs who want personal and professional growth

02:32 - problems Karen solves for business owners who struggle with their cashflow and business decisions

03:05 - symptoms Karen's clients experience

03:51 - common mistakes that business owners make before they consult Karen

04:56 - Karen’s Valuable Free Action (VFA)

06:47 - Karen’s free Valuable Action Resource (VAR)

07:07 - Karen’s most Valuable Free Tip (VFT): Benchmark yourself.

Tweetable Takeaways from this Episode:

“Money momentum comes from weekly rhythms. They are Money Monday and Faithful Friday.” - @KarenRussoMoneyClick To Tweet

“Use the best that you have in your own life and apply it to your money and finances. It is powerful..” - @KarenRussoMoneyClick To Tweet

Learn how to stand out from competitors using social media

Learn experts tips on how your company can dramatically stand out and top rank its Google rank, advertising, or social media presence.

Know the power of online reviews for businesses and why you must ask for it.

 

Resources/Links:

http://www.jasonmcdonald.org

Free Stuff on SEO | Social Media Marketing | Adwords

Jason's Best Selling Books SEO Fitness Workbook, Social Media Marketing Workbook, Adwords Workbook, The Password Book

Summary

 

Jason McDonald is an SEO, AdWords, and Social Media Consultant and Expert. He is a teacher, corporate trainer and an Amazon bestselling author. He is passionate about figuring out how things work and explain that to others in a fun, comic yet empowering way.

In this episode, Jason deeps dive on the power of social media and give expert advice on how a business can dramatically improve its Google rank, advertising or social media in order to stand out.

Check out these episode highlights:

00:47 - Jason’s professional journey as an SEO, Social Media and AdWords expert

01:43 - Jason's defines his ideal clients of small business owners who wants to use digital marketing

02:00 - problems Jason solves for businesses who struggle with their conceptual framework concept and do not know what to do

02:44 - symptoms clients experience before they start working on their social media

04:03 - common mistakes business owners do before they consult Jason

06:00 - Jason’s Valuable Free Action (VFA): Focus on your reviews.

07:05 - Jason’s free Valuable Action Resource (VAR)

07:54 - Jason’s most Valuable Free Tip (VFT): Never stop learning.

Tweetable Takeaways from this Episode:

“Focus on your reviews. Ask happy customers to write you a review.” - @jasoneg3Click To Tweet

“Reviews are worth their weight in gold and they are more powerful in most cases than Facebook, Instagram or Twitter..” - @jasoneg3Click To Tweet

Know how you can earn more and work less

Learn the common mistakes most business owners make when buying online courses

Learn how to deal with ‘rabbit hole’ for entrepreneurs

 

Resources/Links:

https://www.superfastbusiness.com

Free Profit Leverage Course

James' Best Selling Book - Work Less Earn More

Summary

 

James Schramko is a business coach from Manly, Sydney. He currently owns and runs two online business coaching communities. In his eight years as a business coach, he has helped over 2,000 of his students create and maintain six, seven and eight-figure businesses. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperfastBusiness.

In this episode, James dives on how he helps business owners to create the right offers to sell, convert more sales, avoid common mistakes most business owners make and become more effective with their routines and productivity for that opportunity to work less and earn more.

Check out these episode highlights:

00:33 - James’ professional and business coaching journey

01:17 - James defines his ideal clients

01:43 - problems he solves for businesses who struggle with how to charge, conversion and business scaling struggles

02:28 - symptoms clients experience with working more and earning less

03:33 - common mistakes that business owners commit before they consult James

04:24 - James’ Valuable Free Action (VFA)

05:12 - James’ free Valuable Action Resource (VAR): Free Profit Leverage Course

06:20 - James’ most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“Limit yourself to social media usage for 30 minutes a day that will probably free-up couple of hours of productivity.” - @JamesSchramkoClick To Tweet

“Out of all the things you are doing, a lot of them are complete waste of time and don’t give you high impact results.” - @JamesSchramkoClick To Tweet

Know why business owners should delegate almost everything--and focus on what you're good at instead in order to scale up

Know the overall attitude a business owner must have in order to go into your business to ensure you don’t Scale to Failure

Learn why trusting your team is a main driver for business growth

Resources/Links:

  www.naturalborncoaches.com/blog

Summary

Martin Norbury is known as The Scalabilty Coach. He is an Amazon bestselling author of the book I Don't Work Fridays. He is also a multi-award holder which include the title for Top 25 Champion of Entrepreneurship in the Smith & Williamson Power 100, APCTC Business Mentor of the Year, Britain’s Top 50 Business Adviser, and Key Person of Influence’s Runner-Up for Profile of the Year Award 2015.

In this episode, Martin dives on how he helps business owners scale up through focusing on what they are good at (instead of micromanaging their people) and teaching them the power of delegation and trust in their people’s skills.

Check out these episode highlights:

00:50 – Marc’s professional background as a lifelong entrepreneur and as a coach for coaches

00:35 - Martin Norbury’s business and professional journey

01:20 - Martin defines his husband and wife’s team of ideal clients

02:00 - problems he solves for clients family business owner clients who experience frustration, fear of losing the business and operational struggles

02:33 - symptoms clients experience with their ‘business paralysis’ problems

03:15 - common mistakes business owners do with regard to their sales and operational growth

04:48 - Martin’s Valuable Free Action (VFA): Let the team do what they need to do.

06:20 - Martin’s free Valuable Action Resource (VAR): www.myadvocatementor.com/downloads

07:08 - Martin’s most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“As business owners, systems save you from mental blockage. Systems save you from fear.” - @martinjnorburyClick To Tweet

“Business owners need to step back, look at the job their people are doing and let the other people fail and succeed. Either way you can’t grow a business if you are trying to do everybody’s job.” - @martinjnorburyClick To Tweet

Learn why you need to commit yourself to be a marketer for your business to succeed

Know why customer journey is important

Learn how entrepreneurs resist the marketing ‘bright shiny object’ syndrome

Resources/Links:

www.successwise.com

Allan’s Book - The 1 Page Marketing Plan Book

Summary

Allan Dib is a serial entrepreneur, marketer, technology expert and founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries. His latest business was in the hyper-competitive telecommunications industry that went from startup to four years later, being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list.

In this episode, Allan shares the practical and hands-on marketing strategies that he used to build and scale successful businesses. He also deep-dived on the importance of commit yourself to be a great marketer to be able to sell your services better.

Check out these episode highlights:

00:33 - Allan Dib’s entrepreneurial and marketer journey

01:20 - Allan describes his ideal clients

01:45 - problems that Allan solves for clients who seek marketing clarity and wants to scale up

02:10 - symptoms clients experience with their ‘random acts of marketing’ problems

03:22 - common mistakes that business owners do with regards to their marketing

05:27 - Allan’s Valuable Free Action (VFA): Commit to becoming a marketer.

06:50 - Allan’s free Valuable Action Resource (VAR): www.successwise.com

07:40 - Allan’s most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“Have a good idea of the entire customer journey or the prospect journey, where does someone start off as a cold prospect who does not know, like and trust you and how do you take them to a system, they end up a raving fan customer of…Click To Tweet

“Business is a team sport. You really cannot do it by yourself. Start with a coach build a team and do it in a professional way.” - @allandibClick To Tweet

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If you want to acquire new leads and grow your business consistently, you need marketing. And if you're a small-to-medium-sized business with a limited budget, you need to be implementing direct response marketing. It's key to your business success.

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Learn how to escape the "Time-for-Money" Trap for high-value entrepreneur

Learn how to get paid what you are worth

Know how to land unlimited clients without killing your schedule or giving up your life by selling high ticket programs

Resources/Links:

Scale: How to Grow Your Business by Working Less

Summary

Frank Bria is an author, speaker, strategist, and an entrepreneurial veteran with high-tech and financial services experience, and marketer who helps high-value services entrepreneurs to build a high-ticket program that generates “scalable” cash flow. Rather than resorting to low-priced offers or time-sucking coaching. Frank also worded with Fortune 500 and multinational companies on 5 continents achieve 6- and 7-figure sales of services and scalable offerings.

In this episode, Frank shares the strategies of the successfully positioned business to help you with yours.

Check out these episode highlights:

00:42 - all about Frank Bria as a marketer

02:49 - Frank defines his ideal client

03:47 - Problems that Frank solve for his high-value entrepreneur clients

04:37 - Symptoms clients experience with their systems problems

05:58 - Common mistakes that high-value entrepreneur make

08:03 - Frank’s Valuable Free Action (VFA)

09:03 - Frank’s free Valuable Action Resource (VAR): www.frankbria.com/high-ticket-program

09:17 - Frank’s most Valuable Free Tip (VFT): Raise your price

Tweetable Takeaways from this Episode:

“People in the high value services space will sell a project and have three months of nothing, sell a project and have three months of nothing…the core of their problem is that they do not have something scalable.” - @frankbriaClick To Tweet

“Client does not care what you do, clients care how you product transforms them.” - @frankbriaClick To Tweet

Why business owners and experts hit plateaus (and how to smash through them)

How to overcome emotional and tactical roadblocks that hinder a business to thrive

Importance of talking to your clients and knowing their pain points.

Resources/Links:

Smashing the Plateau Podcast

http://tendstrategicpartners.com/

Summary

David Shriner-Cahn is a true recognized authority on entrepreneurship and leadership development hat lead to organizational excellence. He helps empower organizations to become the recognized go-to resource in their niche. He is the President of TEND Strategic Partners and host of the business podcast, Smashing the Plateau.

In this episode, David shares how a struggling business owner can smash their revenue plateau by taking advantage of existing resources from a team, building upon successes they have already achieved, integrating and managing structured changes, with built-in accountability, without adding excessive workload or unnecessary expenses.

Check out these episode highlights:

00:33 - all about David Shriner-Cahn

01:28 - David defines what a plateau is and who his ideal clients are

02:10 - problems David solves for his solopreneur expert clients

03:19 - symptoms clients experience with their revenue plateau problem

04:42 - common mistakes small business owners make when they try their plateau

06:42 - David’s Valuable Free Action (VFA): Leverage on existing customer base

07:48 - David’s free Valuable Action Resource (VAR): www.smashingtheplateau.com

08:05 - David’s most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“Your website might look pretty but if it is not designed to reach your target customers and reach more of them and close sales, you just wasted money.” - @smashingplateauClick To Tweet

“When you start delivering something systematically, even if it is simple to you and it is hard for them that is where the great profit is.” - @smashingplateauClick To Tweet

Learn why recruiting and hiring the right staff is crucial for entrepreneurs

Learn the biggest recruitment mistakes business owners make when hiring team members

Know how your ability to recruit, retain and reward your team becomes a critical success skill for business growth

Resources/Links:

www.teamdynamics.com

www.teamdynamics.com/keynote

www.paulavins.com

Summary

Paul Avins is a highly experienced business growth coach, author and the Chief Operating Officer of Team Dynamics Global LLP.He is all about recruiting and developing high-performance teams. When he is not helping clients to become Dynamic Leaders or Build High Performing Teams, he is either at the gym, playing board games with his son Jonathan or helping his wife Sue with her ongoing recovery from a serious brain injury. Despite his trials, Paul believes that it's not what happens to your life, it is all about how you choose to respond to it. For him, abundance is our individual ability to respond to any situation we find our self in.

In this episode, Paul shares how he helps driven business owners scale up their company and teams, reduce their stress in recruiting and building a high performing team.

Check out these episode highlights:

00:38 - all about Paul Avins

02:11 - Paul defines who his ideal clients are

03:03 - problems Paul solves for his clients

04:05 - symptoms his clients experience when they hit their glass ceiling

04:53 - common mistakes that business owners make before they consult Paul

05:53 - Paul’s Valuable Free Action (VFA): Sit down with some posted notes and write down the current roadblocks of your business

06:46 - Paul’s free Valuable Action Resource (VAR): www.teamdynamics.com/resources

08:03 - Paul’s most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“Entrepreneurs buy into the myth, “If it is to be, it is up to me.”” - @paul_avinsClick To Tweet

“Business owners recruit in a hurry. They just throw people at the problem without really understanding what kind of people they actually need.” - @paul_avinsClick To Tweet

Learn how local businesses can market on a shoestring budget

Know how to leverage existing customer base to have more sales

Know the importance of long-term business planning to overcome sales challenges on a fraction of marketing cost

Resources/Links:

www.streetfightermarketing.com

Summary

Jeff Slutsky is the President and Founder of Street Fighter Marketing in Kansas City which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget.   He has authored and published 10 books, 3 audio albums, and six video training programs.

With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a nightclub and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting which received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Ink Magazine, CNN.

In this episode, Jeff shares how to advertise, promote and market on a community level to increase sales without spending a lot of money.

Check out these episode highlights:

00:26 - all about Jeff Slutsky

01:50 - Jeff defines his ideal client

02:17 - problems Jeff solves for his small business owner clients

03:09 - symptoms of Jeff’s client’s problems

04:05 - common mistakes that small business owners make when they try to advertise their services and products

04:20 - what is the Shiny Penny Syndrome?

04:50 - Jeff’s Valuable Free Action (VFA): Leverage on existing customer base

05:40 - Jeff’s free Valuable Action Resource (VAR): www.streetfightermarketing.com

05:40 - Jeff’s most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:

“The problem is that advertising costs more than ever before, there is a lot of choices and it just does not work for a lot of small businesses. We are trying to share with people how to market, promote in their local level on a shoestring…Click To Tweet

“Instead of using the expensive advertising media, everybody has their own customer bases, find ways to work together.” - @JeffSlutskyClick To Tweet

Scaling your business through strategic planning and execution

Learn the impact of having the right mindset in scaling your business

Why lack of people's alignment to the plan and vision affects company’s growth

Resources/Links:

thegoldhillgroup.com

Summary

Jonathan Goldhill is a business strategist, sales and marketing expert, Gazelles-certified business and executive coach for entrepreneurs and family-owned businesses. His expertise is to take entrepreneurial leaders from 7 figures, adding another 7 figures to them. He has guided over 1000 business owners in 100 different industries over his 30-year career. Jonathan also helped build the largest business and economic development firm in California which is one of the most prosperous and successful business regions in the whole world.

In this episode, Jonathan shares how to scale a 7 figure business in 7 minutes and how he helps businesses to attain their profitable growth by efficient execution of strategic plans.

Check out these episode highlights:

00:51 - all about Jonathan/li>

02:02 - Jonathan's ideal client

05:13 - problems that Jonathan solve for his 7 figures premium clients?/li>

02:35 - Jonathan's definition of a scalable business

03:09 - symptoms of Jonathan’s clients’ problems

04:25 - common mistakes that Jonathan’s clients make

05:14 - how he helped his client in the Aerospace parts manufacturing industry to scale up from being a nuts and bolts supplier to a high precision, fast delivery parts provider.

06:16 - Jonathan’s Valuable Free Action (VFA): Strategic Planning Sheet

07:57 - Jonathan’s free Valuable Action Resource(VAR): visit growanybusinessfast.com

08:34 - Jonathan’s Valuable Free Tip (VFT) on the impact of having the right mindset

Tweetable Takeaways from this Episode:

“The first common mistake is not building a team of people around you who can get things done.” - @GrowthCoachLAClick To Tweet

“Have a strategic mindset. That is what people need to work on.” - @GrowthCoachLAClick To Tweet