Marketing To Millions

“The best thing about habits is that once you get into the routine, they become second nature, so if you keep up the habits that help you to succeed, that means success becomes second nature. Isn't that awesome?” - Liz Boer 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It’s 2022 and that means more opportunities in store for us! However, what does it take to attract and execute on these? It’s building better habits. In this episode, I will share seven habit changes - what to keep and what to ditch - that will make this coming year a success for exponential growth both professionally and personally.

[00:01 - 05:20] The Biggest Magic Pill to Business Success

[05:21 - 14:38] Shine Like A Bright Golden Star That You Are

[14:39 - 20:11] Becoming a Cheerleader for Other Entrepreneurs

[20:12 - 21:37] Wrapping Up! 

Key Quotes

“Any successful entrepreneur that is being honest with you and themselves will tell you that they did not build their business overnight. It took consistent hard work to get where they are today.”  - Liz Boer

“The only people you need to please are your ideal clients and customers, well, and really, yourself. Focus on your niche and your unique value.” - Liz Boer

“The only way to fail is to give up. When you give up, you have zero percent chance of succeeding. When you keep going, you have every chance in the world of succeeding.” - Liz Boer 

 
LINKS
Full Show Notes

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“It's better to push ourselves and only get halfway to achieving that goal than set goals you know you can achieve without even trying.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer!  In this episode, I will be sharing my tactics in crafting my year end review and goal planning for the upcoming year. ‘Tis the season to be jolly, be grateful, and be willing to acknowledge ourselves on both our wins and losses. Plan with me and let’s keep our head full of dreams with what’s to come and work towards execution!

[00:01 - 03:56] “The Brain Dump” - The Significance of Self-Reflection

[03:57 - 16:19] Steps to Effective Goal-Setting

[16:20 - 21:27] Optimize, Break it Down, and Make it Doable

[21:28 - 23:14] Wrapping Up! 

Links and Resources:
Full Show Notes

Key Quotes

“Honestly, without goals, it's really hard to reach our full potential, taking the time to think about what you want to achieve. And how you are going to do that allows you to plan your path to success. It gives you direction and an outcome to focus your efforts towards.” - Liz Boer

“When things go wrong… Let's not ignore that my friend. What really helped me to review events that didn't go well without feeling bad about myself, is to remember that there are no failures. These are just lessons.” - Liz Boer

“Having income goals is amazing. But we find fulfillment in achieving so many other things. Find out what drives you and makes you happy. Then focus on that. Because those are the goals you are going to follow through on [to] create the life you've been dreaming of living.” - Liz Boer

“Planning ahead of time ensures you are moving in the right direction. That gives you a sense of purpose and everything that you're doing. And you can be much more intentional with the way that you're doing it. Like I said, you will come up against obstacles. But the more you are prepared, the easier these will be to overcome.” - Liz Boer

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“By getting personal you're improving the connection that you have with the person who's reading what you write. You're more on target because they feel like you understand them, and you've dialed so far into the problem they have that of course, you're gonna be able to solve it.” - Alyson Lex

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Copy is pretty much a part of everything we do as online business owners. Copy can transform hearts and minds, but how do we choose which copywriting strategy works for us? I talk with Alyson Lex, a pro copywriter, to share easy-to-remember phrases you can use to market better. We dive into strategies to increase conversions and how to know if it is time to tweak your messaging. 

Alyson Lex is a 13+ year veteran direct response copywriter. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors, and speakers, to her podcast helping you market your business AND put good into the world she lives and breathes effective marketing that works withOUT selling your soul. 

[00:01 - 05:22] Who is Alyson Lex?

[05:23 - 12:42] So, What is Copy? 

[12:43 - 23:43] How to Get Personal With Your Audience

[23:44 - 35:03]  Using Emotion to Convert and Sell 

[35:04 - 47:59]  Phrases You Can Use on Your Landing Page 

[48:00 - 54:47]  Talking Tools and Data  

[54:48 - 57:47]  Closing Up! 

Key Quotes

“So we identify the problem, we agitate it a little bit, and we show them what it looks like. If you're not doing that, you're not getting them emotionally in a place where they're ready to take action. We buy based on emotion, and then we justify it with logic.”  - Alyson Lex 

“People are going to opt-in for something because they emotionally feel charged to do so. We're really buying based on some sort of emotion, whether that be a fear that we're trying to move away from or a joy that we're striving towards.” - Liz Boer 

Connect with Alyson 

Alyson’s Website - https://alysonlex.com

Alyson’s FB - https://www.facebook.com/AlysonLex

Alyson’s IG - https://www.instagram.com/alysonlex/

If you want a 10 step formula for copywriting, download Alyson’s PDF www.alysonlex.com/writeitself 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“It's just learning how to balance things as entrepreneurs, again, we want some that just give me an easy answer. But so much of being an entrepreneur is making decisions. And if we have good data and the right visibility into that data, then these decisions start to at least become a little easier to make.” - Parker Stevenson

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, Parker Stevenson discusses the relevance of budgeting in not only maintaining the business, but also leveling it up. Sometimes, business owners feel trapped and unsure of the next step, but by properly analyzing the data, the next steps to take can become much clearer and feasible.

Parker is a managing partner and the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at adidas America where he became the US product manager for golf footwear. 

[00:01 - 06:20] Who is Parker Stevenson?

[06:21 - 20:24] Protecting Profit and Implementing Budget Analysis

[20:25 - 33:46] Maintaining the Financial Insight towards Growth

[33:47 - 41:48]  Wrapping Up! 

Key Quotes

“Bad things tend to happen when business owners either try to do their taxes themselves, or they trust someone who's not certified to do their taxes themselves.” - Parker Stevenson

“There's this point where it's like...Okay, I'm generating revenue, but how do I manage that revenue and make sure I'm making smart investments in my business to help it grow while also staying profitable?” - Parker Stevenson

“If you have this data organized in a really clean way... as your business starts to grow, having that data in bookkeeping software will, for sure, make your accountant feel more comfortable writing some of these things off and the more profitable your business is.” - Parker Stevenson

Connect with Parker

Facebook: https://www.facebook.com/groups/evolvedfinance

Instagram: https://www.instagram.com/evolvedfinance/

Twitter: https://twitter.com/evolvedfinance

Website: http://evolvedfinance.com/

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“The power is that when you have a commitment and passion around something, other people do too, even if they don't know much about it... Research shows, people are wanting to spend their money where they know their pound or dollar actually makes a bit more of a difference.” - Kat Luckock

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Kat Luckock to talk about how organizations can be structured both for profit and for social impact. She shares how significant it is to stick to showing intentionally with our causes while establishing a sustainable business model.

Kat is anything but conventional. She first studied Peace Studies before moving into Equality & Human Rights work in local government and ran her first non-profit at age 23. She is fascinated by the power of conversation to transform (and at its worst destroy) society. She set up her first social enterprise at age 28, which now works with 4000+ teenagers a year across the UK. She is an expert in increasing trading income for organizations and now teaches other social entrepreneurs how to do the same. Since being a mum Kat has decreased her working hours to 3 days a week and is more productive and successful now than she ever was working 5 days per week. She is the founder-director of 3 social enterprises and the perfect example of how trusting your gut and following your heart will lead to the best life possible.

[00:01 - 09:44] Let’s Get to Know Kat 

[09:45 - 17:45] Embedding the Social Impact Rationale into the Business

[17:46 - 24:27] Ensuring the Impact of Supporting the Cause

[24:28 - 33:39]  Wrapping Up! 

Key Quotes

“You can also have and embed a very clear mission and purpose within your organization that helps redefine the clients and customers so you can actually have the impact you want to have through the customers you're working with.” - Kat Luckock

“They [millennials] want to know that they're contributing to a business and a business success, not just for a handful of shareholders, but to actually make a positive change in the world.” - Kat Luckock

Connect with Kat

Website: https://shareimpact.org/

Facebook: https://www.facebook.com/TheSocialEntrepreneurCoach

Instagram: https://www.instagram.com/katluckockcoaching/

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“When we aren't fully listening, we are missing out on vital information that could be the difference between closing a new client and losing a sale.”  - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I’ll share with you the power of neuro-linguistic programming (NLP) and how we can use this in sales to attract new leads. These psychological techniques help us approach customers more effectively through deeper understanding and thus, recognizing the ways we can serve them better. If you’re interested in learning more about this method, check out the free sales scripts here with this episode!

[00:01 - 04:31] Psychology in Selling - The Power of NLP 

[04:32 - 16:20] Make the Customer Feel Heard

[16:21 - 27:56] Discovering Opportunities through Mindset Shift

[27:57 - 29:48] Wrapping Up! 

Key Quotes

“If our audience can't understand our value, they won't be able to be impacted by it. And that's just the honest truth. This is the secret sauce.”  - Liz Boer

“Just because you feel like there has been a negative downturn in the conversation doesn't mean all is lost, you have the ability to change the nature of the conversation.” - Liz Boer

Full Show Notes + Resources

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“When it comes to growing any business, there are going to be points in growing and scaling when you need support. I think it's important to realize at what point you want to get help.” -  Taylor McMaster

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Taylor McMaster to talk about how she runs her client management agency, and the tools and processes she uses to run her business, build her team, and communicate with clients.

A self-starter, Taylor knew she wanted to own a Digital Marketing Business — leading her to her true passion, Client Account Management. Soon, Taylor knew this was a service every agency needed— full-service Account Managers who acted as a liaison between agency owners and clients.

Now, Taylor leads a team of Client Account Managers through DOT & Company, training the CAMs to work with different agencies so that agency owners can focus on scaling their business while DOT takes care of clients. We make them feel supported, taken care of, and exceptionally thrilled with their choice of a Digital Marketing Agency.

[00:01 - 06:12] Getting to Know Taylor  

[06:13 - 11:29] Streamlining the Onboarding Process

[11:30 - 23:52] How To Grow Your Team 

[23:53 - 27:02]  Wrapping Up! 

Key Quotes

“When hiring, we have a full-blown assessment. So at this point, things that we're looking for are if they followed the very detailed instructions, we're looking for written communication specifics of how they would actually speak to a client, and speak to their results, and then we're looking to see how much they know about digital marketing, how much they understand about our role as a client account manager, and then how they go about really detailed answers and putting their best foot forward.” - Taylor McMaster 

“It's something that is so small and detailed, but you can tell so much from someone taking that extra effort to pay attention.” - Liz Boer 

Connect with Taylor

Website: www.dotandcompany.co

Podcast: www.dotandcompany.co/podcast

Facebook: https://www.facebook.com/dotandcompany

Instagram: https://www.instagram.com/dot_and_company/ 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“Nothing is quite as compelling as a story. Through storytelling, your subscribers can get a full sense of what working with you is like. It will get them excited to achieve those results themselves. So pick a transformational or redemption story to talk about.” - Liz Boer 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, we chat about how the process of getting coaching clients doesn’t have to be left to chance.  Do you know where your next client is coming from? Here are tips and strategies on nurturing people into your business and closing the people who are ready for you, so that you never have to wing your lead generation strategy again! 

[00:01 - 04:01] All It Takes is 3 Emails 

[04:02 - 07:08] Email #1 - Transformational Story

[07:09 - 13:24] Email #2 - The ‘Us’ vs ‘Them’ Email 

[13:25 - 28:47] Email #3 -  Why Now? 

[19:13 - 21:54] Wrapping Up! 

Key Quotes

“The point of these emails is not for them to realize the need to work with someone of your profession. The point is for them to realize they need to work with you, specifically. This is your chance to show how you can change their life like no one else can”  - Liz Boer

“To get your email subscribers over the line and actually buying your program, you need to show them how you can make them feel something positive or how you can alleviate negative feelings.”  - Liz Boer

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“I always explain branding as the personality of your business.” - Dawn Foster 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Dawn Foster to teach us how to set our brands up for success as Solopreneurs. We get practical and precise with metrics and tools.  

Dawn Foster is a marketing strategist and brand guru who sees shapes and colors before words. She's led small and large marketing teams for over a decade and now works with solopreneurs and small business owners to take their marketing to the next level. Dawn is an analytical person who specializes in not only creating a branding foundation but in using numbers and data to amplify marketing strategies. She's worked with Golfsmith (now Dick's Sporting Goods), Renewal by Anderson, QuantumDigital, and more and shares what she's learned along the way with her clients.

[00:01 - 08:28] Getting to Know Dawn

[08:27 - 18:27] The First Steps of Online Marketing 

[18:28 - 28:47] What Happens After the Foundation is Set?

[28:48 - 39:30] What Metrics Should Solopreneurs Focus on? 

[39:31 - 47:11] Favorite Branding, Media, and Metric Tools

[47:12 - 49:54] Wrapping Up! 

Key Quotes

“Branding now is more important than ever. People really want to connect with the business that they are deciding to put their resources into and invest in.” - Dawn Foster

“Branding is something that does not stop, just because you're starting a business and working on branding. You'll continue to work on that same branding, and it will continue to evolve as long as your business is in existence.” - Dawn Foster

“A little spend consistently has a bigger impact than a larger spend here or there.” - Dawn Foster

Resources Mentioned: 

• HotJar
• Google Analytics
• Hootsuite
• Bluehost
• WordPress
• Mailchimp

Connect with Dawn

Website: www.dfostermarketing.com

LinkedIn: www.linkedin.com/in/dawnpfoster 

Instagram: www.instagram.com/dfostermarketing 

Facebook: www.facebook.com/dfostermarketing 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

 “For me, DCA is perfect because it provides a step-by-step strategy for the entire course creation journey. From strategy to planning, pricing, creation, launching, including a full tech and resource library. In a nutshell, DCA teaches students how to make the ultimate shift from struggling to make money online, feeling stretched too thin, and feeling uncertain of what they should be doing to creating a profitable asset in their business.” - Liz Boer 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Today I pull back the curtains to share my honest opinion of the first course I ever bought back in 2019. If you’ve been thinking about jumping into this course, now is the time to do it! Amy Porterfield’s Digital Course Academy is open until September 28, 2021 and by using my link you’ll get double the benefits.  

And if you’re still on the fence on whether DCA is for you, stay tuned for my honest review.  

[00:01 - 07:58] Let’s Begin with an Overview of DCA 

[07:59 - 14:52] Out of all the Other Digital Courses, Here’s Why This Course Stands Out 

[14:53 - 18:39] Here’s What You Get With My Link

[18:40 - 22:15] Wrapping Up!

Key Quotes

“DCA is going to take you through the lifetime journey of your digital course. And I'll be there to hold your hands along the way, and show you the ropes of launching your offer from pre-sell to first launch.” - Liz Boer 

“I know it can be scary. I know it gets hard at times and you might want to quit. So let me be the person that will pull you up. When the days seem tough, or you get stuck, I’ll pour everything I know from experience into you so that you can create the business you love. The power is in your hands, you just have to choose to be brave enough to take the first step.” - Liz Boer 

Resources Mentioned:

• Use my link https://lizboer.com/entrepreneur-resources to get all the bonuses mentioned above when signing up for  Amy Porterfield's Digital Course Academy (live as of 9/21 at 7 am ET) 
• Full Episode Show Notes

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.