Marlon Goldberg shares his journey from car dealerships to founding Workshop 5001, diving into Porsche restoration, car culture, and the importance of technical knowledge in sales. We cover the philosophy behind Workshop 5001 and what makes these cars so special.

https://workshop5001.com/

Show Notes:

00:00 The Porsche Restoration Landscape

02:58 Marlon Goldberg: Journey into Porsche Restoration

06:13 The Evolution of Car Dealerships

09:01 From Sales to Operations: A Career Shift

11:47 Building Relationships in the Car Business

15:10 The Singer Experience: Crafting Classic Cars

17:56 Starting Workshop 5001: A New Venture

20:47 Navigating the Challenges of Car Restoration

23:57 The Importance of Technical Knowledge in Sales

26:53 Building Cars: The First Projects

30:11 The Philosophy of Restoration

33:01 The Future of Car Restoration and Education

49:02 The Challenges of Sympathetic Restoration

52:23 Personalized Client Engagement in Car Restoration

55:10 Documentation and Quality Assurance in Restorations

01:00:54 Engine Building: Techniques and Innovations

01:06:50 Client Expectations and the Evolution of Air-Cooled Engines

01:12:03 Collaboration and Innovation in Custom Builds

01:19:12 Performance and Practicality in Modern Builds

01:24:22 Memorable Journeys and Personal Reflections

01:30:03 Market Trends and Undervalued Cars

01:34:49 The Future of Automotive Technology and Electric Cars

01:36:34 The Ideal Five-Car Garage

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