Marketing To Millions

You want a website for your business that you can be proud to show off. But knowing where to start can be overwhelming. 

Sydney Hart teaches us about branding and its #1 purpose on our website... 

Sydney inspires us to stop thinking about what everyone else is doing, and instead, she shares the easiest ways to stand out!  

Ready to sell more on your site? These tips will help you quickly create a sales page that your perfect customer won’t be able to resist.  

In this episode, you’ll learn:

• How to increase leads and sales on your website in less than ONE week.  
• The most common website mistakes by DIYers and how to fix them 
• 3 of the BEST tools to gauge website success

Links and Resources From This Episode: 

• Brokenlinkcheck.com - verify all of the links on your site work and find the ones that don’t
• Google Analytics - a free, robust tool to monitor bounce rate, and behavior flow for drop off rates
• Hotjar Website Heatmap and Behavior Analytics Tool to understand how users are experiencing your site without drowning in numbers
• https://withhartcreative.studio/podcast
  • Website Content Worksheet: Get an outline from Sydney of every page on your website so you can build your website targeting all types of leads
  • No More Boring Branding Checklist

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Launch day is coming up on the calendar and all your hard work is about to pay off, at least you hope! Maybe you are sitting there hoping your launch day is as successful as you dream of because this course you made is really so helpful! 

Worry no more, I am diving into the top 7 things to know BEFORE you launch your course to help make your course launch successful. These are strategies  I have learned from helping my clients hit 3x their course launch goals. I go through top mistakes to avoid, relinquish you from some things you think you may need, and I share about my clients experience. 

If you need help launching, reach out to me and I would love to help answer any questions!

By the end of this episode, you’ll learn: 

• 7 things to know before you launch your course
• Mistakes to avoid with your launch
• Case studies of my current clients and how I helped them 3X their goals
• How to maximize free platforms for your course
• A list of what you actually need to launch

Links and Resources from this episode

• Episode 5: Apple iOS 14 changes and the impacts on your ads 
• www.kajabi.com 
• Episode 9: How to personalize your marketing to increase conversions
• Extended show notes: Everything mentioned in this episode in the complete show notes can be found here!

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

You have probably had to pivot your business at least once, especially within the last year. I know I have as well within my own business. This does not have to be hard or scary, especially when using ads to help you to transition. 

In this episode, I  talk to a former client of mine, Sarah Williams, owner of Rebel Office, who shares about future proofing your business, the steps she took to diversify her business, and tangible tips to set up a transition plan. 

Sarah has learned a lot in the last 5 years of business and she pivoted successfully each time. In the end, we listen to the case study of how exactly her ads performed for her, so stay tuned until the end!

In this episode, we cover: :

• The importance of systems and intentional client experiences
• How to implement successful ads
• A case study seeing how ads were used to better the business pivot

Links and Resources from this episode:

• Elevate Lead Magnet
• Automate Lead Magnet
• Social Bungalow - Ascension model

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Raise your hand if you would like more streams of recurring revenue through multiple passive income streams! My hand is way up. 

 It’s your lucky day. I got to sit down with Business Strategist, Molly Ann Luna, who peels back the curtain on this and automation to bring you financial freedom. She took her business to six figures in 6 months. She will share step by step strategies you can even use today tp automate your income.  

In this episode, you’ll learn:

• 6 CEO success habits Molly Ann Luna swears by
• 7 mindset transformations of 7-figure entrepreneurs
• Steps to take to begin making passive income NOW 

Links and Resources from this episode: 

• Molly’s new book Step Up - enter for chance to win free copy- www.mollyannluna.com/stepup
• www.Mollyannluna.com 
• Smart Business Success Strategies Youtube-- https://www.youtube.com/c/mollyannluna17 

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

You don’t have to waste time or money on funnels that don’t work or ad campaigns that don’t convert. It is not a pre-requisite to starting a business. 

But as you start to create your first Facebook ad campaign, you might be asking yourself things like…

 “Which headline do I use? 

Which image will speak to my ideal client? 

What is the best call to action?

Is my copy strong enough?” 

I have learned a ton from running multi-million dollar ad campaigns for some of the most well-known businesses. So I know a thing or two about what works and what doesn’t. Today, I am breaking down what you need to make your Facebook ad a high-converting one so that the money you put towards ads goes as far as possible for you! I am using real data from my own business ads, as well as my current clients. 

In this episode, I’m covering:

• How to determine your goals and strategy
• The Elements of a high-converting ad
• What it takes to create winning FB/IG ads
• ….And so much more

Links and Resources from this Episode 

Facebook + IG Ad Spec Cheat Sheet 

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Are you tired of feeling like you can’t balance it all between being a wife, a mama, a business owner and maybe still working your full time job while balancing that side hustle? Being burnt out is not fun, effective, or a healthy way to live. Today, this episode is for you! 

I chat with a current client of mine, Holly Hayes who scaled her business in 6 months as a mama of twins using her Crush the Rush method while hitting her financial goals, while maintaining the lifestyle that she desired. 

Tune in today to get a behind the scenes at her method and to put strategies into practice to start creating the business and lifestyle that you would like! 

In this episode, we cover:

• How to know when it is time to reflect on our lifestyle and priorities and if the time we are spending is providing return to us
• How systems help us to conquer our time and organize our business
• The 3 S’s: Systems, Strategies, Social Media Methods (Holly Shares Her Social Media Strategy!)
• “The Cake Method” to help us with productivity 
• Why outsourcing is an important system to have when scaling
  
  Links and Resources Mentioned In This Episode:
  
  
• Grab Your Side Hustle Starter Kit
• Trello - Holly’s favorite project management tool 
• ConvertKit - Holly’s favorite email service provider
• Connect with Holly Today: https://www.hollymariehaynes.com/press

Ready to  Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Feeling jittery about FB Ads? Not ready to invest without guaranteed results? Here’s a great way to cover your ad costs and grow your business. 

...it can be scary to see your ad spend rise while you are waiting for the sales to roll in. 

So what do you do while you are waiting? 

Twiddle your thumbs? No! 

Here’s my advice - use a low-cost offer to cover your ad costs. 

In this episode, I’m covering:

• How to use your ad budget or opt-in to get your low cost offer out there
• Data on low-cost offers and why they are successful
• How to use this low-cost offer to build your credibility for your higher cost programs
• Why you should not discount your high-cost offer!
• 3 key elements to your post-opt-in strategy

Links and Resources From This Episode:

• Done for you Facebook Ads: www.lizboer.com/apply 

Ready to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Are you looking for ways to connect with your audience, especially during a time that we all can only connect virtually? Virtual summits are a great way to do this. 

In this episode, Cris Greer walks us through how to select who to have in our summit, thinking from a business strategy, how to keep people engaged, and the steps to launching a successful summit. 

You'll learn:

• 5 easy steps to create and launch your first summit
• How to use virtual summits to list build and build authority
• Who the best guests are to collaborate with as a host
• The tools to use to get started

Guest Bio:
After a lengthy career in sales & marketing, Cris accidentally started her own creative agency in 2015. In 2017 her husband left his long-time management job to join her and in 2020 after graduation their son joined the team as a video editor/podcast producer. Together they help clients to launch online programs, create email funnels, grow their email list through new and different offerings such as online summits and podcasting. Basically, all the things that stifle the fun and creativity for a client and often keeps them blocked from growing. 

When Cris isn't cuddled up at home with her dog, a good book, and a glass of wine, she's often traipsing around foreign lands with her husband and son, exploring and learning from different cultures and beliefs systems. 

Links from episode

• cmgideas.com/lizboer- Dos and Don’t of Creating a Summit!

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

We are always working to find better ways to market and we know that email lists are a great way to foster our warm leads. Today, I am teaching you about all things quizzes and the differences of just a quiz and a quiz with a proper sales funnel that leads to building your email list. Quizzes are working for you to do a ton of market research that would take you time on your own. This valuable data is growing your email list in a fun and interactive way. Plus, it’s helping you to tailor your products for your ideal clients, landing you more sales. Learn all about these fun tools people love to take, this episode is a quick, but good one. 

In this episode, I’m covering:

• Why quizzes are beneficial to you in creating a personalized funnel
• How to nurture your quiz leads into a sale 
• How to pick the right quiz for you

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Need A Quiz Funnel Created For You? 

• Apply Here

Krista Lockwood grew her facebook community group to over 21k+ community members in under two years. Join in as we hear her story of how she developed this community, how she became a declutter master, and all her tips and tricks you can apply to building your own community on Facebook and establishing the sort of community culture that you would like to see within your group. You will leave with actions you can take in your Facebook group today!

Krista teaches decluttering for moms who don’t want to be a full blown  minimalist. In 2013 her and her husband moved from Alaska to Florida  with only one suitcase each and while she doesn't believe you need to go  that extreme she has been able to master the balance of having enough,  but not too much.

In this episode, you’ll learn:

• How to encourage engagement in your group from day one 
• The simplest way to do market research in your group (in a way that  doesn't feel like market research for you or your audience)
• The key to creating an interactive and engaging community that continues to come back to your group for support
• Ways to monetize a Facebook group
• How to create content that sells easily based on your engagement and market research
• How to outsource the items that you are not good at

LINKS from episode

• Krista Lockwood Facebook Group: https://www.facebook.com/groups/2010014145929427
• Find  FREE DECLUTTERING GUIDE, PODCAST, AND MORE AT www.Motherhoodsimplified.com 

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website