The secret of appearing like an insider: whenever anyone delivers surprising or unexpected news, just sigh and say, "Oh, is that out?"

Rob takes all of those clichés about Millennials and flips them upside down, because A) that's a more accurate picture and B) he doesn't want to anger the young people

Rob tries to pace eating his lunch with a friend who is eating his lunch, but then he eats his cookie and Rob gets ice cream. And, yes, there is a metaphor about life in there somewhere.

Rob tells you the exact number of your friends who don't like you as much as you like them. He doesn't tell you who they are. You just have to figure that out for yourself.

Rob break his rule and talks politics, just for a moment, and just the only way he can: by talking about show business first.

Rob tries to step around the nasty arguments on Facebook without stepping in any of them, and still ends up having to scrape some of them off his shoe.

Rob tries to talk about Comic Con the way it should be talked about -- as a giant promotional event that's all business and no play.

Rob shakes his fist at progress like an old, deranged man -- in other words he talks about Pokemon Go, and Hollywood, and how one is going to eat the other.

Rob takes a simple, successful movie franchise and extends its financial value by rebooting it, then reversing it -- which means he never has to come up with another original movie idea again.

Rob dresses up as a famous movie character and beats the stuffing out of someone dressed up as another famous movie character, and they keep doing it until they get sued.