Marketing The Invisible

Learn how the world's most successful leaders master their career and identify the specific skills critically important to their success and methodically learn them from the best experts

Know how the world's most successful leaders acquire new skills and then put them into action one week at a time

Learn what is adult learning and the differences how adults and children learn

Resources/Links:

Get a Readitfor.me Lifetime Membership: Visit this link:https://readitfor.me/mtii

Summary

Steve Cunningham condenses the top points from a book each day into a 12-minute video recap for Read It For Me, his book summary service for entrepreneurs and business executives. Cunningham headed a digital marketing agency until 2016 and provided book summaries at first as a side project. The Canadian native launched his San Antonio-based startup in July 2017 after noticing how many marketing vice presidents and business owners he’d meet lacked time to read the business books in their offices. Read It For Me has thousands of global members, from solo entrepreneurs to smaller businesses and Fortune 500 companies.

In this episode, Steve shares how the world’s most successful leaders master their career and identify the specific skills critically important to their success and methodically learn them from the best experts.

Check out these episode highlights:

01:28 – Steve's ideal client: somebody who has for a long time trying to get their team and their people to learn and have a tough time doing it. The conversation goes something like, "I wish I could get my people to run as I do" and they and people say, "I'm too busy and I don't have enough time". And the leader says, "Well you must not be motivated enough to get better at that". So that's kind of conversation going on in the head of our ideal client.

02:03 – Problem he helps solve: We help our clients turn knowledge into action and results. And really help their team go from not being a learner to being somebody who actually puts into practice what they're learning.

02:32 – Typical symptoms that clients do before reaching out to Steve: Some of the symptoms are you assign a book to somebody on your team with promises that they'll read it and they'll show up to the next meeting not having read it. .

04:30 – Common mistakes people make when trying to solve that problem: trying to solve the problem of turning to learn into action through more information. And more information out is almost never the answer.

05:19 – Steve's Valuable Free Action(VFA):Get acquainted with the principles of adult learning. So, we forget that we're asking adults to learn and adults learn differently than children.

07:06 – Steve's Valuable Free Resource(VFR): readitfor.me/mtii

07:26 – Q:"What was your favorite book?" A: I would just pick up any good book on adult learning and really get immersed yourself in those principles.

Tweetable Takeaways from this Episode:

“The most common mistake we've seen is trying to solve the problem of turning learning into action through more information.” -@stevecunninghamClick To Tweet

“The easiest thing you can do is get acquainted with the principles of adult learning. So, we forget that we're asking adults to learn and adults learn differently than children.”-@stevecunninghamClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone.

Discover how to fix a business' slow uptake of improvement

Discover why 'observe first, listen first' is a vital action for a leader to do to improve a business' slow progress

Learn how to develop and improve your leadership team’s performance to help achieve the mission and ensure business success?

Resources/Links:

Get ABC Model of Rapid Business Improvement: www.metattude.com/abc/

Summary

David Deane-Spread is a former commissioned officer in the Australian Defence Forces, a covert operations leader in law-enforcement and another discreet agency. He developed masterful coaching and development skills in government service whilst building and leading high-performance teams for high-risk operations.

David has served as a director and CEO of both private and public companies in Australia and overseas.

He is the developer of the method for training for attitudinal competence and authored the workbook on the methodology “Master the Power of Your Attitudes”. The search engines regard him as a global leader in the topic.

In this episode, David shares his passion for attitudinal competence and effective leadership behavior and how his ABC Model of Rapid Business Improvement can fix a business' slow uptake of improvement.

Check out these episode highlights:

02:39 – David's ideal client: managing partners and business owners who have about 150 or more staff looking for rapid business improvement

02:57 – Problem he helps solve: they've got slow uptake of improvement. They want improvement, they try everything they can, but the results aren't coming in

03:28 – Typical symptoms that clients do before reaching out to David:they try to put in new processes, new systems, and it doesn't work

04:15 – Common mistakes people make when trying to solve that problem: They try and force things to happen. They try and they use compliance

05:11 – David’s Valuable Free Action(VFA):"Observe first, listen first"

06:13 – David’s Valuable Free Resource(VFR): www.metattude.com/abc/

07:23 – Q:"Do I work with everyone who wants my service?" A:"No!" I do not work with everyone who wants my service. I will work only with those people were I believe that the model, the ABC model, of rapid business improvement is a good fit for their business. And that they are the people that I want to work with.

Tweetable Takeaways from this Episode:

“Clients need to be committed to implementing rapid business improvement. They need to be committed to being a true leader going first and implementing the projects first.” -@david7ddsClick To Tweet

“Clients want improvement, they try everything they can, but the results aren't coming in. There's a gap between what they want to do and what actually happens. And then get frustrated.” -@david7ddsClick To Tweet

Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Jigar Poojara: Hello everyone. A very warm welcome to one more edition Marketing The Invisible podcast. My name is Jigar. I have a very special guest here, joined today by David Deane-Spread. How are you today David?

Learn the secret of getting your business and brand standout

Know how to overcome price pressure or the scarcity of work through finding your super niche

Learn more about creative niching and why you need to find your superniche

Resources/Links:

John William's 3- Part Mini Video Series: Creative Niching for Entrepreneurs: visit theideaslab.org/creativeniching

Summary

John Williams is the founder of The Ideas Lab and author of best-selling books Screw Work Let’s Play & Screw Work Break Free. He is formerly a creative technologies expert, and then senior managing consultant at Deloitte. John helps entrepreneurs turn their ideas and expertise into #1 businesses, books, and brands.

In this episode, John shares a method of creative niching to help guide entrepreneur and experts overcome roadblocks so they can get on track with their business and to stand-out and be #1 in the crowded business world.

Check out these episode highlights:

01:44 – John's ideal client: one is somebody who has some real scale in their subject but they want to turn their ideas and expertise into a number one business, book, or brand, as you mentioned. But also, people right in the beginning account in a corporate job.

02:10 – Problem he helps solve: Struggle to standout.

02:52 – Typical symptoms that clients do before reaching out to John: They're going to notice that there's a lot more competition around in pretty much every market. They're going to see that people are quibbling about their price.

03:40 – Common mistakes people make when trying to solve that problem: I think when people first feel that kind of price pressure or the scarcity of work, they go more general.

04:25 – John’s Valuable Free Action(VFA): I would recommend thinking about your super niche. So, it’s not just enough to say I niche into this industry or into women between 30 and 50. That's what people describe to me as a niche. It's not a real niche. You need a super niche which is something really specific.

05:10 – John’s Valuable Free Resource(VFR): http://theideaslab.org/creativeniching

Tweetable Takeaways from this Episode:

“People are finding themselves commoditized. Even if you got lots of skills, you're finding that people are just buying you on price instead of comparing you against the next person who does X or Y.” -@johnswClick To Tweet

“You need a super niche which is something really specific...And then once you’ve got really successful in that area where you could do that have the most impact then you can expand from there.”-@johnswClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Market The Invisible. My name is Tom Poland. Beaming out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by John Williams. John a very warm welcome. Where are you...where are you hanging out?

John Williams: Hi Tom. I'm in London. I'm in east London at the moment and this is quite early for me to get started.

Tom Poland: Hope you had a strong espresso and enjoying the cricket. Cricket World Cup.

John Williams: I pay no attention to sports, I'm afraid. That's dead and dry...

TTom Poland: That's a very short conversation. Excellent.

John Williams: I've had a very strong coffee just to...

Learn the secret of getting booked on great shows your ideal customers already listen to

Know how to use the podcast guesting to drive relevant traffic and sales-ready leads

Learn how to turn listeners into leads and build trust with 'Serve, serve, serve, ask' strategy

Resources/Links:

Visit https://interviewvalet.com/theinvisible/ to learn more about the huge long-term potential of podcasting and get FREE access to the resources mentioned in this interview

Summary

Tom Schwab is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder/CEO of Interview Valet-the concierge-level podcast guest marketing service providing the fastest way for executives, businesses, and thought leaders to maximize the benefits of podcasting.

In this episode, Tom shares how to speak directly to ideal customers and turn listeners into leads with podcast interview marketing.

Check out these episode highlights:

01:42 – Tom's ideal client: authors, coaches, speakers, brands, anybody that has a product or service and just needs more customers

01:56 – Problem he helps solve: Obscurity

02:31 – Typical symptoms that clients do before reaching out to Tom: Frustration, I think that's the biggest thing.

03:45 – Common mistakes people make when trying to solve that problem: Trying to use tactics and technology instead of an old strategy.

05:15 – Tom’s Valuable Free Action(VFA): "Serve, serve, serve, ask". So, serve and then ask the host, how can I serve your audience?

06:32 – Tom’s Valuable Free Resource(VFR): http://interviewvalet.com/theinvisible

07:15 – Q: What's the best advice you got? A: "Choose carefully who you drink with because you can't choose who you work with". That was his world, that is not our world today. We can choose who we work with. There is an abundance of customers that they want to work with you. They just don't know you exist.

Tweetable Takeaways from this Episode:

“Do something to start that conversation. To get in on that conversation. Try being a podcast host, try being a podcast guest, or do both

.” -@interviewvaletClick To Tweet

“Serve, serve, serve, ask.” -@interviewvaletClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. And a very warm welcome to another edition of marketing the invisible. My name is Tom Poland. Beam me out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by Tom Schwab. Tom a very, very warm welcome.

Tom Schwab: Well thank you.

Tom Poland: Where are you hanging out?

Tom Schwab: I am in Kalamazoo Michigan. Yes, it exists. It's halfway between Chicago and Detroit. And it proves that you can do podcasting from anywhere.

Tom Poland: And to anywhere. Little Castaways Beach all the way to Kalamazoo. I just love the internet. For those of you who don't know Tom then you're missing out because the guy, how many podcasts show you've been on Tom?

Tom Schwab: I have been on over twelve hundred podcasts interview. So, if you listen to enough podcasts interviews you probably hear me again.

Tom Poland: At any moment now you're about to get it sorted right. Twelve hundred. It's extraordinary. And it's also quite apt because Tom is the author of Podcast Guest Profits. Beautiful, beautiful,

Learn how business owners can make a leap to their lifetime best income through Steve's simple, but pivotal, insights and how to apply them

Discover how to fix every business owner's struggle of having 'not enough time'

Discover how to pivot your business from 'doing ok' to truly optimizing it’s potential serving you in having a kick-ass life

Resources/Links:

The AchievementBridge™ 7 Tiggers To 7 Figures Strategy: Visit: slingshotsession.com

Summary

Steve Dailey is a great and exceptional coach. He has been guiding small business owner into the Lifetime Best success for over 30 years since the way before "Coach"--a title on every business card from attorneys to babysitters. He's also the author of the inspirational Laser Minute Audio Class, contributed to 6 mini selling books on business success, and the founder of the Entrepreneur Excellence Alliance and growing community of inspired and aspiring business owners, challenging each other to new levels of success.

In this episode, Steve shares how he helps business owners to organize their business so that it's doing better than it's ever done while they have time to enjoy the great things about life.

Check out these episode highlights:

01:46 – Steve's ideal client: seasoned and established business owner that is typically selling their knowledge as a service to the marketplace.

02:16 – Problem he helps solve: helping business owners to organize their business so that it's doing better than it's ever done but also they have time to enjoy the great things about life.

03:03 – Typical symptoms that clients do before reaching out to Steve: they are working all the time. They've got people in their lives that are wanting more of them that they're not able to give their time to.

03:46 – Common mistakes people make when trying to solve that problem: They reach for almost always to fix things.

04:41 – Steve’s Valuable Free Action(VFA):"...focus on return on everything."

06:20 – Steve’s Valuable Free Resource(VFR): slingshotsession.com

07:23 – Q: Why do my clients feel like that they've made the best decision in their life to work with me? A:Absolutely every time my clients tell me that they have a big breath of fresh air to work with somebody that is as committed to their success as they are. And I make sure that they accomplish their goals and that's what I wake up every day to do.

Tweetable Takeaways from this Episode:

“Business owners don't like what they see in the mirror, they can't let themselves go physically because they work so much for so many years. And they feel like that there's a clock ticking in their head.” -@KumuKupunaClick To Tweet

“I like to teach my clients right out of the gate, every business understands the term ROI, return on investment but I teach them right away to start looking at ROE, return on everything.” -@KumuKupunaClick To Tweet

Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Jigar Poojara: Hello everyone. A very warm welcome to another Marketing The Invisible podcast. My name is Jigar. Joined today by Steve Dailey. Hey Steve, where you hanging out by the way?

Learn how to master your mind to increase your happiness

Upgrade your energetic vibration to experience more freedom

Discover how to manifest more easily so you can create more delight in your days

Resources/Links:

5 Day Mini-Course on how you Unlock Your Intuitive Superpowers and Become Limitless: Visit: www.rebeccadavison.life

Summary

Rebecca Davison is a Conscious Thought Leader and Intuitive Coach who has worked with thousands of people to set them from fear and scared, into freedom, pleasure, and abundance.

In this episode, Rebecca shares how helping clients to know themselves on the deepest levels can truly empower them to walk their own path, follow their heart, and start a journey of thinking from fear to abundance and freedom.

Check out these episode highlights:

01:58 – Rebecca's ideal client: conscious female entrepreneurs

02:17 – Problem she helps solve: I help people who are feeling stuck or indecisive that might be showing up as procrastination. I help them to shift into a different level of awareness.

03:05 – Typical symptoms that clients do before reaching out to Rebecca: They are feeling indecisive. Usually, when people come and see me they say I feel stuck.

03:46 – Common mistakes people make when trying to solve that problem: People go into the mind and they try and solve their problem just from the irrational mind. And of course, what happens is they get stuck in their mind.

07:55 – Rebecca’s Valuable Free Resource(VFR): www.rebeccadavison.life

08:17 – Q: How expanded is my energy field right now? A: "Is it 20 feet? Is it 30 feet around you? The reason being the more expanded your energy field the more fulfilled that you're going to feel, the happier you're going to be, the easier it is going to be for you to create what it is that you want."

Tweetable Takeaways from this Episode:

“You need to start moving your attention out of your head and into your body.” -@findyourbliss07Click To Tweet

“Realize that your heart is the center of those energy fields.” -@findyourbliss07Click To Tweet

Info about our correspondent host:Jigar Poojara is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before.

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Jigar Poojara: Very warm welcome to one more Marketing The Invisible podcast. My name is Jigar, joined today by Rebecca Davison. Rebecca, how are you today and where are you hanging out in the world?

Rebecca Davison: I'm good, thanks Jigar. I am in Christchurch in New Zealand at the moment.

Jigar Poojara: Oh, right. And what time is it?

Rebecca Davison: It's about quarter to three in the afternoon.

Jigar Poojara:Oh great. And how about the weather, is it summer or...?

Rebecca Davison: Well it's winter time in the southern hemisphere. So we've got a lot of snow in the mountains. I've got the heater cranked up but I'm feeling pretty cozy.

Jigar Poojara: Oh great. Rebecca, I wanted to introduce you to my audience. For those who don't know who Rebecca is, Rebecca is a Conscious Thought Leader and Intuitive Coach who has worked with thousands of people to set them from fear and scared, into freedom, pleasure,

Learn the exact questions to ask that position you as a premium coach in your market

Know how to craft the perfect coaching application template to get more applications and grow your coaching business

Discover the 'secret order' to ask your questions that get more people starting your application process

Resources/Links:

Download The Perfect Application Form Template: Get it at www.perfectapplicationform.com

Summary

Rob Temple is a hypnotist and Kennedy is a psychological mind reader who use their keen insight into the human mind to win customers. They are the founders of revolutionary SaaS platform ResponseSuite which helps businesses turn feedback into sales.

In this episode, Rob and Kenedy talk about how to speak with more qualified prospects and earn more from those who aren’t a fit. They share the techniques and insights on how to craft the perfect coaching application form so you can exponentially grow your coaching business.

Check out these episode highlights:

01:50 – Rob and Kennedy's ideal client: Coaches.

01:52 – Problem they help solve: Finding the perfect person who's going to be a great fit for the coaching program, speaking to a bunch of people who aren't well qualified

04:59 – Typical symptoms that clients do before reaching out to Rob and Kennedy: Spending a lot of time on the phone with somebody having a strategy call or a discovery call. Your diary is booking up really really fast. And that means that there's a certain amount of burnout.

05:56 – Common mistakes people make when trying to solve that problem: Being on a call with someone even if that coach sees that the potential coachee is not a fit to the program.

07:55 – Rob and Kennedy’s Valuable Free Resource(VFR): perfectapplicationform.com

08:11 – Q: What is the most important question in your coaching application form? A: "The one question that will help you to determine whether or not that person is a good fit."

Tweetable Takeaways from this Episode:

“Those people who are not qualified to speak with you, what are you doing with them?.” -@mindofkennedyClick To Tweet

“ Compelling somebody who actually hasn’t got the problem you solve is very, very difficult. So, getting on the phone with all the wrong people is one of those things a lot of people try and do.” -@mindofkennedyClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to you with lots of energy on a Friday night, as always from little Castaways Beach on the sand next to waves with Rob and Kennedy here. Where are you guys hanging out? Welcome by the way.

Rob Temple: Hello.

Kennedy: Hello. It's really nice to be here.

Rob Temple: Yeah.

Kennedy: We are in a place called Newcastle upon Tyne which is just in the northeast of England. Travel two hours north of us you'll be in Scotland. It's a beautiful morning actually where we are. So, it's great.

Tom Poland:You sound surprised.

Kennedy: We are because it's usually raining. Well, we live right next to the beach as well.

Tom Poland: Ooh lovely.

Kennedy: Which is gorgeous right on the coast. But usually, it's raining. But we have, we've stolen a bit of your sun I think so.

Figure out what to say with your marketing to make people see the value they could get from you

Learn how to build the core of your marketing, so you have every piece in place to get consistent results

Learn how to stay focused on the highest-impact things without wasting time trying to find them or figuring out how to do them

Resources/Links:

Download Peter Sandeen's Quick 5-Step Exercise Helps You Identify the Ideas that Make People Buy: www.petersandeen.com/value

Summary

Peter Sandeen is a Value Proposition and Marketing Message Development Expert.

He works with a wide range of businesses and unusually a large portion of his clients are actually other marketing experts who want help improving their marketing message. So in that way, he’s the marketers' marketer.

In this episode, Peter talks about how to find the exact words that make people buy and how to align your marketing message to the perspective of your clients. making it strong to make it an almost unfair competitive advantage for your business.

Check out these episode highlights:

02:06 – Peter's ideal client: business owners who are still responsible primarily for their own marketing and they realize already that their marketing message is inconsistent or ineffective or a little ambiguous

02:42 – Problem he helps solve: clients don't really know what they're supposed to say and they do not get consistent results

04:25 – Typical symptoms that clients do before reaching out to Peter: not getting cut through, people not buying

06:39 – Common mistakes people make when trying to solve that problem: trying to do more.

07:10 – Peter’s Valuable Free Action (VFA): "Write down just one or two at most three different things that people get from you. If they buy your thing and they actually implement it. What do they get? And specifically, write it as they would say it to a friend."

07:12 – Peter’s Valuable Free Resource(VFR): www.petersandeen.com/value

08:11 – Q: Why is it so hard to figure out what to say in marketing? A: "By default, see it from a different perspective than the perspective you're talking to and you don't see it from their perspective. Nothing will work like only their perspective will affect their decision."

Tweetable Takeaways from this Episode:

“They don't really stop and look at what's the foundation, what's the core, what is the underlying problem why everything is not working as well as it could.” -@Peter_SandeenClick To Tweet

“Get very clear on what you're trying to say with marketing and call it marketing essentialism-- what are really the parts of marketing that create results.” -@Peter_SandeenClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible. My name is Tom Poland. As usual beaming out to you from on the sand next to the waves at Little Castaways Beach in Queensland, Australia joined with me today I should say, and not joined with me but joining me, we're not Siamese twins is Peter Sandeen. Peter, very well welcome sir.

Peter Sandeen: Hi. Proud to be here.

Tom Poland: Yeah.

Peter Sandeen: From the other side of the planet though and you're looking very green there are very envious of your office has got my brain wearing just such a beautiful green environment....

Know how to getting out of a career rut and overcome turf wars, silos, gossip, and information hoarding

Learn how to make your colleagues your fans not your competitor

Know the difference between competence and confidence in the workplace

Resources/Links:

Get Nancy's Free ebooks: The Dealing with Your Boss, Dealing with a Peer, or Dealing with Your Team: www.nancyhalpern.com

Summary

Nancy Halpern is a nationally recognized leadership consultant and pioneer in the field of talent development who diagnoses political dysfunction in organizations.

Leveraging thought leadership and intellectual capital from over twenty years of client engagements, Nancy helps companies find solutions to the most intractable of problems office politics. With a proprietary model based on the core concepts of Political IQ, Nancy assesses organizations, teams, and individuals to pinpoint the sources and causes of workplace dysfunction.

In this episode, Nancy shares wisdom learned through coaching top executives and emphasizes the aspects of handling workplace politics.

Check out these episode highlights:

02:39 – Nancy's ideal client: Private companies of 500-2000 employees

03:14 – Problem she helps solve: workplace politics that derailed careers and teams from meeting their business objectives

04:25 – Typical symptoms that clients do before reaching out to Nancy: "Turf wars, silos, gossip, and information hoarding."

04:56 – Common mistakes people make when trying to solve that problem: Most teams are not functioning teams because teams are a group of people that share a common objective for which they're all accountable for, which means it shows up in their incentive systems and their reviews. But nobody does the hard work of figuring out what that is and making sure that's your primary team.

06:16 – Nancy’s Valuable Free Action (VFA): Start quite assuming that the other person's right, then go from there. Because if the other person's resistant, guess what, they think they're right too.

07:12 – Nancy’s Valuable Free Resource(VFR): nancyhalpern.com

07:54 – Q:Can political intelligence be taught? A: "It can be taught if you stop denying it exists."

Tweetable Takeaways from this Episode:

“When something goes south, you don't want to be the one holding the bag so you're going to find (someone to pass) half that bag along.” -@nhalpernClick To Tweet

“Start assuming that the other person's right, then go from there.If you begin from a different point of view, the logic will follow. And you'll be able to find a way to be more seamlessly woven together.” -@nhalpernClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone and a very warm welcome to another edition of Marketing The Invisible. My name's Tom Poland Beaming out to from on the sand as usual next to the waves, in a little Castaways Beach, Queensland Australia joined today by Nancy Halpern.

Nancy, good day and where are you hanging out?

Nancy Halpern: I'm hanging out in New York City where I usually hang out.

Tom Poland: NYC, the Big Apple, the city that never sleeps. Nancy appropriately, therefore, is a nationally recognized leadership consultant and pioneer in the field of talent development. And this is where it gets interesting, her diagnosis of political dysfunction in organizations.

Know how to find amazing joint venture partners who will build your list and sell your programs

Find-out why 100% of the top industry leaders use Joint Ventures to build their list, get clients and make a major impact

Valuable Free Action (VFA) to getting JV Ready so partners say YES to promoting you without an email list

Resources/Links:

Instant Clients Formula Blueprint: 6 Simple Steps to Getting JV Partners

Summary

Rich German is a best-selling author, a speaker, and a business and lifestyle coach. Since 1999, he has conducted over 18,000 individual coaching sessions. He is the creator of the JV Insider Circle, a powerful community that supports coaches, authors, and speakers in building their business via joint venture partnerships.

In this episode, Rich shares how he helps clients to accelerate growth, increase profit and create lifestyle-friendly practices.

Check out these episode highlights:

01:39 – Rich's ideal client: It's a coach, it's an author, it's a speaker. Any kind of expert that has a message they want to get out into the world in a big way.

01:56 – Problem he helps solve: ".. helping them to get their message out into the world. They may be a great coach, they might have written a great book, they might have a great talk, but they don't have the ability to get it out there. So fresh in many cases that they have this message, this gift, they can make a difference for other people and they just don't know how to get it out there in the world.

02:36 – Typical symptoms that clients do before reaching out to Rich: "Frustration."

03:33 – Common mistakes people make when trying to solve that problem: "I'm probably biased and fortunately here on my side on this one because you're a big proponent of joint ventures. But I would say the most common mistake that they make is they try all of these other different marketing techniques and in most cases spend a lot of money and they don't wind up with a lot of results."

03:18 – Rich’s Valuable Free Action (VFA): Joint venturing is how you're going to build your e-mail list. Everybody starts with no e-mail list."

06:41 – Rich’s Valuable Free Resource(VFR): Instant Clients Formula Blueprint: 6 Simple Steps to Getting JV Partners

07:54 – Q: The one question you should have asked me is,"How do I spend more time on the ocean right here than I do squealing at this chair.

A: The reality is, you kind of scoffed at the beginning when you read my bio, I'm called a lifestyle coach. And the reality is I literally work like 10 hours a week and I do spend more time on the beach and out on the ocean than I do sitting in my whole office. And the way that I do that is because of the leverage that joint venturing provides.

Tweetable Takeaways from this Episode:

“The most common mistake that they make is they try all of these other different marketing techniques and in most cases spend a lot of money and they don't wind up with a lot of results.” -@RichGermanClick To Tweet

The biggest mistake people are making is even if they're new in the industry, that they don't have an email list yet, the biggest mistake in my view is they don't use joint ventures as their number one marketing strateg.” -@RichGermanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland.