Marketing Wins

Interview with Philip Van dusen from Verhaal Media focused on branding.

Topics discussed:

• Brand lessons that Fortune 500 companies can learn from smaller companies and vice versa.
• Advice for new brands who are still developing their identity.
• The importance of defining a good visual identity from the start.
• Things that are crucial to branding that people don’t normally think of.
• How to get quick wins in marketing.
• Brand audit trips.
• Philip's Brand Strategy 101 course for creative professionals and entrepreneurs.

Find Philip online:

• Website: https://philipvandusen.com 
• LinkedIn profile: https://www.linkedin.com/in/philipvandusen/
• Facebook business page: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
• Twitter profile: https://twitter.com/philipvandusen 
• Instagram profile: https://www.instagram.com/philipvandusen/
• YouTube: http://www.youtube.com/c/philipvandusen
• Brand Muse newsletter: https://www.philipvandusen.com/muse
• Brand Design Masters Facebook group https://www.facebook.com/groups/branddesignmasters
• Brand Design Masters Podcast https://podcast.branddesignmasters.com/subscribe
• Brand Strategy 101 Course https://philipvandusen.com/bs101  
• Creative Career Coaching https://philipvandusen.com/oneonone 

If you’ve ever considered going to Social Media Marketing World, or you felt major FOMO because you couldn’t be there, I reached out to a few friends (new and old) who I saw at #smmw22 and asked them for their big takeaways. Each can give you some clues into what themes or topics you might want to keep on your radar in the marketing space. 

 

Doris Barber

Brandon Birkmeyer

Katie Brinkley

Chad Illa-Petersen

JaMarr John Johnson 

Melody Johnson 

Denny McCorkle 

Sara Munro

 

Huge shoutout to my friend Pat Flynn for sharing the format for this podcast episode and inspiring me to use some new tools to make collaborative podcast episodes! One of my big takeaways was this episode itself and embracing collaborative style audio content! 

 

Chad is a visionary who is an expert at drawing out stories from those around him with his brand The Story Catcher. He also is the host of Live Better hosted by wave.video. Join us as we talk about catching creative moments and sharing stories using digital tools. You’ll be inspired as you hear Chad’s story, and you’ll be even more inspired as you get to know him online. Go follow what he’s doing! 

Soundbites From Today’s Episode:

“You don’t need to be the best, but you do need to be memorable.” 

-Chad Illa-Petersen

 

“That sounds fun. Let’s try that.”

 

“How can we increase revenue by filling a gap?”

 

“Almost everything that we’ve been blessed with because we first just sought out opportunities to serve and to make somebody smile.”

 

“Smiles: the forgotten analytics.”

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

Look for the gaps and do things that no one else is doing. Are those gaps something you can fill? 

 

What new skills can you learn to deliver results in a way that no one else is doing? 

 

Find opportunities to serve others and put a smile on their face. You’ll be more memorable than any pitch. 

To learn more: 

TheStoryCatcher.com 

Facebook

Twitter

Instagram

Wave.Video

Carrie works with direct to consumer, ecommerce brands with paid social media advertising. She has deep knowledge on how to get in front of the right people with paid Facebook Ads, Instagram Ads, and ecommerce strategies. 

Soundbites From Today’s Episode:

 

Always make sure that you’re marketing full funnel: top of funnel (awareness), mid-funnel (warm lead), down-funnel (conversion). 

 

Make sure you go through your entire purchase process. Have a few friends do it and have them share the user-experience with you. Your ads can be so great, but if the landing page and checkout isn’t great, your campaign at large may not be a success. 

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

Look at your average sales from 2017-2019 and try to avoid looking at the “peaks” that you may have experienced in online sales during covid. 

 

You have to stay tuned into the news when running paid ads so that you can ensure you’re playing off of trends, consumer behavior, and latest events. 

 

Record your client story and successes to create case studies for your work! 

 

To learn more: 

Facebook

http://www.carriegottschalk.com/

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This episode brought to you by Author Craft!

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Jessika is a relationship marketing evangelist who believes that relationships need to be at the forefront of business. Love more, be more, and give more. Join us today to understand what relationship marketing is, why it matters, and how it can affect your bottom line and return on investment. 

Soundbites From Jessika:

People start online. Buying decisions start online. Look for ways to imagine that you are your customer and look for your brand online. What does that look like? How easy is that to do? 

 

Check in with your team and your people to see how they’re doing. Remote relationships require more intentional check-ins. 

 

Culture matters! You can’t buy Gen Z. They care about a great culture to work in. Setting up your culture has a direct, and immediate effect on your marketing and your sales. 

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

• LearnRelationshipMarketing.com - How you can out-care your competition! Go grab Jessika’s resources. 
• Don’t feel like you have to do it all. Find that one thing that makes YOU, you. See how you can incorporate that into your messaging. Don’t overlook that thing that you are good at, passionate at, and care about. It CAN be your superpower in your business. 

To learn more: 

JessikaPhillips.com

Social Media Week Lima - Join them this year! 

LinkedIn

Facebook

Twitter

Instagram

YouTube

Mike Lazear shares his insights into how to build a killer website after building websites through his company, 515 Media. Learn the best practices for websites, how to hire someone to help you, and how to maximize your online presence. 

Soundbites From Mike:

The first question you need to ask is what you want your website to DO for you. 

 

Growing traffic to a website is a very active process; it’s not a passive thing. 

 

You don’t ever set it and forget it when it comes to a website! 

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

Go connect with your buyers and audience. Get to know them. The more you know what they are looking for, the better your website will be. You can build in the right features, say the right thing, and focus your content better. 

 

To learn more: 

515 Media

LinkedIn

Facebook

Joe Cox shares with us today about how to get noticed with your marketing, while stimulating truly creative ideas in your marketing. He has a background working with brands like Red Bull, Coca Cola, and more, and today is sharing some of his insights with us. He runs an agency called Pop Marketer and helping brands bring the out-of-the-box, pop culture marketing ideas to everyday brands. 

Soundbites From Joe:

• It’s not enough to just keep up with the competition. You have to go do something different. 
• 
  
• Innovating your brand is constant. You just have to embrace and be comfortable with the uncomfortable. Build it into your company DNA. That’s part of the job with marketing. Build time and energy in so that you can listen and adjust. 
• 
  
• Zero in on the ONE thing you want to be known for. Not that ten things. Focus on that ONE thing. 

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

• Curate ideas with Flipboard! 
• 
  
• Tend the garden of what content you allow to come through. Do you need to do some weeding? 
• 
  
• Go for a simple win and a quick win. Do it once and then you can build momentum. The key in business and brand growth is to sneak in the wins. Stop thinking too big and instead focus on the small steps of success. 

 

To learn more: 

Pop Marketer

LinkedIn

Twitter

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This episode brought to you by Author Craft!

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Jon Cook is a copywriting and content expert who helps industry experts (speakers, coaches, trainers, and more) get clear on their message to help them market themselves effectively. He shares with us how he’s helping clients get clear on their message especially after a strange year where many businesses felt like they were almost on “pause” with their message. We talked about content fatigue and knowing how much is the right amount of content. We also chatted about how to have a healthy approach to your marketing goals. Listen in on a great interview full of actionable tips! 

Soundbites From Jon:

“They’re not paying you to have all the answers, but they ARE paying you to know what questions to ask and have the insights to know how to find out the answers.”

 

Great content will outshine the production. Getting at least a decent production process, you need to get your content out. Don’t let equipment or production process be an excuse to hold your content back. 

 

What is your content fatigue point? Just because you can put out a piece of content X amount of time, doesn’t mean you should. Watch for the sweet spot for your audience. 

 

“Just because you CAN pivot, doesn’t mean you NEED TO.”

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

Be okay with where you are now. 

 

Set healthy expectations for growth. Stop the “should-isms” and focus on the right goals for you right now. Get the base hits. You don’t always need the home-runs. 

 

To learn more: 

Keynote Content

LinkedIn

Facebook

YouTube

Join Jon’s Expert Message Launchpad.

Cameron Crawford has built a unique and dynamic community through her Facebook Group. While this group started as a way for her to start getting the word out for her new business, it’s become a thriving online community for adults who have aging parents. It’s a support group, resource group, place for education, and so much more! Learn some of the behind the scenes behind building a thriving community using just one feature on the Facebook platform of tools! 

Soundbites From Cameron:

“My job is to be a host and give them a place for their voices. I see myself as a host and my job is to make sure everyone feels welcome.” 

 

“Sometimes I’ll post something and get zero responses and you just have to not worry about it. Realize that people are busy in their lives. It’s not always someone’s job to sit around and like your posts. And then, sometimes posts will get 60 likes.” 

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

Identify your niche and your speciality and focus on the needs and hurts within that niche. 

 

Schedule out your posts. Cameron recommends doing a month’s worth! Use a scheduling software and post multiple ones to various profiles to get the best bang for your buck. She also uses themes to help her frame out the month’s posts. 

 

To learn more: 

Next Steps Senior Placement

LinkedIn

Facebook

Facebook Group 

Val Jones is a Peak Performance Coach who uses her professional background, as well as her childhood career as a professional figure skater, to help others reach their highest potential. Peak performers execute highly under pressure. She shares her Four Cs of Peak Performance in this interview that help you excel. 

 

Soundbites From Val:

Sacrifice what you want now for what you want most. 

 

Ask yourself if you are the hardest person working in the room. 

 

“Good. What’d you learn?” Ask yourself this in all situations. 

 

Write as few checks to regret as possible.

 

No one tells you it has to look pretty. Just keep going.

 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

 

Keep going. If you can’t run, walk. If you can’t walk, crawl. Just keep going. If you take yourself out of the fight, you’re going to write a check to regret. Take whatever steps you can to move forward. 

 

Know the difference between redirect your energy and quitting.