I recently shared a talk about marketing your WordPress service or business at the London WordPress meetup.

Dan Maby, former guest of the show, invited me on share my idea around marketing for today’s WordPress business builders. Of course this is a topic near and dear to my heart, with a spin you might not get from every other marketer on the web.

I hope you enjoy today’s episode, I’ll leave the slides from the talk below. If you did, please consider sharing this post with others!

👏 Thanks to our sponsors LockedownSEO.com & MediaRon.com! 👏

Please take a moment to thank our sponsors. They help keep the show alive! 20% of sponsor proceeds go to supporting A Big Orange Heart.

Here are the slides to my London WordPress meetup talk.

Speaker 1: (00:00)
Hey everybody. Welcome back to the Matt report podcast. Today’s episode is going to be a solo episode. I’m gonna talk about marketing your WordPress product or service, maybe even yourself. I think this could be used outside of the realm of WordPress, but some of the stuff I’ll talk about today will be specific to the WordPress community. I recently did a talk covering this topic over at the WordPress meetup in London. It was my first international speaking gig where I did it virtually. In fact, yeah. You know, it’s, I don’t even think we were allowed to fly these days. Uh, but it was a fun, exciting time to talk about marketing is a little bit different for those of you that follow me know that I’m not one of those, you know, flashy marketing types, right? The core slinging, digital product affiliate person sitting in front of a Lamborghini, blowing up my Instagram, telling you how much money you’re going to make.

Speaker 1: (01:00)
In fact, I haven’t seen that in a while. It’s amazing what a pandemic can do to those types, but the way that I do marketing, the way that I’m going to talk about it today is, is, is much more about building opportunity for yourself, creating opportunity for yourself to get another customer, make a sale, meet new people, find opportunity in doing business with other businesses, right? That’s what marketing and this practice of getting yourself out there. That’s what it means to me. It’s, it’s really how I’ve been able to run businesses for quite some time and, um, find opportunity in the WordPress space, working for other companies and you know, all of that fun stuff by doing. What I’m gonna talk about today is really led made by doing this very podcast that has led me to opportunities, right? And I think that hopefully if you’re looking to grow those opportunities yourself, this will be an interesting talk.

Speaker 1: (01:55)
It’s my report.com airport.com/subscribe. Don’t forget to leave us a five star review on iTunes really helps. I really enjoy the feedback that I get on iTunes, the comments. So if you have a spare moment, if you have just a spare moment, go ahead and leave us a five star review on iTunes or wherever you listen to this podcast. Let’s thank one of our sponsors today. His name is Ronald Horeca. This is his second time. I think sponsoring the show. Thank you, Ronald. He does a ton. He’s like me. He’s probably like you just lots of projects, lots of things happening. He has a book about WordPress and Ajax, but he has two interesting plugins, a simple comment editing, right? Where you can edit various parts of the commenting system on WordPress. If you search for simple comment, editing on wordpress.org, you’ll find it. It allows you to do things like set the comment timer, stop the timer, hide the timer, allow unlimited editing for logged in users as a whole bunch of stuff that it does.

Speaker 1: (02:53)
And if that’s a unique situation that you’re in, where you need to edit this comment, functionality, check it out. It’s a plugin written by Ronald Horeca. His website is media run. I love that name, media run.com. And, uh, he has that book on WordPress Ajax. Like I mentioned, he has a bunch of plugins, but that’s simple comment editing looks pretty good. It’s got 43, five star reviews, 3000 active installs on wordpress.org.org. Simple common editing, Ronald Horeca. He does a lot, Ronald. Thanks for sponsoring the show. Alright, so the first part I want to talk about is who this is for. Like I mentioned, if you’re somebody who is building your own business, your own practice in the WordPress space, and you find marketing kind of tricky, kind of daunting, kind of hard that’s who this is, that’s who this talk is really geared at early stage product as a service or service people specifically in the WordPress ecosystem, finds marketing difficult for many reasons.

Speaker 1: (03:58)
Now, many reasons when I post, uh, polls and things like that on Twitter often about business. And I say, what’s the biggest challenge about your business? Is it running the business, right? Is it being all hats for all departments in your business? Cause it’s a small company. Uh, is it, you know, the marketing is it, the sales is the product. And nine times out of 10 marketing is always leading the pack. It’s the one that people always vote as one of the hardest things to do. And I think if you shift your mindset, like I mentioned before, you think about marketing and not such a sterile definition, right? It’s easy to think about marketing as if you were wearing a marketing hat at, you know, Pepsi or general motors or Apple, right. Big brands, right? Lots of, you know, strategic and fine lines that you can draw experiments and things like that.

Speaker 1: (04:46)
I think when you’re a small business, it’s very hard to think of like marketing as a tradition, like in a traditional approach. Sure. You do customer profiling, you do messaging and all of this stuff. But a lot of times you just, you just need to get out there in order to make sales. You don’t have time for this massive like strategic undertaking. So I think of marketing as again, getting out and providing that digital handshake when we’re, when we’re talking about online marketing anyway, but this transfers over to, on to offline as well. The digital handshake is something that I’ve talked about for a while, where all of the stuff that we’re doing online, whether...