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Martech crunch: snake oil tech “overselling” as marketers “over buy”
Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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By Mi3 & iHeart Podcasts AustraliaMike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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