Marketing Wins

In this episode you will learn:

• The biggest barriers for most people to start podcasting and stay consistent with it.
• Podcasting technology.
• The most important lessons that Simona has learned about podcasting.
• Tips for how to gain more confidence for podcasting and speaking on a microphone. 
• Are scripts useful for podcasts?
• How to promote a podcast.
• The importance of showing up on social media.
• Are hashtags still effective on social media networks?
• How to get leads from Instagram by using relevant hashtags.
• How to leverage your Facebook network, SEO and LinkedIn to get leads for your business.
• The different types of hashtags you should use on social media.
• Permanent (feed) content vs disappearing (story) content.
• The downsides of having viral posts on social media.
• How to select the best social media network for your brand.
• How to develop a new podcasting idea.
• The importance of mission statements for podcasts.
• How to find a co-host for a show.
• How to work with a co-host.
• How to make time for a podcast in your busy life.
• Is it ok to postpone the launch of a podcast?
• How to build up hype for a new podcast.
• How to build an email list of podcast listeners.
• How to select clients who are a good fit for your business. 
• The importance of having guests on your podcast that you resonate with.
• How to take your podcasting to the next level.

Find Simona online:

Website

Instagram

Twitter

YouTube

In this episode you will learn:

1. How Ross got into live streaming.
2. Similarities between live radio and live streaming.
3. Key challenges when transitioning from doing audio-only shows to live streaming with video.
4. Important innovations in live streaming over the last few years.
5. The beginning of the show “Live Stream Deals”.
6. The things that Ross did from the beginning to set up his live streaming career for success.
7. Favorite tools that Ross uses for production.
8. Is it important to have really good equipment and tools before starting a live streaming show?
9. Advice for people who are just getting started in the live streaming business.
10. Key differences between radio broadcasting and live streaming.
11. The biggest advantages of live streaming when compared to radio broadcasting.
12. Ross’ biggest marketing wins so far. 
13. Book marketing strategy examples.
14. Why it is good to focus on the positive aspects of a story. 
15. The dark sides of social media today.
16. Does everybody have a personal brand?
17. Top advice from Ross for how you can go after your next win in marketing.

Find Ross online:

• Website
• LinkedIn
• Facebook
• Twitter
• Instagram
• YouTube
• Podcast

In this episode you will learn about:

• When should you start hiring help for your business?
• The importance of having mentors.
• Examples of what you can learn from a good mentor.
• Useful advice for new entrepreneurs.
• Why marketing agency owners need both marketing and business experience.
• Do you really need office space for remote teams?
• How to decide which activities you should do yourself and which activities you should delegate.
• Is it better to target a large market or specialize?
• How to decide what to specialize in?
• The process that Alex went through to select a niche for his business.
• Do people look to buy the best product or the safest option when it comes to digital products?
• Key differences between marketing financial services and sport products, the two industries that Alex has most experience in.
• How to create Facebook ads that better resonate with the end consumer. 
• Are marketers able to achieve better results when they know their clients better?
• How to become the best in your niche. 
• Should you worry about missing out on opportunities when you specialize in one niche?
• Why it is important to say no to some opportunities.
• Is it possible to set-up factory like processes for digital marketing agencies in order to improve efficiency?
• The importance of selecting a target market with a significant market size to focus on.
• How having standardized processes can help your business become more cost competitive.
• Legal compliance issues when trying to grow a business internationally.
• How understanding legal compliance can be a key point of differentiation for your business. 
• The power of referrals for digital marketing agencies.
• Why you should try to answer specific questions in your content online.
• Are clients not going to hire you if you reveal too much useful information online?

Where to find Alex online:

• Website
• Podcast
• LinkedIn

In this episode you will learn about:

• Big trends in social media.
• How to decide if you should join TikTok.
• How to determine if a social media platform will be viable. 
• How to innovate to get a brand’s message out.
• How has brand marketing changed in the last few years?
• How to make sure new leads are followed up with.
• How many people should get notifications for new leads.
• How to make sure you don’t get locked out of your Facebook page. 
• What you can do to have more ownership over your client’s data
• The big picture, marketing opportunities beyond social media.
• Implementable marketing strategies.
• Key implementation obstacles in marketing.
• Vital foundational things for achieving marketing wins. 
• Tips for clients interested in hiring a marketing team.
• The importance of content shoots.
• The concept of batching content.
• Should you post more personal content on your business pages?
• The importance of sharing helpful information on social media.
• How to post educational content on social media without giving away too much for free.

Find Mailynne Calvin online:

• Website
• LinkedIn
• YouTube
• Facebook

Have you ever considered going to Podfest or attending any of their virtual events? Today, I share some of the top highlights from this year’s live event in May. I also invited a handful of my peers who were at Podfest to share their big takeaways to help get a pulse of the big trends happening in the space of audio and video content creation. 

Huge thanks to these amazing content creators for contributing to this episode! 

• Robyn Sayles
• Heather Heuman
• Joie Gharrity
• Jen Hardy
• Chris Stone
• Jim Fuhs
• Ross Brand
• Jeff Sieh

In this episode you will learn about: 

• What does it mean to own your career?
• Is a personal brand important for people who work a corporate job?
• How does posting on your personal profiles on social media influence your personal brand.
• What should you share on social media.
• How to be more thoughtful about what you post.
• Should you post about your hobbies on social media?
• How to make sure you stay top of mind for your potential clients.
• How important are podcasts for personal brands.
• How does writing a book influence your personal brand.
• How to recover from a bad marketing decisions.
• Can posting on TikTok be helpful for your career?
• How to be more flexible in your career.

Find Andy online:

• Website: https://andystorch.com/
• Facebook: https://www.facebook.com/groups/1158966054309355/
• Instagram: https://www.instagram.com/andy_storch/
• LinkedIn: https://www.linkedin.com/in/andystorch/ 
• Twitter: https://twitter.com/AndyStorch 

In this episode you will learn about: 

• Personality differences between developers and marketers
• How to understand what SEO success looks like for each client
• SEO goals and objectives beyond just ranking on the first page of Google
• What are some of the biggest challenges for business who want to rank high on Google in the post pandemic world
• Why, contrary to popular belief, ranking high on Google is not free
• Top 3 tips for new businesses who want to start focusing in SEO
• The importance of customer reviews on Google
• How to get more customer reviews on Google
• How to achieve your next marketing win with SEO
• How to understand your customer better
• Customer personas examples
• How to use data to understand business successes and failures

Find Pete online:

• Website 
• Podcast 
• Facebook
• LinkedIn 

• The evolution of SaaS marketing
• How the pandemic has changed marketing operations
• How the pandemic has changed marketing strategy in tech
• The benefits of working with multiple clients as a fractional CMO
• How to get good marketing wins for SaaS companies
• How to to deal with periods with lower sales than expected
• Tips for how to achieve quick marketing wins in the SaaS industry

Find Angus online:

LinkedIn

Facebook

Twitter

YouTube

SaaS Marketing Playbook

Mike Kim pulled together an all start lineup of speakers, but also attracted a high-caliber attendee list for his recent You Are The Brand Event in spring of 2022. This episode shares a few highlights from Valerie, as well as a few friends who were at the event. 

Huge thanks to the following folks for contributing to this episode:

Nate Clayberg, Career Adventure Academy

Val Brown, Visual Bridge Communication

Mike Kim, mikekim.com

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver and a speaker and trainer. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world.

• How mastermind groups help people achieve their goals.
• Mistakes to avoid when you join a mastermind group.
• Are you ready to join a mastermind group?
• How to create successful advertising campaigns.
• Common mistakes that brands make in paid advertising.
• How to transition to a career in marketing.
• How to evaluate marketing trends.
• The ever-changing nature of the digital marketing industry.
• Quick wins in advertising.
• The role of short-form videos in marketing today.

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