We here it all the time… "I tried, didn't get the response I wanted, and stopped."
That's not the answer. You never TRY to market and advertise. You ALWAYS should market and advertise.
You must look at your advertising and marketing the same way you look at paying your employees. It has to be done.
For many, the answer is "word of mouth." That works if you live in Mayberry or have 20 years.
If you don't let people who good your product or service is, how are they going to know? You don't have to spend a ton of money., just a small portion of your budget. Start at 5% of your total sales, 10% if you can afford it.
Think of advertising and marketing as a "salary" for your business. Every financial planner will tell you, pay yourself first...
Think of it as something that "HAS" to be paid. Your business' salary is your marketing and advertising budget. It's an investment. Not an expense.
A marketing budget is your company's food and water.
If it sounds like we're emphatic about this… we are. It's essential to your long-term success.
Today there are more than 20 million non-employer (solo-preneaurs) in the US, and growing in leaps and bounds.
Without a marketing plan, you're at the mercy of the market.
For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.
For our free report containing over 9.500 "words and phrases that sell" go to: http://specialtymarketingconsultants.com/colloquial-phrases-free-report/