Marketplace

Nearly half of consumers say they’ve taken action to align their spending with their moral views since the November election, a new Harris Poll shows. That includes boycotting brands based on campaign contributions, or even looking for ways to opt out of consumerism altogether. In this episode, could politically driven shopping habits make an impact on corporations? Plus, Etsy flounders, homebuilders lose confidence and Amazon Alexa and Apple’s Siri play virtual assistant catch-up.

At the national level, 2.5% is the lowest the unemployment rate has ever been … and that was for just two months in 1953. We’re at 4% right now, but the labor market is pretty tight. In this episode, we ask: How low can unemployment go? Plus, Samsung buys back stock and retires shares, the Fed is thinking about tariffs and a program that teaches refugees to drive runs out of gas, thanks to President Trump’s immigration policy.

Tons of sellers listed their homes in January, after months of waiting in vain for mortgage rates to fall. But many would-be buyers are facing economic uncertainty and aren’t ready to make an offer. Plus: A FEMA rule forces residents of flood-prone areas to make a difficult decision, developing countries will drive global energy demand in the next few years and when colleges close, local communities suffer.

Retail sales were down in January, but the Census Bureau report — with its mish-mosh of data — can obscure nuances in consumer spending. In this episode, we talk to economists and other experts about how they cut through the noise. Plus: An American city and Canadian city with interlaced economies brace for tariffs, Americans love their meat sticks and the women behind a wine shop-restaurant-bookstore tell us about their business.

Homeowners have been clinging to low mortgage rates for the past few years, stifling the housing market. But new data from Zillow shows once-patient sellers are finally pulling the trigger, despite high rates. Why now? Also in this episode: Supply logistics costs rise, businesses brace for tariff fallout and produce prices fall for suppliers — but that doesn’t mean grocery bills are shrinking.

After a rough 2024, energy giant BP is expected to announce a “fundamental reset” of its business strategy this month. We don’t know for sure what that means, but industry experts expect the firm, formerly known as British Petroleum, to move away from renewables and double down on oil and natural gas. Also in this episode: A trade consultant tells us how her clients are reacting to President Trump’s trade policies, Zelle hit a record $1 trillion in payments last year and Americans are turning to “fin-fluencers” for financial advice.

The sun isn’t always shining and wind isn’t always blowing, but what if there was an always-available renewable energy source? In this episode, we take a trip to the Port of Los Angeles, where scientists are trying to capture energy directly from Pacific Ocean waves. Plus: New England faces a worker shortage brought on by an aging population, the U.S. steel industry’s days of market dominance are over and “AI accelerationists” want the technology to advance ASAP.

A series of policy changes are hitting the economy, but some aspects of consumer behavior have yet to demonstrate change. A Federal Reserve survey shows Americans still gauge future inflation at 3%. And we continue to spend 40% of our food budget on eating out and 60% on meals at home. Also in this episode, insurance and property taxes contribute to the housing affordability crisis, steel and aluminum are tariffed together but serve different markets, and only some states require vehicle safety inspections.

When you’re shopping, ever feel like your options are low-quality budget items or stuff that’s stunningly unaffordable? The growing gap between the haves and have-nots in the U.S. is reflected in what’s available for us to buy. It’s a phenomenon called bifurcation — we’ll explain. Also in this episode: Wage growth jumped in January and parlay betting makes loads of cash for sports gambling firms. Plus, share with Marketplace: What kind of consumer are you?

Treasury Secretary Scott Bessent says President Trump’s strategies of “energy dominance, deregulation and non-inflationary growth,” will bring down bond yields even if the Federal Reserve doesn’t cut interest rates. Will it work? Experts are skeptical. Also in this episode: Disney tries “skinny” streaming bundles, the women behind one of LA’s few lesbian bars talk strategy for reopening after the fires and small businesses show us how they’re increasing productivity.