Marketing The Invisible

Transform “satisfied” customers into enthusiastic lifetime customers

Discover deep insights by asking the right questions in the right way at the right time

Protect your clients against “shiny object syndrome” to stay engaged and loyal

Resources/Links:

9 Principles of Customer Feedback

Summary

 

For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne's theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.

In this episode of Marketing the Invisible, Matthew shares how to transform satisfied customers into enthusiastic lifetime customers.

Check out these episode highlights:

00:40 – All about Matt Champagne

01:37 – Matt describes his ideal clients who created a product or a service who realized that they have knowledge, skills, talents, and gifts they need to share with the world then sell it online

02:17 –customer retention problems he helps solve for his clients

04:20 – symptoms that his clients experience when trying to grow their business

05:05 – Common mistakes his clients do when trying to fix their business marketing problems

06:01 – Matt’s Valuable Free Action (VFA): Think of how you will sell to someone face to face.

07:22 – Matt’s Valuable Free Resource (VFR): 9 Principles of Customer Feedback

07:53 – How to make the 9 Principles of Customer Feedback most effective?

Tweetable Takeaway from this Episode:

“If the high-pressure salesy tactic does not feel right, there is a reason for it.” - @evaluationguyClick To Tweet

“Just consider how you will sell to someone face to face.” - @evaluationguyClick To Tweet

“75% of people who buy one hour before cart close, want the money back. To make the principles effective, we must think long-term.” - @evaluationguyClick To Tweet

Learn how system and process can help you achieve lasting business success and keep you on top of your game.

Discover how strengthening your team’s systems and processes can give you time freedom as a business owner.

Learn why you need to focus on the income-producing task rather than the operations work as a business owner

Resources/Links:

www.ultimatemarketingcalendar.com

Summary

 

Amy Walker is an executive business coach, professional speaker, author, and CEO of Amy Walker Consulting. She is gifted with understanding people and how to get them to shift, increase productivity, and utilize their talents to complete company objectives. That skill set shows up in her leadership strategies, sales scripts, and marketing campaigns. Her clients rave about her ability to get to the heart of any business challenge and then built the system to support sustainable change.

In this episode of Marketing the Invisible, Amy shares how having structured team systems and processes to follow can give the business owner time freedom, strong relationships, and alignment with personal beliefs.

Check out these episode highlights:

00:43 – All about Amy Walker

01:15 – Amy describes her ideal clients

02:41 – symptoms her clients experience

04:30 – Common mistakes her clients do when trying to fix their systems and processes problem

06:16 – Amy’s Valuable Free Action (VFA): Put marketing first.

07:20 – Amy’s Valuable Free Resource (VFR): www.ultimatemarketingcalendar.com

07:42 – Why should you hire people when you can do the job yourself?

Tweetable Takeaway from this Episode:

“The business owners have the tendency to drop the ball. Even though they have the best intentions, they are human, they are one person. They cannot remember all things and be all things to all people.” - @AmyWalkerCoachClick To Tweet

“Business owners try to hire without putting processes together. So they just bring someone on and it is like, here is my mess figure it out.” - @AmyWalkerCoachClick To Tweet

“ In reality, we want to keep ourselves in the high-income producing spaces of our business and bring support so that we can spend more time there.” - @AmyWalkerCoachClick To Tweet

Learn the infrastructure, systems & processes that elite producers utilize to increase their production and income, protect and multiply their wealth.

Learn how to multiply your wealth by collapsing time in your wealth plan

Learn the common mistakes business owners do when building their wealth

Resources/Links:

www.yourownbankingsystem.com

Summary

 

M.C.Laubscher is a creator and host of Cashflow Ninja Podcast and the Chief Wealth Strategies of producer’s wealth. As a lifelong learner and passionate about self-development, financial education, entrepreneurship, podcast host M.C. Laubscher will be your guide interviewing successful and inspiring guests that share their knowledge, experience, and journey to help guide you to achieve your goals and help you thrive and prosper in the new economy.

In this episode of Marketing the Invisible, M.C. shares how he helps businesses owners empower and inspire people to discover how to generate their own income and manage, grow and protect their own wealth in the new economy.

Check out these episode highlights:

01:18– All about M.C. Laubscher

01:52 – M.C. describes the wealth management problem he help solve for his client

02:30 – Wealth building problems his clients’ experience

03:52– Common mistakes his clients do

05:42 – M.C.’s Valuable Free Action (VFA): Taking the step to start learning and educating yourself.

05:55 – M.C.’s Valuable Free Resource (VFR): www.yourownbankingsystem.com

Tweetable Takeaway from this Episode:

“They always chase higher returns instead of protecting what they have.” - @mclaubscherClick To Tweet

“Your mental capital times your relationship capital equals your financial capital. And then you convert that into cashflow.” - @mclaubscherClick To Tweet

“Three things you have to do on your journey. First, become a critical thinker become a problem solver and become as resourceful as possible.” - @mclaubscherClick To Tweet

Hear insights to help you achieve the leadership position you’re seeking

Discover and unlock the business opportunity that comes from building the business relationship in networking

Learn tips on how you can sharpen your in-person networking skills

Resources/Links:

www.robbiesamuels.com/MTI

Summary

 

Robbie Samuels is a Strategic Business Coach & Professional Speaker. He helps his clients shift their mindset around relationship building, so they discover new connections and business opportunities. His work has been featured in Inc. and Lifehacker, and is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences. He is the host of the On the Schmooze podcast

In this episode of Marketing the Invisible, Robbie shares how he helps businesses owners build relationships, not just a network.

Check out these episode highlights:

00:54 – All about Robbie Samuels

01:57 – Robbie describes his ideal clients who are women entrepreneurs who want to bring their career or business to the next level

02:30 – Business networking problems he helps solve for his clients and why he chose that niche

03:40 – Symptoms his client's experience with building their network

05:33 – Common mistakes his clients make

06:43 – Robbie’s Valuable Free Action (VFA): Form a habit of having two touch points a week.

07:40 – Robbie’s Valuable Free Resource (VFR): www.robbiesamuels.com/MTI

Tweetable Takeaway from this Episode:

“I help build business strategies that are based on strong relationships.” - @robbiesamuelsClick To Tweet

“Some business owner feel that networking is a total waste of time because they put their energy and their time into going but it is the wrong kinds of events and those really not relating to some kind of strategy.” - @robbiesamuelsClick To Tweet

“Business owners do not think to offer that little small resource during a conversation because they do not think to add a small business value or what they should be doing, they do not think it is important enough to add big value.” -…Click To Tweet

“Business owners must do two touchpoints a week. It can be a follow-up conversation, a coffee chat, a virtual get to know you call, it could be sharing a resource. Just any small effort to connect or reconnect with people and their network.” -…Click To Tweet

Learn the things you need to optimize your business success

Learn how you can achieve your breakthrough through your spiritual foundation

Find out what service providers need to do to break their profit ceiling

Resources/Links:

Unlock Six Figure Cash Flow Masterclass

www.incredibleoneenterprises.com

Summary

 

Darnyelle Jervey Harmon is a leading business optimization strategist, teacher, business mentor, and speaker. She grew her own business by more than 10000%. Her work has been featured in major publications and won awards.

In this episode of Marketing the Invisible, Darnylle shares how she helps entrepreneurs become the CEO of a 6 or 7 figure business that funds the life they crave.

Check out these episode highlights:

01:58 – all about Darnyelle Jervey Harmon

02:17 – Darnyelle describes her ideal 6-figure service based entrepreneurs who want to make it to 7-figures

03:03 – business acumen problems she helps solve for her clients

03:40 – symptoms her clients experience with regards to their business problems

05:19– common mistakes her clients do

06:41 – Darnyelle’s Valuable Free Action (VFA): Think about the problem you solve.

07:40 – Darnyelle’s Valuable Free Resource (VFR):Unlock Six Figure Cash Flow Masterclass

06:03 – Why do most businesses fail?

Tweetable Takeaway from this Episode:

“What I find among service-based entrepreneurs is that they don’t understand business, they lack business acumen.” - @darnyellejerveyClick To Tweet

“Business owners do not know how to use the numbers to dictate those goals and strategy they should be utilizing month over month quarter, per year to get a lift, they do not know where to make adjustments to what they charge. Looking at SWOT…Click To Tweet

“Business owners think wide instead of deep. They run themselves rugged and become burnt down by their business .” - @darnyellejerveyClick To Tweet

“Take in the time to clarify, who created you and the gifts and talents that were given to you before you were born in your mother’s womb. Learning to exploit those things through your work is the secret sauce.” - @darnyellejerveyClick To Tweet

Learn what real fans of your business will do

Learn why consistent brand messaging is important and why it needs to resonate

Find out the common brand messaging mistakes that are costing you customers

Resources/Links:

Free Messaging Worksheet

Summary

 

Maribeth Kuzmeski, Ph.D.is the President of Red Zone Marketing. She is a marketing strategist, advisor to financial services companies, bestselling author of seven books, and a professional speaker. She speaks on topics including marketing, sales, relationship development, and branding.

In this episode of Marketing the Invisible, Maribeth shares strategies for standing out in order to achieve measurable new business growth for financial services firms, entrepreneurial-minded corporations, and salespeople

Check out these episode highlights:

00:55 – all about Maribeth Kuzmeski

01:35 – Maribeth describes her ideal clients

01:44 – the marketing and sales problem she helps solve for her clients

02:00 – symptoms her clients experience with regards to their marketing and sales messaging

03:05– common mistakes her clients do when making their messaging

04:19 – Maribeth’s Valuable Free Action (VFA): Simple Repeatable Statement of Value ( SPSV)

05:23 – Maribeth’s Valuable Free Resource (VFR): Free Messaging Worksheet

06:03 – Why do most businesses fail?

Tweetable Takeaway from this Episode:

“You wonder why nothing is happening because you are not using the proper words to get them to want something to happen.” - @MBKuzmeskiClick To Tweet

“Business owners do not spend enough time thinking through what the message should be. Taking the time to understand what is actually going to resonate, testing a few things out, to see what is actually going to resonate with someone else.” -…Click To Tweet

“It is a matter of practicing that messaging and finding what is actually going to work.” - @MBKuzmeskiClick To Tweet

“Business owners haven’t spent enough time connecting their intentions with their words. Intention not connecting with their messaging.” - @MBKuzmeskiClick To Tweet

Learn how to accelerate the growth of your business around your lifestyle, not your lifestyle around your business.

Learn why is it important for business owners to have self-care?

Find out how you can ‘destressify’ your relationship with your team, your offer and your process while increasing the value of your business

Resources/Links:

Free Guide: 5 Proven Methods To Increase Your Business Value

superjoepardo.com

Summary

 

Super Joe Pardo is a sixth generation award-winning business owner who works with businesses to help them grow. In 2014, Joe left his family’s $100 million business to start his own. Founding the award-winning show, "The Business Podcast". His platform helps owners pursue the business and lifestyle of their dreams.

In this episode of Marketing the Invisible, Joe reveals proven methods to increase your business value and how you can ‘destressify’ your relationship with your team, your offer, and your process while increasing the value of your business.

Check out these episode highlights:

01:25 – all about Joe Pardo

02:21 – Joe describes his ideal clients who are business owners who wants to scale

03:02 – the problem he helps solve for his clients

03:45 – symptoms his clients experience with their daily business operation

04:58 – common mistakes his clients do when doing their daily grind

05:12 – Joe’s Valuable Free Action (VFA): Find what makes you happy.

07:39 – Joe’s Valuable Free Resource (VFR): Free Guide: 5 Proven Methods To Increase Your Business Value

08:24 – James’ Valuable Free Tip (VFT) – Remember as business owners and entrepreneurs our job is to be professional problem solvers. So question everything, set goals, move forward and then constantly reevaluate.

Tweetable Takeaway from this Episode:

“Another common mistake is not creating and setting goals to hold you and your team accountable. We always make those goals but you have to set them so that they have something to get excited about. And you have something to be excited about. And…Click To Tweet

“If you want to be able to empower yourself and your team you need to find what makes you happy. It enables you to slow down and refocus your energy.” - @superjoepardoClick To Tweet

“Use what makes you happy as a tool to allow you to hit that research switch and keep you moving forward. ” - @superjoepardoClick To Tweet

“Once you are in the right frame of mind, and you can sort through those challenges a lot easier. Or at least organize them and make them more tangible for you to solve.” - @superjoepardoClick To Tweet

“Remember as business owners and entrepreneurs our job is to be professional problem solvers. So question everything, set goals, move forward and then constantly reevaluate.” - @superjoepardoClick To Tweet

Help you realize your business goals and find success

Learn where you really want your business to be

Hear insights that help bring out the bold greatness you have inside

Resources/Links:

The BOLD Business Book

Draw In Customers Video Library

drawincustomers.com

Summary

 

James Kademan is an experienced business coach that actually has started, grown and sold businesses. He currently owns other small businesses to keep his business coaching skills sharp by gaining real-world current experience. He coaches individuals and teams, mostly business owners in the service and repair sectors. His business coaching sessions are fun, inspirational and keep you accountable for accomplishing your business goals.

In this episode of Marketing the Invisible, James shares the keys for bold decision making on your business’ next move.

Check out these episode highlights:

00:51 – all about James Kademan

01:47 – James describes his ideal clients who are business owners who plateaued

01:33 – the problem he helps solve for his clients

02:15 – symptoms his clients experience when they have fear and experiencing a hard time making a bold decision for their businesses

03:26– common mistakes his clients do when they try to fix the problem

04:27 – Stepping up and overcoming your fear

05:12 – James’ Valuable Free Action (VFA)

06:27– James’ Valuable Free Resource (VFR):Draw In Customers Video Library

07:15 – James’ Valuable Free Tip (VFT): Just go! Action trumps in action every single time.

Tweetable Takeaway from this Episode:

“Write down what you have to do. Put it in a checklists format. Put all the stuff you have to do in order. Take a few minutes and go through each one. Think how long it really takes to do each step.” - @drawincustomersClick To Tweet

How to integrate the elements of thought, communication, and behavior to provide strategies for positive changes and maximizing results

Importance of time management in the growth of any business

Lessons on how you can stop the tug of war with time so you can focus on your goals

Resources/Links:

pennyzenker360.com

Are You A Time Zombie, Hamster or Squirrel? Find Out With The Distraction Assessment: Get Yours Now!

Stop the Thug of War with Time Management: P10 Productivity Accelerator

Summary

 

Penny Zenker is an interactive, best-selling author and strategic business coach. She is passionate about helping people reach new levels of success by thinking and acting more strategically. Her experience includes building and selling a multi-million dollar business, managing business turnarounds, living abroad for 16 years, and worked 5 years a Tony Robbins business coach. She will challenge you to think differently and inspire you to be your best. Her easy to understand frameworks make implementation fast and easy.

In this episode of Marketing the Invisible, Penny shares how to integrate the elements of thought, communication, and behavior to provide strategies for positive changes and maximizing results so you can stop the tug of war with time.

Check out these episode highlights:

00:43 – all about Penny Zenker

01:47 – Penny describes her ideal clients who are entrepreneurs who wear multiple hats to get to the next level of success

01:56 – the distraction problem she helps solve for her clients

02:11 – symptoms her clients experience when they have this distraction problem that is not yet solved

03:34 – common mistakes her clients do when they try to fix the problem

05:55 – Penny’s Valuable Free Action (VFA): Stay on the same theme.

07:02– Penny’s Valuable Free Resource (VFR): Distraction Assessment

07:50 – Penny’s Valuable Free Tip (VFT) – Simplify things. Take our goals and break it down to its smallest piece.

Tweetable Takeaways from this Episode:

“We have to start thinking differently to get beyond that. We have to manage our time differently. We need to prioritize and really look, think and act strategically.” - @pennyzenkerClick To Tweet

“We have to shift from tactical thinking to strategic thinking. And then we have to shift the way that we think to apply any of those tools in the best way.” - @pennyzenkerClick To Tweet

“We have to slow down just a bit. So that we can reflect. Because the biggest point for me in terms of hitting acceleration is around fast feedback.” - @pennyzenkerClick To Tweet

“Stay on the same theme. If it is to slow down and take a look at what is working and what is not working, add that to your schedule. To plan time for it.” - @pennyzenkerClick To Tweet

Why you should interview your best customer and create a case study based on their tangible insights specifically conversion rates and lead generation

A proven plan to ensure that your clients love the experience, don’t feel sold and enjoy buying from you

Learn the marketing golds that will help you get that 30% - 40% response rate from your cold emails

Resources/Links:

Jan Kartusek-Youtube

InSales Academy

Summary

 

Jan Kartusek is the founder of In Sales Academy. He helps B2B companies generate leads, scale and generate revenue.

In this episode of Marketing the Invisible, Jan shares the strategies of getting 30-40% responses from a cold email campaign, running your sales calls or optimizing your LinkedIn profile to generate more B2B leads.

Check out these episode highlights:

00:59 – all about Jan Kartusek

01:24 – Jan describes his ideal client who is digital agencies and software warehouse from the Central Easter Europe regions who wants to expand in the US

01:49 – Jan defines the lead generation problem he help solve for his clients

03:03 – Symptoms his client experience when trying to establish cross-border’

04:09 – the common mistakes they make in attempting to establish a new market

05:19 – Jan’s Valuable Free Action (VFA): Do a basic customer interview with your best customer and find out some specific numbers.

06:27 – Jan’s Valuable Free Resource (VFR): Jan Kartusek-Youtube and InSales Academy

07:21 – Jan’s Valuable Free Resource (VFT): Do not rely on templates. Do not copy anybody else. Get inspired and create your own sales process and your own template.

Tweetable Takeaways from this Episode:

“Get inspired to create your own sales process and your own template. And customize it according to your business.” - @JanKartusekClick To Tweet

“Think in terms of the framework, not in terms of a template. Really understand why some things are working not just, “Hey this works. Let’s use this.” It is not a good approach. It is not going to work out.” -@JanKartusekClick To Tweet

“Do the customer interviews with your best customer that you ever had. And find out some specific numbers. Specifically how much traffic did you bring them, what was the conversion rate? Something tangible.” - @JanKartusekClick To Tweet