This is the second episode of the “Marketing and Selling Effectiveness Podcast.” Every other Tuesday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today’s show, Julie shared insights on how marketing organizations can develop better content to help the sales process flow. Center for Elevating Women in Sales Leadership president Gina Stracuzzi also appeared on today’s show.

Find Julie on LinkedIn. 

JULIE’S TIP: “Good content will strengthen trust. Your customer will think, ‘These guys know what I need. They’re answering my questions. I’m excited about it. I’m learning—and they’re the experts.’