In today’s economy retailers are hard pressed to increase revenues. Among the biggest challenges they face is matching supply with demand. In The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Wharton professor Marshall Fisher and co-author Ananth Raman argue that retailers have the data they need to manage supply chains more efficiently and increase sales and profits. Knowledge at Wharton spoke with Fisher about what types of data are most important for retailers to collect how they can use this information to identify home-run products and why the retailing industry might be missing as much as one-third of potential sales.

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