Here's part four of our multi part series. Give them something of value, for free. People love getting something of value for free. It's the rocket fuel that will launch your "lead generation" program. Don't limit yourself to just giving out product samples. Free, content rich reports, are greatly appreciated by the buying public, and you'd be surprised how far a well written letter can go.

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

In the very near future, we'll be releasing an "easy to follow, paint by numbers, writing system." that takes you by the hand, and walks you through a step-by-step process of how to write a sales letter. It will include examples of letters and layouts. Everything you need to know to in order to write winning sales letters.

Putting together the right sales letter is just one more reason why... we'll see you at the top…

Part 2: Anatomy Of A Sales Letter -- "The Headline"

When it comes to writing sales letters that sell… to use a metaphor, the headline is the engine that propels the rocket. Five times as many people read your headline as the body copy.

You must get your readers attention.

Whether its in your sales letter… emails, or website… a a great headline, or hook is the difference marketer to where the money is.

Part 3 in our marketing minute, mini-series, we're going to cover the role of "the body of your letter." Your general message.

Oh, and one more thing...

In the very near future, we'll be releasing an "easy to follow, paint by numbers, writing system." that takes you by the hand, and walks you through a step-by-step process of how to write a sales letter. It will include examples of letters and layouts. Everything you need to know to in order to write winning sales letters.

Putting together the right sales letter is just one more reason why... we'll see you at the top…

I get to interview my buddy Vinny about some of his past 40+ years of sales and marketing.

This is the introduction to a seven part mini-series on "Writing the Sales Letter". Each Marketing Minute will breakdown, and explain the vital ingredients to developing the winning sales letter.

In the very near future, we'll be releasing an "easy to follow, paint by numbers, writing system." that takes you by the hand, and walks you through a step-by-step process of how to write a sales letter. It will include examples of letters and layouts. Everything you need to know to in order to write winning sales letters.

Putting together the right sales letter is just one more reason why we'll see you at the top…

For questions, comments, and suggestions for future podcasts... text us at (407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

You listen to the Podcasts. You've been reading the tutorials. You receive a monthly newsletter from us. You're using direct response marketing to expand your business, and increase your profits. That's what separates you from the rest. We're glad you get it, and feel free to contact us with any questions.

For questions, comments, and suggestions for future podcasts... text us at

(407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

Learning a new way of marketing, isn't an easy task. Seek out, and use help to get you started. We have over 80 years of marketing, advertising an sales experience. Read our tutorials on our website. Listen to our Podcasts and Marketing Minutes. We know how to do this. Let us help you do it also.

For questions, comments, and suggestions for future podcasts... text us at

(407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

No matter how great your copy may be... no matter what your free offers are... no matter how great your customer service is... it is all for nothing, if you're not targeting the proper audience. Target audiences are 80% of your selling process.

For questions, comments, and suggestions for future podcasts... text us at

(407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

They'll never complain or criticize. They just leave, and never come back. There a plenty of people out there that will never come back, and you'll never know why. For every bad customer you create, it can prevent 11 new customers from coming in. It cost 6 to 7 time more to create a new customer, then it does to keep an existing one. Stay on top of your customer service. After all, your customer are expecting to be treated well. Be sure you do.

For questions, comments, and suggestions for future podcasts... text us at

(407) 619-3598.

For our free report containing over 9,500 "words and phrases that sell", please go to...

www.specialtymarketingconsultants.com/colloquial-phrases-free-report/

If you want to understand someone's position... put yourself in their shoes. Getting to know what others do, will help you develop an "empathy" for how things can be done differently.