Marketing To Millions

You sit down to write your next sales page copy or email to your most loyal subscribers, fully intending to fill it with words that will touch their hearts, transform their minds, and move your readers to reach for their wallets…

Yet hours later, you’re slumped at your desk, on your third cup of coffee, and still staring at a blank page.

Sound familiar? This episode is for you! 

In this episode, I’m covering:

✔Top copy rules to go ahead and let go of and feel free to break
✔Top mistakes people make in their copy so you can avoid them
✔Data on why you should break these

🔥AND...What to do if you don’t consider yourself a “writer”

Got writer's block? Try this! 

Links and Resources Mentioned In This Episode:

• Get help on your copy today: www.lizboer.com

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Stephanie Zito is an intuitive soul coach that is helping us to clear away the noise and figure out how to scale our business in the way meant for us. Yes, I mean following that voice inside of you instead of just doing whatever you see online that you should be doing with your business. 

Hear her story of how she leaned into what she was truly meant to do and how she found this, and why she is so passionate about helping others to find that intuitive gut voice within us. She even guides me through getting real and working to tap into my own intuition and how this feels within my own body. 

In this episode, I’m covering:

• The #1 question to ask yourself to make decisions without fear
• What it really means to make intuitive decisions
• Why alignment is important to reach your highest level of success
• How we can tap into both masculine and feminine energy 

Links and Resources Mentioned In This Episode: 

• Marketing to Millions listeners receive a discount on Stephanie Zito’s Illuminate Soul Purpose Session. (Value $250) Receive this session for $97 with code 'Illuminate' at check out: https://stephaniezito.com/Illuminate-Coaching-Session-p143294143 

Want to Learn More?

• Sign up for Stephanie's free instant access masterclass for a Subconscious Reboot: A method that works to realign your frequency to release the subconscious thought that sabotages your success, and align not just your energy, but the energy in the quantum field with what you truly want. https://bit.ly/subconsciousreboot 
• Contact Stephanie Zito
  • www.stephaniezito.com 
  • https://www.facebook.com/steph.zito 
  • https://insighttimer.com/stephaniezito/
  • Stephanie's Podcast: https://podcasts.apple.com/us/podcast/this-passionate-life-with-stephanie-zito/
• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

2021 brings us a new outlook and a chance to reset our goals within our businesses. As you set these new goals and come up with strategy, I want to help you do this effectively, even as tech policies change. Today, I am bringing you information on how Apple iOS 14 will impact your Facebook ad campaigns and your marketing strategy. I review the changes that will occur, how this affects small businesses, and my top 4 tips on how to face these changes with an effective strategy. 

In this episode, I’m covering:

• Big Changes coming with Apple’s rollout of iOS 14 and how this affects your marketing strategy
• What these changes mean and what you can do about it
• What to ask your Ads Manager and strategies to minimize your risk
• Why you should be using the Facebook Pixel

Links & Resources Mentioned in this Episode:

• How To Use The Facebook Pixel to Reach iOS 14 Users
• How Apple’s iOS 14 Release May Affect Your Ads
• How Apple's Changes May Limit Your Marketing Efforts
• Marketing to Millions Facebook Community. 

Want to Learn More?

• Done for You Facebook Ads: www.lizboer.com/apply  
• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

I am chatting with Pinterest Master and Coach, Precious “Presh” Rogers about all things Pinterest and creative ways to use Pinterest to drive more traffic to help them skyrocket their visibility and ultimately their business. She walks you through what she does with her Pinterest Clients and ideas on how to use Pinterest, outside of written blogs! She even says that you should only need about 4-6 hours per month for Pinterest! 

Even if you are not into Pinterest, at 19:30, we go over keyword tools that could help you efficiently name your lead magnets, courses etc. to help with your SEO!

Presh Rodgers is a Pinterest Marketing Expert (or Pinterest Badass for short) and she helps established and badass online coaches, service providers, content creators, & podcasters jumpstart or enhance their Pinterest strategies to get more eyes on their content, grow their email list with action takers, and overall skyrocket their visibility with & without ads through ‘VIB’ experiences. When she's not giving out high energy, good laughs or sunshine vibes, you can find her sipping her favorite drink of the day, dancing around for fun or watching her latest Netflix binge.

In this episode, we are covering:

• The main difference between Instagram and Pinterest and when to use each
• The power of a Lead Magnet in your success with Pinterest for business
• Metrics to watch to measure success 
• Why you don’t need a written blog to use Pinterest for business
• Step-by-Step of how to get started
• Why keywords are important and the best keyword tools to use to find popular keywords in your industry and maximize your search results
• Top mistakes to avoid when starting your Pinterest for business strategy

Links and Resources Mentioned in this Episode:

• Contact Precious: instagram.com/preshrodgers
• Get a guidebook from Precious on how to get started on Pinterest using preshrodgers.com/liz
• Keyword Chrome Plug-In: Keywords Everywhere. 
  • The plugin is free (there's also a paid version!) is I've found to be great for using to see related keywords when searching on Google: https://keywordseverywhere.com/ ;
• Other keyword resources
  • https://keywordtool.io/ 
  • https://answerthepublic.com/
• Episode 3:  Ways to Optimize Opt in Page

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

A landing page is used to collect your ideal audiences’ names and email addresses in exchange for something that they think is valuable like a lead magnet. But how do we use it? A landing page is super important for growing and scaling your online business. The average landing page conversion rate in 2020 was 26%. If your landing page isn’t converting at 26% or higher, this episode is for you. 

I have helped my clients improve from 20% up to 60%, so I know a lot about landing pages. In order for these to be successful, there are some key elements you need. Today, we are going to discuss what your landing page needs to convert for you and bring these same kinds of results! We cover the sections, the colors, the copy, and all pieces of a great landing page. I even share with you high-converting copy tips to help your page be successful and tell you about a client converting at 55% right now! Let’s dive in!

In this episode, I’m covering:

• What a landing page is and its purpose
• The types of landing pages available
• The 3 essential parts of a successful and high converting lead generation landing page
• My best practices for increasing your landing page and tools you should use
• Real-life examples from my clients who are converting at 55%!

LINKS from Episode:

• Convert Kit - Landing page and Email Marketing
• www.lizboer.com/checklist for a sample of my landing page

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Here’s how I would spend an extra $1k in ads to help me launch my course with the best opportunity for success. So many people feel nervous about spending money on advertisements or think that you need to spend $10k in ads, but this just is not true. Ads can be so valuable financially! We are diving in to see how to set goals and spend the $1k ad money with those goals in mind from pre-launch, to launch, and beyond. 

In this episode, I’m covering:

• What to prioritize with your FB/IG Ad budget based upon your goals
• How to set goals well for your launch 
• The different types of Ads available to you and which you should be using to hit the goals you have set
• How to speak properly in these ads to have the most success

Want to Learn More?

• Facebook and Instagram Done for you Ad Package: www.lizboer.com/apply 
• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

In this episode, I am talking about webinars and how to improve the attendance on yours! Live webinars have great conversion rates that can easily land you sales because your guests of a webinar are very warm leads! They want to hear more from you. Webinars are a great tool I recommend to my clients to improve sales. But maybe you are already doing webinars and your attendance is not where you would like it to be to hit those sales goals. Today, I am giving you tips on how to improve your attendance and ultimately your profits with an exact outline on how to execute these tips! Like what reminder email to send and the best times to send these! You will not want to miss this insider look at how I achieve successful webinars with my clients! 

In this episode, I’m covering:

• Why Webinars are a Successful tool with a real look at the conversion numbers
• How much money a webinar could land you in sales
• 2 Tips for how to improve your webinar attendance rates

Want to Learn More?

• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website 

Marketing to Millions uncovers the secrets behind profitable online businesses and the marketing strategies for modern entrepreneurs that actually get results.

Hosted by marketing strategist, business coach, and the ads manager behind multiple million-dollar launches, Liz Boer, Liz will take you behind the curtain, and campaigns that move the needle in building your online business, influence, and your brand. Along with sharing her best-kept secrets from being in the trenches behind million-dollar marketing campaigns, Liz will interview everyday people who have scaled their businesses to millions, industry experts, and influencers that are making magic happen. Liz and her guests will reveal insights to help you get ahead, reach your goals, and achieve entrepreneurial success. Liz and her guests will provide you with actionable advice and answer your most pressing business and online marketing questions. Expect honest, useful, and energetic conversations about marketing, business, how to profit from your passions, online courses, building an influence, Facebook Ads, social media, hiring a team, and mindset tips.

Whether you are just starting out or ready to scale to millions learn the latest marketing and business strategies that will actually get you results so you can design the life and business you love. 

If you’re interested in being a guest on the show visit https://lizboer.com/marketing-to-millions-podcast to get on the waitlist.