Marketing Wins

Peter Brissette offers years of marketing and sales experience into the expertise he shares. He knows the importance of building up trust and showcasing that trust to customers. Join us as he shares some amazingly practical tips for increasing awareness for your brand, while helping you sell your services in an instant!

Soundbites From Peter:

“Everything we do is about trust.”

“When it comes to getting more reviews, you gotta ask and you gotta make it easy.” 

“The fundamentals don’t change in marketing. We don’t visit strategy enough to remind us of what we should be doing and why.”

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Go get more reviews for your company! Ask for them. 

Make an FAQ page for your website that features the top questions you get regularly and also include the questions everyone SHOULD be asking. It’s a great way to add quality keywords to your site, while building trust with potential customers. 

To learn more: 

Digital Marketing Dude

LinkedIn

Facebook

Twitter

Combining laughter and marketing in a seamless way: Tim Washer has a unique gift set that he uses to improve communications with companies and events. When live events happen, he is a comedic emcee and Chief Laughter Officer. However, opens up about the way the pandemic has changed how he supports virtual events, and ultimately helping promote mental health within organizations. 

Soundbites From Tim:

“I’m a big believer, that every now and then you need to give the gift of laughter to your customers.” 

“Disconnect from the screens and reconnect with each other.”

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Start writing a caption for your Instagram photos. Doing this helps you think about how to be more comedic. Look for how an outsider would view what is happening in the picture. Write it down. Then, flip it. What’s the exact opposite of what’s happening there? Or… What could have happened right before this photo was taken? See what happens! 

Looking to communicate better? Start with a customer’s pain point and think about what the world would look like if there was no solution to this. This allows you to build empathy with your customers. 

To learn more: 

TimWasher.com

LinkedIn

Facebook

Twitter

Instagram

YouTube

When you first run ads, you are paying for data. You’re paying to learn about your audience: what copy, creative, and offer works. You need to be connected with your audience to know what offer is going to be so sizzling hot your audience can’t resist it. 

Your funnel is designed to get you conversions. The job of ads is to help drive traffic to that funnel. Hear today from ads expert and chatbot marketing strategist, Tracey Matney on some best practices for ad campaigns and how to work well with ad experts. 

Soundbites From Tracey:

“We’re entrepreneurs; we can do hard things.” 

“Disconnect from the screens and reconnect with each other.”

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Make sure your POS system works with your ecommerce platform to ensure that your inventory stays accurate and works for you, rather than making more work for you. 

Retargeting is the best thing to incorporate into your marketing ad strategy. If you do nothing else, set up the Facebook Pixel to be able to retarget website traffic. Start tracking now so that you can retarget when you need/want to. 

To learn more: 

VictoryPoints.net

LinkedIn

Facebook

Instagram

Get Tracey’s Free FB Ads Basics Course!

Get $200 off a Power Hour Consult with Tracey if you mention this podcast episode.

Whether you’re new to a leadership role, or you’re just looking to level up, Katherine Yasi brings some amazing nuggets of wisdom to the world through her Look Within Leadership coaching and resources. Katherine is a business owner, leadership coach, podcaster, and encourager. She is on a mission to bring more self-love into the world by empowering leaders. 

Katherine shares that ever-important journey of building a brand from the ground up and how she’s leveraging the human side of life in her coaching business.

What do basketball, passports, and home sales have in common? A 6’- 9” smiling guy known at home and abroad for spreading positivity...AND some pretty innovative ideas about how to get the word out about his new venture.

Nate Lofton is known around the world as “Big Easy,” a fun-loving Harlem Globetrotter, world racer on The Amazing Race, father, husband, and real estate expert. He uses his experiences traveling the world to help him build his real estate business in a new town. I sat down with Nate to talk about how he’s working to stand out with his business, and how he’s using his past experiences to impact people every single day. 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Evaluate what you have in your experiences and life and see how you can leverage that to your advantage. We all have unique sticking points that can help us connect with others.

“Use what you have to your advantage.” - Nate Lofton

Don’t make Excuses! Life sometimes hands us tough times, but we can choose how we respond to them. Be open to the opportunities that hard times give us.

“Either you can make an excuse or you can make a change.” - Nate’s Dad

When building a brand, you can’t expect things to just simply happen. You need to put in the work. Consistent activity and follow-up WILL open doors.

“Never sit still.” - Nate Lofton

To learn more about Nate, check him out online:

Nate Lofton Real Estate, Denver Colorado 

LinkedIn

Twitter

Instagram

Valerie Morris shares a preview of what you can expect from the Marketing Wins podcast, while also sharing some of her own tips from her experiences in digital marketing. Looking for some wins in your marketing strategy? Valerie shares a few of her own quick wins including the power of follow-through, repetition, and the power of a smile.