Marketing To Millions

We have all felt it. That creeping feeling that comes over us that we are at the end of our rope, doing too much, and maybe feeling like throwing in the towel.  

It’s called burnout. Most people have it at one point in their entrepreneurial journey. But successful entrepreneurs learn how to manage it. 

Today, I talked with Tammie about how to overcome burnout before it gets to you and even how to get through it when you are already in the thick of it. We have amazing tips and tricks to use and habits to implement in your life to set you up for success. We talk about the way culture tells us busy is cool when in fact it takes away from everything that we could be, leading ultimately back to burnout. I enjoyed chatting with Tammie and I’m excited to share with you easy ways to avoid burnout. 

In this episode, you’ll learn: 

• The mental blocks that might be keeping you stuck 
• How female entrepreneurs put added pressure on themselves to do *all the things* and ways to delegate without feeling guilty 
• Tammie’s favorite way to increase productivity (even if you’re working from home and home-schooling) 
• Why we should build downtime into our week
• The MAJOR difference between physical and  emotional burnout
• Tiny daily habits that help lead to success

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Let’s get connected 

• Marketing to Millions Facebook Group
• Instagram @lizboer_com

Just like working from home allows for more flexibility in your work schedule, online personal trainers provide a high level of flexibility, convenience, and affordability while helping you achieve the same long-term health and fitness goals. As more and more people enjoy the convenience of working out in the safety and comfort of their homes using apps like Peloton and Nike Training Club, brick and mortar gyms are being forced to think out of the box to stay competitive. And people like James Quigley, a business coach for personal trainers, are helping them develop their online training skills. 

Over the past 17 years, James has built a sustainable coaching business teaching hundreds of online personal trainers. But his unique perspectives and methods apply to all online coaches, especially those trying to up-level. I particularly love his outlook on productivity and developing healthy habits for ourselves as coaches and our students. 

In this episode, you’ll learn: 

• Key strategies to overcome imposter syndrome 
• What a “Change of rain” is and why James says it can be the key to success
•  Easy daily action steps for long term growth 
• Simple ways build your business around your life to create true fulfillment
• How to create an energetic community the Peloton way
• 3 key identifiers of good habits and how to get rid of the bad ones

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Let’s get connected 

• Marketing to Millions Facebook Group
• Instagram @lizboer_com

Dreaming of making money while sipping a margarita on the beach? This is part 2 of a behind-the-scenes look at how I am moving one client’s live launch to an evergreen offer so that you can see what it looks like to take a course and turn it into an evergreen offer. 

Last week in Episode 24, I went behind the scenes of the live launch, and today, I am covering how to convert a course to an evergreen offer. I will tell you when you know you are ready for evergreen, how to transition from a live launch to an evergreen offer,  and the data to track to measure your success. 

As you start to consider an evergreen offer, you will need tools to help you automate your process.  Tune in for a list of my favorite tools that are easy to use to improve the conversion rates of your evergreen offer. 

In this episode, you’ll learn:

• My simple step-by-step process to transition your course to an evergreen offer
• The must-have marketing content for your evergreen funnel 
• Essential tools to get set up and make sales even from the beginning
• The best way to create a sense of urgency for every person inside of your funnels
• How to use your data to improve your funnel 

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Let’s get connected!

• Marketing to Millions Facebook Group
• Instagram @lizboer_com

To my course creating entrepreneurs out there, this one's for you!

Today, I am giving you the behind the scenes of the exact launch strategy I used with my client that landed them 6-figure results and 2x the number of students!  In this episode, I am covering what worked well, what we need to improve, and how we know we were successful for this launch. If you are gearing up for a launch or trying to think through ways to have consistent course revenue, you will find useful strategies to help get you started. 

This is Part 1 of 2 episodes. In this episode, I cover the live launch strategies and part 2 ( Episode 25) will cover how I’m converting her live launch to an evergreen sales funnel for passive income. (If you do not know the major differences between a  live launch v.s. an evergreen offer, do not worry, I break this down for you too!) Learn the strategies, timeline, and data to track to repeat these same results for your own course. 

In this episode, you’ll learn:

• How we generated a large amount of revenue in just 4 days 
• The best business model for online course creators 
• Why you want to live launch before you go evergreen
• The data you will want to look at to measure success for future launches

Links and Resources From This Episode: 

• ConvertKit (Affiliate Link)
• Episode 3: 3 Essential elements of a high converting landing page
• Episode 18: 3 Easy Peasy Headline Hooks to Capture and Keep Attention

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Changes will happen inside your business and even your branding, but one thing that should remain stable is the memorability of your brand. Do viewers show up and can tell it is you without reading much of the copy? I am sure you can spot a Nike or Apple product quickly just by the mood of their marketing. 

There is a reason for this, and we are learning today from a specialist in this, Kelly McElroy. Kelly tells us how to navigate business changes but stay true to our  brand.We dive into the number of fonts to use, the tools we can use for branding and knowing when to outsource branding altogether. You will leave with tools to help you create a note-worthy brand  your business and a better understanding of what makes a brand memorable. 

In this episode, you’ll learn: 

• What branding is and why it’s critical to business growth 
• Why a style guide is a perfect tool to stay consistent with your branding 
• How to introduce new brand elements when launching a new product or offer 
• The pros and cons of Canva vs. Adobe Illustrator 

Links and Resources From This Episode: 

• Adobe Kuler
• Canva
• Squarespace
• Kajabi
• Free Checklist: 5 Step Brand Audit: Download the checklist to measure how effective and intentional your branding is. 

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Enroll in Ads to Accelerate. My brand new group coaching mini-training, that will teach you how to set up and launch winning ads on your own effectively in just 5 days. Training begins June 7, 2021. 

Mindset is a set of assumptions, methods, or notions that we use to determine our actions, habits, and beliefs. 

So naturally, our ability to be successful as an entrepreneur is heavily dependent upon the actions, habits, and belief systems we carry around with us. Want to experience a transformation in your life and business? Ready to have explosive growth? Your mindset will require an upgrade. 

Charlene Walters, a business coach for Entrepreneur Magazine, joins me to share 3 mindset shifts specifically for female entrepreneurs that will amplify your ability to maximize your own potential and the impact your business can have on the world. 

As an entrepreneur and online business owner, you manage a lot of uncertainty, responsibility, and stress. Having a disciplined mind will help you to maintain the drive and focus you need to achieve your goals. 

In this episode, you’ll learn:

• What mindset really is and why it matters
• 3 shifts to make right now to reshape your thinking and STOP sabotaging your own success 
• Productivity hacks for a better work/life balance as a female entrepreneur 
• Simple steps develop a sought-after brand, even when you are still working a  9-5 job 
• The easiest ways to take care of ourselves with our time, our “yes”, and understanding our moods

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Enroll in Ads to Accelerate. My brand new group coaching mini-training, that will teach you how to set up and launch winning ads on your own effectively in 5 Days! Training starts June 7, 2021

You have heard it time and time again, “You need to have an email list.” Okay, got it!

The question I get often is, “But how do I actually grow my email list?”  A fellow list building enthusiast and coach, Jennie Wright, is here today to help provide a holistic view of our email list. She reminds us that our list is an actual monetary asset to our business and that we should treat it as such by providing and serving the people on it with value. We can't just stop at the lead magnet, but we must continue to serve.  

Jennie is unpacking her strategy using Challenges to bring community, engagement, subscribers, and ultimately paying clients that you are serving well! If you don’t know what a challenge is, you will want to tune in as she gives you fun ways to bring people in. Grab some paper because you will want to take notes on this one. 

In this episode, you’ll learn: :

• Why we should treat our email list like an asset (even if it’s small)
• The easiest way to grow your email list and make more sales
• Fun ways to continue to nurture those on our list for long-term growth
• Things to consider before creating an online challenge 
• Jennie’s super-secret launch strategy: including the best times of year for a challenge
• How to decide what content to put into your challenge

More Links and Resources from this episode:

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Enroll in  Ads to Accelerate. My brand new group coaching mini-training, that will teach you how to set up and launch winning ads on your own effectively in just 5 days. Training begins June 7, 2021.  

Let’s get connected 

• Marketing to Millions Facebook Group
• Instagram @lizboer_com

 I am back here today to share another easy mini-lesson with you. These mini-lesson episodes have tips and strategies you can use to help you start, grow, and scale your online business faster so you can achieve the level of impact and income you desire. 

I’m recording this today because new Apple iOS privacy policies are here, and that means if you haven’t prepared your ad campaigns already, you are going to want to do that now. 

Hopefully, by the time you are listening to this, you have taken the necessary steps to prepare because this update will affect your Facebook / Instagram ads. In addition, the new update will affect any advertising where you have a pixel involved on your website. 

Grab your student hat, and turn the volume up as I walk you through step-by-step how to set up and rank your 8 conversion events to effectively measure your ads with these new changes without losing any momentum. 

Use this episode as a guide as you choose and rank your 8 conversion events. If you get stuck, feel free to shoot me a DM on Instagram @lizboer_com. 

In this episode, I’m covering:

• Why you should set up separate funnels for your paid vs. organic traffic
• How to overcome the impacts of iOS 14 
• Free tips on making your ads work even better for you than they already were
• A sneak peek of my upcoming Facebook Ads for Beginners course.

More Links and Resources from this episode:

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Enroll in Ads to Accelerate. My brand new group coaching mini-training, designed to teach you how to set up and launch winning ads on your own effectively in just 5 days. Training begins June 7, 2021. 

Have you ever dreamed of starting something or trying something new, but you were scared? Then you finally felt the kick in the pants to take the leap, and you realize, “The thing you were so scared of starting is actually the thing you were meant to be doing all along.” 

This is Katherine Yasi’s story. She was laid off in 2020 during the pandemic and worked to become a leadership coach that helps business leaders and entrepreneurs avoid burnout in a way that is sustainable in their life and does not make them feel like they have to remove items from their life to remove burnout. 

In this episode, we talk about self-care, servant leadership, having a mission in your work and life, plus all of the tools to help us avoid burnout. Leave this episode feeling inspired to thrive in the role you were meant to without burnout. 

In this episode, you’ll learn:

• The common pitfalls and habits that lead to burnout 
• Effective strategies to navigate growing a business without sacrificing your health. 
• What to do when you feel burnt out instead of quitting on your dreams. 

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Your headline will be the #1 thing that convinces your reader to stick around or leave immediately.

Which means, your sales page headline can definitely NOT be boring, or bland, or people are just going to click the tiny 'X' at the top of the screen and peace out. 

[Hard Truth] If your headlines aren’t doing their job to capture and keep the attention of your prospect, all of the work you put into the rest of the sales page won’t ever get seen.

That would be a shame.

If you struggle to confidently write a headline that will capture and keep your visitors attention, I am giving you sales page copywriting tips, specifically for your headline or hook statement that your reader will land on first. Leave this episode with sentence formulas, actionable steps, and a better understanding of what it takes to write catchy headlines. 

By the end of this episode, you’ll learn: 

• #1 thing you need to improve on your sales page for more conversions right now. 
• 3 hooks you can go and use today for your email marketing, social media captions, and more.
• The most important part of every landing page.
• Tools you can use to evoke more emotion and action in your copywriting.
• How to use the “google” test.

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