How do you sell a new product that would potentially change the world, but nobody wants anything to do with it? This is where good marketing comes in where you package a product into an offer that most people cannot refuse. Peter Wilcock, a catalyst in UK's Cable TV industry, offered a product and made it a necessity.

Peter Wilcock is a Coach, Advisor, Author, and Podcaster. He spent over a decade at cable giant Virgin Media and was the driving force behind cable TV and broadband growth across the UK. Following his professional successes, Peter has leaped from corporate executive to entrepreneur – including investing in several different businesses.

In this episode, Peter Wilcock talks with Adam Stott about his journey into working with UK's cable TV industry. Peter also discussed the importance of having Purpose, Plan, Action, Product, Brand, and Distribution. Listen to learn more!

Links to include on every podcast episode: Adams website: https://www.adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod

Business owners: Monetise social media, get more clients, increase your following and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod

Coaches, Consultants and Speakers: lower your marketing costs, increase ticket prices and get more high ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod