Marketing The Invisible

The motivation you can get from the ups and downs of entrepreneurship and how these experiences leads to business' success

Why self-awareness is key to entrepreneurial success

Learn why you need to invest in building a network and the importance of serving and contunously contributing resource to your network

Resources/Links:

www.scottduffy.com

Get the Breakthrough Checklist for Turning Your Idea into a Thriving Business: Get the Checklit Now: Click this Link

Summary

Scott Duffy is a best-selling author of Breakthrough. He started his career working for Tony Robbins. He uses his television and online channels, speaking platforms, best-selling books, masterminds and coaching programs to serve as a catalyst for creating breakthroughs in your life and business. He leads the conversations that spark new ideas, innovations, and help the world’s top entrepreneurs and innovators achieve exponential growth.

He started his career working for best-selling author and speaker Tony Robbins. He went on to work for big media brands like CBS Sportsline, NBC Internet, & FOXSports.com, before launching and selling the business to Richard Branson’s Virgin Group.

In this episode of Marketing the Invisible, Scott shares his ways to help entrepreneur or founder with a minimum business size of one million dollars gross sales and would like to double or triple the size of their business in the next 24 months. His mission is to help people live their dreams through entrepreneurship.

Check out these episode highlights:

00:24 - Scott professional background as a TV/Online Personality, Best-Selling Author, and Keynote Speaker

01:19 - His ideal client: entrepreneur or founder with a minimum business size of one million dollars gross sale and would like to double or triple the size of their business in the next 24 months

02:23 - The business growth problem that Scott solves for his clients

03:05 - Typical symptoms that entrepreneurs experienced that they need that business breakthrough

03:47 - The 'Hammers and Nails Syndrome'that entrepreneurs experience before consulting Scott

04:38 - Scott’s Valuable Free Action (VFA): Pay attention to the circle of people that you spent most of your time. List down the five people that can help you to get on your goal.

05:27 - Scott’s Valuable Free Resource (VFR): Get the Breakthrough Checklist for Turning Your Idea into a Thriving Business!Get the Checklist Now: Click this Link

05:32 - Scott’s Valuable Free Tip VFT): Download the business breakthrough checklist a step by step guide that will prepare you being an entrepreneur

07:20 Q: If you were to look back when you were 20, 30 or when you started to work for Tony Robbins at 20 years old, what's the one thing that you tell yourself? A: it's not about hard work. That's not everything. The key to success is about people. ... Invest your time in building a great network, contribute on a consistent basis to your network become an important and valuable resource to your network.

Tweetable Takeaways from this Episode:

“

The biggest mistake they make is they focus on too many things at once and I call those hammers and nails syndrome. .” -@scottduffymedia Click To Tweet

“ Focus on one thing shouldn't be the hardest. It should be the simplest really nail it and then move on to the next. .” -@scottduffymedia Click To Tweet

“ Invest your time in building a great network. Contribute on a consistent basis to your network becoming an important and valuable resource to your network. .

How developing curiosity is the root of all issues that impact productivity?

Learn how Curiosity Code Index help people figure out ways to create a plan and move forward

Learn how Curiosity Code Index can help organizations develop a plan to improve their employees' Curiosity and determine ways to become innovative

Resources/Links:

www.curiositycode.com

Dr.Diane Hamilton Radio

Books: Cracking the Curiosity Code, It's Not You, It's Your Personality

Summary

Dr. Diane Hamilton - a sought after expert in emotional intelligence and the creator of Curiosity Code Index. She is also a nationally syndicated radio host, award-winning speaker, author of four books sold worldwide: Cracking the Curiosity Code, The Online Student's User Manual, How to Reinvent Your Career and It's Not You, It's Your Personality.

In this episode of Marketing the Invisible, Dr. Diane shares the factors that affect people's business, career, and life and how Curiosity Code Index can help create a plan to become productive and innovative.

Check out these episode highlights:

00:43 - Diane's professional background as a speaker, radio host, author and creator of Curiosity Code Index

02:14 - Her Ideal Client: Top organizational leaders, HR Executives, and Leadership consultants

02:42 - Productivity problem that Curiosity code index helped with

03:06 - Symptoms that people experienced when they have productivity issues

04:38 - What are the common mistakes people do before they found out Curiosity Code

05:15 - Diane's Free Valuable Action: Look on your personality and behavioral aspect work on your Fear, Assumptions, Technology, and Environment

06:53 - Diane's Free Valuable Resource - go to the site www.curiositycode.com and dr.dianehamilton.com

06:54 - Diane's Free Valuable Tip - Take the assessment when it comes out. Once they take the test they will report back and they will get a good idea on how it works

Tweetable Takeaways from this Episode:

“Spark of curiosity leads to motivation, motivation leads to engagement,productivity, and innovation. And the mistake they're making is they're not starting at the beginning.” -DrDianeHamilton Click To Tweet

“ I like to look at things from personality aspects behavioral aspects and I wanted this to help organizations to develop a plan to not only improve curiosity in their employees but to help them determine ways to become more…Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you on the sand of Little Castaways Beach in Queensland, Australia joined today from the other side of the world Dr Diane Hamilton, drumroll, a very warm welcome.

Diane Hamilton: I like that welcome. It's so nice to be here.

Tom Poland: Well it's a real privilege to have you in the show not only because you've become like a global rock star in our world but you're also going to share with us on what I consider one of the most fascinating subjects in the marketing world. Certainly if not the whole world of human psychology. So for those of you who don't know Dr. Diane, she is the creator of the Curiosity Code Index and even just coming up with that name is clever. Because it invokes the very thing that you're talking about which is curiosity. So I find myself going on that's interesting.

Learn how to be a selfish leader

Why every leader needs to be selfish

How to decrease weekly working hours from 80 hours down to 40 hours and have the time freedom to strategize and develop new ideas in managing your company

Resources/Links:

www.coach.me/ernohannink

It Doesn't Have to Be Crazy at Work by Jason Fried

Summary

Erno Hannink is a business coach. His unique ability is asking tough questions and push you toward action.

In this episode of Marketing the Invisible, Erno shares how helps his clients make smart decisions to accomplish faster what they want so they can create more freedom.

Check out these episode highlights:

00:49 - Erno’s professional background as a business coach

01:38 - Erno’s ideal client: a Business owner who has 5 -25 employees who work in the service and selling industry like coaching, consultancy or software

02:04 - Business growth and scaling problems Erno solves for his clients

02:56 - Typical symptoms that Erno’s ideal client would be experiencing before coming to him

03:51 - The common mistakes that people do before working with Erno

05:02 - Erno’s Valuable Free Action (VFA): Find out what is it that you are the best at. What is it that you as the owner love to do. /li>

07:17 - Erno’s Valuable Free Tip (VFT): Get and read the book 'It Doesn’t Have to be Crazy at Work', the book can help you find ways to improve your business

Tweetable Takeaways from this Episode:

“Find out the most important thing that you are best at and spend 80% of your time working on that one thing and forget the other.” -@ernohannink Click To Tweet

“ (on solving problems) Businessowners work on the symptoms they don’t tackle the real thing.” -@ernohannink Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland being out here for a little castaways Beach in Queensland Australia joined today by Erno Hannink. Erno where you're hanging out this morning.

Erno Hannink: I'm in did the sun which is nobody knows of course but it's. It's a time close to one home in the Netherlands and maybe people know online because it's from a famous movie a bridge too far.

Tom Poland: Oh yes indeed. Oh, an exciting place to live about fifty-five years ago. Not the most successful battle the eyes ever had but nevertheless we're here it's a long time later. I'm on the other side of the earth to you and doing a different climate by the sound of it. So rather cool over there. Yeah. Folks let me introduce you Erno is a business coach and knows the very unique ability is asking if you like the tough questions to push his clients towards action. And my experience of folks from the Netherlands is they generally do ask tough questions so I'm not sure if it's a genetic compositional idea but like the Northern Germans. But he coaches business owners partners founders CEOs people in charge of organizations on making smart decisions so that they can achieve what they want to achieve faster and in doing so creating more freedom and that brings us to the title of this little seven minutes interview which is how to make selfish decisions that enjoy more freedom we're gonna do that in just seven minutes. So you know I got a very warm welcome my time starts now.

Question number one is Who is your ideal client?

Erno Hannink: It's a business owner that has about five to 25...

Increase training, course, and mastermind completion rates by 3x - 10x

Use the Results Breakthrough Network's innovative system to create accountability partnerships among your staff members, students, or mastermind members

Learn how to effectively finish your newly shiny purchased course

Resources/Links:

Results Breakthrough Network- This program is now closed and unavailable to end users.

Note: However, if you are a course builder or a mastermind owner, Mitch Russo is offering a Free Custom Portal especially to the MTI community. Contact Mitch at [email protected] to see if you qualify.

Summary

Mitch Russo founded Timeslips Corp in his garage, sold it 9 years later for 8 figures, then teamed up with Tony Robbins and Chet Holmes as CEO of Business Breakthrough, Int'l and grew to $25M in sales. Mitch is also the author of The Invisible Organization, an Amazon #1 Best Seller. Today Mitch helps people finish the courses and programs they bought using accountability.

In this episode of Marketing the Invisible, Mitch shares proven ways to helps coaches, course builder and mastermind owners Increase training, course, and mastermind completion rates by 3x - 10x.

Check out these episode highlights:

00:55 – Mitch’s professional background as a coach, writer, and Business Genius

01:51 – His ideal client: program owners mastermind owners and corporate training departments, anybody who either has a course, they haven't finished or has created courses and has students that they wish would finish.

02:07 – course and program completion problem he helps solve for his clients

02:29 – symptoms a course owner experience when they struggle with completing their course

03:56 – the common mistakes people do before getting to Mitch’s system

05:08 – Mitch’s Valuable Free Action (VFA): Find somebody else who took the program, too. If the program you bought has a Facebook group. Just watch the people who interact and private message somebody and say 'Hey would you like to work together and maybe get this course done?" And see if that helps.

05:54 – Mitch’s Valuable Free Resource (VFR): ResultsBreakthrough.com

06:51 – Mitch’s Valuable Free Tip (VFT): Budget time. Look at your calendar and actually enter time every week to work on your course. Do not compromise that time.

Tweetable Takeaways from this Episode:

“When it comes to entrepreneurs and business courses owners they're generally in overwhelm. And overwhelmed means that they don't know what to do next.” -@mitchrusso Click To Tweet

“When it comes to courses, the problem is that you relegate your newly shiny purchased course over there to the side because it's not as important as maybe making that next client call.” -@mitchrusso Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland sitting here on the sand, of Little Castaways Beach, Queensland Australia where the sun is always shining and the birds are always singing. Mitch Russo, a very must be a good afternoon for you, is it?

Mitch Russo: Absolutely.

Tom Poland: Where are you hanging out there?

Mitch Russo: And right now I'm in beautiful downtown Marlboro, Massachusetts.

Tom Poland: Massachusetts. The BeeGees sang a song about that, didn't they?

Mitch Russo: They did. Arlo Guthrie sang a song about that too.

Get more warm leads with a twist on this ‘Tried And True’ marketing strategy

Uncover hidden profits and get more clients for your freelancing business

Learn how to get more clients and grow your freelancing or consulting business

Resources/Links:

  Kai Davis' Daily Letter on Marketing for Consultants

Summary

Kai Davis teaches Freelancers and Consultants marketing habits that fill their pipeline with warm leads. Here's what Kristine K. has to say about Kai's advice: "Kai, you gave me a piece of advice last year that made those "famine" times almost non-existent, and I wanted to tell you THANK YOU! You told me to revisit my former client list and touch base with them and once I started doing this, I got so busy I almost couldn't keep up. I really appreciate it."

In this episode of Marketing the Invisible, Kai shares how he teaches independent consultants and freelancers how to get more leads for their business by implementing marketing habits.

Check out these episode highlights:

00:32 – Kai’s professional background as the world leader in marketing education for consultants and freelancers

02:00 – His ideal clients: an independent freelancer or consultant who's wondering how to grow their business and keep their pipeline full of warm leads

02:13 – The ‘feast and famine’ problems he helps solve for his freelancer and consultant clients

02:38 – The symptoms his clients experience when trying to solve their leads problems

03:25 – the common mistakes that people try in an attempt to solve the death of consistent new client flows problem

05:29 – Kai’s Valuable Free Action (VFA): Make a list of your past clients in Excel or Google Sheets include their name, company name, and e-mail. And then every week pick one, two or three clients and send them a short touching base e-mail.

05:54 – Kai’s Valuable Free Resource (VFR): Kai Davis's Daily Letter on Marketing for Consultants

08:03 – Q: What's one simple market research habit that listeners should use to learn more about their clients what they worry about, what keeps them up at night, and what they're spending their budgets on? A: You should have a coffee date with them and ask them.

Tweetable Takeaways from this Episode:

“By building the slow small consistent habit, you're constantly nurturing your connections. And more and more projects and referrals will come out of the woodwork. Just by taking the small habit of every week email that's enough. But it…Click To Tweet

“The most important action, sending that e-mail to the past client first. Over time you can optimize it or follow up. But don't let that be a barrier. Get in a habit of touching base sending those e-mails first.” - @kaisdavis Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland beaming out to you from on the sand Little Castaways Beach next to the waves here. Joined today by Kai Davis all the way from where you're being again from, man?

Kai Davis: I'm beaming in from Eugene, Oregon and thank you so much for having me on the show.

Tom Poland: Oh I know it's going to be a pleasure. I mean we've already been rapping for like 10 minutes or so. We did have a conversation after about 90 seconds. Folks, I don't if you see the sign behind Kai. So that I thought, "Yeah this is going to be fun." So Kai,

Explains the relation of aggression to marketing

Aggression as the most valuable trait for entrepreneurs

Learn the psychological basis of marketing

Resources/Links:

  www.marc-azoulay.com

Summary

Marc Azoulay is a psychotherapist in private practice in Boulder, CO and the current President of the Four Corners Group Psychotherapy Society. He blends his backgrounds in Neuroscience and Eastern Religion to help clients that have a harmful relationship to their inherent aggression. He helps people uncover and destroy the unconscious barriers that cripple them by using a blend of the Modern Psychoanalytic and Contemplative Psychotherapy.

In this episode of Marketing the Invisible, Marc shares how he helps people uncover and destroy the unconscious barriers that cripple them by using a blend of like modern psychoanalytic and contemplated psychotherapy.

Check out these episode highlights:

00:50 – Marc’s professional background as a psychotherapist

02:16 – His ideal clients: people that are struggling with aggression, willpower, with a drive, connection,and with making the change that they want in their lives.

03:59 – Can you define the problem you solve and the symptoms. If someone has this aggression problem what are the symptoms?

05:09 – common mistakes people make is that they don't invite the aggression in enough. A lot of therapists try to get people to calm down and take a deep breath and you know self soothe then just you know be relaxed.

06:10 – Marc’s Valuable Free Action (VFA): Be mindful. Tap into your present moment and be honest with yourself. Many people that struggle with aggression are the most unconscious. And they don't let themselves be angry.

07:54 – Marc’s Valuable Free Resource (VFR): Go on YouTube and to find speakers that speak with emotion

08:51 – You should have asked me about my own story with aggression. I realize that that shy didn't really work. And something that I want to share with people is that what motivated me out of that was actually like anger. In something that is not talked about a lot. I was very frustrated, fed up, and that got me out of my pain. And something that is again kind of pushed down by my industry saying that you know being motivated by things like anger or sadness is bad. You want to drive by things like gratitude or inspiration or you know or joy. But sometimes it's not that clean.

Tweetable Takeaways from this Episode:

“You can actually use bad emotions such as anger to make change in your life instead of having them control you.” - @marcmazoulay Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome with another edition of Marketing the Invisible joined today by Mark Azoulay all the way from where you're hanging out. Marc?

Marc Azoulay: I'm from Boulder Colorado.

Tom Poland: Boulder Colorado beautiful. And you've got some nice weather there at the moment I hear. Well away from the horrible bushfires in California. So, folks, this is going to be fascinating because we are not talking all about marketing. And when I tell you what Marc does for a living. You're thinking "Oh that's not marketing." But in many respects, it's actually at the root of marketing. It's kind of like the root cause of effective marketing because Marc's actually a psychotherapist and he's got a private practice in Boulder, Colorado. He's the current President of the Four Corners Group psychotherapy society.

Have the potential to be an industry leader by starting to work on your online reputation

Achieve business breakthrough and become a thought leader in your industry.

Get help improving the SEO of your website and be guided where to start

Resources/Links:

  www.marketingspeak.com/invisible

  5-Day SEO Maximizer Challenge

Summary

Stephan Spencer is a 3-time author, avid blogger, international speaker, and consultant on all things SEO. He founded his own SEO agency, Netconcepts, and even created a unique pay-for-performance SEO technology. He's also the host of two weekly podcasts, Marketing Speak and Optimized Geek.

In this episode of Marketing the Invisible, Shares shares the misconceptions about SEO that could cause you to lose everything.

Check out these episode highlights:

00:29 – Stephan’s professional background as an SEO Expert

01:48 – His ideal clients: mid to large sized businesses who wants to improve their rankings in Google

02:32 – common mistakes that his ideal clients are likely to make when trying to fix their ranking problems

02:37 – The symptoms his clients experience when trying to solve their SEO problems

06:35 – Stephan’s Valuable Free Action (VFA): Figure out what words people are searching for.

07:47 – Stephan’s Valuable Free Resource (VFR): https://www.marketingspeak.com/invisible/

07:57 – How do you avoid getting snookered if you don't know SEO that well and you've got to hire an SEO expert. You can hire me but you probably you're going to hire somebody else. And for that go to my valuable free resource and you'll get the SEO hiring blueprint and the SEO BS detector which has trick questions and it's so that you can slip those into the interview and you have the answers there. And you'll find out who the posers are.

Tweetable Takeaways from this Episode:

“You don't realize there are tools out there that will help you to compare yourself with competitors in terms of number of organic keywords that you're ranking for and estimated traffic volumes coming from Google for you versus competitors…Click To Tweet

“It's like trying to diagnose a disease without even being able to articulate the symptoms.” - sspencerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland:Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland I'm joined today by Stephan Spencer. Stephan, where are you hanging out man?

Stephan Spencer: Santa Monica, California.

Tom Poland:Santa Monica. They've got a boulevard there, right?

Stephan Spencer: Hell yeah.

Tom Poland:I've seen a song somewhere.

Stephan Spencer: And a promenade and pier it's a beautiful place to live.

Tom Poland:Fantastic. Well, I'm just delighted you joined us. For those of you who don't know Stephan, he's a bit of a legend really. He's generated millions and millions and millions of dollars of revenue and it's not in his bio. But I wanted to tell you that because I want you to understand that it's a bit of a privilege to hear from him. So well, I mean it's it's well deserved. So the bio which is understated, very modest three times author, avid blogger, international speaker, and consultant on all things S E O . He founded his own SEO agency NetConcepts in terms of marketing. I'm just a lot of this because he created a very unique world first pay per performance SEO technology which meant that you paid ...

Learn how to get clients organically

How can you earn your worth as a coach?

Learn the 3 things you must do to build a thriving business without spending a dime in paid advertisement

Resources/Links:

  www.naturalborncoaches.com/blog

Summary

Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs; his podcasts (Natural Born Coaches and The Marc Mawhinney Minute); his Facebook group The Coaching Jungle, and his exclusive print newsletter Secret Coach Club. You can learn more about him at www.NaturalBornCoaches.com. His passion and specialty is helping other coaches build successful businesses by defining their target markets, implementing systems to better manage their time and make more sales.

In this episode of Marketing the Invisible, Marc shares how he helps coaches get more clients without using paid advertising.

Check out these episode highlights:

00:50 – Marc’s professional background as a lifelong entrepreneur and as a coach for coaches

02:00 – His ideal clients: a coach or aspiring coach, it doesn't want to sink thousands or tens of thousands of dollars into paid ads. They want they're willing to roll up their sleeves and it's going to take work but they're willing to do it organically

02:32 – The ‘connecting with the right paying audience’ problems he helps solve for his clients

02:51 – The symptoms his clients experience when trying to solve they're not getting what their worth problems

03:49 – the common mistakes that people try in an attempt to solve the problem of getting paid what they're worth attracting enough high-quality clients

05:52 – Marc’s Valuable Free Action (VFA): Just be more consistent.

05:54 – Marc’s Valuable Free Resource (VFR): www.NaturalBornCoaches.com/blog

08:03 – Can anybody be a coach? No, not everyone should be a coach. Don't feel like you have to become a coach. You have to enjoy working with people helping people and you have to be a hard worker. It's not the 4-Hour Work Week starting out that that would be my answer.

Tweetable Takeaways from this Episode:

“Coaches want to help people and they're very giving which is great in a lot of cases. However, it can be bad as well because they go too far the other way where they try to give everything away for free and then they end up getting very…Click To Tweet

“When I say choose three things that work for you. There are two big criteria. First of all, they have to be something that you enjoy because if you don't enjoy it you're not going to consistently do it. And the second criteria for why you…Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland:Hello everyone a very warm welcome to another edition of Marketing the Invisible My name is Tom Poland sitting here in the sand a Little Castaways Beach in Australia joined today by Marc Mawhinney.

Tom Poland:Marc,where are you hanging out man?

Marc Mawhinney: I'm hanging out the OPs city. I'm in the snow in Canada. I'm on the East Coast of Canada.

Tom Poland:Well I tell we got bright sunshine here it's Wednesday morning.

Marc Mawhinney: I don't want to hear that I'm going to leave now. Now talk about your weather.

Tom Poland:It's gone 9a.m. The Birds is singing I can hear the waves on the sand.

Marc Mawhinney: Now I don't want to hear that.

Tom Poland:All right but hey you can ski where you a...

One thing you need to know about your customers to write copy that sells

How to inject transformational benefit in the copy that you write for higher conversion

Learn how you should write your emails to convert your email subscribers to paying customers

Resources/Links:

  8 Mistakes Wreck Your Online Marketing: Free Checklist Reveals Which Ones You’re Making

Summary

Danny Bermant is director of Brainstorm Digital. With over 13 years in digital marketing, Danny is one of the UK’s top lead-generation experts, helping companies and organizations generate new business through their social media activity. He has a particular interest in education, B2B and in the pharmaceutical and healthcare sectors, although he has worked with many other sectors too. As well as delivering the majority of our training courses, Danny is a sought-after speaker who regularly addresses conferences on how social media can be used for client acquisition.

In this episode of Marketing the Invisible, Danny shares how they engineer online sales funnels that deliver enquiries, leads, and sales

Check out these episode highlights:

00:45 – Danny’s professional background as a digital marketing expert

01:12 – His ideal clients: clients who are basically selling a product or service that requires a lot of nurturing in order to get a customer to end up buying

2:06 – The conversion problems he helps solve for his clients for them to write and send e-mails that get results

2:58 –The symptoms his clients experience when trying to solve their conversion problems

3:26 – What's an acceptable open rate?

5:07 – Dany’s Valuable Free Action (VFA): Stop talking about yourself. Most brands what they do is they talk all about themselves their products their office and the audience not that interested. It's really not about us. That's the problem. The audience you want to talk about they want to talk about is talk about them.

5:54 – Danny’s Valuable Free Resource (VFR): bit.ly/emailpodcast

6:18 – What's the one thing you really need to know about your customers to write copy that sells and what is the one thing you need to know about your customer to write that copy that will transform the relationship you have with them? You need to understand the real reason they're attracted to you.

Tweetable Takeaways from this Episode:

“Stop focusing on your product. Ultimately focus on what is that transformation that you want to achieve for your customers. That's what we need to be selling.” - @dbermantClick To Tweet

“Most copywriters are not direct response copywriter which means they don't know how to write sales copy. And then they have to write copy that is designed to get or audience to hit your reply button on e-mail.” - @dbermantClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland joined today by Danny Bermant. Where you hang out man?

Danny Bermant: Hanging out in London.

Tom Poland: London one of my favorite cities in the world to visit. It's just a fascinating cosmopolitan smorgasbord of cultural diversity. Yum yum yum. I on the other hand live in a very bland Little Castaways Beach near Noosa in Queensland Australia where there is essentially just sand and waves and that's about it.

Danny Bermant: Sounds pretty good to me.

Tom Poland: Yeah. Both places are pretty good for holidays.

The systems you need so that your business can survive without you

The easiest way to start delegating: know how you can make more when you start working less

Tips for escaping the “this is how I’ve always done it” mindset

Resources/Links:

 How to Pivot When You’ve Plateaued: The 6 Mistakes You Must Avoid Before You Break Through

Summary

Paul Maskill is a business coach and investor focused on helping service-based business owners go from Business Operator to Business Owner & CEO. Paul's focus is on putting systems, processes, and people in place so that the business can thrive on a day-to-day basis without the owner.

In this episode of Marketing the Invisible, Paul shares how to help business owners crush chaos and uncover the income and freedom they always knew was possible.

Check out these episode highlights:

00:42 – Paul’s professional background as a business coach, from being a business operator to CEO

01:52 – His ideal clients: a service-based business that offers a great service who needs help in the backend

02:23 – The business chaos he help solve for his clients

02:57 –The hamster wheel feeling his clients experience when trying to solve their business chaos problems

04:44 – The common mistakes that business owners feel when they try to seek for scalability and predictability on their business

05:28 – Importance of having systems and processes in your business

06:47 – Paul’s Valuable Free Action (VFA): Get started. Get out of your own way. You're not special. Other people can do it just as well as you can if you provide them the roadmap to success.

07:16 – Paul’s Valuable Free Resource (VFR): How to Pivot When You’ve Plateaued: The 6 Mistakes You Must Avoid Before You Break Through

07:12 – What's the one thing that's the most important and the highest priority when someone is stuck in this position and what can they do just to get started and get that momentum going

Tweetable Takeaways from this Episode:

“Get out of your own way. You're not special. Other people can do it just as well as you can if you provide them the roadmap to success.” - @paulmaskillClick To Tweet

“I help them get rid of that chaos, focus on what they really do. Which allows them to uncover the income and the freedom that they sought when they started their business” - @paulmaskillClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland:Hello everyone. A very warm welcome to another edition of marketing the Invisible. My name is Tom Poland beaming out to you once again from on the sand at Little Castaways Beach in Queensland Australia joined today by Paul Maskill. Paul, where are you hanging out.

Paul Maskill:Hanging out in Raleigh North Carolina where we're hanging out in yesterday and you're hanging out in tomorrow night.

Tom Poland:How could we agree I'm a man ahead of your time.

Paul Maskill:You are by about 10 hours.

Tom Poland:Yeah I think that's pretty much the only way. I mean a good time. But you know I'd love. Yeah I'll take that. I'll take that.

Tom Poland:All right. So for those we don't know Paul,he is an interesting guy because he's got a special kind of brain. He's got the sort of brain that can look at and this is not on his bio. This is just my observation. He's got this sort of brain that looks at things strategically that can also drill down to systems and that's a unique individual because most of us can do one or the other. He's a business coach,