Marketing To Millions

“You're really missing a huge opportunity if you're not taking advantage of reels.” -  Kelly McKenna 

Are you making sure to create engaging and captivating content for your audience on your Instagram page? It's important to be transparent but also be strategic in how you post to grow and succeed in your business. In this week’s episode, our incredible guest Kelly McKenna provides relevant tips for shooting and editing reels in order to create content that's both engaging and useful to connect with your audience. She also discloses why it's important to have a good balance between being creative and being relatable, and why you should test different marketing strategies. Listen and enjoy! 

Kelly is a licensed therapist who specializes in helping millennial women overcome anxiety. She also coaches other therapists and helps them to launch and grow their private practice using social media marketing.  

 [00:01 - 10:03] Grow Your Audience by Creating Engaging Content 

 [10:04 - 20:42] Keep in Mind What Will Appeal to Your Audience

 [20:43 -  30:37] Have A Short Learning Curve When It Comes to Creating Videos

 [30:38 -  40:07] Experiment and Try New Things To Increase Engagement

 [40:08 -  41:21] Wrapping Up!

 Connect with Kelly

Website: https://www.sitwithkelly.com/link-in-bio 

Instagram: https://www.instagram.com/sitwithkelly/ 

 Resources Mentioned 

• https://www.instagram.com/p/Ccn5KKxJ8sM/

 Key Quotes

“You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna

“We don't need to always be like an actively sales mode, your content and your wins can help sell for you.” - Kelly McKenna

“You really have to hone your skill and practice and get better at it and get better at figuring out what your audience wants to see and feeling more confident and trying new things.” - Kelly McKenna

 Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

 Join the Marketing to Millions FB Group  

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“Think about the customer experience and how we  can complement what they're doing versus bombarding them with the information that they're not ready for.” - Destini Copp 

We live in a day and age where people are so inundated with information that they're not going to respond to anything unless they're really interested in it. So if we want people to actually take action, we have to be very creative and come up with something that's really going to pique their interest. In today’s episode, we have an insightful conversation with Destini Copp, a marketing expert who helps entrepreneurs launch and grow their online businesses with time-saving templates, swipe files & simplified MBA-like training. She will share how to generate leads and how to increase conversions on your website. She will talk about how you can understand your ideal customer and figure out what would make them happy in order to be successful and provide a unique experience. She also discloses how you can increase the chances that someone will take action and sign up for your email list or purchase your product or course.

Key Highlights:

[00:01 - 10:22] Keep Things Simple!

[10:23 - 20:36] Ensure That People Are Satisfied with The Experience

[20:37 -  28:34] Continue to Create Great and New Content

[28:35 -  29:39] Wrapping Up!

Connect with Destini
Website: https://destinicopp.com/ 

Instagram: https://www.instagram.com/destinicopp/ 

LinkedIn: https://www.linkedin.com/in/destinicopp 

Resources Mentioned

https://appsumo.com/ 

https://www.udemy.com/

https://infostack.io/  

https://kajabi.com/

https://freelancingfreedom.com/ 


Key Quotes

“As you grow and learn more about your market and your ideal customer or what they need from you, you are going to make changes and you're going to pivot from that.” - Destini Copp

“My key takeaway here is just to get creative, think about different ways you can grow and market your business.” - Destini Copp

“The absolute biggest way that I have grown my audience and my email list has been through collaborations  with other business owners in my niche.” - Destini Copp

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“Free valuable offer first, sell later.”  - Liz Boer

How can creating online courses benefit your online business? For one, it is an asset you can receive unlimited earnings from, 24/7. In this episode, I’ll discuss some practical tips to apply when launching your digital course and the ways to effectively generate leads. The key is not to be too pushy and to offer value first before anything else. Don't forget to check out the helpful links and tools mentioned in the episode!

[00:01 - 03:40] The Multiplying Benefits of Digital Courses for Your Business

[03:41 - 15:25] Tips and Tricks for Better Leads Generation

[15:26 - 22:35] Underused but Effective Strategies to Employ

[22:36 - 27:31] Wrapping Up! 

Key Quote

“Contrary to what you might believe, you don't have to wait years for the perfect evergreen transition. To start making six figures from your digital course, you don't have to spend hours and hours desperately trying to get people to sign up either. You can use streamlined and efficient strategies that won't have you staring at your laptop all night long, or feeling overwhelmed or wondering if anyone will buy from you.” - Liz Boer

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“Whoever is listening, I'm talking directly to you. Separate your business and personal finances. So get a business bank account. That is going to make just the organization of everything so much simpler, it's gonna make tax time easier for you, it's going to make just knowing your numbers and knowing if you're profitable, easier for you.” - Brittney Suttle

Tax and finances may seem to be daunting for business owners, but it doesn’t have to be that way. In this episode, Brittney Suttle demystifies tax and organizing your finances by knowing some tricks and utilizing tools. She also discusses tax laws and due dates to take note of. Employing the tactics can make life as an entrepreneur less stressful for you.

Brittney Suttle, an Indianapolis-based CPA, is the founder of Knies & Co, a virtual CPA firm working with online entrepreneurs. An educator and self-proclaimed financial guru, her mission is to make money more approachable for women. She passionately works to help female entrepreneurs get more out of their business (& life) through great money management & simple systems. She is currently obsessed with pasta, her flexible schedule, and no make-up days. When not on the other side of this computer, you can find her working at one of her rental properties, sipping champagne on the porch with her husband, or entertaining her little one, Sam.

[00:01 - 05:09] Finances Do Not Have to Be Complicated

[05:10 - 20:21] Steps to Take for Getting Organized with Tax Filing

[20:22 - 34:17] Due Dates, Forms, and Tax Estimates

[34:18 - 38:42] Wrapping Up! 

Key Quotes

“These [add-ons] are the expenses that you may be paying for personally, but are also business related, because you do use them at least partially for your business. So because they're not necessarily run through and paid via your business, you just don't think about including them as a deduction. And these are things like your cell phone and internet.” - Brittney Suttle

“It's still helpful to have people in your corner that are certified, can answer the questions correctly that you have, and are there to support you in the way that your business is set up and the way that you are wanting to grow your business.”  - Liz Boer

Resources Mentioned

https://mileiq.com/ 

https://quickbooks.intuit.com/accounting/

https://zapier.com/ 

https://b1g1.com/ 

Connect with Brittney
Website: www.kniesandco.com 

Instagram: @brittneysuttlecpa

Facebook group: The Prosper Simply Community

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“It [achieving results from podcasting] is not really that instantaneous. But if you keep up with it, and you keep staying consistent, and you're constantly talking about what you have to offer and providing that value, then yes, you're going to see the benefits from your podcast.” - Jenny Suneson 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Jenny Suneson to discuss how we can use podcasts to let listeners warm up to us and turn them into leads. Through the right tools and strategies, it is possible to make the most out of your podcast in the marketing ecosystem.

Jenny is a podcast launch strategist + manager that helps female entrepreneurs launch + grow their podcasts and start turning their listeners into leads. She also hosts Savvy Podcasting for Entrepreneurs which is a podcast for female entrepreneurs looking to get into the ears of their ideal clients and customers and learn about what's actually working in the podcasting world. When she's not working on her business or recording podcast episodes, she's hanging out with her hubby, son Everett, and two Goldendoodle pups.

[00:01 - 07:04] Thriving Through Podcasting in the Marketing Ecosystem

[07:05 - 11:58] The Opportunity for Establishing Authenticity and Strategic Offering

[11:59 - 28:52] Listener Engagement through Value and Consistency

[28:53 - 34:02] Tools and Numbers to Track for Progress

[34:03 - 37:47]  Wrapping Up! 

Links and Resources
Full Show Notes

Key Quotes

“I think it's just a great way to get in front of people and continue nurturing them and to the point where they join your email list and then they start joining your programs and things like that. So It's like kind of the beginning point of a funnel.” - Jenny Suneson 

“What's the point of having a podcast and using it for your business if you're not talking about what you do, ever? Because obviously, that's not going to result in income for you.” - Jenny Suneson 

Connect with Jenny 

Facebook: http://www.facebook.com/groups/savvypodcastingforentrepreneurs   
IG: http://www.instagram.com/jennysuneson 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“You can't create a sales funnel and leave it. It might be automated and it should be automated, but it should not be abandoned.”  - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It may seem like creating a sales funnel is a one-time act because of how much time and energy it takes to establish it, but in this episode, I will tell you how monitoring the stages and tweaking along the way can mean gaining more thousands of dollars than your current metric. Get to know some practical tips as well as problems to avoid on the way to achieving your target conversion rate!

[00:01 - 07:20] Crafting an Effective Sales Funnel from Start to Finish 

[07:21 - 16:25] Practical Steps to Target Low Conversion Rates

[16:26 - 36:07] Get Your Leads On and Avoid the Common Mistakes

[36:08 - 40:14] Wrapping Up! 

 Links and Resources:
Full Show Notes

Key Quotes

“About 90% of people will not purchase from you the very first time you invite them to buy. Trust has to be formed to make people feel comfortable purchasing from you. That's why it takes at least five interactions before a lead converts. ”  - Liz Boer

“We need to be prepared to get it wrong and make adjustments. No one expects everything to go right the very first time. So don't give up if you're not getting the results that you want.” - Liz Boer

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“You can't master everything. Not everybody is built for that… Just give yourself some grace. And be patient with yourself. And if you don't get it done that day, and you don't get it done the next day, just make sure that you keep trying to get it done.” - Heather Steinker

It’s not easy to be a mom, have a business or job, and raise children at the same time. However, through proper time management, the tasks can be less daunting. Heather Steinker discusses practical tips and strategies to employ such as knowing your “power hour”, setting timers, and delegating tasks in the family.

Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it’s safe to say that Heather’s life is far from boring. Running a household with three young kids takes strategy and a system to keep things moving, like a well-oiled machine. After many moms came to her asking “How do you do it? I swear you have more time in the day than anyone else,” Heather wanted to show them the way! She created Chaos n’ Cookies to help busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. Heather teaches her clients to be more efficient in their homes or running their businesses, working smarter and not harder. 

[00:01 - 05:10] Creating Systems Despite Chaos - Working Smart, Not Hard!

[05:11 - 16:17] Imposing Discipline When Tiny Tasks Get in the Way

[16:18 - 35:29] Tips for Mompreneurs on Online Business and Home Management

[35:30 - 38:14]  Wrapping Up! 

Key Quotes

“You want to get those non-negotiables out first, and then any very important task, whatever you don't get done. And it can wait, it will go to the non-negotiable for the next day so that you're not pushing it… At least [it] will get done the next day, so it's peace of mind. You can move on to being a mom or doing what you need to do.” - Heather Steinker

“You either cut the time short that you would spend for yourself or maybe with your spouse or your family, because you're going to go and organize a closet, or you're going to go and clean up something and take the time away from something else. So you want to time block as much as you can, and really try to stick with it super difficult if you're not disciplined.” - Heather Steinker

Connect with Taylor

Website: https://chaosncookies.com

Facebook: https://web.facebook.com/chaosncookies 

Instagram: https://www.instagram.com/chaosncookies/ 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“A lot of people forget that buying decisions are based on psychology. There's an entire process, we go through to decide whether purchasing something will be a good decision for us or a bad one. When you understand that psychology, you can use it to sell better. You can use it to message more clearly.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I will share free webinar secrets to evergreen funnels including the three essential components and two fatal mistakes to avoid! It’s a common misconception that conducting webinars demands too much time and effort but through automated funnels, it is definitely possible to attain high conversion rates. Find out the secrets of a six-figure webinar funnel by securing your spot at the free webinar!

[00:01 - 07:30] Unlimited Revenue through an Evergreen Webinars

[07:31 - 19:30] The Three Essential Components of an Automated Funnel

[19:31 - 26:05] The Common Mistakes You Need to Avoid

[26:06 - 29:08] Wrapping Up!

Links and Full Show Notes

Key Quotes

“When we flip our sales process and automate through an evergreen webinar funnel, we create the ability to have more reoccurring revenue in our business.”  - Liz Boer

“To make a good return on your sales process, this whole funnel should not end when your webinar is over.” - Liz Boer

“Your webinar itself needs to be optimized, which means you'll be able to get more attendees signing up right away, and you will be able to follow up with them through your automated process and make sales on a reoccurring basis.” - Liz Boer

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“I am solving an important problem for people that is painful, that is worth a high amount of money to be solving. And the result is I'm helping them create are also worth a lot of money. So if I'm going to charge a very low ticket for this, it makes no sense. There's no alignment there and the value that I'm delivering and the results that they're getting. So high ticket becomes the no brainer.” - Rose Radford

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Rose Radford to share her story of transitioning from the corporate world to entrepreneurship and how she rapidly scaled her business. Offering high-ticket coaching programs may sound daunting, but in this talk, she explains why this works better alongside the idea of keeping your content evergreen.

Rose Radford is a Tedx speaker, Business Strategist & Coach.

After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online.

Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025.

[00:01 - 05:29] Rose Radford on the Shift from Corporate to Entrepreneurship

[05:30 - 14:09] Establishing Alignment with Price Points and Strategies

[14:10 - 26:08] Tips for Mindset Shift and Making the Decision to Be That Person

[26:09 - 38:51] Practical Applications for Content Creation

[38:52 - 42:24]  Wrapping Up! 

Links and Resources From This Episode:
Full Show Notes
Free training with Rose Step Up & Scale: Create A High Ticket Group Coaching Program That Sells 24/7 Using Evergreen Marketing

Key Quotes

“It’s [shifting to running a business] so transformational. And it's not just any decision. It's one of those like full bodily decisions. I'm doing it. I'm all in. I'm 100% committed because it's easy to make a decision, but it's a lot harder to make that full commitment decision. And that's the type of decision that makes a huge difference. ” - Rose Radford

“Growing in your pricing is an invitation to grow within yourself and shift those money beliefs so that you can become more and more of a high earner.” - Rose Radford

Connect with Rose

Instagram: https://www.instagram.com/iamroseradford 

Webpage: https://www.roseradford.com  

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“Implementing an effective sales funnel makes your business predictable. You know that as long as you're getting enough people at the top of the funnel, you will get clients at the end.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I’ll reveal the four key elements to creating a solid sales funnel utilizing the know, like, and trust factor. Hitting target sales may be one of the biggest challenges in business, but establishing the process does not have to be that complicated. By recognizing the levels of awareness and knowing the proper timing for offers, we can work towards predictable sales.

[00:01 - 05:42] Factors to Crafting an Effective Sales Funnel 

[05:43 - 12:46] Recognizing the Levels of Awareness and the Sales Process

[12:47 - 30:18] The Keys to Crafting an Effective Sales Funnel

[30:19 - 32:14] Wrapping Up!

Links + Resources:
Full Show Notes

Key Quotes

“Usually, we don't see products and instantly buy them. There's a journey we go on before making that first purchase. When you understand what that process is, for your clients and customers, you can optimize it to make the best experience possible.”  - Liz Boer

“You want to maintain your ideal clients interest in you, without pushing too hard for the sale” - Liz Boer

OTHER EPISODES RELATED TO THIS TOPIC YOU MIGHT ENJOY:
How To Use Video Content To Make More Sales [EP 36]

This Pre-Launch Campaign Will Boost Your Sales [EP 29]

6 Figure Results. How We Did It – BTS Part 1 [EP 24]

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.