Marketing To Millions

“I feel like social media is this huge beast... But it really comes down to being authentically you on whatever platform feels aligned for you and where your clients are hanging out.” - Shannon Shaheen

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I have the pleasure of welcoming Shannon Shaheen to talk about how to promote your digital course, 5 ways you can leverage social media to market your course, and how to master reusing content like a pro! 

Shannon Shaheen is a Virtual Assistant & Social Media Coach. She loves helping online coaches & photographers show up on social media confidently through simple strategies & tools! Your go-to productivity sidekick when it comes to Social Media!

[00:01 - 07:29] Getting to Know Shannon 

[07:30 - 17:51] Tackling the Social Media Beast 

[17:52 - 38:52]  Promote Your Course With These 5 Methods 

[38:53 - 40:47] Where to Find Inspiration for Content 

[40:48 - 44:11] Wrapping Up! 

Key Quotes

“I recommend, if you're in a launch phase, utilizing live video at least once a week during your launch, 3 reels a week, and then on your stories, every single day is key.” - Shannon Shaheen 

“Don't be afraid to reuse content, I do it all the time. It's a great strategy that saves you time and stress in the long run.” - Shannon Shaheen

“Really think about how you can stand out rather than just being like, ‘Here's my link.’ Think about how, under those self-promotional things, how can you take it a step further and make yourself stand out and give value at the same time.” - Shannon Shaheen

Connect with Shannon 

Follow Shannon on Instagram @shannonshaheenva

If you’re looking for additional support growing your business via social media, sign up for her Back Pocket Content Membership https://www.shannonshaheen.com/backpocketcontent

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“Video content across the board is the trend to get on if you haven't already because what we're seeing is that if an account is not doing any video the reach that you have in your organic content is very low. And even just posting one reel per week, or getting on stories twice in seven days, will boost your account.” - Emma Tessler

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Emma Tessler joins me to give her advice and expertise on how we can optimize social media to get clients, grow our business, and sell out our offers.

Emma Tessler is the founder and CEO of Ninety Five Media, a new-age digital marketing agency. Their mission is to help female founders make more impact & income through Social Media Marketing. Ninety Five Media helps their clients connect with ideal clients, build community, and convert audience members into paying clients.

[00:01 - 03:55] Getting to Know Emma

[03:56 - 06:51] Organic and Paid Media

[06:52  - 14:05] Making Your Audience Love Your Content

[14:06 - 21:44] Why You Should Be Paying Attention to Video

[21:45 - 30:10] Tried and True Strategies That Will Never Go Out of Style

[30:11 - 36:55] Closing Segment and Some Last Hot Tips

Key Quotes

“I think that your organic marketing is your baseline, it has to be the standard that you always come back to. If you're driving all this traffic back to a platform that isn't built up, and that really doesn't have content that is connecting with the people who are finding it, then it's all going to be for waste. It won't actually convert anything for you.” - Emma Tessler

“Oftentimes, the vast majority of us are looking at our vanity metrics... And at the end of the day, they really don't mean anything. What we do is we solely look at your conversion metrics.” - Emma Tessler

Resources Mentioned

• Marketing to Millions Ep 30 -  5 Video Tips For Introverts 
• ClickUp - Social Media Planning App 
• Episode Show Notes

Connect with Emma

Website: https://ninetyfivemedia.co

Instagram: https://www.instagram.com/ninety.five.media

Facebook: https://www.facebook.com/NinetyFiveMediaCo 

Get Emma’s FREE guide, 6 Authority Building posts to begin converting your audience to paying clients: https://ninety-five-media.mykajabi.com/6-Authority-Building-Posts 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“While each of these six growth strategies will take some time to set up initially, give yourself some grace, but know that once they are set up, you'll continue to benefit once your hacks are in place. Each will bring a sustainable and lasting boost to your revenue generation and online sales.” - Liz Boer 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Are you feeling stuck? Or have your sales goals hit a plateau? I’ve created 6 sales hacks that can help you hit your goals and increase your business’ growth. I’ve created nearly 200 sales funnels using some of the same growth hacks I am about to share with you in this episode. Stay tuned!   

[00:01 - 06:16] Gather Your Benchmarks  

[06:17 - 08:07] Offer Content Upgrades Immediately in Your Funnel to Those Ready for More

[08:08 - 10:48] Streamline Your Checkout Process

[10:49 - 13:24] Price Your Products Right

[13:25 - 15:35] Find Your Influencers, Referral Partners, and Social Proof

[15:36 - 17:44] Develop Smart Retargeting Strategies to Win Back Your Customers

[17:45 - 20:04] Closing Segment

Key Quotes

“Some people pay attention to vanity metrics; Metrics that honestly don't really matter in the grand scheme of things. Vanity metrics include likes, comments, engagements, shares, and saves. To increase your sales, we will pay much closer attention to things like clicks to your landing pages, the number of weekly website visits, and how often a social click leads to a purchase or booked call.” - Liz Boer  

“Give your prospect an opportunity to choose but guide them towards the price you ideally want to sell your offer at through tiered pricing.” - Liz Boer

“Finding the right partners to recommend my product, activating referral programs, and showing social proof has been the three-tier approach I have taken to increase my sales with minimal effort on my part.” - Liz Boer

Resources Mentioned

• Marketing to Millions Ep 11 - 1 Way to Cover Your Ad Costs
• Texas Tech University: How to Close the Referral Gap
• Episode Show Notes

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“At the end of the day, I really believe people buy from people and they buy from people they like. That's one of many reasons why podcasting is so powerful for business owners.” -  Melissa Guller

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I welcome Melissa Guller, the CEO of Wit and Wire, to talk all about how coaches and online educators can turn podcast listeners into paying students in their courses and programs.

Melissa Guller is a course creator, podcast producer, and CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. 

She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America. 

Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped thousands of podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love.

[00:01 - 02:39] Getting to Know Melissa  

[02:40 - 10:00] Podcasting Can Be Hard, But Here’s Why You Should Start One Anyway 

[10:01 - 13:39] Strategies to Warm up an Audience When Preparing for a Launch

[13:40 - 26:29] Tips on How to Beat Podcaster’s Block 

[26:30 - 40:41] Maximizing Ad Spots, Call to Actions, and Opt-Ins

[40:42 - 46:23] Closing Segment

Key Quotes

“It's not the topic that's going to set you apart. The thing that's really gonna set you apart is your personality, your experience, and the way that you came into knowing about your topic.” -  Melissa Guller 

“I can offer three different approaches [for generating podcast topics] that I usually recommend. The first is to think like a listener. The second is to think like a marketer. And the third is to think like a reporter.” - Melissa Guller

 Resources Mentioned 

• Wit and Wire: How to Launch a Podcast in 60 Days Without Feeling Overwhelmed 
• Episode Shownotes

Connect with Melissa

Website: https://witandwire.com 

Instagram: https://instagram.com/witandwire 

Pinterest: https://pinterest.com/witandwire

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“We all know one of the fastest and most impactful ways to get your knowledge out of your head and into the hands of many, while at the same time making a bigger impact and income, is to turn your expertise into a lead generation money-making-machine by producing an online course.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I’m giving you all the basics you need to create an online course. There are so many reasons to love online courses; they can grant you the freedom to pursue your passions, consistent, scalable revenue, the ability to empower friends, build authority in your niche, or just let you hold a fancy title like “Boss Babe.” Whatever reason you want to create an online course, here are 10 steps you need to know to execute a successful and irresistible course. 

[00:01 - 05:59] An Intro to Online Courses  

[06:00 - 09:09] Prep and Plan 

[09:10 - 10:41] Finding Your Perfect Buyers 

[10:42 - 13:12] Develop Your Course Promise  

[13:13 - 17:19] Crafting Your Course Content

[17:20 - 22:42] Pricing and Selling

[22:43 - 25:22] Closing Segment

Key Quotes

“When finding the perfect buyers for your topic, don't make the mistake of creating your course in a bubble before validating your idea. Success doesn't exist in a vacuum. Start studying other people that are having successes with similar offers and understand how they are messaging their offers to your perfect buyer.” - Liz Boer

“The course promise is the ultimate outcome you are promising to those who enroll in your course or program. Having a crystal clear course promise also ensures that only the right students are joining your program. This means higher completion rates, satisfaction rates, and lower refund requests.” - Liz Boer

Resources Mentioned 

• 7 Low-Cost Tools To Create + Promote An Online Course [EP 31]
• This Pre-Launch Campaign Will Boost Your Sales [EP 29]

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

In this episode we cover  

[00:01 - 07:51] Introducing Dr. Ranelli Williams    

[07:52 - 19:22] First Steps When Starting a Business 

[19:23 - 27:41] Strategies for Maximizing Tax Savings 

[27:41 - 36:05] Setting Up Your Business Using The Profit First Method 

[36:06 - 38:58] Closing Segment

• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Creating a course can be daunting. I know how overwhelming the entire process can feel and how most people just starting out think they need to break the bank to create a course but they don't. Because guess what? Creating my first online course only cost me a few $100! 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this Quick-Tip episode, we’re covering strategies and low-cost tools that you can use to create and promote your online course.

In this episode we cover  

[00:01 - 03:16] Intro To Creating A Course 

[03:17 - 07:30] 3 Tools For Creating Courses

[07:31 - 11:13] Tools For Video Making

[11:14 - 13:14] Email Service Providers I Recommend 

[13:15 - 15:10] My Last Tips

Key Quotes

“When you're first starting out, you don't need to go all-in using every single bell and whistle, tool, or software that's available to you. Creating my first online course only cost me a few $100.” - Liz Boer 

“I do believe that high-quality images, content, and workbooks that have a long shelf-life increase your perceived value.” - Liz Boer 

Resources Mentioned

• Podia 
• Canva 
• Beaver Builder
• Teleprompter 
• WebinarKit
• ConvertKit - Use my link to be one of the first 1000 subscribers to try ConvertKit for free

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Video is such an important part of building an online business. But it can be pretty intimidating. What if people judge me? What if no one watches? What if I don’t have the right setup to start even though I want to? If you're guilty of using these questions to start creating video content then this episode is for you! 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, my guest, Shania Clarke, and I have a conversation to give everyone listening some actionable ways that we can all be more confident on video and use it to build a better connection with our audiences. Whether you call yourself an extrovert or an introvert, Shania is dropping all the facts on how to succeed with video content.  

Shania Clarke is a video & business coach who helps new coaches build their visibility and authority online. With her Authority Builder methodology, she has helped women stop friend-zoning themselves and self-sabotaging their growth so they can build the business of their dreams.

In this episode we cover  

[00:01 - 04:20] Introducing My Guest, Shania Clarke  

[04:21 - 11:46] Why Are People So Afraid of Video? 

[11:47 - 15:59] Tools and Equipment We Can Use for Video

[16:00 - 24:39] Strategizing Your Videos and Content

[24:40 - 33:01] Getting People to Show Up

[33:02 - 37:16] Which Platforms to Leverage and Inspiration

[37:17 - 14:58 ] Video Is Like Pizza: Even If It’s Bad, It’s Still Pretty Good

Key Quotes

“Video is such a struggle for so many people. I think a lot of people are putting these pressures on them to act a certain way in order for people to perceive them a certain way.” - Shania Clarke  

“You can be the juiciest peach in the world and someone out there just isn't going to like peaches. So you could be putting the absolute best version of yourself out there online, but somebody out there is still going to find things that they don't like about how you look or what you said. And so there's really nothing that you can do to change someone's mind or change how they perceive you.” - Shania Clarke  

“The thing that a lot of people need to realize is that when you're so worried about people's opinions and what they think of you, then you're kind of straying away from who your ideal clients are.”  - Shania Clarke 

“It's also really important to share personal content, because people buy from people and the more that your audience can relate to you, the easier it is for them to build their trust in you.”  - Shania Clarke  

Connect with Shania on Instagram and listen to her podcast, Build Your Own Business 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re talking all about how to get into your course or product launch rhythm. There’s no worse feeling than pouring a huge amount of time, money, and effort into a launch only to have it not perform well. I’ll be talking all about pre-launch campaign mistakes and what you should do to nail your course and product launches every time.   

In this episode we cover  

[00:01 - 02:19] An Introduction to Pre-Launch Campaigns and Why They are Crucial  

[02:20 - 04:47] Common Pre-Launch Mistakes 

[04:48 - 08:47] How To Create a Successful Pre-Launch Campaign

[08:48 - 11:25] How To Grow A High-Quality Email Leads List as Big as Possible

[11:26 - 14:58 ] Your Task List to Deploy a Pre-Launch Campaign

Key Quotes

“When everything aligns; your messaging, your content plan, your launch strategy, and your sales results, it feels really good to launch your course or product. When you are in rhythm, you can enjoy the process instead of fearing a launch or going into it with sweaty palms, hoping and praying you hit your sales goals.” -  Liz Boer 

“If you are looking to scale, this is why it is so important to know your numbers. Because it can become a predictable sales machine and you can move over to passive income so much faster.” -  Liz Boer 

Resources Mentioned 

• Download my optimized sales page scorecard
• ConvertKit

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re covering everything you need to know about having an effective sales page. I am going to share with you how I write and design high-converting sales pages so you can steal some of these secrets. If you want to learn how to build a sales page that’s optimized for conversions and get a checklist so that you can assess the health of your sales page on your own, keep listening! 

In this episode we cover  

[00:01 - 03:08] What is a Sales Page and Why Should You Care?

[03:09 - 06:24] Start With Creating a Customer Persona

[06:25 - 07:55] Writing Your Sales Page

[07:56 - 09:58] Things To Include in the Details Section of Your Sales Page

[09:59 - 14:02] How to Nudge the Fence Sitters in Your Direction 

[14:03 - 16:01 ] Closing Up! 

Key Quotes

“The tricky part is your sales page has to grab attention, keep it, it has to be informative, build trust, and motivate your reader all at the same time. And if your sales page isn't optimized for conversions, I hate to break it to you, but the truth is, you're losing money.” - Liz Boer 

“A product isn't worth anything if you can’t help your perfect customer understand why they need it.” - Liz Boer 

Resources Mentioned 

• 3 Copy Rules to Break To Sell With More Confidence
• Download my optimized sales page scorecard

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.