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✨ Updated April 1, 2025

What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness.

This week, we’re throwing it back to one of our most insightful interviews — a conversation with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, marketing professor at Grand Canyon University, Columbia Business School, and Wharton, and author of The Power of Scarcity.

We dig into:

• The psychology behind scarcity and why it drives us to act now
• The four types of scarcity (you’ll want to write these down!)
• How top brands — and yes, bourbon sellers — use scarcity to spark action
• Why "reaching humans" in digital marketing is more nuanced than ever
• How you can ethically and effectively use scarcity to boost business results

📚 About the Book:
 In The Power of Scarcity, Dr. Weinstein combines her background in marketing and psychology to break down how scarcity messaging influences decision-making — and how you can leverage it to drive revenue, deepen loyalty, and create urgency without manipulation. With research, real-world examples, and interviews from brands like McDonald’s and 1-800-Flowers, it’s a must-read for anyone looking to up their marketing game.

📌 Timestamps:
01:41 Meet "Marketer" Mindy Weinstein
04:42 Technology in Marketing
07:50 One of the top women in digital marketing
09:12 The Power of Scarcity
19:16 The Four Types of Scarcity
20:41 Bourbon Scarcity
21:47 Businesses Leveraging Scarcity

🧠 Connect with Dr. Weinstein:
 🔗 LinkedIn: linkedin.com/in/mindydweinstein
📘 Book: persuasioninbusiness.com
🌐 Website: marketmindshift.com

🎧 Originally aired: Season 7, Episode 5

Want to be featured on Making Data Simple? Drop us a note at [email protected] and tell us why you should be next! Hosted by Al Martin, WW VP Technical Sales at IBM — where we explore cutting-edge tech, business innovation, and the human side of leadership... all while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.