Most everyone knows sympathy means... I'm so sorry. Empathy means... I've been in your shoes and I can truly relate to how your feeling. Your marketing and advertising should be "Empathetic", not "Sympathetic". Make your prospect know that you see things from their point of view. This Marketing Minute gives you a brief look at why you should be empathetic with your customers and clients.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

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Many business owners feel their product, or service, is exactly what the customer, or client wants. That's really a "half truth. Granted, they may be interested in your product or service, but what drives them there carries most of the load.

No matter what your product or service, you must be presenting it with personality, honesty and trust. That's what they want. They want to know who they're dealing with. Market and advertise with that in mind, and you'll know exactly what your prospects want.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

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Here's a unique and different approach to sales. Most salespersons start their day with the following mind set. How much will I "sell" today? Try looking at it like this. How many people will "buy" something from me today.

Here's how you turn them into buyers? Listen to this very important "Marketing Minute", and find out how to put yourself, in your customers shoes. Begin that bond, and watch your sales grow.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

Lead generation is the "life blood" to every business. Yet so many confuse it as being difficult, and hard to achieve. Here's a quick story that shows just how simple, and effective lead generation can be. Thirsty anyone?

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

When you learned how to ride your bike, how many times did you fall? I fell plenty, but I would get back up, and try it again. The same approach holds true with your marketing and advertising. If at first you don't succeed, put that marketing technician coat back on, get back in that lab, and get to work on the next best thing in the world, for your business.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

Here's an in depth interview with a very successful Certified Financial Planner, Brian Fricke. He credits his success, and shares with us, his "crown jewels" of direct response marketing". Brian has been publishing his "Newsletter" for 23 years. Get ready to be enlightened.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

Doing it alone, is a monumental task. Collaboration is a way to lighten your load. Whether you have a "Board of Directors", belong to a "Mastermind Group", or use a "Consulting Firm", once you start collaborating, ideas flow. Positive feedback, and different approaches will assist you in making your business more successful.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

Description: Listen to the "pop." It's the opening of the champagne, celebrating SMC's 40th podcast. We hope you've enjoyed what we've done... and we know you'll enjoy what's yet to come. Go through our existing library of podcast's, and join the others that have found the wonderful world of "Direct Response Marketing".

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

The next time you walk into your grocery store, take a good look around. They way you see items set up is not just a hap-hazard arrangement of goods for sale. Grocery stores take the time, and effort to "test market" the location of items. They have it down to a science.

If something isn't selling, then maybe it's time to test it, in a different location. The same hold true with your business.

Test things. See how they work out.

If the results aren't quite what you expected, then make the changes, and test again. Thomas Edison said it best, when he was asked about how he invented the light bulb. He said, "First I found 998 way "NOT" to invent a light bulb. Try your hand at testing. We know you'll find it to be eye opening.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

We've said it in past podcasts. We've put together tutorials on the subject. We live and breath by it. "The Newsletter". The Newsletter is one of the, if not thee, most useful and valuable tool in your "Direct Response Marketing Toolbox".

You know what our business model is built on, here at SMC. "Attract Em... Convert Em... & Keep Em"...

The Newsletter hits all three of those goals. It's the soft sell at it's greatest. Your customers, clients and prospects love something of value, for free. The Newsletter does it all. If you're not producing one now, then it's time to join the ranks of the successful. If it's not on your list of priorities to accomplish in your marketing plan, than it's high time you did. There's no time, like the present.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...www.specialtymarketingconsultants.com/colloquial-phrases-free-report/