Marketing Wins

In this episode you will learn:

• Brief overview of Michael’s background.
• How Michael went from working in the marketing departments of large companies to becoming a marketing consultant.
• The industries that Michael serves.
• Why storytelling is such an important element of  marketing and how people can learn this in a variety of jobs.
• Why do marketers have such diverse backgrounds?
• How marketing is a blend of art and science.
• The biggest challenges that brands face when they try to communicate their stories well.
• Why your brand needs to be very customer centric.
• How to better understand what brands need from a marketing consultant.
• Why it is important to interview your customers in order to develop a better understanding of what your brand stands for.
• Why you should think about your business from your customer’s perspective.
• How a third party, such as a marketing consultant, can help you get more transparent feedback from your customers.
• How Michael approaches dealing with the frequent changes in the marketing discipline.
• How Michale’s clients adapt to new marketing trends.
• Why the new trends in SEO are pushing brands towards being more authentic.
• The difference between older and younger generations’ attitudes towards authenticity.
• Why customers today rely heavily on social proof when making purchasing decisions.
• Why brands should open up more on social media and share their stories.
• How social media content that focuses on stories, rather than facts, performs better.
• The subconscious impressions that people get when they see your social media posts.
• Why people are starting to  post more personal content on LinkedIn.
• How vulnerable should you be with your audience on social media?
• Why executives should try to connect on a more personal level with writing speeches. 
• How to share personal stories without revealing all the uncomfortable details.
• The idea of focusing on your vision, not the money.
• The benefits of a bold vision.
• How brands who are passionate about their vision stand out online.
• How stories flow organically for brands that have a well defined mission. 
• How to bounce back from messaging failures. 
• Why there are no home-runs in marketing. 
• Why it is important to understand that not every brand is destined for success.
• Michael’s advice for your next marketing win.
• Why it is important to think about the ways that your business impacts your customers and the world. 
• Options for presenting your brand to the marketplace.
• How to express your messaging in a way that connects with customers.
• Why it is important to pay attention to learning opportunities and be patient.

Where to find Michael online:

• Chief Outsiders
• LinkedIn

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In this episode you will learn about:

• Mike’s beginnings in the marketing profession.
• Mike’s background in music.
• Transferable skills that Mike learned while working as a Director of Music at a local church.
• How Mike transitioned to being a business owner.
• How to get over your fear of public speaking.
• How to plan your year in trimester.
• How to think about the launch dates for your products and develop a launch calendar.
• Why it is important to learn more about your personality type.
• How to prioritize opportunities based on your personality type.
• Why it is important to focus on the core aspects of your business.
• Why do social media algorithms create a lot of destruction for your brand?
• How to channel your brand’s core values through different marketing channels.
• Is it necessary to have a content schedule for social media? 
• Can you post sporadically and still be successful?
• Is social media a drug?
• How can you limit your time spent browsing Instagram?
• How to set boundaries with your clients.
• How to make sure you are a good boss to yourself when you are an entrepreneur.
• How to schedule longer vacations ahead of time to avoid burnout.
• Mike’s marketing school that is launching next year.
• Work-life balance vs. harmony.
• How to spend an appropriate amount of time on each task in order to achieve harmony.
• Mike’s advice for your next marketing win.
• How to improve your copywriting skills.
• The power of hand-written content and to-do lists.

Find Mike online:

• Website
• Instagram
• LinkedIn
• Podcast

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Join us on this bonus episode where marketing experts share where they are focusing their marketing strategy in 2023!

Whether you're looking for inspiration, the latest trends in marketing, or just curious about what to be focusing your attention on, this roundup of expert marketing insights will give you direction for your upcoming marketing strategy. This is a unique opportunity to get inside the heads of marketing experts' heads.

When you look ahead to the upcoming year, it can feel exciting and overwhelming at the same time to think about the multitude of marketing strategy directions you could go in.

Hear from these amazing experts in today's episode:

• Carla Johnson
• Jim Fuhs
• Joie Gharrity
• Phil Mershon
• Ross Brand
• Valerie Morris

Today's episode is sponsored by Author Craft, resources and checklists for any author to set up your next book for success. Author Craft offers resources for independent, self-publishing authors and authors working with a publisher. Arm yourself to know what you need to know when you market your next book!

Learn more about Author Craft Today!

In this episode you will learn about: 

• How to best leverage all the content that you create. 
• How to repurpose content for a variety of platforms and audiences.
• The steps that Jeff takes to repurpose content such as live shows and blog articles.
• The three Rs of repurposing. 
• How to refresh content so that it stays relevant.
• Why it is important to note the content that grabs your attention online. 
• How many touchpoints are needed in the customer journey before someone decides to buy?
• How to space out your content so that it is not spammy.
• Why it is important to feature other people in your content.
• How to repurpose a live show by turning it into a podcast. 
• A powerful tool that Jeff uses to generate transcripts of videos and audio.
• How to manage the distribution of your content across different platforms.
• How to repurpose written content like for example blog articles.
• Why it is important to use long-form content as much as you can.
• How to strategically place content on social media platforms and search engines.
• Platforms with the best organic reach.
• The benefits of using Pinterest.
• Why Pinterest is Jeff’s favorite platform.
• The type of audience that can be found on Pinterest.
• The platforms where audiences have the highest intent to buy. 
• The difference in video quality between YouTube and TikTok.
• How to channel nervousness into energy for the show when you do live shows.
• Why video production is becoming a crucial skill for entrepreneurs.
• Can you be a real business today if you don’t have a website?
• How to decide which content to repurpose?
• Should you repurpose your most popular content or the content that you think is the best?
• Jeff’s top advice for achieving a quick marketing win with repurposed content.
• How to turn downtime and your hobbies into valuable content.

Find Jeff online:

• Podcast
• Website
• LinkedIn
• Pinterest
• Twitter

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs.
• Why having a good reputation matters more than your resume.
• How to use content to position your brand online.
• How to structure your content to be both evergreen and relevant.
• How to start creating content and develop a content strategy later.
• Why it is important to think about content in chunks.
• How to organize your ideas when creating content.
• Common roadblocks that creators face.
• How to schedule content creation.
• How to create content more efficiently. 
• Tips for busy entrepreneurs who don’t have time for content.
• The episodic vs. stacking approach to content creation.
• How to outline questions and develop content around them.
• How to identify the top three sub-topics for every topic.
• The skeleton approach to content development.
• How to overcome imposter syndrome.
• Why you cannot hide and you have to create at least some content as a business owner.
• The importance of having a personal brand for retail vs. service businesses.
• Why it is important to ask yourself “Who is this for” before you create content.
• How to build confidence in the process of creating content. 
• How to get past the fear of the unknown.
• Why it is important to build content in pieces and not as a content machine.
• Brandon’s favorite types of content.
• How to select the best content type for your abilities.
• How to keep up with social media trends when they are outside of your comfort zone.
• How prompts can help you create better content.
• Why it is important to plan your content.
• Brandon’s best advice for creating better content.
• How to get more clarity on what works best for you when it comes to content creation.
• How to put your ideas and perspectives into your content in an authentic way.
• How sharing your ideas can take your content to the next level.

Find Brandon online: 

• Website
• LinkedIn
• YouTube
• Twitter
• Facebook

In this episode you will learn:

• An overview of Jim’s career path.
• How the Tim & Jim show started.
• How Jim rebuilt his business after a natural disaster.
• How Jim got started in online video.
• How Deal Casters was born.
• The importance of online video.
• How to keep up with trends in digital marketing.
• Why podcasts have become very popular lately.
• How the platforms tell you exactly what you should do to be successful on them.
• Why resistance to change can be dangerous.
• How small businesses can find clients online.
• What type of businesses can benefit the most from developing a presence on LinkedIn.
• The importance of authenticity for your brand.
• How to balance client work with content development. 
• What would you do if the social media platforms were to go away tomorrow?
• The importance of diversifying your approach for brand awareness building online.
• Why you need to keep experimenting with digital marketing strategies.
• How to stay consistent with content development.
• How a co-host can help you develop content more consistently.
• Is it a good idea to invite a guest co-host when one of the co-hosts needs to take a break?
• Why sometimes it is more beneficial to be a guest on podcasts instead of launching your own show.
• Who is this strategy best suited for?
• Jim’s top advice for a quick marketing win.
• How to balance time spent engaging with people online vs. content development. 
• How to tastefully engage with people online without appearing too self-promotional.
• Why you should avoid being seen as a “broadcaster” on social media. 
• How to decide how much to share online so that you don’t over-share.

Find Jim online:

• Dealcasters.shop
• Timeandjim.live
• LinkedIn
• Twitter

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• The steps that Beth took in her career in order to become a fractional CMO.
• What the job of a fractional CMOs entails.
• How the marketing space has evolved over the last few years.
• The development of new marketing channels in the last few years.
• How to decide which marketing channels are the best for your brand.
• How to identify the assets and skills that you need for your chosen social media networks.
• How to find your audience online.
• How to use social media for customer service.
• Why it is important to decide what not to do in marketing. 
• The three different levels of engagement in social media.
• How to develop the right messages for your audience on different social media platforms.
• How to think about social media strategically.
• Beth’s ideal client.
• How to decide what markets you should be in.
• The biggest value that strategic marketers bring to clients.
• What is the information that you need about your customer at each stage of the customer journey? 
• How to qualify prospects.
• A big marketing win that Beth achieved recently. 
• What to do when things don’t go exactly as planned in marketing.
• When to walk away from a potential client. 
• How to understand which personality types you work well with. 
• Beth’s top advice for achieving your biggest marketing win.
• Why customers are more open to giving feedback to an external party.
• The power of the third party perspective. 

Where to find Beth online:

• Website
• LinkedIn

In this episode you will learn:

• What is personal branding.
• Personal branding for executives vs. entrepreneurs.
• How to become know for the right things.
• Understanding your zone of genius.
• How to stay top of mind with people.
• The impact of the pandemic on personal brands.
• The type of personalities that are more visible online.
• Challenges that introverts face when trying to build a personal brand online.
• How introverts can overcome those challenges. 
• Top trends in personal branding today.
• How businesses have become more global in recent years as a result of the push towards virtual communication.
• How to show up online and take advantage of global opportunities.
• How to pivot from being ordinary to getting extraordinary results.
• How baby steps can help you accomplish big goals.
• The importance of having courage to take action.
• Bob’s advice for young professionals.
• How to allow people who like you to actually find you.
• Bob’s book recommendations.
• How to separate the work of showing up from your own identity.
• Bob’s advice on how to get your next marketing for your personal brand.
• Why it is more efficient to invest in personal brands than corporate ones.
• The difference between marketing your business and presenting your business.
• How leaders can encourage people in their organization to be more visible online.
• Things that leaders should delegate versus things that they should do themselves on LinkedIn.
• Moving from a connections mindset to an audience mindset. 
• How you can curate your audience on LinkedIn.
• The biggest mistake that people make on LinkedIn.
• How to focus on being a creator along side of having a network.
• The power of social relationships.
• The value of genuine interactions on social media.
• The most important function of marketing.
• The types of things that you should share in order to connect better with people.
• The dancer with personal branding.
• Bob’s personal brand roadmap.

Find Bob online:

• Website
• Facebook
• YouTube
• LinkedIn
• Instagram
• Twitter

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• How has Matt been innovating to keep up with all the changes around video in the online space.
• Should you put a lot of effort into keeping up with friends?
• Why it is important to create content that serves a purpose.
• Important marketing metrics to follow.
• How human psychology has changed over the years.
• Should you change your marketing strategies based on trends?
• The toxic side of social media.
• Should you worry about vanity metrics?
• The positive side of social media.
• Matt’s biggest marketing wins in the last few years.
• What is direct response marketing and how it works.
• The key to unlocking monetization from online marketing.
• The two fastest ways to grow your business.
• Matt’s career before getting into the marketing industry.
• The best ways to learn about social media marketing.
• How to become more confident on camera.
• Tips for people who are starting to embrace video more.
• The best social media network for video content creators.
• How to easily create content for YouTube.
• The book that all consent creators should read.
• The importance of telling stories with your content.
• How stories create stickiness for content.
• The changes that Matt made to his content strategy that helped him grow on YouTube.
• It is important to realize that every platform is unique.

Find Matt online:

Website

Facebook

Twitter

YouTube

Instagram

Watch this new episode of our podcast with VIP guest Holly Cain. Holly is the owner of Prosper Collective, and a certified Director of Operations specializing in financial steadiness.

More specifically, in this episode you will learn:

• The importance of networking with other business owners at conferences.
• The job of a finance and operations strategist.
• The most common finance and/or operations challenges for small businesses.
• The back-end operations of small businesses are often chaotic.
• How to organize the back-end processes of a business so that it runs more smoothly.
• Why well organized back-end operations are important for business scalability.
• The importance of well organized business processes to avoid business interruptions.
• Why Holly decided to start working in the field of finance and business operations strategy.
• The perks of working for a PR and marketing firm.
• Why Holly decided to start her own business.
• How to find confidence to offer more advanced services for clients as a new services business.
• Why training and certification programs are important for entrepreneurs in the services industries.
• The process of building up confidence in your abilities as a new business owner.
• The value of small beginnings.
• The importance the ‘learn as you go’ approach for small business.
• How Holly promotes her services business to new audiences.
• Why Holly decided to start a podcast.
• Holly’s main objectives and mission for her business.
• Why podcasts allow for a more personal connection with your audience than Instagram or Facebook.
• How difficult it is to do a podcast?
• Solo podcasting vs. doing it with a co-host or doing interviews.
• The importance of picking marketing activities for your business that you can do consistently and you are comfortable with.
• Why showing up on social media every day can feel daunting.
• Some challenges that content creators face when trying to work from home.
• The importance of doing things that work well for your personality when you are a solo-entrepreneur.
• Why you should show up authentically on social media.
• Why you shouldn't always try to follow trends and do things that other people are doing.
• Why it is not a good idea to try to be on all the social media platforms from the start of your business.
• Holly’s most important finance/operations tip for small businesses.
• How to identify your core values when you start your business.
• The people that you should follow on social media based on your set of values.
• The key to longevity in business.
• How running your business based on your core values will help you in the long run.
• How aligning values can help you scale your business through employees and freelancers.
• Why business owners should take the mission and vision for their company seriously.

Find Holly online:

• Website
• Podcast
• Instagram
• Facebook